The most successful people and the strongest organisations know their own identities through and through. They know what they stand for and can get it across to those around them with full conviction and energy. But what truly makes them strong is that they mean something to those around them. They are part of a community, built out of a two-way relationship of trust with those to whom they seek to matter.
Opdrachtgever:
Nationaal Historisch Museum
Opdracht:
Ontwikkel een concept en campagne voor ‘Plaatsen innl’,
een project waarmee het Nationaal Historisch Museum
historische locaties in Nederland ontsluit.
Oplossing:
Creëer een merk dat de geschiedenis van plaatsen tot leven brengt via persoonlijke verhalen van vroeger en nu.
Merkconcept:
xwashier
Goede communicatie bestaat uit beleving. Laat voelen wat je wilt vertellen in plaats van te vertellen wat je zou moeten voelen. Door mensen te raken op wat hen drijft. Dromen, ambities, idealen. Dit kan inmiddels online beter dan ooit, en is makkelijker te verspreiden. Door de combinatie van beeld, geluid, beweging en interactie legt RAAK een waardevolle verbinding tussen merk en mens.
RAAK realiseert interactieve online belevingen. Een combinatie van een website en video. Dit doen we alleen niet zomaar. RAAK stelt niet de video of website, het design of de nieuwste technieken, maar uw strategische doelstellingen centraal. Dat begint bij het begrijpen (en vormgeven) van uw verhaal. Dat onderscheidt ons van menig ander online bureau waar een ‘mooie’ website als doel in plaats van middel wordt gezien.
Culture of Innovation - a presentation developed by ICADKari Stillman
This presentation helps describe the "WHY" to the need to create a culture of innovation in our region.
Slide1 and 20 provide video links that help describe this effort.
This presentation was prepared by ICAD and helps describe the "WHY" behind the need for a culture of innovation.
Slides 1 and 19 are interactive and provide video links that support this message.
Opdrachtgever:
Nationaal Historisch Museum
Opdracht:
Ontwikkel een concept en campagne voor ‘Plaatsen innl’,
een project waarmee het Nationaal Historisch Museum
historische locaties in Nederland ontsluit.
Oplossing:
Creëer een merk dat de geschiedenis van plaatsen tot leven brengt via persoonlijke verhalen van vroeger en nu.
Merkconcept:
xwashier
Goede communicatie bestaat uit beleving. Laat voelen wat je wilt vertellen in plaats van te vertellen wat je zou moeten voelen. Door mensen te raken op wat hen drijft. Dromen, ambities, idealen. Dit kan inmiddels online beter dan ooit, en is makkelijker te verspreiden. Door de combinatie van beeld, geluid, beweging en interactie legt RAAK een waardevolle verbinding tussen merk en mens.
RAAK realiseert interactieve online belevingen. Een combinatie van een website en video. Dit doen we alleen niet zomaar. RAAK stelt niet de video of website, het design of de nieuwste technieken, maar uw strategische doelstellingen centraal. Dat begint bij het begrijpen (en vormgeven) van uw verhaal. Dat onderscheidt ons van menig ander online bureau waar een ‘mooie’ website als doel in plaats van middel wordt gezien.
Culture of Innovation - a presentation developed by ICADKari Stillman
This presentation helps describe the "WHY" to the need to create a culture of innovation in our region.
Slide1 and 20 provide video links that help describe this effort.
This presentation was prepared by ICAD and helps describe the "WHY" behind the need for a culture of innovation.
Slides 1 and 19 are interactive and provide video links that support this message.
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Example Of An Outline Of An Essay. Essay Outline Template Examples of Format ...Eva Bartlett
37 Outstanding Essay Outline Templates (Argumentative, Narrative .... 37+ Best Outline Examples in MS Word | Google Docs | Apple Pages | PDF. examples of essay outline II- Google Search | Essay outline sample .... Outline essay 4. How to Write an Essay Outline: Complete Guide and Samples. Definition essay: English essay outline example. Proper essay outline format - reportz767.web.fc2.com. Essay Outline Template Examples of Format and Structure. 25+ Essay Outline Templates - PDF, DOC | Free & Premium Templates. How to Write an Essay Outline. Sample Essay Outline Template to Help Create a Better Academic Paper .... Essay Outline: Definition, 5-Level Format, Styles, and Types – Wr1ter. Writing An Outline For An Essay. 5 Amazing Steps to Ease Your Essay Outline Making.
