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‫ﺧﺮﺩ‬ ‫ﻭ‬ ‫ﺟﺎﻥ‬ ‫ﺧﺪﺍﻭﻧﺪ‬ ‫ﻧﺎﻡ‬ ‫ﺑﻪ‬
‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻃﻌﻢ‬ ‫ﺑﺎ‬ ‫ﻫﺎﻳﻲ‬ ‫ﻭﻳﺘﺎﻣﻴﻦ‬
‫ﺻﺎﻟﺤﻲ‬ ‫ﻣﺤﻤﺪﺭﺿﺎ‬
27‫ﺑﻬﻤﻦ‬95
‫ﺑﻬﺎﻳﻲ‬ ‫ﺷﻴﺦ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬
‫ﻫﺴﺖ‬ ‫ﻋﺎﻟﻢ‬ ‫ﺩﺭ‬ ‫ﺁﻧﭽﻪ‬ ‫ﻫﺮ‬ ‫ﻧﻴﺴﺖ‬ ‫ﺗﻮ‬ ‫ﺯ‬ ‫ﺑﻴﺮﻭﻥ‬
‫ﺧﻮﺍﻫﻲ‬ ‫ﺁﻧﭽﻪ‬ ‫ﻫﺮ‬ ‫ﺑﻄﻠﺐ‬ ‫ﺧﻮﺩ‬ ‫ﺩﺭ‬,‫ﺗﻮﻳﻲ‬ ‫ﻛﻪ‬
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬
‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬
‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﻳﻚ‬‫ﺳﺎﺯﻣﺎﻥ‬‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬
‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬
‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬‫ﻣﻮﻗﺖ‬‫ﺍﺳﺖ‬
‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬
‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬
‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬‫ﻳﺎﻓﺘﻦ‬‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬
‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬
‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬‫ﻳﻚ‬‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬
‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬
‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬
‫ﻛﺎﺭ‬ ‫ﻭ‬‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬‫ﻭ‬‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬
‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
‫؟‬ ‫ﺯﺍﻳﻲ‬ ‫ﺍﺷﺘﻐﺎﻝ‬ ‫ﻳﺎ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬
‫؟‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﺎ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻃﺮﺡ‬
‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ ‫ﺗﻔﻜﺮ‬ ‫ﻭ‬ ‫ﻓﺮﻫﻨﮓ‬
‫؟‬ ‫ﺗﻴﻢ‬ ‫ﻳﺎ‬ ‫ﺍﻳﺪﻩ‬
‫ﺗﻔﻜﺮ‬ ‫ﻭ‬ ‫ﻓﺮﻫﻨﮓ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬
Action-based networking
‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻫﺎﻱ‬ ‫ﻫﻤﺎﻳﺶ‬ ‫ﻭ‬ ‫ﻫﺎ‬ ‫ﻣﺤﻴﻂ‬ ‫ﺩﺭ‬ ‫ﺧﻮﺩ‬ ‫ﺩﺍﺩﻥ‬ ‫ﻗﺮﺍﺭ‬
‫ﺍﺳﺘﺎﺭﺗﺎپ‬
‫ﻣﺤﺘﻮﺍ‬ ‫ﻭ‬ ‫ﺭﺳﺎﻧﻲ‬ ‫ﺍﻃﻼﻉ‬ ‫ﻫﺎﻱ‬ ‫ﺳﺎﻳﺖ‬ ‫ﻭﺏ‬ ‫ﺍﺯ‬ ‫ﻟﻴﺴﺘﻲ‬:
evand.com eventcenter.ir
netstart.ir isfahanplus.ir
Khoshfekri.com
‫ﺍﻛﻮﺳﻴﺴﺘﻢ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬
‫ﺑﺎﺷﻨﺪ‬ ‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺭﻫﺒﺮﺍﻥ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ‬.
‫ﺑﺎﺷﻨﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺪﺕ‬ ‫ﻃﻮﻻﻧﻲ‬ ‫ﺗﻌﻬﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺭﻫﺒﺮﺍﻥ‬.
‫ﺁﻥ‬ ‫ﺩﺭ‬ ‫ﺑﺘﻮﺍﻧﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺑﺎﺷﺪ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺍﺯ‬ ‫ﻋﻀﻮﻱ‬ ‫ﺑﺨﻮﺍﻫﺪ‬ ‫ﻛﻪ‬ ‫ﻫﺮﻛﺴﻲ‬
‫ﺑﺎﺷﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺸﺎﺭﻛﺖ‬.
‫ﺑﺎﺷﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺴﺘﻤﺮ‬ ‫ﻓﻌﺎﻟﻴﺖ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺟﺎﻣﻌﻪ‬.
