Giuseppe Bertino completed a work placement from June 30th to August 8th 2014 in the marketing department. He reviewed Italian translations of products sold in Italy on the website, packaging, and marketing materials. Giuseppe corrected any errors and added additional translations, improving the Italian language sections of the website and product information. His work on translating engine, tractor and marketing materials should help support business development in Italy.

1. Giuseppe Bertino - Post work placement activity report
Dates of work placement: 30th
June to 8th
August 2014
Department: Marketing
Overview:
Giuseppe was tasked to review the Italian translations and presentations of products that are known
to have historically been sold in Italy and to make any corrections needed.
This review included the Website content, packaging information and other marketing materials
such as labels, bulletins and marketing literature.
Giuseppe was supervised throughout by Endika.
Giuseppe’s key achievements and activities:
• All products with historical sales in Italy were reviewed, with a specific focus on engine and
tractor parts.
• Additional translations were added throughout the website, but in particular the online
ordering section and supporting pages were improved.
• All relevant product bulletins have now been translated in to Italian.
• A selection of marketing materials have been translated in preparation for design; including,
All Makes parts, LED lighting, CabCam, Paint, front linkage and the Immobiliser leaflets
• Giuseppe also provided other general support to the marketing team.
Summary
It was a pleasure to have Giuseppe in the team and he was extremely productive throughout his
work placement.
The reviews and translation work that he undertook have made significant improvements to our
Italian language web presentation and product information.
These improvements should have a positive effect on supporting business development in Italy.