2. Royal Wedding Special Feature
02 03
AspecialdayforWilliam&Kate...
Royal Wedding Special Feature
April 29 2011 was a memorable day
for our staff
...andExponential-e
And why was that? Because around 110 million fans of the British Royal Family – as
well as some of the world’s best known broadcasters – had Exponential-e’s cutting-edge
HDTV IP broadcast platform to thank for the spectacular footage of the wedding of HRH
Prince William and Catherine, Duchess of Cambridge.
CBS News and Bell
Media Canada – as well
as two other leading US
broadcasters – chose
Exponential-e to beam
continuous feeds of live
coverage of the much
heralded event across
North and South America.
Exponential-e provided
direct 10Gb links in New
York and access to its
London metro network.
The world’s media was
based at media villages at
Westminster Central Hall
and Buckingham Palace
from where they broadcast
the events leading up to
the wedding, and the day
itself, to millions of viewers
worldwide.
Our layer 2 IP network
enabled the broadcasters
to feed multiple channels
from all their locations and
benefit from a converged
solution in the form of
SIP trunking and secure
Internet to support this
event.
Exponential-e’s high-
throughput broadcast
network supports ASI,
SDI and HD-SDI. High-
definition, low-latency, low-
jitter connectivity makes it
possible to support a range
of dedicated customer
services on the same
underlying infrastructure –
and to distribute services
across a number of
locations.
Exponential-e Managing
Director Mukesh Bavisi
said: “All our solutions are
Albert Faust, Bell Media’s
Senior Director in Media
Technology Systems, said:
“Exponential-e connected
our outside broadcast
sites to our news bureau
in Camden. But what was
great was their ability to
give us Internet access –
as well as 30 channels of
voice as part of the same
solution.
“We are experts in covering
major world events but
having a proactive and
responsive partner like
Exponential-e makes life a
whole lot easier.”
And David Fairweather,
Director of Operations
‘A picture is worth 1000 words’: Exponential-e Network Design for the Royal Wedding.
It was this high level of
“service-awareness” that
helped Exponential-e
secure the custom of some
of the world’s largest
broadcasters – and we are
delighted they’ve been
kind enough to publicly
endorse our high level of
service.”
‘service-aware’ – which
means each type of traffic
can be securely separated
and given its own
performance guarantees.
This makes it ideal for
getting the necessary ICT
on-location to support live
events.
Making connections…
Exponential-e experts do their bit.
Great memories…Crowds throng to Buckingham Palace.
Quick march!...
Pomp and ceremony at The Royal Wedding.
Wired for success: MD Mukesh Bavisi runs final checks.
at Europe CBS News, was
another happy customer.
“We have been an
Exponential-e customer for
a number of years and with
their flexibility of service
they made a natural choice
for this latest important
deployment,” he said.
Mr Bavisi added:
“Exponential-e is recognised
for providing the solid
foundation required for
live broadcasting. There
can be no better accolade
than being associated with
something as prestigious as
the Royal Wedding.”
3. The story now is very different.
We’ve grown at an amazing rate
to almost 200 employees and
have established a prestigious
list of clients numbering around
1,000. We are continually
smashing sales targets and
gaining new admirers for our
innovativeapproachtoourwork.
At the core of our success is our
commitment to adhering to our
founding principles of Applied
Innovation and Dynamic
Disruption. By staying true to
these origins we have established
a brand that is built on the
strongest foundations – a brand
that combines groundbreaking
technological excellence with the
best possible customer service.
Those same key drivers are
coming to the fore again now as
we carefully plot the next chapter
of Exponential-e’s development
– Exponential-e 2.0.
So what is Exponential-e 2.0? It
will be the culmination of our
carefully structured three year
transitionary phase during
which we evolve from a fixed
line operator (1.0 model) to an
ICT/Systems Integrator (the 2.0
version).
Exponential-e 1.0 came to an
end last year. It was an eight year
success story – it saw the
creation of an industry thought
leader that created scores of
copycat competitors along the
way.WearenowatExponential-e
1.5 stage – a phase that will run
into our 10th anniversary year
andseeallourbusinesssolutions
eventually housed under one
“cloud” umbrella.
As a total technology enabler
we will be embracing new
technologies to transition the
company and raise the bar of
Applied Innovation in the
“cloud” space. Again, true to our
founding principles we won’t be
following the pack. We’ll be
different from most of our
competitors – most of whom
will be either network providers
or cloud specialists. This
differentiation was recently
demonstrated at the flagship
Smart Wired Cloud Seminar,
hosted by Exponential-e in
London in July.
We intend to lead the way with
our new Smart Services
underpinned by Smart Wires®
and VMware that complements
our VPLS architecture and
infrastructure investments.
