Virginia C. Dori has over 30 years of experience in high-tech marketing, communications, and business development. She has held roles at several major technology companies, including Intel, LSI, VLSI/Philips, PNY, Chartered/Global Foundries, and startups in mobile, cloud, SaaS, and networking. In these roles, she has developed marketing strategies that have led to 50% revenue growth, landed major customers generating over $300M in revenues, received supplier of the year awards, and improved branding resulting in an acquisition over the asking price. She also authored her first published book.
In the real world, marketing teams are under constant pressure to generate (more! better! hotter!) leads to keep the sales team busy and the pipeline full. You’re only as good as the opportunities you help generate – because at the end of the year, the deals that have closed will be the only things that matter.
In this session, Lisa Paglia, Senior Vice President, Global Marketing Services at LEWIS, will walk you through common lead generation challenges and lessons learned over years of working with organizations just like yours – and then give you actionable, proven advice for applying those insights to increase the performance, impact, and results of your demand generation programs in the second half of the year.
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizant’s current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Let’s dive in!
In the real world, marketing teams are under constant pressure to generate (more! better! hotter!) leads to keep the sales team busy and the pipeline full. You’re only as good as the opportunities you help generate – because at the end of the year, the deals that have closed will be the only things that matter.
In this session, Lisa Paglia, Senior Vice President, Global Marketing Services at LEWIS, will walk you through common lead generation challenges and lessons learned over years of working with organizations just like yours – and then give you actionable, proven advice for applying those insights to increase the performance, impact, and results of your demand generation programs in the second half of the year.
While the worldwide media and marketing spending reaches $ 1 Trillion USD; the ground beneath them is transforming, especially with Digital enabling advertisers transform consumer journeys from experience to POS(point of sales); CMOs are going beyond the campaign mindset and exploring growth opportunities through the Internet of Everything; Old guards are being replaced by new-age consultants with strong technology and strategy arms.
Through our extensive primary research with executives across Omnicom, Kantar Media and NAM(to name a few) and secondary research; the following themes emerge for Advertising & Marketing agencies :-
Convergence of AdTech and MarTech will transform the marketing industry
Data-driven Strategy and Programmatic Automation are enablers to bypass publisher dependencies
Multi-dimensional view of Customer (Customer Data Management) is the ultimate currency
Lack of Transparency and ROI driven management of assets is driving clients away from agencies
The above needs coupled with Cognizant’s current solution offerings (platforms, IPs and accelerators) became the primary slivers upon which we built potential solutions using the Cognizant opportunity framework analysis.
From consultative services aimed at the Digital Advertising operations, developing Integrated Marketing services, creating financial models leveraging our assetSERV solutions for the Ad Industry, big-data solutions to accelerate data marketing platforms to Code halos to drive the future of Customer Data Management , we have identified a host of opportunities!
Let’s dive in!
Natural Treatments for ADHD - December 7th, 2016 - Saint Marys HospitalLouis Cady, MD
This lecture, presented December 7th, 2016 for the Parent Support Group for children with ADHD and Sensory Processing Disorders, was presented at Saint Marys Hospital in Evansville, Indiana. In this one hour presentation, Dr. Cady broke down some of the alternative treatments for ADHD, grounded in the peer-reviewed literature, that do not involve the prescription of typical psychiatric medication for ADHD. He emphasized, natural, holistic treatments to treat deficiencies and restore balance of nutrients and specific essential fatty acids.