Global Engagement in an Interconnected WorldSummarized from a p.docxwhittemorelucilla
Global Engagement in an Interconnected World
*Summarized from a paper by the same title, authored by Dr. John Lee, Associate Professor of Social Studies, N.C. State University
Introduction
A mother sits with her son at a computer. Music fills the room as stylishly dressed kids dance on a computer screen. The scene is a house in the Western African country of Senegal where an encouraging mother is watching a music video with her son and offering her opinion of her son’s favorite new musical group, Rania. The group is from South Korea and is part of a music phenomenon called Korean Pop (or K-Pop) that fuses electronic, hip hop, rock and R&B musical forms. The young man made a video of his mother’s opinion of the group and put it on YouTube. A South Korean musical group, singing music online that emerged in black American culture, is being shared by an African boy on a global commercial video sharing network. How did we get to this point and what are the implications of this interconnected and overlapping world for this young man’s future and the future of young people in the United States?
A certain vision of the future is already here, although unevenly represented around the world. This future is cross-cultural and supported by a global economic system of multinational interests delivered through a decentralized communications network. Young people today are growing up in an interconnected world with access to information through a wide variety of mediums and devices that support the exchange of ideas and opinions. Given that these systems for communication are in constant flux and are being rapidly developed, children must prepare for a future that will look different than the world of their parents.
Trends in Youth Global Engagement
There are six trends that will shape the global engagement of Generation Z over the next decade. Each of them is outlined below.
Trend #1 – The Emergence of an Online Global Identity
Online social networks connect people and create avenues for extending our identity. Identity is connected to our physical being, but increasingly young people are crafting online identities using social networks. Manuel Castells describes this phenomenon in his recent trilogy The Information Age: Economy, Society and Culture. Castells argues that the organization of global economics, political and social institutions prompts individuals to create meaning in their lives through collective action. This explains why networks such as Facebook have become so popular (500 million active users), so fast (Facebook went online in 2004). The attraction of Facebook is the human interaction and collective action that it facilitates. The technology is much less important than the human activities that the technologies enable. In fact, actual interfaces such as Facebook come and go rather quickly (e.g. AOL and MySpace, both with explosive growth and quick declines). These global networks allow people to be free of their “other” identities - ...
Presentation given to the research fellows of the Graduate School of Business and Economics of the University of Maastricht on 8-1-2014. Subject matter: what role can journalism play in in spreading knowledge within the walls of the university to a wider audience?
Dubai Museums: How Do They Stay Relevant In The Modern Era?jaafarshaikh
Museums are an important part of any society. They provide a place for people to learn about the culture and history of a place. They can also be a source of pride for a community. However, keeping museums relevant in today's world is a challenge. With the advent of the internet and social media, people can access information about any topic from anywhere in the world. This means that museums have to work harder to stand out and attract visitors.
Client:
Museum of National History
Assignment:
Develop a concept and campaign for Plaatsen in NL (Places in NL), the Museum of National History’s project for making historical sites in the Netherlands accessible.
Solution:
Create a brand that brings places’ history to life through personal stories from the past and present.
Brand concept:
xwashier (xwashere)
More Related Content
Similar to Vandejong optimistic branding: Manifesto (English)
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Example Of An Outline Of An Essay. Essay Outline Template Examples of Format ...Eva Bartlett
37 Outstanding Essay Outline Templates (Argumentative, Narrative .... 37+ Best Outline Examples in MS Word | Google Docs | Apple Pages | PDF. examples of essay outline II- Google Search | Essay outline sample .... Outline essay 4. How to Write an Essay Outline: Complete Guide and Samples. Definition essay: English essay outline example. Proper essay outline format - reportz767.web.fc2.com. Essay Outline Template Examples of Format and Structure. 25+ Essay Outline Templates - PDF, DOC | Free & Premium Templates. How to Write an Essay Outline. Sample Essay Outline Template to Help Create a Better Academic Paper .... Essay Outline: Definition, 5-Level Format, Styles, and Types – Wr1ter. Writing An Outline For An Essay. 5 Amazing Steps to Ease Your Essay Outline Making.
