This document discusses how communities are bonded by common passions and overlapping interests. It notes that passions, influencers, and communities reinforce one another. The document advocates getting people talking about a city through remarkable experiences that bring out the best in people. It shares a quote from someone who found a promotion to be an absolutely fun and memorable experience, approaching strangers without fear or judgement. The document concludes by thanking the reader and providing contact information.

1. WILLIAM BAKKER
@WILHELMUS

3. 2010 GAMES
http://www.flickr.com/photos/thelastminute/4398349656/

14. something to talk about
http://www.flickr.com/photos/stephenccwu/3020672005/

16. “If Disney created a magical Kingdom of Crystal, he would surely have
used the fabled "Crystal Worlds" as his role model.”

22. COMMUNITIES ARE BONDED BY
COMMON PASSION
Passion
Influencers
Community

23. OVERLAPPING COMMUNITIES:
Passion
passion
Influencers Influencers
Community
Community

24. “Get people talking about Dallas”

26. Remarkable Experience:
LOCAL TEAM
Influencers:
MEDIA, BLOGGERS
Community:
EVERYBODY IN TOWN

33. “This promotion/activity brought out the best in all of us. We
approached total strangers without fear or judgement. We looked
each other in the eye, spoke and smiled
I just want to say „thank-you‟ for such an absolutely fun and
memorable experience.”
-- Len Stanley

34. THANK YOU
stay in touch
thinksocialmedia.com
facebook.com/ThinkSocialMedia
@thinkSM
wilhelmus.ca
@wilhelmus
william@thinksocialmedia.com