1. AUDIT DESIGN DEPLOY OPTIMISE
Move to Cloud Generate’s
great result for agency
www.viadex.com
Case StudyGenerate

2. “We have been delighted with the service Viadex provide.
They provide us with all of our IT support from hardware,
software, storage and backup. Prior to this we had a
supplier that would resolve a problem by coming up with
more problems! They are friendly, professional and reliable
ensuring that every job or query is successfully concluded.”
Rupert Pratt, Managing Director at Generate Sponsorship Ltd.
Move to Cloud Generate’s
great result for agency
The Challenge
Generate was looking to consolidate and simplify
its IT infrastructure as the company transitioned
to streamline its operations and relocate
to new offices. Its priority was to minimise
investment on new hardware and infrastructure
while maintaining existing functionality and
performance. Working to a tight deadline the
customer looked to Viadex to provide cost-
effective IT infrastructure consolidation and
relocation services while minimising the
operational impact to the business.
Generate is an award
winning independent sport
& entertainment agency
specialising in sponsorship,
communications and events.
It provides sponsorship
consultancy, rights sales, PR &
digital campaigns and live event
production. Its consultancy
team cover research,
sponsorship strategy, property
identification, negotiation and
evaluation across traditional
and non-traditional rights,
ensuring that the sponsorship
delivers on key business
objectives across traditional
sponsorship activation
channels. Its sales team covers
research, commercial strategy,
negotiation and sponsorship
valuation across sponsorship
and broadcast channels to
new revenue streams such as
data, digital and mobile. Its PR
team develop, manage and
distribute content driven PR &
digital campaigns that allow
the sharing of information that
rewards fans.

3. The Benefits
l Successful migration to cloud
services
l Reducing the customer’s IT
spend by providing flexibility
and agility while the business
transitions
l Infrastructure monitoring and
support, identifying hardware
failures in advance preventing
unscheduled downtime
l Effective remote support of
customer’s user base
l Reducing virtual server
footprint by 75 per cent, thereby
streamlining operations and
realising cost savings
The Solution
Viadex worked closely with Generate to tailor a cost-
effective strategy centred on maximising the capabilities
of its existing hardware while transitioning to cloud
services where appropriate.
Microsoft Office 365TM
was identified as the solution to
address the consolidation requirements while facilitating
first steps into cloud services.
On-premise Exchange was migrated to the Viadex
datacentre as an interim measure while mailboxes and
mail services were transitioned to Office 365. Hosted in
the cloud, Office 365 would allow staff at a fast-moving
company such as Generate to have access to Word,
Excel, Outlook and other Microsoft office tools from a
range of devices and working locations.
While Office 365 was chosen to address email,
collaboration and data storage services local compute
resources were required to deliver critical file and SQL
application services.
Generate’s relocation to a new managed office required
Viadex to work closely with the new providers to ensure
impact to the business was minimised and ensuring
appropriate connectivity to Viadex datacentre hosted
services were restored.
To address business continuity requirements, Viadex
proposed a mix of local and remote data protections
strategies using industry leading Veeam Backup and
Replication. Offsite backup of business critical workloads
are replicated to Viadex’s secure datacentre.
Based on the customer’s requirements to streamline
operations, Viadex tailored its remote monitoring and
technical support offering to meet their budget while
providing the same SLA and quality support to the newly
reduced user base.

4. Solutions-At-A-Glance
l Maximising investment of
existing hardware
l Migration of on-premise
Exchange to Office 365
l Consolidation of virtual
server footprint
l Relocation of hardware and
infrastructure to new premises
l Design and consultancy
expertise
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services@viadex.com | www.viadex.com | VIADEX LTD, UNIT 20, RED LION BUSINESS PARK, RED LION ROAD, SURBITON, KT6 7QD, UK
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The Results
Viadex Service Desk has taken on the role of Generate’s
IT department acting as an extension of their business
delivering effective 1st, 2nd and 3rd line support as
well as infrastructure monitoring. Its support offering
includes proactive infrastructure monitoring for servers,
switches and storage as well as all remote user support.
This monitoring has proved to be vitally important in
identifying various hardware failures in advance, and
allowing for the replacement of faulty hardware before
outage occurred.
In addition to core IT services, Viadex Professional
Services handled their recent office relocation with the
reinstallation and configuration of all end devices.
Viadex worked with Generate to identify which data and
services would be suitable for the cloud and additionally
advised which legacy data should be archived to reduce
local storage requirements.
By consolidating existing workloads, Viadex has been
able to substantially reduce the on-premise virtual
server footprint by 75% and has successfully helped to
migrate appropriate services to the cloud.
Viadex proposed and deployed datacentre-based backup
and replication of local virtual servers to mitigate against
on-premise hardware failures or disasters.