Global Engagement in an Interconnected WorldSummarized from a p.docxwhittemorelucilla
Global Engagement in an Interconnected World
*Summarized from a paper by the same title, authored by Dr. John Lee, Associate Professor of Social Studies, N.C. State University
Introduction
A mother sits with her son at a computer. Music fills the room as stylishly dressed kids dance on a computer screen. The scene is a house in the Western African country of Senegal where an encouraging mother is watching a music video with her son and offering her opinion of her son’s favorite new musical group, Rania. The group is from South Korea and is part of a music phenomenon called Korean Pop (or K-Pop) that fuses electronic, hip hop, rock and R&B musical forms. The young man made a video of his mother’s opinion of the group and put it on YouTube. A South Korean musical group, singing music online that emerged in black American culture, is being shared by an African boy on a global commercial video sharing network. How did we get to this point and what are the implications of this interconnected and overlapping world for this young man’s future and the future of young people in the United States?
A certain vision of the future is already here, although unevenly represented around the world. This future is cross-cultural and supported by a global economic system of multinational interests delivered through a decentralized communications network. Young people today are growing up in an interconnected world with access to information through a wide variety of mediums and devices that support the exchange of ideas and opinions. Given that these systems for communication are in constant flux and are being rapidly developed, children must prepare for a future that will look different than the world of their parents.
Trends in Youth Global Engagement
There are six trends that will shape the global engagement of Generation Z over the next decade. Each of them is outlined below.
Trend #1 – The Emergence of an Online Global Identity
Online social networks connect people and create avenues for extending our identity. Identity is connected to our physical being, but increasingly young people are crafting online identities using social networks. Manuel Castells describes this phenomenon in his recent trilogy The Information Age: Economy, Society and Culture. Castells argues that the organization of global economics, political and social institutions prompts individuals to create meaning in their lives through collective action. This explains why networks such as Facebook have become so popular (500 million active users), so fast (Facebook went online in 2004). The attraction of Facebook is the human interaction and collective action that it facilitates. The technology is much less important than the human activities that the technologies enable. In fact, actual interfaces such as Facebook come and go rather quickly (e.g. AOL and MySpace, both with explosive growth and quick declines). These global networks allow people to be free of their “other” identities - ...
Presentation given to the research fellows of the Graduate School of Business and Economics of the University of Maastricht on 8-1-2014. Subject matter: what role can journalism play in in spreading knowledge within the walls of the university to a wider audience?
Dubai Museums: How Do They Stay Relevant In The Modern Era?jaafarshaikh
Museums are an important part of any society. They provide a place for people to learn about the culture and history of a place. They can also be a source of pride for a community. However, keeping museums relevant in today's world is a challenge. With the advent of the internet and social media, people can access information about any topic from anywhere in the world. This means that museums have to work harder to stand out and attract visitors.
Client:
Museum of National History
Assignment:
Develop a concept and campaign for Plaatsen in NL (Places in NL), the Museum of National History’s project for making historical sites in the Netherlands accessible.
Solution:
Create a brand that brings places’ history to life through personal stories from the past and present.
Brand concept:
xwashier (xwashere)
Artikel uit Het Parool van woensdag 8 juni 2011. Interview met Marloes Krijnen van Foam en Menno Liauw van Vandejong over het succes van het fotografiemuseum.
An identity and campaign for the Groene HartVandejong
Client:
Programmabureau het Groene Hart
Assignment:
Develop an identity and a campaign for the Groene Hart that puts the area firmly on the map.
Solution:
Unite the partners of the Groene Hart under a single brand.
Brand concept:
The Groene Hart as a back garden
Assignment:
The Dutch buy massive amounts of expensive bottled water even though superior quality water flows from their taps. How can we draw the nation’s attention to our excellent tap water?
Solution:
Vandejong puts a value on tap water and gives it a face: Neau. Neau is an anti-brand in an empty bottle that you fill with delicious tap water by yourself. Not once, but as often as you like.
Opdrachtgever:
Programmabureau het Groene Hart
Opdracht:
Ontwikkel een identiteit en campagne voor het Groene Hart dat het gebied eenduidig op de kaart zet.
Oplossing:
Verenig de partners in het Groene Hart onder één merk.
Merkconcept
Proeftuin Groene Hart
Opdracht:
Organiseer een filmfestival in het kader van The Vienna forum to fight human trafficking.
Oplossing:
Buiten de grenzen van de opdracht, ziet Vandejong de potentie van een compleet project, dat als katalysator kan werken voor de ‘fight against human trafficking’.
Assignment
Organise a film festival in conjunction with the Vienna forum to fight human trafficking.