‫ﺟﺎﻣﻌﻪ‬ ‫ﺩﺭ‬ ‫ﻛﻨﻨﺪﮔﺎﻥ‬ ‫ﻣﺸﺎﺭﻛﺖ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬
1.‫ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ‬
2.‫ﺩﻭﻟﺖ‬
3.‫ﻫﺎ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬
4.‫ﮔﺬﺍﺭ‬ ‫ﺳﺮﻣﺎﻳﻪ‬
5.‫ﺩﻫﻨﺪﮔﺎﻥ‬ ‫ﺧﺪﻣﺖ‬
‫؟؟‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬ ‫ﭼﺮﺍ‬
‫ﺩﺍﺭﻧﺪ‬ ‫ﺍﺧﺘﻴﺎﺭ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﻨﺒﻊ‬ ‫ﭘﻨﺞ‬:
1.‫ﺩﺍﻧﺸﺠﻮﻳﺎﻥ‬
2.‫ﺍﺳﺘﺎﺩﺍﻥ‬
3.‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻣﺮﻛﺰ‬)‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻫﺎﻱ‬ ‫ﺑﺮﻧﺎﻣﻪ‬(
4.‫ﻫﺎ‬ ‫ﺁﺯﻣﺎﻳﺸﮕﺎﻩ‬
5.‫ﻓﻨﺎﻭﺭﻱ‬ ‫ﺍﻧﺘﻘﺎﻝ‬ ‫ﻫﺎﻱ‬ ‫ﺩﻓﺘﺮ‬
‫ﻛﻨﻴﻢ؟‬ ‫ﺷﺮﻭﻉ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻛﺠﺎ‬ ‫ﺍﺯ‬
•‫ﻓﺮﺻﺖ‬ ‫ﺗﺸﺨﻴﺺ‬
•‫ﺗﻴﻢ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﻭ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺴﺘﻪ‬ ‫ﺗﺸﻜﻴﻞ‬
•‫ﺍﻳﺪﻩ‬ ‫ﺗﺜﺒﻴﺖ‬ ‫ﻭ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﺍﺭﺯﻳﺎﺑﻲ‬ ،‫ﭘﺮﺩﺍﺯﻱ‬ ‫ﺍﻳﺪﻩ‬
•‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﺍﺭﺯﻳﺎﺑﻲ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬
•MVP‫ﺗﻮﻟﻴﺪ‬ ‫ﺍﺟﺮﺍ‬ ‫ﻭ‬ ‫ﻣﺪﻝ‬ ،‫ﺍﻳﺪﻩ‬ ‫ﺑﺮ‬ ‫ﺗﻤﺮﻛﺰ‬
•‫ﻣﺮﺣﻠﻪ‬ ‫ﺳﻪ‬ ‫ﮔﺬﺭﺍﻧﺪﻥ‬ ‫ﻭ‬ ‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﺍﺧﺬ‬
•‫ﻛﺎﺭﻱ‬ ‫ﺗﻴﻢ‬ ‫ﺗﻜﻤﻴﻞ‬
•‫ﺑﺎﺯﺍﺭ‬ ‫ﺑﻪ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﺍﺭﺍﺋﻪ‬)‫ﺑﺎﺯﺍﺭ‬ ‫ﺩﺭ‬ ‫ﻧﻔﻮﺫ‬(
•‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﻬﺒﻮﺩ‬ ‫ﻭ‬ ‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﺍﺧﺬ‬
•‫ﺑﺎﺯﺍﺭ‬ ‫ﺩﺭ‬ ‫ﻧﻔﻮﺫ‬/‫ﻣﺤﺼﻮﻝ‬ ‫ﺗﻮﺳﻌﻪ‬/‫ﺑﺎﺯﺍﺭ‬ ‫ﺗﻮﺳﻌﻪ‬
‫ﺗﺮﻳﻦ‬ ‫ﺳﺎﺩﻩ‬‫ﻭ‬ ‫ﺧﻼﻗﻴﺖ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺗﻜﻨﻴﻚ‬‫ﻧﻮﺁﻭﺭﻱ‬:
‫ﺑﭙﺮﺳﻴﺪ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﺍﺯ‬
