The document discusses overall customer satisfaction and highlights the common pitfalls organizations face in understanding user needs. It emphasizes that many companies focus more on products than on customers, leading to fragmented experiences and ineffective design processes. The importance of a customer-centric approach and organizational attitude towards UX is also underscored.

1. UX?!
Swapsee Breakfast
@silviacalvet

2. What
is
U

3. Overall
Satisfaction
Perception

4. !
Why
some
fail

5. You
are
Customer

6. ‣Lack of understanding of user needs:
‣Organisations do not focus in Customers…
Organisations work around the product not
the Customer: affects processes, KPI,
strategies
‣Fragmented organisation… Fragmented
experiences
‣UI is not UX
‣Design in the vacuum

7. !
Who
can
design
UX?

8. The UX Designer
► https://vimeo.com/19131028

9. !
Remember…

10. You
are
Customer

11. !
A
Secret

12. So
’UX’
is also an
organizational &
personal
Attitude

13. START
thinking about
your Customers
NOW
Thank You
!
!
@silviacalvet