Solution
Beyond the framework of the assignment, Vandejong sees the potential for a complete project that can work as the catalyst for the fight against human trafficking.
Water Republic, de internationale profilering van AmsterdamVandejong
Aanleiding: Vandejong heeft een sterke overtuiging over hoe de metropool amsterdam zich internationaal beter kan profileren. Daarom bedenkt Vandejong een concept voor een duurzame positionering van de metropool Amsterdam.
Oplossing: om mee te doen als betekenisvolle metropool in het internationaal speelveld, moet Amsterdam laten zien dat ze groot durft te denken en visionair is op maatschappelijk vlak. Dit vraagt om verbintenis met een duurzaam en krachtig thema, passend bij de stad en regio; een thema waar mensen wereldwijd in geloven: water.
Client: De Complete Stad, Royaal Zuid, Zuidschans and Projectbureau Zuidas
Assignment: Develop an area campaign that enhances Zuidas’s reputation and image as a residential neighbourhood.
Solution: Breathe life into Zuidas by linking businesspeople, the hospitality industry, companies and visitors.
Brand concept: Meeting. Hello World, Hello Zuidas, Hello You.
Branding agency Vandejong created a new form of cultural entrepreneurship: thinking in networks and connections. All communications media are viewed as extra exhibition space. The city is used as a gallery. We increased potential visitor numbers by producing a magazine instead of catalogues from the start.
Cineville: a community for 13 movie theaters in AmsterdamVandejong
Cineville is a community for 13 movie theaters in Amsterdam. Branding agency Vandejong brought the cinemas together in a single brand concept that preserved their unique identities and used them to strengthen each other. By presenting the 13 art houses as a cinematic city, we emphasised their diversity and plurality yet also made them into a single unit – the town of Cineville.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
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role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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2. A new chance
We are temporarily confused, and maybe you are To do that, you will have to allow others into your
too. Every day the news teaches us that the old domain and remain open to knowledge, learning
rules no longer apply. Suddenly we’re in a crisis – and reflection from those around you. You must find
trusted banks are collapsing, holiday destinations common ground between you and the community
are going bankrupt. Politics is no longer ruled by you wish to matter to and be connected to. If you
actual issues but by those who are best at manipu- succeed in doing this in a substantive, meaningful
lating the media, who thrill to the ups and downs in way, others will express faith in your ideal, product
The Hague and like to encourage them. Meanwhile, or service and even allow it to influence their
the public has been overcome by a powerlessness actions. What’s more, friendship provides room for
that won’t be changed by a trip to the polling booth. experiment, a chance to try new things and grow by
And the Dutch public-service-message foundation falling and getting back up. By contrast, insincerity
Sire’s latest campaign is: “Nice people. How do you and opportunism are merciless-ly punished. And
deal with them?” that’s a good thing, because it keeps you sharp. It
keeps you standing.
Our trust has suffered serious damage. We’re at
breaking point, and we’re not sure anymore what’s
good and what’s bad. Which direction should we go Culture inspires innovation
in, and what approach should we take?
Making connections and creating meaning are the
But fortunately, there’s an opportunity here! Our essence of culture. These ideas are embedded in
doubts about the established order mean we want the foundations of every cultural institution. The
to – and must – take a fresh look at existing task of involving people in socially relevant issues
patterns and structures. So let’s spend some time by placing those issues in a meaningful context is
in this no man’s land, this uncharted territory that part of this. Cultural institutions are the place for
no one has yet claimed, and ask ourselves: What do creative ideas outside the existing frames, critical
I want to add to this open field? What am I going to reflections on the issues of the day, and uncommon
mean for the future of this world? What drives me, views of the future. Culture inspires innovation.
and what is its significance for others? We have to
go back to the beginning, to think about the In these turbulent times, more than ever, cultural
immutable reason we’re here and make it manifest. institutions can make a big difference. But having
become dependent on subsidies, they are forced to
play it safe, targeting the usual suspects and opting
Common ground for familiar programming and a recognisable image
out of a fear that their loyal audiences will stop
To stay standing in a changing society, you need showing up otherwise. They follow rather than
long-term vision. You need an undeniable will to setting an example, but now is a time for leading
achieve something and a full awareness of who you the way. So – keep your chin up and your eyes on
are and who you want to be. The most successful the world, and bear witness to the new cultural
people and the strongest organisations know their entrepreneurship.