It is important to stress that we
were a thought leader on cloud
solutions, Smart Wires® and
Next Generation Networks as
long ago as 2006 so we have
long been prepared for the
current “noise” surrounding
the cloud.
We let our track record speak
for itself but we think there are
some very compelling reasons
for engaging with Exponential-e,
not least our market-leading
bespoke and complete network
solutions, with versatility at
both layer 2 and 3. We are also
the only company in the world
that can offer Application
Performance Management as a
cloud service – and the only
company that can offer multiple
services on one pipe securely at
layer 2. Last but not least we
offer outstanding customer
service in the context of a
trusted partnership.
Back to the present– 2011 has
been a very successful year
with our talented staff working
incredibly hard to record some
amazing results in the first six
months. Both May and June
saw monthly sales records
achieved and, among other
records gained, we secured
our biggest ever single deal in
the second quarter.
Individuals across all sales areas
are beating personal bests and
setting record achievements
against targets. Individual
‘super-performances’ are being
seen across all areas of the
business and it is the way in
which all of our teams are
pulling together and, most
importantly, delivering together
that has made this year a
storming success to date.
All of these collaborative
efforts have concurred with
the “call to arms” at the start
of the year – L’Esprit de Corps
that I asked colleagues to rise
to. I said then that this would
assist us to make the transition
from Exponential-e 1.0 to 2.0
– and it’s working! We are
making good progress with
this transition and a year from
now, that progress will be far
more advanced and tangible.
We owe a huge thanks to all
our staff for joining in with the
spirit of dedication to a
common goal. And, of course,
we must send out our sincere
thanks and best wishes to all
our valued customers who
have made this enjoyable and
rewarding journey possible.
04 05
Next year Exponential-e will mark a key milestone in its
history when it celebrates its 10th anniversary. And what
an exciting journey it has been since those early days back
in 2002 when we launched with just eight employees.
Ten year anniversary heralds next
stageoftheExponential-e successstory...
“Atthecoreofoursuccess
is ourcommitmentto
adheringtoourfounding
principlesofAppliedInnovation
andDynamicDisruption.”
View from the top ...Lee Wade says View from the top ...Lee Wade says
4. 06 07
The numbers come up for Exponential-e after it
landstheBIGONE...
SinceJune2004BIGhasawardedover£3.6bntoprojectssupporting
health, education, environment and charitable purposes.
The project’s WAN – which includes VPLSplus as a completely
unique aspect – comprises 15 sites and is the company’s
largest to date.
The network is configured with three separate VPLS
instances: Video, WAN, and Internet for connectivity
between the data centres, which is the platform for a key
virtualisation project.
Previously BIG had been running a legacy layer 3 routed
MPLS network.
Lee Wade, Chief Executive at Exponential-e, said: “Beyond
Congratulations are in order to Managing Director Mukesh
Bavisi who has been named for the second year running in a
coveted under-40 young leaders’ report unveiled by leading
telecommunications magazine, Global Telecoms Business.
The list includes major telco executives born on or after July 1,
1971. Aside from Mukesh, the impressive line-up includes figures
from international majors such as Orange and Alcatel-Lucent.
The list was compiled after the magazine asked its readers to help
identify the most inspirational figures in the industry over the
next few years.
As a co-founder of Exponential-e, Mukesh wins praise from the
magazine for being a leading light in transforming corporate
networking and business VPNs in the UK.
The listing describes Mukesh as a pioneer in his field – and
as a thought leader who ignores the path followed by other
service providers.
The “top 40” executives will see their achievements marked at a
conference and awards ceremony in September.
the technical specification BIG very much had a desire to
work with a provider that had a partnership approach and
processes that were not bogged down with red tape.
“The ability to deliver VPLS and VPLSplus was crucial to the
success of our tender response, as was our consultative
approach over the last two years which gave BIG the
impression that we are a company they can work with and
trust.”
BIG is a non-departmental public body sponsored by the
Department for Culture, Media and Sport (DCMS).
The champagne corks were popping when the news came in that
the mighty Big Lottery Fund would be joining our roll call of clients.
Mukesh makes the top 40... AGAIN!
Exponential-e is meeting
the Internet addressing
challenge head-on by
making sure its network
is ready for both IPv4 and
IPv6 schemes.
As part of our drive
towards the IPv6 switch we
also participated in World
IPv6 Day, which was hosted
by The Internet Society
(ISOC) on June 8. This
was a 24-hour trial period
where a range of network
and content providers,
such as Facebook and
Google, provided content
from sites based on both
IPv4 and IPv6 addressing.
The event’s main goal was
to encourage organisations
to prepare their services
for IPv6 to ensure
successful transition as
IPv4 addresses run out.
