How do you leverage the world of social media to engage kids in fitness today? For many kids, girls especially, prom is often the catalyst that gets them more interested in leading healthier lifestyles.
To motivate men to take paternity leave by presenting it as a way to gain valuable skills called a Professional Paternity Leave (PPL) Degree. The insight is that men fear taking leave will hurt their careers. The idea is to show leave provides unique skills employers value like stress management. The strategy is to promote PPL Degree to employees using LinkedIn and to employers using a Brand of the Year award for most paternity leaves given.
School Leaver Forum - Kingston University : When are young people making deci...EmmaAGR
James Cannon presented on when young people make career decisions. He discussed that according to a survey of 800 students, many had thought about university before their final years of school. His presentation suggested that career decisions begin even earlier, from primary school age, and influences like socioeconomic status can impact attainment. Therefore, outreach work should target younger age groups from primary school onward to raise awareness of career options and exert positive influence over students' whole school careers.
Karen Jashinsky presents on the importance of being "PromFit" and maintaining a healthy lifestyle in preparation for prom. She discusses how prom is a major event for teens that requires significant money and time spent on dresses, hair, makeup, etc. However, many teens today get unhealthy information online that can negatively impact body image. Her "PromFitness" program provides personalized fitness, nutrition, and fashion advice tailored to different body types to help girls look and feel their best for prom through a supportive community approach with no excuses allowed.
ARDX is a healthcare consulting firm that aims to improve healthcare quality, efficiency, and access for vulnerable populations through education, communication, research, and technology solutions. The company values integrity, innovation, integration, individuality, and inspiration. ARDX has received several awards and recognitions for its work and growth. It is currently hiring for various positions and offers competitive compensation and benefits.
worldflow have provided consulting, software development and business incubation in
the finance industry for nearly 10 years.
Our clients are industry leading investment banks, asset managers and hedge funds
How do you get kids to not only get kids to exercise today but actually get them to lead healthier LIFESTYLES? Learn how to connect with kids by using social media and tap into their lifestyles. For many teens prom is often the catalyst of interest to get them to exercise and eat properly.
Humanistic theories focus on human potential for growth and self-actualization. The theories were developed in the 1950s and 1960s by psychologists Abraham Maslow and Carl Rogers in response to Freudian psychodynamic theory. Maslow believed humans have a hierarchy of needs and strive to meet higher needs as lower needs are satisfied. Rogers developed a self-theory that emphasized each person's inherent drive towards self-actualization and achieving positive self-regard. Humanistic theories view personality as more than just the sum of individual parts, taking a holistic perspective.
To motivate men to take paternity leave by presenting it as a way to gain valuable skills called a Professional Paternity Leave (PPL) Degree. The insight is that men fear taking leave will hurt their careers. The idea is to show leave provides unique skills employers value like stress management. The strategy is to promote PPL Degree to employees using LinkedIn and to employers using a Brand of the Year award for most paternity leaves given.
School Leaver Forum - Kingston University : When are young people making deci...EmmaAGR
James Cannon presented on when young people make career decisions. He discussed that according to a survey of 800 students, many had thought about university before their final years of school. His presentation suggested that career decisions begin even earlier, from primary school age, and influences like socioeconomic status can impact attainment. Therefore, outreach work should target younger age groups from primary school onward to raise awareness of career options and exert positive influence over students' whole school careers.
Karen Jashinsky presents on the importance of being "PromFit" and maintaining a healthy lifestyle in preparation for prom. She discusses how prom is a major event for teens that requires significant money and time spent on dresses, hair, makeup, etc. However, many teens today get unhealthy information online that can negatively impact body image. Her "PromFitness" program provides personalized fitness, nutrition, and fashion advice tailored to different body types to help girls look and feel their best for prom through a supportive community approach with no excuses allowed.
ARDX is a healthcare consulting firm that aims to improve healthcare quality, efficiency, and access for vulnerable populations through education, communication, research, and technology solutions. The company values integrity, innovation, integration, individuality, and inspiration. ARDX has received several awards and recognitions for its work and growth. It is currently hiring for various positions and offers competitive compensation and benefits.
worldflow have provided consulting, software development and business incubation in
the finance industry for nearly 10 years.