‫ﻣﻴﺸﺪ‬ ‫ﭼﻲ‬‫ﺍﮔﺮ‬...‫؟‬
‫ﻣﺴﺎﺑﻘﻪ‬‫ﻧﺎﺩﺍﻥ‬ ‫ﮔﺎﻭ‬
‫ﻓﻜﺮﻱ‬ ‫ﻃﻮﻓﺎﻥ‬ ‫ﻗﻮﺍﻋﺪ‬:
1.‫ﻛﻨﻴﺪ‬ ‫ﺗﻤﺮﻛﺰ‬
2.‫ﻛﻨﻴﺪ‬ ‫ﺍﺟﺮﺍ‬ ‫ﺭﺍ‬ ‫ﻗﻮﺍﻋﺪ‬)‫ﻧﻜﺮﺩﻥ‬ ‫ﻗﻀﺎﻭﺕ‬–‫ﻛﻤﻴﺖ‬ ‫ﺍﻫﻤﻴﺖ‬
–‫ﺍﻧﻘﻼﺑﻲ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺗﺸﻮﻳﻖ‬ ‫ﻭ‬ ‫ﺯﻣﺎﻥ‬ ‫ﻫﺮ‬ ‫ﺩﺭ‬ ‫ﻣﻜﺎﻟﻤﻪ‬ ‫ﻳﻚ‬(
3.‫ﺑﻴﺎﻧﺪﻳﺸﻴﺪ‬ ‫ﺗﺼﻮﻳﺮﻱ‬
4.‫ﺷﻮﻳﺪ‬ ‫ﺁﻣﺎﺩﻩ‬
‫ﻧﺸﻮﻳﺪ‬ ‫ﻫﺎ‬ ‫ﺍﺑﺰﺍﺭ‬ ‫ﺍﻧﺘﺨﺎﺏ‬ ‫ﺍﺳﻴﺮ‬
‫ﺍﺳﺖ‬ ‫ﻣﻬﻢ‬ ‫ﻛﺎﺭﺍﻳﻲ‬ ‫ﻭ‬ ‫,ﺳﺎﺩﮔﻲ‬
‫ﺗﻴﻤﻲ‬ ‫ﻛﺎﺭ‬ ‫ﻫﺎﻱ‬ ‫ﺍﺑﺰﺍﺭ‬:
‫ﻳﺎﺩﺩﺍﺷﺖ‬ ‫ﺩﻓﺘﺮﭼﻪ‬
‫ﺑﻮﺭﺩ‬ ‫ﻭﺍﻳﺖ‬ ‫ﺗﺨﺘﻪ‬
‫ﻫﺎ‬ ‫ﺭﺳﺎﻥ‬ ‫ﭘﻴﺎﻡ‬ ‫ﺍﻓﺰﺍﺭ‬ ‫ﻧﺮﻡ‬
‫ﺑﻮﻡ‬ ‫ﻳﻚ‬ ‫ﺩﺍﺷﺘﻦ‬
‫ﺍﺑﺰﺍﺭ‬‫ﻧﻤﻮﻧﻪ‬ ‫ﺳﺎﺧﺖ‬‫ﺍﻭﻟﻴﻪ‬
‫ﻫﺎ‬ ‫ﻓﺎﻳﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﺷﺘﺮﺍﻛﻲ‬ ‫ﭘﻮﺷﻪ‬ ‫ﻳﻚ‬
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﺑﻮﻡ‬:
‫ﺍﺳﺘﺨﺮﺍﺝ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﺑﺰﺍﺭﻱ‬
‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻓﺮﺿﻴﺎﺕ‬
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
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Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship
1
Relationship
2
Relationship
3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
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Relationship
1
Relationship
2
Relationship
3
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Stream 1
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‫ﻫﺎﺗﻮﻥ‬ ‫ﻓﺮﺿﻴﻪ‬ ‫ﺳﻨﺠﻲ‬ ‫ﺍﻋﺘﺒﺎﺭ‬ ‫ﺑﻪ‬ ‫ﻧﻮﺑﺖ‬ ‫ﺣﺎﻻ‬
‫ﺭﺳﻴﺪﻩ‬)Validation(:
1.‫ﻣﺼﺎﺣﺒﻪ‬
2.‫ﭘﺬﻳﺮﻓﺘﻨﻲ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻛﻤﻴﻨﻪ‬)mvp(
‫ﻣﺼﺎﺣﺒﻪ‬
Get Out Of The Building
‫ﻛﻨﻴﻢ؟‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻣﺮﺩﻡ‬ ‫ﺑﺎ‬ ‫ﭼﮕﻮﻧﻪ‬
1.‫ﺷﻮﻧﺪ‬ ‫ﻣﻲ‬ ‫ﺷﺮﻭﻉ‬ ‫ﺁﻳﺎ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﺳﻮﺍﻝ‬ ‫ﭘﺮﺳﻴﺪﻥ‬
‫ﻣﻤﻨﻮﻉ‬!
