Midterm presentation file for Christine McGahhey, Seoyeon Kim, and Yurae Kim. Buddy Wall - Team Simple User Experience Design Class, Yonsei IID 2015

1. BUDDY WALL
TEAM SIMPLE
(Christine Mcgahhey, Seoyeon Kim,Yurae Kim)
!

2. CONTENT
Introduction
Concept Statement
Persona Design
Cultural Probe Design and Analysis
Context Mapping
Journey Map
Conclusion

3. INTRODUCTION
INITIAL IDEAS
1.Auto-stylist
2. Medical Bracelet
3. Find Lost Items!
4. Interactive Wall

4. CONCEPT STATEMENT
Nowadays, people rarely have time for themselves.They are bombarded with horrendous
amount of work, and many people feel trapped by endless days filled with office, cars, and
work. Sometimes people even feel alienated. For that kind of people, we have thought of
interactive wall- buddy wall.
When people stand in front of the wall, the wall will recognize the user and let the user
create his/her own pet/buddy.And when the user returns, stands in front of the wall later,
then the pet will recognize the person and have interaction with the person.The person
can name the pet, feed it, and interact with it.
We think this wall will have maximum effect when installed right in the middle of the
crowded city. People exhausted from work, or life overall can forget whatever’s tiring them
and relax using this wall.Also people will feel more affection towards it, because as they
come and go during day, they can actually see the wall and know that their buddy is in
there.

5. PERSONA
1. Sociability
To know if people will like having a companion
/ and to know how people will use and accept
the wall.
2. Tech-friendliness
To determine people’s accessibility towards the
interactive wall.

6. PERSONAS
ry

7. PERSONAS
• 2. Person who is not very
social but is tech-friendly

8. PERSONAS
• 1. Person who is not social
and not familiar with tech

9. PERSONAS
• 1. Person who is social and
not familiar w/tech

10. MAIN PERSONA
#1 & #2
Because goal of our design is to help people relieve stresss, the age range of
between 20s to 30s fits the best.They are both familiar with technology and we
can draw two different kinds of reaction from them. For the technology aspect,
almost non of them would have problem in adapting to the interface. As persona
#1 has extrovert characteristic, he/she would easily approach the wall and enjoy
it.The #2, who has introvert characteristic is also likely to appreciate the wall as
they can interact comfortably with a “buddy” .

11. CULTURAL PROBE DESIGN
1. Maps
A simple set of maps that show where they go during the day, places that they want to go, and places that they
do not want to go to
2. Color Sketch
At the end of the day the participants will fill in a circle with a color of their choice that they think best reflects
their day
3. Video Memo
At the beginning and end of the day they make a short video.The morning video would be about how the
slept or their plans for the day.The evening video would be about how their day was and how they are feeling.

12. CULTURAL PROBE PACKET

13. PARTICIPANTS
(1) Kiyong Shin
(2) Claudia Andrade
Junha Kim
Jieun Kim Taylor Herman

14. RESULT: 1-(1)

15. RESULT: 1-(1)

16. RESULT: 1-(1)

17. RESULT: 1-(1)
• 1-(1): Ki yong shin
The colors used were white and types of reds.They traveled a lot
during the time they did the package to meet as many friends as
possible. They dislike and like very specific areas for personal
reasons, and like different places in each environment (social, urban,
natural, and home)

18. RESULT: 1-(2)

19. RESULT: 1-(2)

20. RESULT: 1-(2)

21. RESULT: 1-(2)

22. RESULT: 1-(2)

23. RESULT: 1-(2)
• 1-(2): Claudia Andrade
Colors usually reflected the weather of that day, just like her mood
is.(*) She tends to stay in Songdo area, expect when going to
Gangnam to work and to Hongdae on weekends. She prefers
natural places to urban ones and wished to go to a park or outside.

24. RESULT: 2

25. RESULT: 2

26. RESULT: 2

27. RESULT: 2
• 2: Junha Kim
He used patterns in their color sketches to express his mood and
used bright colors for some days, and darker ones for when he was
sick. He traveled the most on Friday, and every day he said the
place he disliked was Sinchon.

28. RESULT: 3

29. RESULT: 3

30. RESULT: 3

31. RESULT: 3
• 3: Ji Eun Kim
She used environment for the color sketches. She used pink pastel
color when seeing cherry blossoms on her date with her boyfriend.
She did not travel too much and disliked places that they associate
with school and places that are very far from her home.

32. RESULT: 4

33. RESULT: 4

34. RESULT: 4

35. RESULT: 4

36. RESULT: 4

37. RESULT: 4
• 4: Taylor Herman
Colors were very bright and reflected the emotions that she felt
that day. Brighter colors were for energetic days, red was for love,
and less active days had more dull colors. She travels a lot around
Seoul, and prefers to be in an outdoor environment playing sports
or out with friends.

