The Vermont Lake Monsters baseball team hired Total Sports Services (TSE) to upgrade their aging ballpark with new audiovisual technology, including installing a new 27-foot video board. TSE designed and implemented the full technology solution, including integrating their ScriptPRO game management software. They also consulted on designing new game day content and promotions to maximize revenue from the new equipment. With the upgrades, fans now have an enhanced experience with video and increased engagement, and the Lake Monsters have improved operations and can provide sponsors with detailed proof of performance reports.

1. TOTAL SPORTS SERVICES
Case Study
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TOTAL SPORTS SERVICES
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2. CHALLENGES
The Vermont Lake Monsters approached TSE prior to the
2012 season. They were already one of the leading teams
in the New-York Penn League, however they were in an old
ballpark that lacked any current technology. The ballpark
was run by the University of Vermont and was limited to
what could be done for interior improvements. 2012 would
be the first time audio and video infrastructure changes
would be made to the existing facility.
TSE Equipment Services Provided:
 LS Industries 27 ft. x 16 ft. Video Board
 Toshiba DR430 DVD Recorder
 ArKaos GrandVJ Software License
 Sound Director audio media software
 DataVideo– MS500 Switcher and LCD Kit
 B-Stock Canon XL2 MiniDV 3CCD Camcorder
 AVL-3 digital wireless video TX/RX kit
 2 PC’s and Monitors for ScriptPRO
 Adobe Software
TSE was hired to oversee all aspects of the project to get
the most possible within budget. A new video board would
be installed along with the controlling software and
consulting services needed to maximize revenues. The city
was also going through a green movement and wanted to
keep the "outdoors" feel of the stadium. The existing
structure was made of wood so the high tech board would
have to be incorporated without eliminating the rustic feel.
With limited space in the production room, there would
have to be some shifting to design control systems to fit
into the small space.
TSE Consulting Services Provided:
 Written RFP for Video Board
 TSE GameTime ScriptPRO System and Training
 20th Season Logo Design Package
 Inventory Analysis Seminar
 Show Planning
 Show Rehearsal
 Customer Service Orientation
 Opening Night Coverage
 Think Tanks and Oversight
Since the Lake Monsters did not have a prior video board,
TSE would need to consult them on how to sell and
monetize while providing new marketing strategies and
sponsorship inventory.
SOLUTION
TSE designed the video board RFP that was sent to select companies across the country. After
multiple rounds and evaluation, LSI Industries was chosen to install a new 27 ft. x 16 ft. video
board on the existing wooden structure in left field.
Along with the video board, TSE integrated a new digital production room and TSE GameTime
ScriptPRO - a game management solution the Lake Monsters use to build, organize and execute
their game day scripts and schedules live and in real-time. The production room includes 2 PC’s
and 2 monitors that are used to run ScriptPRO’s GO LIVE along with Sound Director to run the
audio.
www.YourTSE.com
In order to maximize the new equipment and create the ultimate fan experience, TSE worked
with the Lake Monsters on designing a new show and trained their employees. New promotions
and sponsorship inventory was designed into the show to maximize potential revenue from the
new equipment.

3. BENEFITS
Fans attending Vermont Lake Monsters games and other
Centennial Field events are now experiencing an advanced
production with video elements and increased promotions.
With the integration of TSE GameTime ScriptPRO, the
Lake Monsters are much more streamlined on their
preparation and execution from pre-game to post game.
Sponsors are now able to receive proof of performances
reports in minutes. The proof of performance reports
highlight all of the sponsorship’s elements that were
executed throughout the season.
By incorporating TSE’s newly designed show, Lake
Monster fans are now part of the action throughout the
entire game. Overall, the Lake Monsters are providing a
better fan experience from the moment the fan drives into
the parking lot till they leave the stadium following the
game.
Our new video board is a huge addition to our
fan experience, and we owe all of this success to
TSE and the expertise they provided us.
Kyle Bostwick
Vice President, Vermont Lake Monsters
www.YourTSE.com
“
“
After working with TSE on our recent video
board project, I cannot imagine working with
anyone else in the future. From the beginning
planning stages, understanding our budget and
ensuring we got the best product for the money,
to the implementation of the final project, TSE
proved to be an invaluable resource that
oversaw this process in a seamless manner.
Reference Contact:
Kyle Bostwick
Vice President
kbostwick@tenasone.com
(802) 655-4200
1 King Street Ferry Dock
Burlington, VT 05401

4. RECENT PROJECTS
Pensacola Bayfront Stadium, Pensacola, Florida
Fifth Third Ballpark, Grand Rapids, MI
WesBanco Arena, Wheeling, WV
TSE Services Corporate Headquarters
PO Box 2166
La Crosse, WI 54602
(800) 962-2471
www.YourTSE.com