2.‫ﭘﺮﺳﻴﺪﻥ‬‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﺳﻮﺍﻝ‬‫ﺟﻮﺍﺏ‬‫ﺧﻴﺮ‬ ‫ﻭ‬ ‫ﺑﻠﻪ‬‫ﺩﺍﺭﻧﺪ‬
‫ﻛﻨﻴﻢ؟‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻣﺮﺩﻡ‬ ‫ﺑﺎ‬ ‫ﭼﮕﻮﻧﻪ‬
3.‫ﻗﺼﺪ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﻧﮕﻔﺘﻦ‬ ‫ﻭ‬ ‫ﭘﺮﻭژﻩ‬ ‫ﻧﻜﺮﺩﻥ‬ ‫ﺗﻌﺮﻳﻒ‬
‫ﭘﺮﻭژﻩ‬ ‫ﺍﻧﺠﺎﻡ‬
4.‫ﻧﺒﺎﺷﻴﺪ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻓﺮﻭﺧﺘﻦ‬ ‫ﺩﻧﺒﺎﻝ‬
5.‫ﺑﮕﻮﻳﺪ‬ ‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﺷﺨﺺ‬ ‫ﺑﮕﺬﺍﺭﻳﺪ‬
6.‫ﻧﻜﻨﻴﺪ‬ ‫ﺗﺤﻤﻴﻞ‬ ‫ﺷﻮﻧﺪﻩ‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻧﻈﺮ‬.
‫ﭘﺬﻳﺮﻓﺘﻨﻲ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻛﻤﻴﻨﻪ‬)mvp: (
1.‫ﻓﺮﺿﻴﺎﺕ‬ ‫ﺳﻨﺠﺶ‬
2.‫ﺑﺨﻮﺭﻳﺪ‬ ‫ﺷﻜﺴﺖ‬ ‫ﺳﺮﻳﻊ‬
3.‫ﻓﺮﺿﻴﺎﺕ‬ ‫ﺗﺮﻳﻦ‬ ‫ﭘﺮﺭﻳﺴﻚ‬ ‫ﺷﻨﺎﺳﺎﻳﻲ‬
4.‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﺑﺮﺍﻱ‬
5.‫ﻣﺤﺼﻮﻝ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﭼﺮﺧﻪ‬ ‫ﻛﺮﺩﻥ‬ ‫ﻛﻮﺗﺎﻩ‬
6.‫ﻫﺰﻳﻨﻪ‬ ‫ﺣﺪﺍﻗﻞ‬ ‫ﺑﺎ‬ ‫ﻳﺎﺩﮔﻴﺮﻱ‬ ‫ﺣﺪﺍﻛﺜﺮ‬
‫ﺑﺒﻴﻨﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺩﻭﺳﺘﻲ‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻫﺮ‬ ‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﻓﻴﻠﻢ‬:
Fury
selma
Persuit of happiness
Trumbo
Whiplash
Joy
Maze runner
Forrest Gump
Social network
Zootopia
Terminal
Wall Street
Jobs
Everest
‫ﺷﻮﻳﺪ‬ ‫ﺳﻬﻴﻢ‬ ‫ﺩﻳﮕﺮﺍﻥ‬ ‫ﺑﺎ‬ ‫ﺭﺍ‬ ‫ﮔﻴﺮﻳﺪ‬ ‫ﻣﻲ‬ ‫ﻳﺎﺩ‬ ‫ﻫﺮﭼﻪ‬
Instagram.com/mohammadrezasalehi92
linkedIn.com/mohammadreza salehi
m.r.salehi92@gmail.com
‫ﻭ‬ ‫ﺑﻬﺎﻳﻲ‬ ‫ﺷﻴﺦ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻣﺮﻛﺰ‬ ‫ﺍﺯ‬ ‫ﺗﺸﻜﺮ‬ ‫ﺑﺎ‬
‫ﺩﺍﻧﺸﺠﻮﻳﺎﻥ‬‫ﭘﺮ‬‫ﺁﻥ‬ ‫ﺗﻼﺵ‬‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻫﻤﭽﻨﻴﻦ‬ ‫ﻭ‬‫ﺑﺎﺯﺁﺭﺗﭽﻪ‬
@karafarinishbu
&
Bazartche.ir

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Vitaminstartup

  • 1. ‫ﺧﺮﺩ‬ ‫ﻭ‬ ‫ﺟﺎﻥ‬ ‫ﺧﺪﺍﻭﻧﺪ‬ ‫ﻧﺎﻡ‬ ‫ﺑﻪ‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻃﻌﻢ‬ ‫ﺑﺎ‬ ‫ﻫﺎﻳﻲ‬ ‫ﻭﻳﺘﺎﻣﻴﻦ‬ ‫ﺻﺎﻟﺤﻲ‬ ‫ﻣﺤﻤﺪﺭﺿﺎ‬ 27‫ﺑﻬﻤﻦ‬95 ‫ﺑﻬﺎﻳﻲ‬ ‫ﺷﻴﺦ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬
  • 2. ‫ﻫﺴﺖ‬ ‫ﻋﺎﻟﻢ‬ ‫ﺩﺭ‬ ‫ﺁﻧﭽﻪ‬ ‫ﻫﺮ‬ ‫ﻧﻴﺴﺖ‬ ‫ﺗﻮ‬ ‫ﺯ‬ ‫ﺑﻴﺮﻭﻥ‬ ‫ﺧﻮﺍﻫﻲ‬ ‫ﺁﻧﭽﻪ‬ ‫ﻫﺮ‬ ‫ﺑﻄﻠﺐ‬ ‫ﺧﻮﺩ‬ ‫ﺩﺭ‬,‫ﺗﻮﻳﻲ‬ ‫ﻛﻪ‬