Exponential-e, which builds
its portfolio from a Layer 2
core network capable of
supporting any protocol,
has had plans in place for
IPv6 for some time, with a
range of services on offer
to ensure all existing and
future customers make the
right moves.
Our IPv6 enabled core has
been successfully tested
and has been trialled with
customers. We have also
been supporting the IETF
(Internet Engineering Task
Force) end-to-end principle
by deploying IPv4 and IPv6
in tandem – known as
“dual stack”- throughout
our network.
Exponential-e has also been
awarded four stars of IPv6
readiness by RIPE NCC (the
European Regional Internet
Registry). This means – out
of 6748 European service
providers – it is among the
top eight per cent ready to
connect customers to the
whole Internet when IPv4
runs out.
Expert consultancy, workshops
and various events have
also been laid on to keep
customers abreast of all the
changes – and help them with
their own migrations.
Exponential-e Seniorfhdrhde
Consultant Engineer Dan
Young said: “We have been
rolling out a dual-stack
approach across the
network as we believe
this is the only way of
delivering the high level
of performance, user
experience and reliability
our customers expect. Dual
IPv4 and IPv6 connectivity
will become a standard
feature of all Exponential-e
business Internet services
this autumn.
“Whilst we will take steps to
ensure that our own supply
of IPv4 addresses lasts as
long as possible, eventually,
like everyone else, we
will run out. With careful
planning, however, we will
be assigning IPv4 space for
as long as we can.”
From then Exponential-e will
be issuing new customers
with IPv6 addresses. We
have been testing options
for transitional technology
– including Carrier Grade
NAT – which will allow it to
maintain connectivity to the
IPv4-only Internet for new
customers.
Mr Young added: “The
Internet economy is worth
£100bn in the UK alone.
While the switch to IPv6
poses challenges, there are
also great opportunities
for those that adopt it
in good time in terms of
providing a competitive
boost in sales, perception
and potential improved
technical performance.”
A
PPROV
ED
IPv
4 & IPv6 complian
t
FOR USE
WITH THE
PUBLIC
CLOUD
Exponential-eis
-andalwayshas
been-IPv6ready
IPv6 guru…Senior Consultant Engineer Dan Young
Top 40…Mukesh Bavisi
IPv6 migration News Update
5. 08 09
also work for them.”
The information-packed
seminar also included
in-depth one-to-one
planning audits centred on
exposure to IPv4 and IPv6,
as well as opportunities
and efficiencies on offer
from virtualisation and WAN
planning.
For further information
about Exponential-e’s
pioneering Smart Wires®
technology, download the
company’s latest White
Paper entitled “Smart Wires
for the Smart Cloud era” at
www.exponential-e.com/
whitepapers
Delegates“oncloudnine”
afterkeynoteeventsuccess…
An80-stronggatheringwasin
attendanceatasuccessfulcloud
seminarstagedbyExponential-e.
Welcoming the success of
the seminar, Exponential-e’s
Chief Executive Lee Wade,
said: “Exponential-e’s Smart
Wires® evolved from our
VPLS architecture to offer
market leading performance
and operational latencies,
end-to-end SLAs and SLGs,
data security, visibility trust and
confidence, cost savings and
environmental efficiencies.
“Today our Smart Wires®
approach has matured to
the point where we have
hundreds of customers
leveraging our highly
resilient network for a
multitude of business-
critical services demanding a
non-stop compute platform.
We were delighted that
there were so many at the
seminar to hear how this
successful formula could
migration to IPv6 as an
integral part of Cloud-ready
Internet.
Other Exponential-e speakers
included Enterprise Sales
Director John Kyrillou, who
spoke about “the transition
from product to service”,
Product Manager Alex
Betty and Business and
Partner Development
Director Simon Acott.
The half-day event, held on
July 14 at America Square
Conference Centre near
Tower Hill, also featured
presentations by leading
executives from partner
organisations – Fujitsu and
NaviSite.
“SmartWires…
TheSmartChoice”
“SmartWiredcloud”realassettoCAM
The Smart Wired Cloud
Seminar, held in the
City of London, was an
opportunity for experts
from the company to
explain how “smart-wired
infrastructure” can offer the
end-to-end SLAs required to
de-risk the cloud.
They presented leading
opinion on best practices
backed up by real-life case
studies to reveal how its
Smart Wires® approach to
the cloud era could provide
the control companies seek.
Event speakers included
Exponential-e’s Chief
Technology Officer, Adrian
Hobbins, who told those
present how efficiency gains
could be made from the
private cloud through VPLS
and VMware, as well as the
benefits to be gained from
a Smart Wired intelligent
WAN. Dan Young, a Senior
Consultant Engineer at the
company, explained the
need to be ready for the
Exponential-e has used pioneering technology to build
a “smart wired cloud” for leading financial services
provider Close Asset Management (CAM).