own identities through and through. They know
what they stand for and can get it across to those
around them with full conviction and energy. But What’s next?
what truly makes them strong is that they mean
something to those around them. They are part of a Foam, for example, has been expanding the con-
community, built out of a two-way relationship of cept of the museum for a decade. Foam regularly
trust with those to whom they seek to matter. leaves its building in order to meet its public. It puts
exhibitions in public space and treats posters and
Meaning and the right to exist go hand in hand with invitations as extensions of the gallery. Foam uses
creating value – not only financial value for yourself communication as a form of exhibition. But more
but also immaterial value for those close to you, importantly, Foam thinks in connections. Foam
your colleagues, your organisation, your clients and, invests in far-reaching, mutually meaningful
most of all, society. What will you say if someone relationships with the people who matter to it. Thus,
asks: Are you proud of what you’ve done? How have an international group of photography fans and
you inspired the world? amateurs connects through Club Foam, Foam Fan
Vandejong Manifesto
3. A new chance
and Foam magazine. Foam for You gives pupils a that knowledge in the form of innovations in
critical awareness of contemporary visual culture, business. In other words, we must bring scholarship
and the Foam Lab allows young professionals to back to society.
explore cultural careers. Foam has also built a
network of collectors, businesses and private The universities are core players here. Along with
investors through a cultural investment fund, the conducting groundbreaking research and spotlight-
Foam Fund. ing its usefulness and necessity, they are charged
with developing and encouraging talent. Universi-
With this approach, Foam is succeeding in attract- ties must make pupils and students aware of the
ing a broad public and making photography acces- importance of scholarship and challenge and
sible without compromising quality. During its brief inspire them to make meaningful contributions to
existence, Foam has grown into one of Amster- innovation in society – to work for the future.
dam’s most visited museums. And Foam realises
that its success is not guaranteed. The world of There is not always room for such existentialism.
photography is changing fast. More photography Universities’ communication often emphasises the
museums are opening, and technological develop- message that, more than anything else, the student
ments have made digital cameras commonplace; years are the best time of one’s life. This is an
anyone can easily publish his or her snapshots and extremely casual message and represents a missed
tricks on the Internet. Photography and photogra- opportunity. Behind the complexity of every piece
phers have lost their old meanings – but what do of scientific research lies an exceptionally inspiring
they mean now? And what is Foam’s position in this story. Universities should return to substance and
dynamic field? tell the world about it.
Over the next decade, therefore, Foam seeks to
develop into an international network, making Do what you’re good at
increasing use of the potential of others. To the
members of Club Foam International, the vanguard University of Twente returned to substance in its
of the visual profession, Foam will pose the ques- recruitment campaign for secondary school pupils.
tion: What’s next? That is, what are the strengths of University of Twente’s power lies in the multidisci-
the world of photography? What should Foam know plinary interaction between technology and society.
and share with photography lovers? Foam will be Linking practical, social issues with high-level, often
the finger on the pulse of the photography world. future-oriented knowledge is a hallmark of the
university.
With photography a universal language and Foam
magazine a boundless success, this internationali- ‘We create futures!’ therefore became the driving
sation is the Foam brand’s logical next step – but it force behind the university’s bachelor’s degree
is unprecedented in the cultural sector. The mu- campaign. ‘We’ is the first key word – here, things
seum itself, the home base on Amsterdam’s are done together. Professors, lecturers, students,
Keizersgracht, will be the crucial heart of this global communication staff and science journalists on
network. It may become a mythical spot in time different
– the place where it all started. The place where a faculties described their substantive work in terms
brand was born that dared to take on the world, a relevant to pupils. The campaign emphasises the
brand that set an example for new cultural entre- everyday relevance of scholarship and asks pupils:
preneurship in perplexing times. What can you contribute to the society of the
future? University of Twente shows how scholarship
touches all corners of society and how young
A return to substance people can make their dreams for the future come
true in ways that are both relevant and fun. It shows
Innovation in entrepreneurship: the Netherlands how people can turn thinking into doing, just as this
needs to be persuaded that it is important. If our enterprising university constantly turns multidis-
small country is to matter on the world stage, we ciplinary research into concrete social action.
must continue to invest in the so-called knowledge
economy. That not only means stimulating the The faculties seized the opportunity presented by
growth of knowledge but taking the lead in applying the campaign to bundle together all their various
Vandejong Manifesto