Some strategies that shops and cafes have used to attract customers include placing digital displays on walls normally used for exhaust, keeping attractive views or aquariums opposite open gates, installing welcoming dummies or playing welcome tunes, dedicating space for children so parents can shop comfortably, and placing televisions to occupy customers while they shop. However, closed doors may be better than open gates blocked by packets. Additionally, minimizing payment time to under ten seconds helps prevent customer impatience.

1. 1. I know few cafe’s / shops which are located at quite odd location in a basement of
shopping complex. What I found different about them on critical examination is that
they have placed a digital display board (LCD) using one of side wall meant for
exhaust, and hence attracting customers.
2. At couple of locations I found open gate of store more attractive due to a fine view /
aquarium / a nice scenery etc kept opposite to gate to attract the customers.
3. At few locations open gate was not a good choice, since the entry was hindered by
some packets / materials etc. Hence, I found closed door better, because in that case
only if i am too keen to check store, then I will enter else owing to hindered entry gate
I will prefer to avoid.
4. At one of the store, a welcoming dummy can also be installed (that’s my idea),
because there is space and at very low cost one can get a voice-ful dummy of human
playing some welcome tune’s may be with some with motion to hands.
5. Most of the times I found it’s the payment location which makes a place critical
choice, because if time required for payment is more than few ten’s of seconds then I
found customers getting impatient (forcing not to come next time).
6. A space dedicated for children found to be better choice for store, as parents can
comfortably check their choices without worrying about children.
7. A T.V. at suitable location also found worthy option to keep a customer busy and
inside the store, this gives time to think (particularly ladies) about what else could be
purchased.