Web 2.0 strategies are now a must for all marketers, managers and sales engineers. Over the past few years, businesses have been trying to grasp MySpace, Facebook, Second Life, blogs, Flikr, YouTube, and Twitter and integrate them into their outbound marketing campaigns. Of these, Twitter is currently seeing the faster growth as a communication tool for the B2B marketplace. It is fast becoming an integral part in both personal and professional communication. During the last year, the embedded marketplace has had a groundswell of activity on Twitter. Twitter has been used to promote leading tradeshows, Tweet Up\’s, attract attention to webcasts, white papers, new products and communities. It is also used frequently to develop and support customer’s activities for sales manager. Many vendors use this tool as an economical and effective way to expand their influence, while others have lagged and have been late to engage The hour-long webcast will discuss the benefits of using Twitter, the use of 3rd party tools and the need to integrate it into your social media campaigns to build relationships and meet customers. The presenters are leaders in successfully integrating Twitter into their marketing, sales and promotional campaigns. This webcast is perfect for anyone in product marketing, executive management, sales or engineering folks looking to use Twitter and Social Media. So, get connected, start by registering.

1. At 1:45 we will host an “Ask the Experts” Q&A to handle
all your Twitter questions.
Follow us on Twitter at #embedcast

3. What is Twitter
Twitter: More than just “what are you doing”
1) The key to twitter is to build relationships.
2) Build your company or yourself as expert in key areas.
3) Comment/Tweet about everything going on affecting your key areas of
concentration.
4) Promote news, products, tradeshow attendance, communities.
Follow key
Tweet on industry Retweet articles, Build
keywords leaders talking news, products, relationships
and topics about key etc
words. Join
groups

4. Top Embedded Vendors on Twitter
aaeon denali_software Kontron QuadrosSystems
accesio designware_ip labview samtec
ADI_news digidotcom LatticSemi SanDisk
AdvancedTCA digikey lineartech sarsen_tech
Advantechinfo ElectronicDesign MarvellSemi sealevelsystems
agilent elmaelectronic MATLAB_Webinars sonics
alteracorp embeddeddb maxim_ic sunmicrosystems
altium EmersonEmPower mbedmicro synopsys
ap_labs EmersonNetPower mcobject tadatraining
armcommunity EneaAB meldcommunity TechPapers
ARMEmbedded eurotech_fan mentor_graphics Tektronix
ARMTools FairchildSemi MicrochipTech tensilica
arrownac freescale mipsguru tilera
AvnetDesignWire FutureElec MotionControl TimeSys
AvnetXfest gaterocket mouserelec totalcontrol
black_duck_sw GE_fanuc mrcy TrentonTech
Blackfin hybricon mvista TXInstruments
bluespec industrial_pc nei_inc TXInstrumentsIDE
cadencedesign industrialcmptr NIGlobal TycoElectronics
castcores innovasic nuhorizons UEIDAQ
corvalent IntelECG NXP WR_Linux
coware IntelEmbedded Planarembedded WR_multicore
cypresssemi ipc_aewin PowerPSoC WR_VxWorks
D2Tech itcninc qats Xembedded
Datalight1 Keiltools QNX_news

5. Editors/Key People/Magazines/Tradeshows
(See Full List at http://bit.ly/BECRd)
Editors/Key people jadon
Magazines/Tradeshows Esc_events
albanrampon jdonovan43
bfuller9 jkeller1959 46DAC Fpga
borg99 jwgrenning AdvancedTCA FPGAJournal
caciufo karenbartleson Armtechcon3 Iccmedia
charleslord marketingeda
CircuitCellar IDF
chipdowning markihermeling
cpci_atca industrial_mag
ChipGuy matlabdoug
chippy mcguy designreuse linuxdevices
christilong michellespencer dsp_fpga linuxjournal
chrisxtreme mikesantarini ecnmagazine military_cots
dark_faust netrinomike
EDNMagazine nasatechbriefs
dblaza patrickhopper
EDNWebcasts NIWeek
dennisbrophy plindemann
EET_multicore RTECC
dltweeting rbmerrit
dondingee rick_editor EETimes semiconductor
embedded411 rnass Eg3com Techpapers
harrytheasicguy s_tomasello
ElectronicProd TOLFundamentals
intel_eric tiffanymorrison
intel_jim zigbeealliance Embedded_mag TOLWebinars