Our clients are industry leading investment banks, asset managers and hedge funds
How do you get kids to not only get kids to exercise today but actually get them to lead healthier LIFESTYLES? Learn how to connect with kids by using social media and tap into their lifestyles. For many teens prom is often the catalyst of interest to get them to exercise and eat properly.
Humanistic theories focus on human potential for growth and self-actualization. The theories were developed in the 1950s and 1960s by psychologists Abraham Maslow and Carl Rogers in response to Freudian psychodynamic theory. Maslow believed humans have a hierarchy of needs and strive to meet higher needs as lower needs are satisfied. Rogers developed a self-theory that emphasized each person's inherent drive towards self-actualization and achieving positive self-regard. Humanistic theories view personality as more than just the sum of individual parts, taking a holistic perspective.
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MCXI is a social enterprise founded by students to address community disconnect through arts and sports. Their #the1movement is based on the idea that it only takes one person to make a positive difference. Starting with 23 students, they created a successful social enterprise model, connected people internationally through social media campaigns, and raised funds for charity through product sales. Their goal is for the #the1movement to spread worldwide as a way to address issues like youth crime and mental illness through community building.
Cakes for Cause is a program that helps youth transition successfully into adulthood through a bakery social enterprise. Their vision is to build an effective and financially viable program through their bakery and community partnerships. They provide apprenticeships for youth where they learn job skills and receive mentorship. Donations support providing uniforms, supplies and stipends for the youth. They are looking for community support through donations, volunteering or in-kind items. Their goal is to give youth opportunities and show them positive options through the bakery program.
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The document outlines a proposal for a youth wellness center called Fit Now. The center aims to prevent and decrease obesity and diabetes in children by promoting healthy behaviors and lifestyles. A SWOT analysis identifies strengths like knowledgeable staff and affordable services, but also weaknesses like limited trained professionals and high overhead. The marketing plan includes a budget of $22,000 for advertising on TV, radio, pamphlets and posters. The timeline starts with awareness campaigns in September and moves to interventions like memberships and classes in October and evaluation in November.
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Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
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MCXI is a social enterprise founded by students to address community disconnect through arts and sports. Their #the1movement is based on the idea that it only takes one person to make a positive difference. Starting with 23 students, they created a successful social enterprise model, connected people internationally through social media campaigns, and raised funds for charity through product sales. Their goal is for the #the1movement to spread worldwide as a way to address issues like youth crime and mental illness through community building.
Cakes for Cause is a program that helps youth transition successfully into adulthood through a bakery social enterprise. Their vision is to build an effective and financially viable program through their bakery and community partnerships. They provide apprenticeships for youth where they learn job skills and receive mentorship. Donations support providing uniforms, supplies and stipends for the youth. They are looking for community support through donations, volunteering or in-kind items. Their goal is to give youth opportunities and show them positive options through the bakery program.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
The document outlines a proposal for a youth wellness center called Fit Now. The center aims to prevent and decrease obesity and diabetes in children by promoting healthy behaviors and lifestyles. A SWOT analysis identifies strengths like knowledgeable staff and affordable services, but also weaknesses like limited trained professionals and high overhead. The marketing plan includes a budget of $22,000 for advertising on TV, radio, pamphlets and posters. The timeline starts with awareness campaigns in September and moves to interventions like memberships and classes in October and evaluation in November.
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A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...Ghazally Spahat
This guide has been produced following extensive research on Enterprise Education1 to ensure that it reflects the experiences and needs of those delivering Enterprise Education today and in the future.
This document provides a summary of the Dean's report from the Sobey School of Business at Saint Mary's University. It discusses the school's focus on entrepreneurship education for over 20 years. It highlights some of the entrepreneurial programs and supports available to students, including a business development center, pre-incubator, student clubs and societies, and engaged alumni mentors. It also summarizes two specific programs - the Starting Point student entrepreneurship conference that connects students from across Canada, and the Master of Technology Entrepreneurship & Innovation graduate program that has helped 16 of its first 27 students start their own companies in fields like apps, video editing software, and project finance management tools.