38. COLOR SCHEME

39. ANALYSIS 1
• Everyone approached this exercise in different ways. For instance, when recording video memo, while
some people sat in front of the camera and talked about their day, some chose not to talk, but to show
some scenery or to express their feelings in unique ways.Also as mentioned above, the way people
associated their emotion with color also varied. From this, we found how unique and subjective each
individual is.We realized that our product must be something that can approach each individual in
different, personalized ways.Thus we thought of customization of our interactive wall.
• People travel great distances, contrary to what we originally thought.They don’t stay in one place, and
when they move they generally feel better than just staying in same place.There are two possible
reason for that: 1. when they move, they go to meet friends, to socialize, so they might feel better
because of socializing 2. they move out of their daily routine when they move. So maybe pleasure from
little change?
• Most of the people do not like the places they daily go to for work, school, etc.They like places that are
far from their daily routes, and places that are less urban. (natural?)They seek change from boring work/
school/etc.

41. INTERVIEW DESIGN
1. How did you enjoy using the packet? How about making the videos?
2. What did you think as you did the activities?
3. Tell me more details about the maps you made.What types of places did you go
to? What were the reasons for going to these places? Are these usual routes for
you?
4. Why did you choose the colors that you did for each day?
5. What kind of things make you stressed during the week?
6. What types of things relax you? (Activities, animals, people, etc. Please explain in
detail what and why.)

42. INTERVIEW RESULTS

43. INTERVIEW RESULTS
Kiyong Shin
• Doing the probe was very new and interesting to him.
• He was able to organize his life pattern while he was doing the probe.
• His area of activity is focused on Gangnam, Mapo, Nowon,Yongsan area. His home,
and workplaces.
• Some of colors he chose fit into the general meanings of color but some are
completely different from what we expected.
• He gets stress by the work that he has to do in the military.
• He relieves stress by meeting his friends, exercising, eating delicious food, and
listening to hiphop music.

44. INTERVIEW RESULTS

45. INTERVIEW RESULTS
Ji Eun Kim
• She didn’t appreciated the package that much. She thought maybe this was for research process.
• She prefers places that are close to her home. During weekdays, she mostly goes to her
university, where she doesn’t really like.
• She realized that even though she was living in Seoul for more than 10 years, she doesn’t know
much about it.
• She used various colors to express her mood, and environment affects her a lot. (she used baby
pink because cherry blossom was pretty)
• She gets stress from burden of work and relationship with other people.
• Exercising, date with her boyfriend, watching animation that she likes, and listening to priest
reduce her stress.

46. INTERVIEW RESULTS

47. INTERVIEW RESULTS
Junha Kim
• At first questions felt vague, but were interesting
• Feelings are usually instantly there and gone. But by doing this activity, he could revisit
those emotions and that was very interesting for him.
• He expressed his emotions using patterns
• He feels stress in daily routine works.
• He feels relaxed when doing familiar things.
• The places he goes affect his mood, in other words, environment.

48. INTERVIEW RESULTS

49. INTERVIEW RESULTS
Claudia
• At first I felt awkward to do the package
• Work and homework makes her feel stressed
• Looking out a window helps reduce stress
• Watching videos of animals because it makes her laugh and happy
• Exercise reduces stress
• Orange is more relaxing like sunlight and blue is more boring
• Mostly the maps captured the regular routes that she takes

50. INTERVIEW RESULTS

51. INTERVIEW RESULTS
Taylor
• Liked seeing her own positivity
• Tried to think about her feelings a lot
• Blue is relaxing, yellow is for energetic, orange is ambitious, and red is loved
• Not completing tasks that she wants to finish makes her stressed
• Sports, sleeping, and music help relieve stress
• When she needs energy she wants to be with people and when she needs to
relax she likes to be in a quiet place alone

52. ANALYSIS 2
• Mostly the maps captured the regular routes that people take and the amount that they usually travel
• Moods of introverts are heavily affected by external factors. For example, Ji Eun Kim, when describing why
she chose certain colors, she said that environment hugely affected her decision. On the other hand,
extroverts are not really affected by external factors. Previously we said that Claudia’s moods were affected
by weather element. However, when cross-referenced with video memos, we found out that even when the
weather was bad her attitude and general tone was light.Thus we concluded that extroverts (for example,
Kiyong andTaylor) are not really affected by external factors.This leads to their choice of color-
• There are two groups considering Color sketch. One group uses simple colors or colors that are based on
basic moods or weather. This group accept the general(popular) meaning of colors.The other group used
various colors to express their mood.They have their unique, own meanings for the colors.When we look
at the color sketches, we can see that the introverts are the ones who use colors uniquely in order to
express their moods. Compared to introverts, extroverts resort to using general meaning of colors.We
concluded that as introverts are more sensitive, they try more various ways to show their moods, while
extroverts who are insensitive compared to introverts do not pay much attention in expressing their moods.

53. CONTEXT MAPPING

54. JOURNEY MAPPING

55. CONCLUSION
• Concept: Interactive “Buddy”Wall that allows users to create a companion, interact with it,
visit it again in the future and relieve stress with their new buddy.The Buddies are more
abstract and do not look like any one animal, but with feel familiar still and as if they exist.
Each one can be unique and will recognize and follow their owner, creating a connection
with them.
• Target Users: People in their late-twenties and early-thirties who are comfortable with
technology and who lead busy lives.
• Location: In an urban area that they will pass by a lot to give it a more natural and calming
feeling, and something to look forward to in the areas that they don’t necessarily like.
• Color scheme: Non-primary colors that are more natural and not too bright. It should feel
realistic and not strain their eyes, with a soft glow that makes their buddy feel alive.

56. Thank you !