Presented at FITC Toronto 2017 More info at http://fitc.ca/event/to17/ Presented by Matt Hryhorsky, Filament Overview Most of us in the digital space think of UX as something that happens inside our screens, but user experience is in every product, service or space we encounter. Why do street signs look the way they do? Why are some parking lots infuriating? Why did it take me 17 minutes to open that package of batteries? Analyzing the world through the lens of UX can help us discover opportunities for improvement and inspiration that we can infuse back into the digital things we make. Objective To lift our heads up from our screens for a minute, and understand the UX that’s been around since before we had these amazing, addictive, glowing sheets of glass. Target Audience Anyone making things for the screen. Five Things Audience Members Will Learn. How to apply UX thinking to the physical world How to recognize opportunity in everyday experiences UX research techniques What it looks like when UX IRL has a positive impact How real world UX success can positively impact our digital things

1. UX
IRL
@matt_hy
THE STRUGGLE IS REAL.

2. PUT YOUR FINGERS
IN YOUR EARS

3. KEEP THEM IN AND
IMAGINE PHONE CALLS
WERE LIKE THIS

4. NOW TAKE
THEM OUT.

5. THAT’S BETTER.
WAY BETTER.

6. 1876
MICROPHONES
WERE BORN

8. UX

9. HELPED MAKE
IT HAPPEN.

10. EVERYTHING
IS A USER
EXPERIENCE

11. BED

12. TAP

13. TOWEL

14. RAZOR

15. BRUSH

16. TOOTH
BRUSH

17. CLOTHES

18. TTC

19. TTC
STILL…

20. TTC
AGAIN

21. HERE

22. CHAIRS

23. SOMEONE
THOUGHT A
LOT ABOUT
YOUR BUTTS

24. EVERYTHING
IS A USER
EXPERIENCE

25. IT’S NOT
JUST IN
HERE
THERE’S MORE
OUT THERE TO
DISCOVER.
GO MEET
PEOPLE.
LEAVE ME.

26. #UXIRL

27. MATT HRYHORSKY
(RYE-HORSE-KEY)
@matt_hy

28. FILAMENTLAB.COM

29. MUSIC
MATT

30. LOOK BACK
WAY BACK

31. UX IS OLD.
LIKE, REALLY OLD.
HIPPOCRATES
#TBT

32. THE
WHEEL
COOLEST DOG EVER

33. PROBLEM
TO SOLVE

34. EARLY
PROTOTYPES

35. TODAY’S WHEEL

36. DA VINCI WAS A
UX’ER

37. HENRY FORD
THE UX’ER

38. PATRICIA
MOORE

39. 1960s

40. 1960s
WALT
DISNEY

41. EPCOT
CENTER

42. E.P.C.O.T
EXPERIMENTAL
PROTOTYPE
COMMUNITY
OF
TOMORROW

43. WED
IMAGINEERING
FOR PEOPLE

44. MICKEY’S 10
COMMANDMENTS
AND HOW WE CAN APPLY THEM

45. KNOW YOUR
AUDIENCE
1

46. WEAR YOUR GUEST'S
SHOES
2

47. ORGANIZE THE FLOW
OF PEOPLE AND IDEAS
3

48. CREATE A WIENIE
4
PARDON?

49. COMMUNICATE WITH
VISUAL LITERACY
5

50. AVOID OVERLOAD
6

51. TELL ONE STORY
AT A TIME
7

52. AVOID
CONTRADICTION
8

53. FOR EVERY OUNCE OF
EFFORT, PROVIDE A
TON OF FUN.
9

54. KEEP IT UP
10

55. PHOTO CREDIT: MAILCHIMP
WALTER
AARRON

56. WALTER
AARRON
PHOTO CREDIT: MAILCHIMP

57. USER
EXPERIENCE
IS HUMAN
EXPERIENCE

58. 35,000
DECISIONS

59. 200 DECISIONS
ABOUT FOOD
BAD IDEA. REAL WIENIE.

60. UNEXPECTED
RESULTS
OUCH

61. WTF

63. WTF
WTF
WTF
WTF WTF
WTF

64. WHAT’S THE FIRST
THING YOU DO WHEN
YOU WAKE UP?

65. HELLO.
IS IT ME
YOU’RE
LOOKING
FOR?

66. GO GO GO
GO GO GO TIME TO SCREEN
TTS

67. Hmmmm? WHAT’S YOUR
TTS?

68. iPHONE DOCK
WHAT’S
THIS?

69. iPHONE DOCK
TTS
KILLER

70. ELEVATION DOCK
ONE
LESS
WTF

71. GREAT UX REMOVES
WTF MOMENTS

72. UX IN REAL LIFE.
1990s
DON
NORMAN

74. ALL THE
BUTTONS

76. THE
NORMAN
DOOR

77. CRAPPY
DOOR

79. UX IN REAL LIFE.
NORMAN’S
DESIGN
PRINCIPLES

80. VISIBILITY
1

81. FEEDBACK
2

82. CONSTRAINTS
3

83. MAPPING
4

84. AFFORDANCE
5

85. CONSISTENCY
6

86. EMPATHY

87. EXTREME
EMPATHY

89. RESEARCH
DISCOVERY
PROTOTYPE
DESIGN TEST
ITERATE
LAUNCH

90. UX
PHOTO CREDIT: ENVIS PRECISELY

91. TWO MORE
IMPORTANT THINGS

92. COME GET
A POSTER!

93. REMEMBER TO
THINK ABOUT
SOMEONE
ELSE’S BUTT

94. THANKS!
@matt_hy
matt@filamentlab.com