The Childish Washer & The Happy Website: The Power of Product PersonalityFabrique
Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.
On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.
The Childish Washer & The Happy Website: The Power of Product PersonalityFabrique
Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.
On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.
This document discusses a case from the National Broadcasting and Telecommunications Commission of Thailand regarding a radio transmitter and facilitator from Group 1 on November 23, 2011. It also mentions content uploaded by visitors to YouTube and encourages liking that content.
The document discusses trends in e-tourism and digital travel planning. It notes that tourists are increasingly digital natives who research and book travel online and on mobile devices. They share travel experiences in real time on social media and value transparency through user reviews and recommendations from friends. The document also explores how tourists are seeking more local experiences through location-based technologies and rewards that help them feel like insiders during their travels.
The document discusses technological trends in the travel and tourism sectors. It notes that European online travel is expected to surpass the United States as the largest market. Travelers are now constantly connected through mobile devices and expect personalized services anytime. Social media has given travelers more ways to share experiences and research destinations. New technologies like tablets are also reshaping the travel planning and experience. The mobile channel is transforming how travelers search for, book, and engage with travel services during their trips.
The document discusses the Netherlands Bureau for Tourism and Congresses' online marketing tools for promoting tourism to the Netherlands. It provides an overview of their website, social media presence, photo sharing platform, blog, mobile app, and e-newsletters. It notes audience sizes and engagement metrics for each channel. The business case challenges them to integrate these tools to maximize visitors and spending in the Netherlands by targeting different traveler personality types.
Een verslag van de afsluitende bijeenkomst van de Inspiratiedag e-tourism. In de bijeenkomst werd een eerste aanzet gegeven voor de strategische agenda voor toerisme en nieuwe media in 2020.
Slotpresentatie van Marleen Stikker en Stephen Hodes over de toekomstagenda voor nieuwe media in de toeristische sector tijdens de Inspiratiedag e-tourism.
Presentatie van Ferry Piekart van het Nederlands Architectuur instituut (NAi) over de Urban Augmented Reality-app UAR tijdens de Inspiratiedag e-tourism
XS2TheWorld is an award-winning mobile marketing agency that provides consultancy, creativity, production, delivery, and media services. It has been in business since 2007, is profitable, and has offices in multiple cities. It has worked with over 50 brands across many industries. Some of its high-profile clients and campaigns include Guinness, Kodak, Cathay Pacific, tourism boards, and media companies. It has won numerous awards for its innovative mobile solutions.
User-generated content and social media are impacting many industries as consumers have become producers of content. CitizenM is a hotel chain that has embraced social media and user reviews to build their brand and reputation. They encourage reviews on sites like TripAdvisor and use social media tools to test new locations and promote openings. CitizenM also monitors reviews to acknowledge issues and ensure customer satisfaction in order to maintain a positive online reputation through honest and caring service.
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This document discusses a case from the National Broadcasting and Telecommunications Commission of Thailand regarding a radio transmitter and facilitator from Group 1 on November 23, 2011. It also mentions content uploaded by visitors to YouTube and encourages liking that content.
The document discusses trends in e-tourism and digital travel planning. It notes that tourists are increasingly digital natives who research and book travel online and on mobile devices. They share travel experiences in real time on social media and value transparency through user reviews and recommendations from friends. The document also explores how tourists are seeking more local experiences through location-based technologies and rewards that help them feel like insiders during their travels.
The document discusses technological trends in the travel and tourism sectors. It notes that European online travel is expected to surpass the United States as the largest market. Travelers are now constantly connected through mobile devices and expect personalized services anytime. Social media has given travelers more ways to share experiences and research destinations. New technologies like tablets are also reshaping the travel planning and experience. The mobile channel is transforming how travelers search for, book, and engage with travel services during their trips.
The document discusses the Netherlands Bureau for Tourism and Congresses' online marketing tools for promoting tourism to the Netherlands. It provides an overview of their website, social media presence, photo sharing platform, blog, mobile app, and e-newsletters. It notes audience sizes and engagement metrics for each channel. The business case challenges them to integrate these tools to maximize visitors and spending in the Netherlands by targeting different traveler personality types.
Een verslag van de afsluitende bijeenkomst van de Inspiratiedag e-tourism. In de bijeenkomst werd een eerste aanzet gegeven voor de strategische agenda voor toerisme en nieuwe media in 2020.
Slotpresentatie van Marleen Stikker en Stephen Hodes over de toekomstagenda voor nieuwe media in de toeristische sector tijdens de Inspiratiedag e-tourism.
Presentatie van Ferry Piekart van het Nederlands Architectuur instituut (NAi) over de Urban Augmented Reality-app UAR tijdens de Inspiratiedag e-tourism
XS2TheWorld is an award-winning mobile marketing agency that provides consultancy, creativity, production, delivery, and media services. It has been in business since 2007, is profitable, and has offices in multiple cities. It has worked with over 50 brands across many industries. Some of its high-profile clients and campaigns include Guinness, Kodak, Cathay Pacific, tourism boards, and media companies. It has won numerous awards for its innovative mobile solutions.
User-generated content and social media are impacting many industries as consumers have become producers of content. CitizenM is a hotel chain that has embraced social media and user reviews to build their brand and reputation. They encourage reviews on sites like TripAdvisor and use social media tools to test new locations and promote openings. CitizenM also monitors reviews to acknowledge issues and ensure customer satisfaction in order to maintain a positive online reputation through honest and caring service.
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