The virtualised environment supports CAM’s initiatives to broaden
the company’s appeal to its clients, especially those private investors
who have become more used to technology-based management of
their investments.
CAM offers financial services for private individuals, institutional
clients and their advisers. The company offers a wide range of
investment management, trust, banking and advisory, educational
and administrative services in the UK and overseas.
Exponential-e has built a hybrid cloud for CAM, integrating a new
public facing website with their existing private cloud it created
for the company a few years before. As the data and applications
being supported are of a sensitive nature, the public cloud service
is securely housed within a controlled and protected data centre
and integrated into CAM’s internal systems over Exponential-e’s
Smart Wires®.
Exponential-e used virtualisation to reduce the number of
physical servers needed by two-thirds and to reduce the
associated systems by 80 per cent. They were able to keep
hardwaretoaminimumandremovetheneedforpower,cooling,
rack space and support costs associated with multiple machines.
CAM’s live and pre-production environments take advantage of
virtualisedICTresourcesdeliveredfromthecloud.Disaster-recovery
backup is provided from a second Exponential-e data centre from
where the live environment is replicated across the cloud. Two
firewalls work across the environment to provide the protections
neededandSANstorageissharedacrossthedatabaseclusters.
Exponential-e have integrated the new computing
environment into CAM’s existing systems, allowing the
company’s internal support teams controlled and secure
access to the system.
Exponential-e’s Managing Director Mukesh Bavisi said: “This
private cloud gives CAM access to additional computing
power which they can flex as they need. It is also a gateway to
other on-demand services contained within the cloud.”
FACTFILE
• Exponential-e’s Smart Wires® offer
the versatility demanded of today’s
businesses living in a dynamic, fast
moving global economy from
cloud-based SaaS, algorithmic/high
frequency trading and high definition
TV over IP to in-play gambling and
geospatial location systems.
• Smart Wires® exist at the core of an
extended highly virtualised
environment in which the traditional
LAN-WAN cloud perimeter is merged
as a single entity. This pioneering
technology will cope with all
workloads and manage the interface
between private virtualised and
public cloud environments.
•Exponential-e’sSmartWires® evolved
from our VPLS architecture to offer
market leading performance and
operational latencies, end-to-end
SLAs and SLGs (unifiedinfrastructure),
data security, visibility, trust and
confidence and cost savings and
environmental efficiencies.
• In the context of virtualisation,
Smart Wires® offer the much desired
end-to-endtransparencythatensures
the best performance standards are
maintained.
• If virtualisation is the technique for
managing systems and resources
regardless of their location, then
layer-2 Smart Wires® oriented
architecture is ideal as it allows it to
happen across the WAN.
• Scalable, flexible Smart Wires®
offers the versatility to your network
and IT infrastructure allowing you to
design and create secure physical and
logical operational domains whilst
converging multiple services on a
single platform to deliver the low
latency, excellent availability and
high-throughput required for
departmental acceptability.
• Smart Wires® extends the LAN
environment into the wide area using
Ethernet as an ubiquitous service
interface on which to support
converged services. The local area
network becomes an extended
private cloud and flexible computer
resource for the whole organisation.
• When ICT can no longer be
touched because it is delivered
from the data centre, latency
becomes key. The sub-millisecond
round times which result from a
single hop, bridged interface of the
kind offered by Smart Wires®
make all the difference.
• By extending the private cloud to
thepubliccloudusingSmartWires® it
is possible to separate the customer
environment from the public cloud in
a controlled way.
•Smart Wires® unite the public and
private cloud so that a computing
environment can be selected on
demand.
•Centralisedfirewallskeepthe“pipes
clean” by tracking the status of
network connections and
distinguishing legitimate packets
from other traffic not matching a
known state.
• Smart Wires® protect customers
from the vagaries and best effort
contracts on offer from the public
cloud providers.
• Major new opportunities for
streamlining operations and more
efficient computing are possible
when organisations decide to switch
to next-generation Smart Wires®
networking.
• The new dawn in IT is about
extending the virtualised setting
across the enterprise as a private
cloud and the secure integration
of publicly-provided services into
the mix.
Reaching out…Enterprise Sales Director John Kyrillou
Business & Partner Development Director Simon Acott sets the scene
On Cloud 9…
Delegates learn about
the Smart Wired Cloud
Spotlight on Smart Wired Cloud Spotlight on Smart Wired Cloud
6. 11
“WELLCOME”boost
forglobalcharitablefoundation
MAJORCHARITYturns
toExponential-efornewnetwork
Exponential-e has scored
a significant coup by
securing a key business win
with well-known global
charitable foundation –
The Wellcome Trust.