  • 3. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 4. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻳﻚ‬‫ﺳﺎﺯﻣﺎﻥ‬‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 5. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬‫ﻣﻮﻗﺖ‬‫ﺍﺳﺖ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 6. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬‫ﻳﺎﻓﺘﻦ‬‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 7. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬‫ﻳﻚ‬‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﻭ‬ ‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 8. ‫ﭼﻴﺴﺖ؟‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻮﻗﺖ‬ ‫ﺳﺎﺯﻣﺎﻥ‬ ‫ﻳﻚ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﻚ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﻫﺪﻑ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬‫ﺗﻜﺮﺍﺭﭘﺬﻳﺮ‬‫ﻭ‬‫ﭘﺬﻳﺮ‬ ‫ﻣﻘﻴﺎﺱ‬ ‫ﺁﻣﺪﻩ‬ ‫ﺑﻮﺟﻮﺩ‬‫ﺍﺳﺖ‬.
  • 9. ‫؟‬ ‫ﺯﺍﻳﻲ‬ ‫ﺍﺷﺘﻐﺎﻝ‬ ‫ﻳﺎ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫؟‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﻳﺎ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻃﺮﺡ‬ ‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ ‫ﺗﻔﻜﺮ‬ ‫ﻭ‬ ‫ﻓﺮﻫﻨﮓ‬ ‫؟‬ ‫ﺗﻴﻢ‬ ‫ﻳﺎ‬ ‫ﺍﻳﺪﻩ‬
  • 10. ‫ﺗﻔﻜﺮ‬ ‫ﻭ‬ ‫ﻓﺮﻫﻨﮓ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ Action-based networking ‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻫﺎﻱ‬ ‫ﻫﻤﺎﻳﺶ‬ ‫ﻭ‬ ‫ﻫﺎ‬ ‫ﻣﺤﻴﻂ‬ ‫ﺩﺭ‬ ‫ﺧﻮﺩ‬ ‫ﺩﺍﺩﻥ‬ ‫ﻗﺮﺍﺭ‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬
  • 11. ‫ﻣﺤﺘﻮﺍ‬ ‫ﻭ‬ ‫ﺭﺳﺎﻧﻲ‬ ‫ﺍﻃﻼﻉ‬ ‫ﻫﺎﻱ‬ ‫ﺳﺎﻳﺖ‬ ‫ﻭﺏ‬ ‫ﺍﺯ‬ ‫ﻟﻴﺴﺘﻲ‬: evand.com eventcenter.ir netstart.ir isfahanplus.ir Khoshfekri.com
  • 12. ‫ﺍﻛﻮﺳﻴﺴﺘﻢ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ ‫ﺑﺎﺷﻨﺪ‬ ‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺭﻫﺒﺮﺍﻥ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ‬. ‫ﺑﺎﺷﻨﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺪﺕ‬ ‫ﻃﻮﻻﻧﻲ‬ ‫ﺗﻌﻬﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺭﻫﺒﺮﺍﻥ‬. ‫ﺁﻥ‬ ‫ﺩﺭ‬ ‫ﺑﺘﻮﺍﻧﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺑﺎﺷﺪ‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺍﺯ‬ ‫ﻋﻀﻮﻱ‬ ‫ﺑﺨﻮﺍﻫﺪ‬ ‫ﻛﻪ‬ ‫ﻫﺮﻛﺴﻲ‬ ‫ﺑﺎﺷﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺸﺎﺭﻛﺖ‬. ‫ﺑﺎﺷﺪ‬ ‫ﺩﺍﺷﺘﻪ‬ ‫ﻣﺴﺘﻤﺮ‬ ‫ﻓﻌﺎﻟﻴﺖ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺟﺎﻣﻌﻪ‬.
  • 13. ‫ﺟﺎﻣﻌﻪ‬ ‫ﺩﺭ‬ ‫ﻛﻨﻨﺪﮔﺎﻥ‬ ‫ﻣﺸﺎﺭﻛﺖ‬‫ﺍﺳﺘﺎﺭﺗﺎﭘﻲ‬ 1.‫ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ‬ 2.‫ﺩﻭﻟﺖ‬ 3.‫ﻫﺎ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬ 4.‫ﮔﺬﺍﺭ‬ ‫ﺳﺮﻣﺎﻳﻪ‬ 5.‫ﺩﻫﻨﺪﮔﺎﻥ‬ ‫ﺧﺪﻣﺖ‬
  • 14. ‫؟؟‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬ ‫ﭼﺮﺍ‬ ‫ﺩﺍﺭﻧﺪ‬ ‫ﺍﺧﺘﻴﺎﺭ‬ ‫ﺩﺭ‬ ‫ﺭﺍ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﺑﺎ‬ ‫ﻣﺮﺗﺒﻂ‬ ‫ﻣﻨﺒﻊ‬ ‫ﭘﻨﺞ‬: 1.‫ﺩﺍﻧﺸﺠﻮﻳﺎﻥ‬ 2.‫ﺍﺳﺘﺎﺩﺍﻥ‬ 3.‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻣﺮﻛﺰ‬)‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻫﺎﻱ‬ ‫ﺑﺮﻧﺎﻣﻪ‬( 4.‫ﻫﺎ‬ ‫ﺁﺯﻣﺎﻳﺸﮕﺎﻩ‬ 5.‫ﻓﻨﺎﻭﺭﻱ‬ ‫ﺍﻧﺘﻘﺎﻝ‬ ‫ﻫﺎﻱ‬ ‫ﺩﻓﺘﺮ‬
  • 16. •‫ﻓﺮﺻﺖ‬ ‫ﺗﺸﺨﻴﺺ‬ •‫ﺗﻴﻢ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﻭ‬ ‫ﺍﺻﻠﻲ‬ ‫ﻫﺴﺘﻪ‬ ‫ﺗﺸﻜﻴﻞ‬ •‫ﺍﻳﺪﻩ‬ ‫ﺗﺜﺒﻴﺖ‬ ‫ﻭ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﺍﺭﺯﻳﺎﺑﻲ‬ ،‫ﭘﺮﺩﺍﺯﻱ‬ ‫ﺍﻳﺪﻩ‬ •‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﺍﻭﻟﻴﻪ‬ ‫ﺍﺭﺯﻳﺎﺑﻲ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬ •MVP‫ﺗﻮﻟﻴﺪ‬ ‫ﺍﺟﺮﺍ‬ ‫ﻭ‬ ‫ﻣﺪﻝ‬ ،‫ﺍﻳﺪﻩ‬ ‫ﺑﺮ‬ ‫ﺗﻤﺮﻛﺰ‬ •‫ﻣﺮﺣﻠﻪ‬ ‫ﺳﻪ‬ ‫ﮔﺬﺭﺍﻧﺪﻥ‬ ‫ﻭ‬ ‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﺍﺧﺬ‬ •‫ﻛﺎﺭﻱ‬ ‫ﺗﻴﻢ‬ ‫ﺗﻜﻤﻴﻞ‬ •‫ﺑﺎﺯﺍﺭ‬ ‫ﺑﻪ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﺍﺭﺍﺋﻪ‬)‫ﺑﺎﺯﺍﺭ‬ ‫ﺩﺭ‬ ‫ﻧﻔﻮﺫ‬( •‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﻬﺒﻮﺩ‬ ‫ﻭ‬ ‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﺍﺧﺬ‬ •‫ﺑﺎﺯﺍﺭ‬ ‫ﺩﺭ‬ ‫ﻧﻔﻮﺫ‬/‫ﻣﺤﺼﻮﻝ‬ ‫ﺗﻮﺳﻌﻪ‬/‫ﺑﺎﺯﺍﺭ‬ ‫ﺗﻮﺳﻌﻪ‬
  • 17. ‫ﺗﺮﻳﻦ‬ ‫ﺳﺎﺩﻩ‬‫ﻭ‬ ‫ﺧﻼﻗﻴﺖ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺗﻜﻨﻴﻚ‬‫ﻧﻮﺁﻭﺭﻱ‬: ‫ﺑﭙﺮﺳﻴﺪ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﺍﺯ‬ ‫ﻣﻴﺸﺪ‬ ‫ﭼﻲ‬‫ﺍﮔﺮ‬...‫؟‬
