UX Case study
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1. The document discusses how signal detection theory, which describes how people decide what information to pay attention to, can be applied to distinguishing between good and bad posts on Instagram. Specifically, it is currently difficult for users to tell the difference between organic user posts and sponsored ad posts on Instagram. 2. The recommendation is to add more visual cues to clearly identify ad posts, such as using vertical banners for ads and adding horizontal spacers between organic and ad posts. This would make it easier for users to distinguish signals from noise and reduce the cognitive effort required. 3. Metrics like engagement rates, app ratings, and the percentage of likes on organic vs ad posts could be measured before and after changes to evaluate if users
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Your best opportunity to prevent churn is when the customer relationship is at its healthiest. Every email you send is a strategic retention lever—not just the ones you send after you suspect a customer might leave. Once your users give you permission to send, you have the great power to connect with them in whatever manner and at whatever pace you choose. You also have the great responsibility to make sure you’re always delivering value to them through relevant and timely information.
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But, you might be asking, as the hosts of this party, what do we do about the guests who—despite our best efforts at hospitality—seem to be inching (or even running) towards the door?
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Most users will slip away quietly, so you need to be alert to the subtle shifts in behavior that may indicate a churn risk, keeping in mind that different users will give different signals. Finding complex relationships in large and incongruous sets of data is difficult to achieve at human scale, which is why most sophisticated marketers turn to vendors who employ advanced machine learning technology to gauge an individual user’s churn risk. These tools analyze user behavior and extract patterns that are likely to precede churn, enabling you to more accurately and effectively engage high-risk users. (The best ones also enable you to rank those users based on how valuable they are likely to be so you can decide who you really want to invest in keeping.)
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Most users will slip away quietly, so you need to be alert to the subtle shifts in behavior that may indicate a churn risk, keeping in mind that different users will give different signals. Finding complex relationships in large and incongruous sets of data is difficult to achieve at human scale, which is why most sophisticated marketers turn to vendors who employ advanced machine learning technology to gauge an individual user’s churn risk. These tools analyze user behavior and extract patterns that are likely to precede churn, enabling you to more accurately and effectively engage high-risk users. (The best ones also enable you to rank those users based on how valuable they are likely to be so you can decide who you really want to invest in keeping.)
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Your best opportunity to prevent churn is when the customer relationship is at its healthiest. Every email you send is a strategic retention lever—not just the ones you send after you suspect a customer might leave. Once your users give you permission to send, you have the great power to connect with them in whatever manner and at whatever pace you choose. You also have the great responsibility to make sure you’re always delivering value to them through relevant and timely information.
To this end, you should be A/B testing key design and editorial elements regularly, but you also need to test and evaluate big picture campaign elements like cadence, frequency, timing, and behavioral triggers, so make sure your individual emails and your overall communication strategy are optimized for maximum performance. (Maximum performance = minimal churn. See our blog post measuring retention)
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But, you might be asking, as the hosts of this party, what do we do about the guests who—despite our best efforts at hospitality—seem to be inching (or even running) towards the door?
Identifying Churn-Risk Users
Most users will slip away quietly, so you need to be alert to the subtle shifts in behavior that may indicate a churn risk, keeping in mind that different users will give different signals. Finding complex relationships in large and incongruous sets of data is difficult to achieve at human scale, which is why most sophisticated marketers turn to vendors who employ advanced machine learning technology to gauge an individual user’s churn risk. These tools analyze user behavior and extract patterns that are likely to precede churn, enabling you to more accurately and effectively engage high-risk users. (The best ones also enable you to rank those users based on how valuable they are likely to be so you can decide who you really want to invest in keeping.)
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Your best opportunity to prevent churn is when the customer relationship is at its healthiest. Every email you send is a strategic retention lever—not just the ones you send after you suspect a customer might leave. Once your users give you permission to send, you have the great power to connect with them in whatever manner and at whatever pace you choose. You also have the great responsibility to make sure you’re always delivering value to them through relevant and timely information.