The firm provided a
dedicated fibre optic
PowerWan connection
between The Trust’s North
West London headquarters
and their data centre in
Romford, Essex. Using
its Layer 2 Ethernet
networking approach
Exponential-e can supply
a really fast, gigabit
connection between the
two sites.
Paul Stafford, Infrastructure
Service Manager at The
Wellcome Trust, said:
“When we first engaged
with Exponential-e we
were only looking at
our Internet service. We
needed a reliable service
which could expand with
our needs.
“At the time Wellcome
Trust was dealing with
many different suppliers
and it was not always
easy to juggle all these
relationships.
Voice, video and
b u s i n e s s - c r i t i c a l
interactive applications
are all supported from the
network which connects
Macmillan’s offices
throughout the country.
Macmillan Cancer
Support – founded in
1911 – is the UK’s leading
cancer support charity.
Its main focus is to reach
and improve the lives
of everyone living with
cancer by providing
practical, clinical and
financial support and
through campaigning for
better cancer care.
Macmillan’s existing
network had become
near to full capacity and
unable to support the
range of applications they
required. Bandwidth was
limited at crucial points
on the network and
Macmillan were restricted
by the inflexible nature of
the legacy technologies
on which it was based.
Macmillan tendered for
a new corporate network
as part of their strategic
initiative called Fusion, a
programme that sets out
the charity’s vision of the
kind of infrastructure and
functionality it requires to
Anewcorporatenetworkhas
beendesignedanddeployedfor
theleadingcharity,Macmillan
CancerSupport,byExponential-e.
business relationship with
Exponential-e has now
flourished to the extent
they are now strategic
partners of The Wellcome
Trust. Our requirements
have grown to encompass
a link for video
conferencing and also a
connection to the Disaster
Recovery Centre. And
we are also looking into
launching a virtualisation
programme.”
The Wellcome Trust
were early adopters of
Exponential-e’s application
performance management
system delivered through
its A3
self-portal facility.
“This traffic analyser and
control feature has greatly
assisted The Wellcome
Trust,” said Mr Stafford.
“We provide free Wi-
Fi access to the public
within the café area of
our exhibition space,
Wellcome Collection.
meant our deployment
went according to plan.
“We set out to transform our
underlying communications
infrastructure so we
could better support our
organisation and the
people whom we support.
“Exponential-e provides
the widest scalability
and highest value per
gigabit. In Exponential-e
we have a technology
partner for the future and
a framework within which
we can provide timely and
responsive help to those
in need.”
The new network extends
the concept of plug-and-
play connectivity found
in a traditional local area
network environment
“Exponential-e offered
to look at the solution
holistically and manage
the ongoing relationship
with the view to
significantly reduce
costs.
“As part of the business
Internet deployment
Exponential-e provided
a fully resilient failover
service installed to
provide continuity
in the event of any
outage. The transition
to Exponential-e was
seamless.”
Exponential-e’s extensive
footprint of data centres
means the customer’s DR
facility was already on-net
enabling The Wellcome
Trust to benefit from
robust support and reliable
data recovery.
The bespoke network
stands The Trust in good
stead in what is its 75th
anniversary year. Its
Internet service is being
delivered via Exponential-
e’s flagship PowerNGNplus.
Mr Stafford added: “Since
our initial discussions
about the Internet our
support the organisation’s
goals moving forward.
Richard Hastings, Head
of ICT at Macmillan, said:
“We wanted a long-term,
collaborative partnership
with any supplier we
selected. In particular we
needed advice on disaster-
recovery, video-conferencing
and WAN optimisation.
We were looking for a
knowledgeable partner able
to proactively assist us in the
development of our network
communication strategies.
“The scale of our network
upgrade and number of
sites involved was a major
undertaking. I applaud
Exponential-e’s project
management and technical
expertise throughout which
“The PowerNGNplus
portal revealed that
in just one week 20
gigabytes of non-critical
applications were running
over our service. Analysis
showed this was made
up of large quantities of
BitTorrent, Rapidshare
and eDonkey. The portal
has let us block this
application directly and
put our rate limits in
place for the use of social
media.
“The Wellcome Trust
looked for a higher
level of reporting and
control over the way
in which the Internet
connection was used.
After discussions with
Exponential-e, we have
adopted the A3
service
which provides online
reporting and control of
the connection.
“Instantly we were able
to disable some non-
business services and
utilise that bandwidth.
With ongoing reporting
we can track how
the Internet is being
used and we are now
completely in control of
this service.”
across the wide-area
network by using a private
layer 2 virtual cloud to
which Macmillan can
connect its multiple sites.