  • 19. ‫ﻓﻜﺮﻱ‬ ‫ﻃﻮﻓﺎﻥ‬ ‫ﻗﻮﺍﻋﺪ‬: 1.‫ﻛﻨﻴﺪ‬ ‫ﺗﻤﺮﻛﺰ‬ 2.‫ﻛﻨﻴﺪ‬ ‫ﺍﺟﺮﺍ‬ ‫ﺭﺍ‬ ‫ﻗﻮﺍﻋﺪ‬)‫ﻧﻜﺮﺩﻥ‬ ‫ﻗﻀﺎﻭﺕ‬–‫ﻛﻤﻴﺖ‬ ‫ﺍﻫﻤﻴﺖ‬ –‫ﺍﻧﻘﻼﺑﻲ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺗﺸﻮﻳﻖ‬ ‫ﻭ‬ ‫ﺯﻣﺎﻥ‬ ‫ﻫﺮ‬ ‫ﺩﺭ‬ ‫ﻣﻜﺎﻟﻤﻪ‬ ‫ﻳﻚ‬( 3.‫ﺑﻴﺎﻧﺪﻳﺸﻴﺪ‬ ‫ﺗﺼﻮﻳﺮﻱ‬ 4.‫ﺷﻮﻳﺪ‬ ‫ﺁﻣﺎﺩﻩ‬
  • 20. ‫ﻧﺸﻮﻳﺪ‬ ‫ﻫﺎ‬ ‫ﺍﺑﺰﺍﺭ‬ ‫ﺍﻧﺘﺨﺎﺏ‬ ‫ﺍﺳﻴﺮ‬ ‫ﺍﺳﺖ‬ ‫ﻣﻬﻢ‬ ‫ﻛﺎﺭﺍﻳﻲ‬ ‫ﻭ‬ ‫,ﺳﺎﺩﮔﻲ‬ ‫ﺗﻴﻤﻲ‬ ‫ﻛﺎﺭ‬ ‫ﻫﺎﻱ‬ ‫ﺍﺑﺰﺍﺭ‬: ‫ﻳﺎﺩﺩﺍﺷﺖ‬ ‫ﺩﻓﺘﺮﭼﻪ‬ ‫ﺑﻮﺭﺩ‬ ‫ﻭﺍﻳﺖ‬ ‫ﺗﺨﺘﻪ‬ ‫ﻫﺎ‬ ‫ﺭﺳﺎﻥ‬ ‫ﭘﻴﺎﻡ‬ ‫ﺍﻓﺰﺍﺭ‬ ‫ﻧﺮﻡ‬ ‫ﺑﻮﻡ‬ ‫ﻳﻚ‬ ‫ﺩﺍﺷﺘﻦ‬ ‫ﺍﺑﺰﺍﺭ‬‫ﻧﻤﻮﻧﻪ‬ ‫ﺳﺎﺧﺖ‬‫ﺍﻭﻟﻴﻪ‬ ‫ﻫﺎ‬ ‫ﻓﺎﻳﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﺷﺘﺮﺍﻛﻲ‬ ‫ﭘﻮﺷﻪ‬ ‫ﻳﻚ‬
  • 21. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 … ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻣﺪﻝ‬ ‫ﺑﻮﻡ‬: ‫ﺍﺳﺘﺨﺮﺍﺝ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﺑﺰﺍﺭﻱ‬ ‫ﻛﺎﺭ‬ ‫ﻭ‬ ‫ﻛﺴﺐ‬ ‫ﻓﺮﺿﻴﺎﺕ‬
  • 22. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 23. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 24. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 25. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 26. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 27. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 28. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 29. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 30. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 31. Partner 1 Partner 2 Partner 3 … Segment 1 Segment 2 Segment 3 … Proposition 1 Proposition 2 Proposition 3 … Activity 1 Activity 2 Activity 3 … Resource 1 Resource 2 Resource 3 … Channel 1 Channel 2 Channel 3 … Relationship 1 Relationship 2 Relationship 3 … Cost 1 Cost 2 Cost 3 … Stream 1 Stream 2 Stream 3 …
  • 32.
