Wanna join to us?

2. Address : 314 Tran Khac Chan, Hai Ba Trung, HN
Website : www.menz.vn
Fanpage : Facebook.com/Menz.vn
Grand opening 20th November 2015
Top 3
leather brand in Ha Noi After 3 months
Million-dollar brand
In the next 3 years

3. Functional
benefit
100% true leather component
Emotional
benefit
Breakingthrough, “bụi” lifestyle
“I’m a man” pride

4. Shoes
Bag
wallet
Jacket
Belt
High prices
(1.5-3mins VND)

5.  Live in Ha Noi
 Age: 25-30
 Officers
 B,C+ (15-30m/month)
 Trend: phuot, motorbike..
 They want to
express self-personality by
their own style

6. Premium leather brand leading “bụi” fashion for men!

7. Website
Facebook fanpage
Focus on pushing sales
Support: S.E.O
Create a community of leather lovers
3 key angles:
- Tips to enjoy leather
- Stories about products
- Stories about MEN

8. 3 key angles
Always-on content
Tips
to enjoy leather
Stories
about products
Stories
about MEN’s spirit

9. Content angles are limited and
We have not a big stun on social…
Lack of BRAND DISCRIMINATOR

10. 150.000.000 VND
(25% at point of purchase)
Develop brand positioning
(if necessary)
Propose 3-month campaign
(March 2016 – June 2016)
Raise awareness: 30% TA
Increase reach and engagement: 50%
Increase trial purchase: 2/day

11. Reference: Menz.vn
Fb.com/menz.vn
Mr. Hieu Doan
Ms. Le Hoang
Ms. Thao Nguyen
Authors: V.E.O