Created with state-of-
the-art Virtual Private
LAN Services technology
(VPLS), which is an
Ethernet over MPLS
solution, the resulting
layer 2 virtual cloud
delivers superior
flexibility, scalability and
performance.
One feature of the new
network is the ability for
Macmillan to flex its call-
centre resource across
the three sites in line with
changing staff numbers at
each location.
Macmillan was eager
to reduce its reliance
on hardware to help
them conserve cost
so Exponential-e was
able to centrally host
their firewall within a
purpose-built data centre
and make its capabilities
available to all twelve
of Macmillan’s office
locations.
10
Not-for-profit focus Not-for-profit focus
7. Its key advantage is its ability to remove the hassle and cost
associated with building and managing an email system in-house.
Designedtohelpbusinessescommunicatesecurelyandeffectively,
Hosted Exchange includes MessageLabs anti-virus and anti-spam
protection as well as 24/7 UK based support from just £4.27 per
user, per month.
Exponential-e Chief Executive Lee Wade said: “Hosted Exchange
is perfect for all businesses needing a sophisticated business
email service without the corresponding management and cost
overhead. Cloud-based email makes sense for companies of all
sizes.
“The service will be particularly attractive to companies who wish
to reduce their ICT spend and who are keen to outsource routine
IT tasks to the cloud.”
“We have a passion for customer service and ensure that our
support services are easy to access and jargon free. Our customer
support team is available 24 hours a day, seven days a week to
provide telephone and online application support.”
The monthly cost to any business of providing the necessary
hardware and software to support email can be daunting and
when the associated costs of support staff, storage, archiving,
mobile email and financing are taken into account, the cost can
become highly prohibitive.
By outsourcing email to Exponential-e’s cloud and letting us run
it and support it on your behalf, savings of up to 80 per cent can
be made.
12 13
configuration and no need for
more hardware,” said Chief
Executive Lee Wade. “As a fully
managed service it provides
incrediblenetworkintegrity.”
The solution is built using
multiple high availability
resilient firewalls working as an
active-passive pair for failover
purposes. As a result the service
is highly robust, very secure
and comes with Exponential-e’s
industry-leadingSLA.
Managed Virtualised Firewall
Service offers a boost to
business in the form of reduced
risk, peace of mind, lower costs
andeconomiesofscale.
The product is perfect
for businesses and other
organisations that need to
protect their business from
unauthorised access and other
Internet security threats –
but who want to free up ICT
resourcesandsavecosts.
Hosted Exchange at a glance:
• Email access anywhere, anytime with Microsoft Office
Outlook Client or Outlook Web Access (OWA)
• Collaboration with shared contacts, tasks and notes
• View colleagues’ availability with shared calendar and
read/write options
• Mobile email with direct push for email, contacts and
calendar on hand-held devices
• Secure system that is reliable with an ISO27001 accredited
company (Tier 4Data Centre)
• Industry leading Spam and Virus protection
with MessageLabs.
Hosted Exchange makes it possible to access emails, calendars and
contact information via a mobile device, or from any PC with an
internet connection. Supported mobile devices include BlackBerry,
Apple iPhone and Windows Mobile.
Optional add-ons include:
• Business-class instant messaging: Hosted exchange fully
integrates with Microsoft Office Communications Server
and Global Relay Message Archiver.
• Email protection and restoration service: Exponential-e’s
email archive solution, powered by Global Relay,
provides businesses with an enterprise-class email
archiving, monitoring and discovery solution. No software
or programming is required. The service is a fool-proof
backup and automated disaster recovery tool, which
alleviates the heavy burden placed on IT personnel.
Exponential-e’s newly launched
Managed Virtualised Firewall
Service protects corporate
networks from unauthorised
access and other Internet
securitythreats.
Itishostedinsidethecompany’s
secure carrier class data centres
– instead of the customer site –
meaning the service is provided
as a virtualised solution from
the cloud.
Thebeautyoftheproductisthat
customers benefit from major
cost savings without the need to
buy and maintain hardware at
their premises, slashing the total
costofownership.
As Exponential-e’s Virtualised
Firewall Service is fully managed
and provided centrally from
the cloud it makes it easy for
customerstoscaletheirbusiness.
“As customers expand and open
up new locations, the firewall
service is readily available the
moment they connect into our
network. No need for network
Online Safety for pupils
key to PowerEducate launch
Business-classemail
serviceoffershostof
benefits
Exponential-e is pleased to
announce the launch of Hosted
Exchange – a business-class email
messaging and collaboration
service delivered from its cloud.
Securitythreatsfoiledbygreatwallsoffire
Exponential-e has celebrated
the launch of a powerful new
Internet product specifically
tailored for use by schools.