To this end, you should be A/B testing key design and editorial elements regularly, but you also need to test and evaluate big picture campaign elements like cadence, frequency, timing, and behavioral triggers, so make sure your individual emails and your overall communication strategy are optimized for maximum performance. (Maximum performance = minimal churn. See our blog post measuring retention)
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Most of us use e-shopping (Any product) these days and refer its rating or reviews before we download or buy that product. Amazon/Play store provide a great number of products but unfortunately few of those product reviews are fraud. Hence such products must be marked, so that they will be recognizable for rest of the users. Here we are comparing reviews from two sites so that we can get more clear idea. We can get higher probability of getting real reviews if we take data from multiple sites. We are proposing a system to develop an android application that will take reviews from two different websites for single product, and analyze them with NLP for positive or negative rating. In this, user will give two different URLs of two different sites for same product to the system as input. For every URL reviews and comments will be fetched separately and analyzed with NLP for positive negative rating. Then their rating will be combined together with average to give final rating for the product. As we are handling the big data here, we are using Hadoops map reduce. So it will be easier to decide which product reviews are fraud or not.
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PDF SubmissionDigital Marketing Institute in Noida
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
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3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
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Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018
Professor Karen Nelson-Field PhD presented on How Advertising Attracts Attention at Mumbrella’s MSIX conference.
The beginners-guide-to-mobile-advertising-analytics updated
This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.
Perceptual_Science_for_Performance_Marketing
The document discusses improving digital advertising performance by moving beyond just viewability and audience targeting. It outlines a perceptual pathway that ads must follow, from initial viewing through various sensory, cognitive and contextual stages, in order to generate a desirable consumer response. The approach focuses on studying all elements of an ad that influence consumer perception using insights from sensory, cognitive and behavioral science. This allows fine-tuning ads to maximize the chances they will achieve intended outcomes under different conditions.
15 Truly Awesome Email Marketing Growth Hacks
The document provides 15 tips for improving email marketing growth and effectiveness. Some key tips include collecting email addresses from various sources like Twitter, sending others' high-quality content to subscribers, using incentives to encourage email forwarding, automating personalized messages based on user behavior, asking people to reply directly in emails rather than using forms, and using dynamic elements in emails that change based on subscribers' actions. The most important tip is perseverance and not giving up on email marketing too soon before seeing results.
The Science of Email marketing 2014
The document provides an overview of data from surveys and email marketing campaigns. It finds that while surveys show people prefer image-heavy emails, observational data reveals they actually have higher click-through rates when emails are mostly text. As email users have become more sophisticated over time with filtering tools, marketers must provide more value for emails to avoid being filtered as unwanted spam. The data presented comes from surveys of over 1,000 people as well as analytics on hundreds of millions of emails from Hubspot and Litmus customers.
The Art & Science of Email Marketing
The document provides an overview of data from surveys and email campaigns about email usage and preferences. Key findings include:
- Survey data showed a preference for image-heavy emails but observational data of campaigns found higher click-through rates for text-heavy emails.
- Attitudes towards email are changing, with more users filtering emails and reading less overall while sophistication in filtering tools increases.
- Demographic factors like age, gender, income level correlate with differences in email behaviors and device usage for reading emails.
- Marketers must optimize emails for multiple devices and contexts to effectively reach different audience segments.
5 Email Marketing Tools You've Never Heard of
eROI: 5 Email Marketing Tools You've Never Heard of - integrating email, social media, and mobile marketing
Similar to UX Case study (20)
14 Things to Completely Rethink About Email Marketing in 2011
14 Things to Completely Rethink About Email Marketing in 2011
Email Marketing Workshop Part 4: Let's Get Creative
Email Marketing Workshop Part 4: Let's Get Creative
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
IRJET- Improving Performance of Fake Reviews Detection in Online Review’s usi...
IRJET- Improving Performance of Fake Reviews Detection in Online Review’s usi...
More than Just Your Website or Social Media: You Need a Digital Strategy
More than Just Your Website or Social Media: You Need a Digital Strategy
Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018
Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018
The beginners-guide-to-mobile-advertising-analytics updated
The beginners-guide-to-mobile-advertising-analytics updated
Recently uploaded
PDF SubmissionDigital Marketing Institute in Noida
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
Actions and Commands:
Tap, Swipe, and Pinch
Rotate and Shake -Buttons -Menu Bars – Menus
Toolbars - Links- Action Panels
Hover Tools - Keyboard Actions- Drag-and-Drop
Typed Commands-Affordance-Direct Manipulation.