  • 33. ‫ﻫﺎﺗﻮﻥ‬ ‫ﻓﺮﺿﻴﻪ‬ ‫ﺳﻨﺠﻲ‬ ‫ﺍﻋﺘﺒﺎﺭ‬ ‫ﺑﻪ‬ ‫ﻧﻮﺑﺖ‬ ‫ﺣﺎﻻ‬ ‫ﺭﺳﻴﺪﻩ‬)Validation(: 1.‫ﻣﺼﺎﺣﺒﻪ‬ 2.‫ﭘﺬﻳﺮﻓﺘﻨﻲ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻛﻤﻴﻨﻪ‬)mvp(
  • 35. ‫ﻛﻨﻴﻢ؟‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻣﺮﺩﻡ‬ ‫ﺑﺎ‬ ‫ﭼﮕﻮﻧﻪ‬ 1.‫ﺷﻮﻧﺪ‬ ‫ﻣﻲ‬ ‫ﺷﺮﻭﻉ‬ ‫ﺁﻳﺎ‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﺳﻮﺍﻝ‬ ‫ﭘﺮﺳﻴﺪﻥ‬ ‫ﻣﻤﻨﻮﻉ‬! 2.‫ﭘﺮﺳﻴﺪﻥ‬‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﺳﻮﺍﻝ‬‫ﺟﻮﺍﺏ‬‫ﺧﻴﺮ‬ ‫ﻭ‬ ‫ﺑﻠﻪ‬‫ﺩﺍﺭﻧﺪ‬
  • 36. ‫ﻛﻨﻴﻢ؟‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻣﺮﺩﻡ‬ ‫ﺑﺎ‬ ‫ﭼﮕﻮﻧﻪ‬ 3.‫ﻗﺼﺪ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﻧﮕﻔﺘﻦ‬ ‫ﻭ‬ ‫ﭘﺮﻭژﻩ‬ ‫ﻧﻜﺮﺩﻥ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﭘﺮﻭژﻩ‬ ‫ﺍﻧﺠﺎﻡ‬ 4.‫ﻧﺒﺎﺷﻴﺪ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻓﺮﻭﺧﺘﻦ‬ ‫ﺩﻧﺒﺎﻝ‬ 5.‫ﺑﮕﻮﻳﺪ‬ ‫ﺩﺍﺳﺘﺎﻥ‬ ‫ﺷﺨﺺ‬ ‫ﺑﮕﺬﺍﺭﻳﺪ‬ 6.‫ﻧﻜﻨﻴﺪ‬ ‫ﺗﺤﻤﻴﻞ‬ ‫ﺷﻮﻧﺪﻩ‬ ‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻧﻈﺮ‬.
  • 37.
  • 38. ‫ﭘﺬﻳﺮﻓﺘﻨﻲ‬ ‫ﻣﺤﺼﻮﻝ‬ ‫ﻛﻤﻴﻨﻪ‬)mvp: ( 1.‫ﻓﺮﺿﻴﺎﺕ‬ ‫ﺳﻨﺠﺶ‬ 2.‫ﺑﺨﻮﺭﻳﺪ‬ ‫ﺷﻜﺴﺖ‬ ‫ﺳﺮﻳﻊ‬ 3.‫ﻓﺮﺿﻴﺎﺕ‬ ‫ﺗﺮﻳﻦ‬ ‫ﭘﺮﺭﻳﺴﻚ‬ ‫ﺷﻨﺎﺳﺎﻳﻲ‬ 4.‫ﺑﺎﺯﺧﻮﺭﺩ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﺑﺮﺍﻱ‬ 5.‫ﻣﺤﺼﻮﻝ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﭼﺮﺧﻪ‬ ‫ﻛﺮﺩﻥ‬ ‫ﻛﻮﺗﺎﻩ‬ 6.‫ﻫﺰﻳﻨﻪ‬ ‫ﺣﺪﺍﻗﻞ‬ ‫ﺑﺎ‬ ‫ﻳﺎﺩﮔﻴﺮﻱ‬ ‫ﺣﺪﺍﻛﺜﺮ‬
  • 39. ‫ﺑﺒﻴﻨﺪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺩﻭﺳﺘﻲ‬ ‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻫﺮ‬ ‫ﻛﻪ‬ ‫ﻫﺎﻳﻲ‬ ‫ﻓﻴﻠﻢ‬: Fury selma Persuit of happiness Trumbo Whiplash Joy Maze runner Forrest Gump Social network Zootopia Terminal Wall Street Jobs Everest
  • 40. ‫ﺷﻮﻳﺪ‬ ‫ﺳﻬﻴﻢ‬ ‫ﺩﻳﮕﺮﺍﻥ‬ ‫ﺑﺎ‬ ‫ﺭﺍ‬ ‫ﮔﻴﺮﻳﺪ‬ ‫ﻣﻲ‬ ‫ﻳﺎﺩ‬ ‫ﻫﺮﭼﻪ‬
  • 42. ‫ﻭ‬ ‫ﺑﻬﺎﻳﻲ‬ ‫ﺷﻴﺦ‬ ‫ﺩﺍﻧﺸﮕﺎﻩ‬ ‫ﻛﺎﺭﺁﻓﺮﻳﻨﻲ‬ ‫ﻣﺮﻛﺰ‬ ‫ﺍﺯ‬ ‫ﺗﺸﻜﺮ‬ ‫ﺑﺎ‬ ‫ﺩﺍﻧﺸﺠﻮﻳﺎﻥ‬‫ﭘﺮ‬‫ﺁﻥ‬ ‫ﺗﻼﺵ‬‫ﺍﺳﺘﺎﺭﺗﺎپ‬ ‫ﻫﻤﭽﻨﻴﻦ‬ ‫ﻭ‬‫ﺑﺎﺯﺁﺭﺗﭽﻪ‬ @karafarinishbu & Bazartche.ir