The service comes with
Government-approved web
filtering and a virtual firewall
and has been built with
the security of pupils as of
paramount importance.
Called PowerEducate – it
is part of Exponential-e’s
market-leading PowerNGN
suite of products. It features
connectivity available in
increments between 10Mbps
PowerEducate is available with a host of optional extras including:
State-of-the-art virtual firewall provided
from Exponential-e’s cloud without
the need for on-site hardware.
Ability to gauge access according to
different user groups via a portal.
Government-approved
web filtering.
Product Launches Product Launches
and 1Gbps on a dedicated
and synchronous basis.
Richard Hindley, Director of
IT at Westminster School,
enthused: “PowerEducate
provides a high-level of
performance and is robust.
The pricing is excellent which
has meant we have been able
to significantly increase our
bandwidth.”
Exponential-e Chief Executive
Lee Wade said: “Modern
education requires that
students get the best
online and interactive
learning experiences. We’re
committed to providing fast,
non-contended, reliable
internet connectivity at
affordable prices, with
the levels of security that
schools demand. And as
we only provide business-
grade services our schools
don’t have to worry about
being missold something
that is really only intended
for residential consumer
use. I’d recommend that
head teachers talk to us now
to discuss the benefits of
our PowerEducate internet
service for their students.
“The service is more than
an Internet service in
that it uniquely allows
customers to allocate
bandwidth – which is not
being used for the Internet
– to other services such
as HD video conferencing,
SIP or perhaps to connect
privately to other schools.”
8. 14 15
IPv6 Business Continuity Workshop
Date: 8 September 2011
Venue: Exponential-e Ltd, 25 Camperdown Street, London, E1 8DZ
This workshop will demystify IPv6 and the need for it, provide information on what
we have been doing to protect our customers and demonstrate how we can help your
business in making the transition to IPv6.
www.exponential-e.com/events/
IPv6 – The Channel Opportunity
Date: 13 September 2011
Venue: Wembley Stadium, Wembley, London HA9 OWS
Experts will explain about how you can use IPv6 to considerably grow your business and
differentiate yourself from the competition – without needing to become technical experts in
the process. Event attendees will find out why IPv6 is such a big opportunity to the channel;
how choice of partner carrier for IPv6 integrations can mean make or break; understand the
short and long-term opportunities IPv6 poses to early adopters and see the dangers and wider
business implications of leaving IPv6 transitions too late. The event also features a free guided
tour of Wembley Stadium.
www.exponential-e.com/events/
IP EXPO
Date: 19-20 October 2011
Venue: Earls Court 2 Exhibition Centres, Warwick Road, London, SW5 9TA
IP EXPO, the UK’s only end-to-end infrastructure show, grows bigger and better in 2011, enticing
professionals from the worlds of cloud computing, storage, wireless, networking, virtualisation
and security. Exponential-e will be exhibiting at IP EXPO for the 5th consecutive year. Boasting a
dynamic and robust range of services that include: WAN solutions, managed services and Internet
connectivity, Exponential-e has established itself as a “must see” company at this popular show.
www.ipexpo.co.uk
Joy at “kite mark”award
Exponential-e connects to
BME’s London hubs
BME – the Spanish Exchange – announced recently that Exponential-e
had been chosen to provide connectivity to its two London hubs.
BME, which stands for Bolsas y Mercados Españoles, is the operator
of all stock markets and financial systems in Spain. Through its IT
subsidiary, Visual Trader, it opened two access points last year in the
capital.
These two gateways allow market participants located in London
to access BME’s markets cost-effectively and easily, as the gateway
provides connectivity between London and Madrid. Optimisation
of the route has reduced one-way latency to approximately 14
milliseconds.
Exponential-e’s financial network is optimised for high-frequency
trading. It connects directly into key Exchanges, ECNs, Brokers and
trading platforms. Exponential-e’s presence in both data centres
in which BME hubs are located, allows Exponential-e’s customers
to interconnect to BME with a simple cross-connect. Additionally,
last-mile connectivity between the customer premises and
Exponential-e PoPs is offered at low cost.
Exponential-e Chief Executive Lee Wade said: “Our partnership
with BME is great news. It will enable fast, low latency access to the
Spanish Financial Exchanges across Exponential-e’s network, which
is optimised for financial trading customers.”
Preparing for the Olympics – Mobility Seminar
Date: 13 October 2011
Venue: Exponential-e Ltd, 25 Camperdown Street, London E1 8DZ
Is your business prepared for the Olympics? Come and join us at this free seminar which will
showcase our mobility and business continuity portfolio.
www.exponential-e.com/events/
Exponential-e has been
awarded the internationally
recognised ISO 20000
certification – the “kite mark”
for IT service management
excellence.