6. Tips and 3rd Party Tools
What is a RT (or re-tweet)
What is a #hashtag
What is www.bit.ly
Listening Tools: TweetDeck, HootSuite
Automation Tools: TweetLater/SocialOomph.com

7. Extending Your Embedded
Reach
Twitter as an integral element of your
outbound marketing plan
Jim St. Leger
@Intel_Jim 03 November 2009

8. @Intel_Jim
Why Should I Have a
Twitter Plan?
• Just another technology fad?
2

9. @Intel_Jim
Why Should I Have a
Twitter Plan?
• Just another technology fad?
• Future customers don’t want to be spoken
“at” but want to be conversed “with”
VS.
3

10. @Intel_Jim
Why Should I Have a
Twitter Plan?
• Just another technology fad?
• Future customers don’t want to be spoken
“at” but want to be conversed “with”
• Twitter has critical mass for knowledge
pandemics
@RobinGood
4

11. @Intel_Jim
Intel Twitter Philosophy
• Listen
Monitor keywords and hashtags
5

12. @Intel_Jim
Intel Twitter Philosophy
• Listen
• Analyze
6

13. @Intel_Jim
Intel Twitter Philosophy
• Listen
• Analyze
• Engage
7

14. @Intel_Jim
Intel Twitter Philosophy
• Listen
• Analyze
218 followers
• Engage
• Initiate 177 followers
1339 followers
8

15. @Intel_Jim
Establishing Your Twitter Brand
• Make it personal, 1:1
• Share relevant information for the
audience you want
• Stay subject focused, content expert
• Quality over quantity
• Be interesting
9

16. @Intel_Jim Just Get Started…Today!
Follow updates from the entire Intel embedded team
@intel_chris @intel_stewart @intel_bobG
@intel_eric @intel_mylinh @intel_dave
@intel_jeff @intel_don @intel_joe
@intel_jnelson @intel_lisa @intel_conor
@intel_rhonda @Intel_Craig @IntelEmbedded
10

17. Thank you for attending
Ask the Experts Panel
Post any questions via the web or
on Twitter using #embedcast
Follow us on Twitter:
@patrickhopper @intel_jim @AlbanRampon @KarenBartleson
If you wish to see a complete list of top vendors, magazines, tradeshows,
hashtags, and analysts on Twitter, click here
http://bit.ly/BECRd
This webcast was produced by OpenSystems Media, the leading print and webcast producer in the
Embedded marketplace. In 2009 we used our social media strategies
to drive more than 38,000 leads to our sponsors.

18. Engaging Online
Communities with Twitter
ARM
Alban Rampon
1

19. ARM Community Promotion
650+ Partners makes the Community
Cross promotion of Partner products
Increase partner news audience
Spread the word with end product reviews
Get new subscriptions to the ARM Connected Community
Promote new members of the ARM ecosystem
2

20. Segmentation
Different interests = different channels
Avoids information overload
Allows to concentrate on specific subjects
More “human” as Author named
Tweet Scheduling (via Socialoomph / HootSuite)
Local events are promoted at right time
Avoid flooding audience
Team Collaboration (Split by TZ)
Synchronized launch
3

21. Engage
Who with and what about?
User advice
Journalist contacts for articles
Why Engaging?
Understand audience needs + expectations
Shows ARM is interested in feedback and acts on it
Why via Twitter?
Informal
Quick
Allows to match content to reader wishes (use metrics)
4

22. Twitter @ Trade Shows
Karen Bartleson
@karenbartleson
Sr. Director, Community Marketing
Synopsys, Inc.
1

23. Build a Community
• Twitter is like a fax machine
• Start weeks or months ahead
– Get accounts, learn Twitter, get
followers
• Twitter’s power?:
search.twitter.com
– Discover who in Twitterville has
common interests
• Establish a hashtag
– Encourage all to use it in every tweet
2

24. Be Prominent
• Display & promote the event’s
Twitter stream
Bird whistle giveaways Twitter Tower by
Synopsys
• Teach people about Twitter
• Tweet away!: activities, contests,
opinions, news – be interesting!
“Twitter for Newbies”
3

25. Talk, but Listen
• Encourage conversations
• What are people saying
about the event?
• Retweet
• Tweets can go far
• Keep listening – you can
learn a lot!
4

26. 5