VCU Class - Art and Science of an Insight
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The process to get to a real insight is tiring and time-consuming. After more than a decade in the search for the real insight, I developed a method/emotional supporting system process to alleviate some of the pressure from the process. Understand the real struggle behind the journey give us more confidence to dig and find the tension that can spark real and creative solutions.
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This presentation shows a couple exercises to implement on creating the biggest splash on the internet. It was given on March 27th, 2009 @ PodCamplSLC (http://www.podcampslc.org).
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People should develop positive paranoia by suspecting that everyone around them wants to make them happy through kind acts such as smiling, helping others, or doing nice deeds, even at the slightest opportunity. Seeing the world this way will make a person view it as more positive place where people are scheming to bring them joy rather than harm.
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Now it’s time to rediscover that lust for life.
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The new certainty is that everything changes, anything is possible and whatever you can imagine is probably on the cusp of being made real tomorrow and obsolete soon after.
So fast is the world transforming that only if you think wildly and recklessly will you even keep up with what’s coming down the road. Merely to keep up you must overshoot like an archer aims ahead of a moving object.
To go further, if you want to seize control and shape your future the requirement is clearer still: You must cast your imagination yet wider and think even bigger.
Because the bottom line is this, your imagination is now the limiting factor of your life. In the world of anything-is-possible the outer limits of thinking big are the barriers of your life.
Make them small and that is the life you will have. Throw them far and then never stop extending them and you shall never limit yourself.
You may not reach the ends of your imagination and ambition. But you will not go past it.”
Here are nine habits of mind, that will unshackle you from the busyness of life and all the noisy small staff . Inspired, you’ll demolish the barriers of narrow thinking, expand your frontiers, overshoot your current reality by a distance and never experience the dismay of “Massive Monday” again.
Here’s where it starts. This is a reset button. Push it.
“Very cool. Fun, fast and furious: my kind of life and this is my kind of book!”
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Tim David – CEO BBC Worldwide
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Robert Kelsey, bestselling author of What’s Stopping You? and Get Things Done
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Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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VCU Class - Art and Science of an Insight
- 1. 1 I N S I G H T H O O K
- 2. 2 WHO AM I? Don’t follow me. I am not sure where I am going. since 2008 @iriscold
- 3. 3 GPD
- 4. 4 MOM
- 5. 5 PLAY BY THE RULES 1 Work for a cause, not for applause 2 Live life to express, not to impress 3 Don’t strive to make your presence noticed, just to make your absence felt
- 6. 6 LET’S TALK ABOUT INSIGHTS More therapy section, less playbook. !
- 7. 7 Finding powerful insights is like to diving in uncharted waters. “
- 8. 8 MURKY WATER STAGES The suffocating journey to the powerful insights. CRAFTING DECANTING FLOATING DIVING 3 1 4 2
- 9. 9 A great change is preceded by chaos” “ Deepak Chopra
- 10. 10 The secret of this phase is to go as deep as possible. Learn from different things and different areas. Go around the category, consumer, c o m p a n y , c o n v e r s a t i o n s a n d culture. The goal is to nurture your brain with different types of information. DIVING
- 11. 11 a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation BEFORE DIVING IN HAVE A HYPOTHESES.
- 12. 12 WHAT IS GOING TO HAPPEN? A) YOU WILL FEEL OVERWHELMED B) YOU WILL THINK IT IS AN ENDLESS TASK C) YOU WILL BE WALKING IN CIRCLES D) YOU WILL FEEL BREATHLESS
- 13. 13 KEEP SWIMMING The goal is to get to the other side of the water while learning as much as you can.
- 14. 14 DECANTING Get out of the swimming pool. Don’t look back yet. Give yourself time. Ideas need time to be digested in our brain. TAKE A BREAK!
- 15. 15 “Were relaxed. When we have a relaxed state of mind, we're more likely to turn attention inwards, able to make insightful connections.” “Triggers like exercising, listening to music, and yes, taking a warm shower, contribute to increased dopamine flow." “Distraction gives our brains a break so our subconscious can work on a problem more creatively.”
- 16. 16 Any powerful idea is absolutely fascinating and absolutely useless until we choose to use it. “ _ Richard Bach
- 17. 17 FLOATING You got out of the water. You took to decant. Now you can look back and see what is floating.
- 18. 18 When you change the way you look at things, the things you look at change. “ _Wayne Dyer
- 19. 19 THE ESSENCE OF A PROFOUND INSIGHT IS SIMPLICITY ― BRENDON BURCHARD “With wisdom comes the desire for simplicity.”
- 20. 20 TRACEY FOLLOWS, HEAD OF STRATEGY - WIRED CONSULTING "An insight is something that is "weird-normal."Something strikes us when we come across weird- normal because our brains try and make sense of it. Look for the tension behind the data
- 21. 21 YOU ARE NOT YOURSELF IF YOU ARE HUNGRY. 69% OF PEOPLE REPORT TO HAVE A CHANGE IN THEIR MOOD IF THEY HAVE NOT EATEN. Insight: Proof:
- 22. 22
- 23. 23 WE ARE OUR BIGGEST CRITIC. 80% OF WOMEN IN THE U.S. BETWEEN THE AGES OF 25 AND 55 AGREE THAT THEY ARE THEIR OWN WORST CRITIC. Insight: Proof:
- 24. 24
- 25. 25 CRAFTING STEPS: The value and utility of an insight are dependent not only on the originality and accuracy of that insight but at least as much on the potency of its expression.
- 26. 26 A FRAMEWORK HELPS CONSUMER BRAND
- 27. 27 Almost all good writing begins with terrible first efforts. You need to start somewhere”“ _Anne Lamott
- 28. 28 BE RELEVANT IN CULTURE
- 29. 29
- 31. 31
- 33. 33