ISO 20000 is the first
worldwide standard for IT
services management that
offers an integrated approach
to effectively deliver managed
services to meet business
and customer requirements.
Only a select number of UK
organisations have received
this accreditation.
ISO (International Organisation
for Standardisation) is the
world’s largest developer and
publisher of International
Standards. It is the network
of the national standards
institutes of 162 countries
– one member per country
– with a Central Secretariat
in Geneva, Switzerland, that
coordinates the system.
ISO 20000 helps organisations
benchmark how they deliver
managed services, measure
service levels and assess their
performance. Accreditation
announced accreditation,
Exponential-e Chief Executive
Lee Wade said: “We
introduced our ‘Customer
Served 1st’ practice in 2003.
This is a high-touch business-
class professionalism we seek
to deliver to all our clients.
From your first contact with
Exponential-e through the
design of your network
requirements, provisioning,
project management and
on-going support, we offer
old fashioned first class
quality of service.
“In addition a recent
customer survey we carried
out reported that 90 per
cent of our customers would
recommend Exponential-e,
which we feel is testament
to our great service.
However, we will not rest on
our laurels; we are aiming to
improve on this.”
is only awarded following
a rigorous inspection of IT
processes and practices by
outside auditors.
ISO accreditation by a
company indicates that it has
been externally assessed and
found to have a consistency
of approach in developing,
implementing and improving
the effectiveness of a
quality management system
that enhances customer
satisfaction by meeting
customer requirements.
Exponential-e is also a
holder of ISO 9001:2008 -
the International Standard
for Quality Management
Systems (QMS), as well as
ISO 27001:2005, which is the
best practice specification
that helps businesses and
organisations throughout
the world develop a best-in-
class Information Security
Management System (ISMS).
Welcoming the recently
News round-up Events diary
9. Exponential-e is pleased to
announce it is expanding
its core infrastructure
to TelecityGroup’s new
Manchester 3 data centre,
which is opening later
this year.
The partnership with
TelecityGroup is aimed
at meeting the growing
demand for enterprise-
grade IT and network
services in Manchester
– acknowledged as an
emergingEuropeanbusiness
hub and a key strategic
target for Exponential-e.
To ensure Exponential-e is
able to provide the lowest
latency connectivity and
fibre networking for its
customers in the region,
it has chosen to extend its
Manchester network with a
new Point-of-Presence (PoP)
at TelecityGroup’s state-of-
the-art data centre.
The move also enables
Exponential-e to provide its
customers with a wider range
of collocation and managed
services from TelecityGroup’s
facility.
Mukesh Bavisi, MD at
Exponential-e, said: “Through
our long history of working
with TelecityGroup we have
always been impressed
with the premium levels
of connectivity, security
and resilience its facilities
provide.
“We believe that our strategic decision to expand
our network in Manchester will be an excellent
investment to serve its burgeoning business
economy, and TelecityGroup is the perfect partner
to help us ensure we provide the best possible
service to our customers.”
Newstrategictie-upwithSideraNetworks
Exponential-eexpandsnetworkinManchester
For more information contact us at:
E: marketing@exponential-e.com T: +44 (0) 845 470 4001
www.exponential-e.com
Exponential-e has formed a
strategic partnership with
Sidera Networks to expand
network reach to provide
access to the world’s
leading financial centres.
This alliance allows
Exponential-e to enter the US
market with direct, ultra-low
latency connectivity to the
New York and Chicago metro
areas, while Sidera can now
expand its connectivity to key
financial hubs throughout
the UK.
The newly forged partnership
comes as demand for global
connectivity increases,
meaning industry-leading
providers turn to strategic
agreements to address
customer demand for direct
access into major financial
centres.
Exponential-e MD Mukesh
Bavisi said: “We have been
looking for direct access to
key US financial centres for
some time now to address
growing UK customer
demand for connectivity to
leading metro areas such
as Chicago and New York.
Sidera’s ultra-low latency
connectivity and unique
routes to these areas enables
us to provide our customers
with an even more powerful
solution to succeed in their
fast-paced marketplace.”
Sidera Networks CEO
Mike Sicoli said: “This
announcement marks a
significant milestone in the
expansion of our leadership
in the financial services
industry. Expanding our
international connectivity
to London combined
with our unique access
to financial centres
domestically and our
deep knowledge of this
industry’s needs is a one-
of-a-kind combination that
no other provider can offer
financial services firms.”
Sidera’s unique access
to key data centres,
cable landings and
financial exchanges has
attracted partnerships
with leading international
t e l e c o m m u n i c a t i o n s
providers looking to gain a
competitive advantage and
enhance their connectivity.
Network investment
