Verve Events and Promotions is an experiential marketing agency with over 40 years of experience in rural communications. They have a presence in over 175,000 villages and 4,000 towns across 21 Indian states. The agency focuses on rural and urban activations to understand client needs and fulfill requirements through creative concepts. They have the reach to conduct activities in villages with populations of 500-10,000 and urban areas with over 100,000 people in South Indian states. Some of their services include consumer insights, strategic planning, branding, communication packages, on-ground activations, and large-scale rural and urban executions. They have experience with promotional campaigns for brands across various categories.

2. About Verve Events and Promotions
• Team Verve has over 40 years of cumulative experience rural communications
• Team is been evolved from one of the largest rural advertising agencies of the
country, Ogilvy & Mather Pvt ltd and DDB Mudra Goup
• It has footprint in 1,75,000 villages,over 4000 towns & in 21 states of India.
• At Verve we focus on rural and urban activations where we can understand the
aspirations of the clients & render services to fulfill their requirements building
creative and innovative concepts and we pride ourselves on the originality of all
our projects.
• We have a reach to every smaller village of 500-10k population at rural areas & to
1lac population at urban areas of South Indian States (AP,TS,TN,KA & Kerala)
• Worked for Song & Drama Division in I&PR Departments for the states of Andhra
Pradesh, Karnataka and Telangana
• Excellent knowledge and domain expertise in taking up IEC programs at grass root
level even in remote areas and corners of the state

3. WE OFFER YOU
Consumer insights
and strategy
development
strategic planning and
consultancy
logo, brand identity,
& packaging solutions
Communication package
AV/Film, POS, Outdoor
on-ground
consumer
activation
programs
Wholesale and
retail level
activation
Large scale
executions in rural
& urban
geographies

4. TO ACTIVATIONOUR

5. OUR PROCESS
Brand
key/essence
Cultural &
business
context
Consumer
Decision
making +
experiential
world
Activation
Platform
(physical +
emotional
space)
Execution &
Monitoring

6. Activities we do
• House to House activities
• Mandi Activities
• School & College activities
• Mohalla (Street) activities
• Float activity
• Inshop Activities
• Launch events
• Dealer meets
• Static Branding
- Wall Painting
- Mini Hoardings 10’ x 10’
- Arch Gates
- Auto Branding
- Signages
- Dealer Boards
- Glowsign Boards
- Arch Gates
• Street Play Artists
• Burra Katha Artists
• Lookalike Artists
• Magicians & Comedians
• Mic Comperes
• Dance Performers
• Licenses and Permissions
• Venue Management
• Custom designed Exhibition stalls
• Crowd Management
• Logistics
Services we offer

7. A Few of Our Campaigns…

8. Chik Activation

9. TASK
 Secondary sales abysmally low
 Devise a program which will help in liquidation of stock
 Increase brand awareness
• No of towns Activated - 56
• Total HH’s Contacted - 45,000
• Redemption - 48%
• Total Sachets collected - 4,32,000
Results

10. FLIPCHART STORY
Comparative Demo –
How is Chik better than
blue shampoo ?
Choti Making Competition
BCT 2 – (FIND CHIK HAIR)
BCT 3 – (FIND THE ITEMS OF RE.1/-)
WRAPPERS REDEMPTION & SACHETS
SAMPLING

11. KHIDKI AMMA- GOSSIPS THROUGH THE WINDOW

12.  Indoor air pollution, or IAP, is a silent killer that claims a life every 20 seconds
 It causes around 35% of the deaths in South East Asia
 Shell Foundation, the corporate foundation of the energy giant Shell, has been tackling
IAP since 2002.
 Its Breathing Space Programme aims to achieve a long-term, verifiable reduction in IAP
by providing viable methods for tackling the same.
Objective
 Raise significant awareness about IAP, its causes and its threats amongst rural
families- specifically women and their husbands.
 To make this unknown threat known to rural mothers and help them make informed
choices to avoid this deadly threat
 Induce willingness to actively seek solutions which are culturally and economically
viable to reduce the threat
Brief