PATOLOGÍA GÁSTRICA BENIGNA. DRA. IRENE DE FRANCESCOLUIS del Rio Diez
CLASE DE PATOLOGÍA GÁSTRICA BENIGNA, DESARROLLADA POR LA DRA. IRENE DE FRANCESCO EN EL MARCO DEL CURSO DE CIRUGÍA GENERAL SOBRE PATOLOGÍAS QUIRÚRGICAS NO TRAUMÁTICAS, DR. ISIDORO ROSENBERG, PROPUESTA ACADÉMICA 2016
MODULO DE CABEZA Y CUELLO. PATOLOGÍAS NO TRAUMÁTICAS DE LA CABEZA Y EL CUELLOLUIS del Rio Diez
CLASE OFRECIDA POR LOS DRES. EUGENIO GALEANO, MEDICO CIRUJANO Y ESPECIALISTA EN CABEZA Y CUELLO Y LA DRA. YANINA QUIJANO, ALUMNA AVANZADA DE LA CARRERA DE ESPECIALIZACIÓN EN CIRUGÍA GENERAL DE LA UNIVERSIDAD NACIONAL DE ROSARIO. LA CLASE FUE BRINDADA EN EL MARCO DEL CURSO DE PATOLOGÍAS QUIRÚRGICAS NO TRAUMÁTICAS, DR. ISIDORO ROSENBERG, PROPUESTA ACADÉMICA DEL SERVICIO DE CIRUGÍA GENERAL DEL HOSPITAL DE EMERGENCIAS DE ROSARIO, DR. CLEMENTE ÁLVAREZ. AÑO 2016- H.E.C.A.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Natural Treatments for ADHD - December 7th, 2016 - Saint Marys HospitalLouis Cady, MD
This lecture, presented December 7th, 2016 for the Parent Support Group for children with ADHD and Sensory Processing Disorders, was presented at Saint Marys Hospital in Evansville, Indiana. In this one hour presentation, Dr. Cady broke down some of the alternative treatments for ADHD, grounded in the peer-reviewed literature, that do not involve the prescription of typical psychiatric medication for ADHD. He emphasized, natural, holistic treatments to treat deficiencies and restore balance of nutrients and specific essential fatty acids.
PATOLOGÍA GÁSTRICA BENIGNA. DRA. IRENE DE FRANCESCOLUIS del Rio Diez
CLASE DE PATOLOGÍA GÁSTRICA BENIGNA, DESARROLLADA POR LA DRA. IRENE DE FRANCESCO EN EL MARCO DEL CURSO DE CIRUGÍA GENERAL SOBRE PATOLOGÍAS QUIRÚRGICAS NO TRAUMÁTICAS, DR. ISIDORO ROSENBERG, PROPUESTA ACADÉMICA 2016
MODULO DE CABEZA Y CUELLO. PATOLOGÍAS NO TRAUMÁTICAS DE LA CABEZA Y EL CUELLOLUIS del Rio Diez
CLASE OFRECIDA POR LOS DRES. EUGENIO GALEANO, MEDICO CIRUJANO Y ESPECIALISTA EN CABEZA Y CUELLO Y LA DRA. YANINA QUIJANO, ALUMNA AVANZADA DE LA CARRERA DE ESPECIALIZACIÓN EN CIRUGÍA GENERAL DE LA UNIVERSIDAD NACIONAL DE ROSARIO. LA CLASE FUE BRINDADA EN EL MARCO DEL CURSO DE PATOLOGÍAS QUIRÚRGICAS NO TRAUMÁTICAS, DR. ISIDORO ROSENBERG, PROPUESTA ACADÉMICA DEL SERVICIO DE CIRUGÍA GENERAL DEL HOSPITAL DE EMERGENCIAS DE ROSARIO, DR. CLEMENTE ÁLVAREZ. AÑO 2016- H.E.C.A.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
A unique blend of Marketing, Engineering, and Journalism skills enables David Pinto to add value to any innovative, fast-growing, technology company’s communications efforts. Bottom line: Improve sales and profitability via enhanced brand visibility, product awareness and meaningful connections with customers/prospects.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Old Oak - Press Kit - Cannes Film Festival 2023
Vc dori profile.1
1. Key Accoplishmentsm
Virginia C. Dori
High-Tech Marketing, Communications, Public Relations,
Business Development, Sales Ops, Corporate Strategy
Get-To-Know Me
1
2. Personal Background
Bachelor of Arts
Mass Comm & Marketing
Far Eastern University, Manila
Immigrant, US Citizen since 1988
Married and raised two sons
Writer and published author
Live all adult life in the Bay Area
and recently relocated to Elk Grove
Love golf, reading, interior design
and travel
Asia and Europe
Africa and Middle East
With a great sense of humor!