Forms and Controls:
Basics of Form Design
Patterns.
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
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(诚招代理)办理国外高校毕业证成绩单文凭学位证,真实使馆公证（留学回国人员证明）真实留信网认证国外学历学位认证雅思代考国外学校代申请名校保录开请假条改GPA改成绩ID卡
1.高仿业务:【本科硕士】毕业证,成绩单（GPA修改）,学历认证（教育部认证）,大学Offer,,ID,留信认证,使馆认证,雅思,语言证书等高仿类证书；
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2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
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Heuristics Evaluation - How to Guide.pdf
This guide helps identify potential issues related to navigation, clarity, consistency, and other factors that can affect user experience.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Practical eLearning Makeovers for Everyone
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
一比一原版(BU毕业证)波士顿大学毕业证如何办理
BU毕业证学位证【微信95270640】办理BU毕业证【Q微信95270640】波士顿大学毕业证书原版↑制作波士顿大学学历认证文凭办理波士顿大学留信网认证,留学回国办理毕业证成绩单文凭学历认证【Q微信95270640】专业为海外学子办理毕业证成绩单、文凭制作，学历仿制，回国人员证明、做文凭，研究生、本科、硕士学历认证、留信认证、结业证、学位证书样本、美国教育部认证百分百真实存档可查】
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— — — 留学归国服务中心 — — -
【主营项目】
一.波士顿大学毕业证成绩单使馆认证教育部认证成绩单等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
国外毕业证学位证成绩单办理流程：
1客户提供波士顿大学波士顿大学本科毕业证成绩单办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
专业服务请勿犹豫联系我！本公司是留学创业和海归创业者们的桥梁。一次办理终生受用一步到位高效服务。详情请在线咨询办理,欢迎有诚意办理的客户咨询!洽谈。
招聘代理：本公司诚聘英国加拿大澳洲新西兰美国法国德国新加坡各地代理人员如果你有业余时间有兴趣就请联系我们咨询顾问：+微信:95270640知道母亲身体不好家里盖新房也欠了不少钱总想趁假期赚点钱在校寄宿时用不着老向爷爷奶奶要盛夏的乡村仍旧清凉清清爽爽的山娃也过得自由自在不知为啥山娃总情不自禁地思念起城里的父亲每年暑假瞅见远乡近邻的小伙伴都争先恐后地往城里跑山娃就更思念父亲了老想着进父亲的城看看每次从城里洋里洋气地回来小伙伴们总争论着各自到过的城比试比试谁父亲的城最大最美他们大谈城里的新鲜事大谈父亲携他们逛城的快乐事在孩子们幼小的心中地
Revolutionizing the Digital Landscape: Web Development Companies in India
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Timeless Principles of Good Design
Timeless Principles of Good Design from my 2015 Presentation at TYPO SF
Graphic Design Tools and Software .pptx
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
The Game Concept created as a Final Project piece for college. Creative Media year 2 student
Impact of Fonts: in Web and Apps Design
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
Columbia毕业证offer【微信95270640】☀《哥伦比亚大学毕业证购买》Q微信95270640《Columbia毕业证文凭补》文凭、本科、硕士、研究生学历都可以做,留信认证的作用：
1：该专业认证可证明留学生真实留学身份。
2：同时对留学生所学专业等级给予评定。
3：国家专业人才认证中心颁发入库证书
4：这个入网证书并且可以归档到地方
5：凡是获得留信网入网的信息将会逐步更新到个人身份内，将在网内查询个人身份证信息后，同步读取人才网入库信息。
6：个人职称评审加20分。
7：个人信誉贷款加10分。
8：在国家人才网主办的全国网络招聘大会中纳入资料，供国家500强等高端企业选择人才《文凭Columbia毕业证书原版制作Columbia成绩单》仿制Columbia毕业证成绩单哥伦比亚大学学位证书pdf电子图》。
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国外哥伦比亚大学哥伦比亚大学毕业证录取书办理过程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。我们的亲人生我养我的父母您们的年迈的苍老换来了我们新一代的新鲜与活力无论我们在哪里父母对我们的爱和思念为我们的生命增加了光彩给予我们自由追求的力量生活的力量我们也不忘感恩正因为这股感恩的线牵着我们使我们在一年的结束时刻义无反顾的踏上了回家的旅途人们常说父母恩最难回报愿我能以当年爸爸妈妈对待小时候的我们那样耐心温柔地对待我将渐渐老去的父母体谅他们以反哺之心奉敬父母以感恩之心孝顺父母哪怕只为父母换洗的
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Recently uploaded (20)
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANE
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Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
Revolutionizing the Digital Landscape: Web Development Companies in India
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Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
UX Case study
- 1. UX Case Study Signal Detection : Instagram Posts