13. AS WINDOWS WERE OUR CHANNELS OF CHOICE AND WINDOW
GOSSIPS THE BEST WAYS TO INDUCE CONVERSATIONS & SPREAD
THE NEWS- WE CREATED THIS CHARACTER
“KhidkiAmma”- the village gossip

14. ACTIVITY SNAPSHOTS – SCHOOL & MOHALLA CONTACT
IAP Van Permission from Principal Fliphart Story - IAP
Flip Chart Story Street Play Felicitating winners

15. SWACHH BHARAT MISSION
KALAJATHA PROGRAMMES
KARNATAKA

16. OBJECTIVE & COVERAGE
 Conducted Swachh Bharat Mission – Kalajatha programmes
across Karnataka
 Creating awareness to build and use your own toilets with
the medium of infotainment,that’s with artists skit play
 Covered 1000 villages in Karnataka

18. CASTROL – “UMAR KA AAINA”
AP & TELANGANA

19. OBJECTIVE & COVERAGE
 Conducted Castrol – “Umar Ka Aaina” exclusively
for Tractor owners at Villages and Retail Outlets
 Conducted this activity across AP & TS
 Creating awareness and capturing data in a app
created for Tractor Owners
 Covered 28 Mandals & 336 Villages to meet Tractor
owners
 Captured over 20000 data of tractor owners in a
app

22. BRIEF
 Low share gap between Close-Up and CDC
 CDC Rs. 5 pack has been gaining share and helping drive
growth
 Run an activation program across rural AP to
 Gain share from Close-up Rs 5 & Rs10 packs by leveraging on CDC Rs 5
pack
• To reinforce the brand benefits of CDC and drive awareness
for the Rs 5 price point
• Switch consumers loyalties from CU to CDC
• To communicate brand value, protection to an emotional
audience
Objective

23. THE TRIGGER
MAGADHEERA
 A protector
 Upholds and looks after the needs of the family
 Apparently, the movie Magadheera is also the
biggest blockbuster in Telugu Cinema history
 Andhraites, despite their high literacy levels, do
display an extreme emotional bond to the extent
of being labeled fanatics

24. ACTIVITY SNAPSHOTS
CDC MagdheraBanoRath School Contact
DB Meter - BCT Ball Cylinder Game Lucky Draw winner
Street Play

25. Top line summary
Total contacts 47944
Total sales 19349
No of CDC user 25468
No of Non CDC User 22476
Total school students contact 29576
Total Retail outlet
merchandised
2118

26. INTEX – “CLUSTER ACTIVITY”
AP & TELANGANA

27. OBJECTIVE & COVERAGE
 Conducted Intex Mobile Phones Cluster Activity
 Conducted cluster activity in all the districts of AP & TS
 Creating awareness and capturing data of potential
walkins at the retail outlets
 There was rapid increase of sales of Intex Smart Phones
across all the districts

29. PHOTO GALLERY

31. •Mcdowells no1,Royal challenge,Antiquity
and etc on & offpremise activities across AP.
• DSP black – OYE MASTI NITES across North-East India
• Castrol Activ 4t re-launch event held
across South India

32. THANK YOU

34. IEC Campaign A.P, Telangana & Karnataka

36. CONTACT US
Verve Events & Promotions
H.No – 11-9-321,Flat 408,Sunrise Apartments,
Lakshmi Nagar Colony
Kothapet, Hyderabad – 500035
verveeventsandpromotions@gmail.com
Arvind Kumar Lingampally
Mob - 9014112750
Email – arvinlingampally@gmail.com,
arvind.kumar@verveveents.co.in
K Satish
Mob - 9949198035
Email – satish.kalli9@gmaill.com,
satish.kalli@verveevents.co.in

37. THANK YOU