30+ Years in High-technology
Semiconductors, Computers
INTEL
LSI
VLSI/Philips
PNY
Chartered/Global Foundries
Mobile, Cloud, SaaS, IT/Staffing
SaaS Solutions Start-Up
Milestone Technologies
Networking, Telecom, Photonics
ONI/CIENA
Lightwave/JDSU
2
Get-To-Know Virginia
3. Start-Up in Stealth – SaaS Solutions
Developed marketing, sales, business and IT infrastructure
Business, IP Licenses and related patents sold/exited ahead of schedule
Resulted in immediate financial rewards
Milestone Technologies – IT/Staffing Solutions
Rebranded and repositioned a private ITO (IT Outsourcing) provider
Redesigned website, launched new brand and demand generation
Resulted in 50% revenue growth and brand recognition
PNY Technologies – Memory/Computing
Instrumental in building a start-up div. to pursue OEM business
Landed Cisco as a major customer
Generated over $300M in revenues in less than 3-years
Received “Supplier of the Year” awards 3
Virginia’s Major Accomplishments
4. Reported to CEO - positioned a start-up (SaaS) to
emerge from stealth and acquire VC funding:
Executive advisory, comms strategist and process expertise
Public relations, media and investor communication plan
Strategy and pitch for acquisition of VC funding
Demand generation, sales channel and partnership plan
Risk mitigation and crisis management
IT Infrastructure and business processes
Value propositions and relevant market research
IP licensing, industry and regulatory compliance
Compelling company and product names
Business, IP licenses and related patents sold prior to launch
Exited ahead of schedule, gained immediate financial rewards
Marketing, Sales, Business Strategies and
Infrastructure Development to a Stealth Start-Up
4
5. 5
Marketing, Public Relations, Branding, Positioning,
Demand Generation and Sales Operations
Milestone Technologies
Launched media plan and
secured several write-ups
Applied best marketing
practices and compliance to
corporate style guide
Redesigned website and
upgraded value propositions
Improved SEO/SEM, lead
management/metrics with
SF.com and Marketo
Developed brand equity
Increased productivity +20%
Milestone Technologies
Developed short term and long
term marketing strategies, sales
enablement and budget
Rebranded company and its
offerings, launched successful
demand generation programs
resulting in 50% revenue growth
Published articles, blogs and
press releases and developed
content for all communication
materials
Managed web services, events,
and lead generation
Restructured mktg & sales staff
6. 6
Marketing Communications, Internal/Executive
Comms, PR and Alliance/Partner Marketing
Chartered - Semiconductor
Successfully rebranded
Chartered and launched
new global outbound
marketing programs
Improved branding and
messaging campaigns
Developed promotional
strategies and timeline for
execution on budget
Led corporate branding
standards and compliance
Common Platform Technology
Alliance with IBM & Samsung
Launched and branded
Common Platform offering
“flexible foundry solutions”
as alliance of Chartered,
IBM and Samsung
Successful execution of
alliance and ecosystem
partner co-marketing
programs, including
events, PR and go-to-
market campaigns
7. 7
Marketing, Public Relations, Executive Comms,
Branding, Messaging and ROI Achievement
Lightwave – Photonics/Lasers
Redesigned website
Managed all marketing
communications and public
relations activities
Enhanced PR for product
and company positioning
Leveraged SEM/SEO and
launched new ad campaign
New image/rebranding
improved revenue stream
and led to acquisition by
JDSU at $10M over asking
JDSU – Photonics and
Broadband Communications
Integrated Lightwave and
rebranded JDS Uniphase
with a logo refresh and
website redesign
Tracked marcom ROI and
new campaign resulted in
two new major customers
with 12% revenue gain
Developed event strategies
and managed executions
on time and on budget
8. 8
Business Development and Sales Operations
PNY Technologies - Memory
Successfully penetrated
OEM business and landed
Cisco as a major customer
Generated over $300M in
revenues from memory
sales in just three years
Received “Supplier of the
Year” awards
Established best marketing
practices and sales tools
Led ISO surveillance audits
and compliance
ONI/Ciena – Networking
Created marketing/sales
processes, lead gen and
CRM database - SF.com
Streamlined processes for
order management and
revenue recognition for
SOX compliance
Effectively transitioned
sales reports from SAP to
Oracle
Ciena adopted sales report
templates for corporate-
wide reporting
9. 9
Key Accoplishmentsm
“ Walk with Destiny”
Personal Accomplishment
www.vcdauthor.com
Published my first book/novel