- 2. THE PSYCHOLOGICAL PROCESS – Signal detection theory Signal detection theory describes the trade-off that happens as we decide to attend to or ignore incoming information. What Psychologists David Green and John Swets called “signal” and “noise” we’ll call good and bad memes, but the point is the same: information is either useful and relevant to our goals of the moment or a distraction. When we shift our threshold to (a) catch more legitimate emails, the cost is to read more spam. When we shift to (b) ignore more spam, the cost is to miss more legitimate emails. The more legitimate emails and spam look alike (c) in their graphical treatment, the more errors we make. We actively adjust our thresholds depending on whether we want to catch more signals or ignore more noise. But both adjustments have a cost. To catch more signals, we must attend to more noise. To ignore more noise, we will miss more signals. For example, Google had been advertising above, below, to the side of, and all around our inboxes, not unlike the same practice in Microsoft’s Hotmail and Yahoo! Mail. Google had been advertising above, below, to the side of, and all around our inboxes, not unlike the same. The answer was a smart application of signal detection theory. They implemented a mix of elements that simultaneously camouflaged their ads among our emails , but also set the ads apart so no one could accuse them of spamming us. 1.
- 3. Explanation of how the psychological process is at play in users experience. 1. Instagram: User Posts Instagram App: Instagram sponsored vs. organic posts to illustrate the signal vs. noise example Analysis: Currently it is quite hard to distinguish between the good memes (i.e. users’ organic posts) and the bad memes (i.e. sponsored ad posts). Visually – both look similar and users think of the ads as genuine organic posts. The users attentional focus is wasted and they spend more time / energy distinguishing between posts. Over time – it will hamper the brand as users will stop trusting the content. 2. Instagram: Advertised Posts These are genuine Instagram posts (signals / good memes) These are advertisements / sponsored posts (Noise / Bad Memes)
- 4. Recommendation: what changes would better align it with the psychology of the users. Changes Proposed: Adding more visual context and clear indicators that the post is an advertisement will help the users distinguish signals from noise more easily (signal: organic non-advertised post / noise: ads). This will ease attentional focus and reduce time and energy to interpret content. Visual changes proposed: 1. Have vertical ad banners specifically for advertisements 2. Re-iterate that this is an advertisement on the vertical banner 3. Have dark horizontal spacers before the ad posts Adding Brand color related horizontal spacers before the ad post Clarify /re-iterate it is ad content Have vertical ad banners specifically for ads
- 5. Identifying business outcome metrics: how can it be measured before and after the changes are implemented. 1. Percentage of likes of organic vs. non-organic posts: The percentage of likes for organic posts should increase as users will be able to focus on original content (good memes) 2. Original content publishers should increase as original content publishers will be more incentivized given the increase in likes 3. Net promoter score (NPS) should increase as users will feel that Instagram is a more trusted platform 4. The search/explore section of Instagram (which features top content) should see better quality – this will be potentially measured using interaction rate with posts on that section (i.e. the search/explore) 5. Overall app rating would increase over time (in the app store or play store) 6. Advertising revenue will probably decrease over time – however this should be viewed in light of long- term engagement rate and increased app downloads by virtue of the platform becoming more trusted Sources: Evans, D.C., 2017. Bottlenecks : Aligning UX Design with User Psychology, Place of publication not identified]: Apress.