uSTADIUM is the first social network for football fans, leading the charge in online to offline social sports interaction. Fans no longer have to feel uncomfortable publicly ranting about their favorite team. Being lonely during football season is not an option. uSTADIUM is the solution and arena for football fans, creating instant fan camaraderie, and enhancing the fan experience. uSTADIUM avoids the pitfalls of inane social chatter, pet pictures, and selfies, and is where fans rant, rave, argue, and cheer – online and offline. The estimated 80 million US football fans, finally have an outlet to form unique identities, and meet other fans at the local sports bar, tailgate, or uSTADIUM event. uSTADIUM’s iOS app launched in May of 2014, and has become a fan favorite with over 2,500 downloads, and high profile collaborations with players like Victor Cruz, Jadeveon Clowney, Sheldon Richardson, and Antrel Rolle. uSTADIUM requires additional funds for accelerated development through hiring, above-the-line marketing strategies, and continued technical iteration.

1. Copyright uSTADIUM 2014
Pitch Deck

2. 1st ever social network for football
fans, specializing in creating fan
Welcome

3. Fans no longer have to
be lonely b/c they don’t
know where others are
chatting about or
watching the game.
Facebook, Twitter
and other social
networks ISOLATE
FANS.
They provide fans
with no home or
incentive to form
any sort of identity,
interact with, or
meet other fans.
uSTADIUM creates instant
The Problem

4. uSTADIUM
Online
Mobile App
Publish at ease > Create a real
Maxim,
Wilkerson & Coples
Victor Cruz
Our Solution
uSTADIUM
Offline
Events/Meetups

5. Coverage:
ESPN NY,
SNY, NY
Post,
SportTechie..
.
Since 2013: 5 events,
180mm+ media
impressions, 25k+
app notifications.
Athlete
Connects:
Cruz, Holmes, A
Rolle, Wilkerson,
J Clowney, Ivory
S Richardson,
Woody,
Manningham, K
Mack, K Fuller,
Coples, D Davis,
Amukamara,
Powell...iOS Released 5/8/14 = 2,700+
Traction

6. uSTADIUM is geared towards a young adult,
who wants to talk football & cheer loud at the
bar/game.
NFL Sponsorships totaled 1.07b in
Our Market
Football is the most popular US sport w/49% of
adult fans 18+ (168mm) following - an estimated
8omm football fans. 35% of which consume
sports via social networks, giving us a market
fan size of ~25m football fans.

7. Revenue streams:
E-commerce
(buy/sell),
Gamified
proposition portal
(in 2015),
& Sponsored ad
experiences via
App & Events.
Revenue Model
Sponsor directly on our
Very excited
about this feature


8. targeted online ads, earned media (print, TV, radio,
web), social media campaigns, user promoted
contests to win, offline events / guerilla marketing,
and (most importantly) pro-athlete/star/celebrity
Growth Strategy

9. Techy Matt held top positions at FactSet. Python
expert.
CEO Frank has an Economics degree from
Colgate & was lead on a 60mm+ hits sports
blog/ #1 web show.
CTO Javi has a Master's in Computer Science &
developed large-scale enterprise systems. iOS dev
expert.
CMO Nick is Mr. Viral & his internship at WFAN
has secured us tons of athlete & celebrity
CFO Charles (uPenn) launched 5-out-of-13
markets for livingsocial & generated $1mm/quarter
in mobile revenues.
The Team
Developer Angelo is highly recognized in Android-
ville.

10. $30,000+ in
revenues.
Value Projections
~$53mm in Y3 &
~$200mm Y4.
Financials
profitability
in Y4
w/8mm+ in
revenues.
Potential M&A (by sports/mobile
network):
5-10mm Y2 ~500mm users | 20-30mm

11. Competitors: Sportlobster, Fancake, OnUp
Games, Chat Sports, PlayUp & Sports Yapper.
However, none provide users with as simple a
package of social features or celebrity
endorsements as uSTADIUM.
uSTADIUM WINS b/c we’re
Our competitors have
too much functionality,
nothing sticky, & lack
any offline/athlete
presence. They fail at
creating any sort of fan
camaraderie.
Competition

12. Capital Expenditures Year 1 Totals
Salaries $427,450
Employee Incentives 10,000
Intern Stipends 10,000
Client Relationship Mgmt Software 5,000
Computers (Towers, Monitors, Laptops) 10,000
Office Equipment 3,000
Travel & Conferences 35,000
Entertainment & Events 48,000
Marketing & Branding 180,000
Resource Materials Expense 15,000
Miscellaneous Expenses 'Rainy Day Fund' 20,000
Compliance and Regulation (Under Legal) 5,000
Legal 15,000
Accounting & Audit 8,000
Contracting Services 15,000
HR Outsource (TriNet) 10,000
OS Software, Accelerated Dev, & Licenses 30,400
Research and Data Analysis 12,000
Networks/Servers 32,000
Shared Office Space + Insurance 35,004
Total Costs 925,854
Investment
uSTADIUM is seeking $925,854 in
initial investment for a 12-month
runway.