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1. Which of the following statements best describe your attitude to volunteering?
Youth Engagement Funnel “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again.  “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know “ The Uninterested ” I have never volunteered and unlikely to do so in the near future
Youth Engagement Funnel “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again 13% “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again.  40% “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know 28% “ The Uninterested ” I have never volunteered and unlikely to do so in the near future 18%
Quantifying the results: 16-25s = 12.2% of total popn = 7.2m* “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again 13% =  940K “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again.  40% =  2.9m “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know 28% =  2.0m “ The Uninterested ” I have never volunteered and unlikely to do so in the near future 18% =  1.3m * Census 2001, ONS
Observations ,[object Object],[object Object],[object Object],Marketing challenge is not about increasing consideration. It’s about driving conversion and repeat usage.
Breaking this down by demographics:
Females slightly more engaged
Older age group slightly less engaged
Lower social grades less engaged but not totally disengaged
Part-time workers most likely to consider Base: 30% of sample Base: 21% Base: 49%
Spikes of interest in Scotland and East Midlands Base: 68 Base: 148
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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V Research Summary Quant

  • 1. 1. Which of the following statements best describe your attitude to volunteering?
  • 2. Youth Engagement Funnel “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again. “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know “ The Uninterested ” I have never volunteered and unlikely to do so in the near future
  • 3. Youth Engagement Funnel “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again 13% “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again. 40% “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know 28% “ The Uninterested ” I have never volunteered and unlikely to do so in the near future 18%
  • 4. Quantifying the results: 16-25s = 12.2% of total popn = 7.2m* “ The Converted ” I am passionate about volunteering. I have volunteered on more than one occasion and I would like to do it again 13% = 940K “ The Considerers ” I think volunteering is generally a good thing. I’ve tried it and would maybe do it again. 40% = 2.9m “ The Indifferents ” I am indifferent about volunteering. I am not planning to volunteer in the near future but you never know 28% = 2.0m “ The Uninterested ” I have never volunteered and unlikely to do so in the near future 18% = 1.3m * Census 2001, ONS
  • 5.
  • 6. Breaking this down by demographics:
  • 8. Older age group slightly less engaged
  • 9. Lower social grades less engaged but not totally disengaged
  • 10. Part-time workers most likely to consider Base: 30% of sample Base: 21% Base: 49%
  • 11. Spikes of interest in Scotland and East Midlands Base: 68 Base: 148
  • 12.