This document discusses criminological theory and differential association theory. It examines the concepts of criminological theory and the history of criminological theory. Differential association theory, proposed by Edwin Sutherland in 1939, is summarized as suggesting criminal behavior is learned through interaction with others who engage in criminal behavior and have favorable definitions toward crime. The theory emphasizes that through social interaction and communication within intimate personal groups, individuals learn criminal patterns of behavior. Implications for prevention and control of crime are considered.
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According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
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RSA is working with the School for Social Entrepreneurs(SSE) to sponsor seven social business owners. To each we provide a bursary and a mentor from our executive team to help them make their business a success.
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A common question we receive from schools and youth organisations is “How do we successfully embed RSE into our student activities?” - particularly when it comes to overcoming financial obstacles. Our Top 5 Tips for successfully embedding Relationships & Sexuality Education will give you the answers you need to get things moving.
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This document provides an overview of HealthQuest, a 105,000 square foot fitness club on 38 acres in Hunterdon, New Jersey. It details their recent extensive 3-phase, 3-year renovation that modernized and expanded their facilities and offerings. It also profiles Wade Williams, the General Manager of HealthQuest, and describes the various categories of services and amenities HealthQuest provides related to fitness, sports, family, wellness, and community.
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"This book brings together all the education related pages from the first 9 volumes of this Urban Hub series and adds a few new ideas"
This document provides an overview of the Network for a Healthy California's Youth Engagement Initiative (YEI), which began in 2006 to empower youth to address issues related to nutrition, physical activity, and obesity prevention in their communities. The YEI utilizes a participatory action research model to engage youth in identifying issues, researching causes and solutions, and implementing changes. The report describes the goals and theoretical foundations of the initiative, as well as profiles several local youth projects. It also discusses the roles of project coordinators, adult allies, and youth teams and highlights both successes and challenges of the YEI's youth-led approach.
This document provides an overview of Learnography, a for-purpose organization focused on learning and development. It includes articles from various Learnography team members on topics like the evolution of instructional design, the importance of networking, strategies for bilingual learning, redefining employee feedback, and the power of great design. The document highlights Learnography's mission and values, as well as insights from its diverse team.
This document discusses developing a new vision and policy for young people's services in the UK. It outlines a "co-production" process to engage society in creating a positive environment for youth. The government wants to focus on early intervention and involve communities, businesses, and the voluntary and community sector (VCS). Discussion papers on various topics will inform a new policy statement later in 2011. The document asks for views on topics like the role of local authorities, VCS organizations, businesses, and communities in a society positive for youth.
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1. CAPTURING THE YOUTH MARKET: The Catalyst for a Lifetime of Fitness in today's Social Media World Karen Jashinsky Founder / CEO of 02 MAX March 13, 2011 Karen Jashinsky Founder / CEO of 02 MAX March 17, 2011
4. What is O2 MAX ? Youth Fitness & Media Company Focusing on Lifestyle & Transition Programs
5. Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere Target Market High School College Social Media Proprietary Programs Partnerships www. o2maxfitness.com karen@o2maxfitness.com
6. What do they have in common? www. o2maxfitness.com karen@o2maxfitness.com
27. Understanding the Life Transitions Toddler Married with Children Prepubescent Working Professional Tween Teenager College Student www. o2maxfitness.com karen@o2maxfitness.com
28. Fitness Milestones…or not? 1950 2000 1990 1980 1970 1960 2010 National Physical Fitness and Sports Month www. o2maxfitness.com karen@o2maxfitness.com
59. Some Clubs in Action Club One Lifestyle Family Fitness Spectrum YogaWorks www. o2maxfitness.com karen@o2maxfitness.com
60. How Can the Fitness Industry Play a Larger Role? Programs for Different Age Groups Matching the Right People and Programs www. o2maxfitness.com karen@o2maxfitness.com
61. How to Engage Youth Identify Empower Implement Evolve www. o2maxfitness.com karen@o2maxfitness.com
71. 7 Things Howard Stern Can Teach You About Business * Target customers you can serve Leverage employee skills Stay true to your vision Create multiple streams of revenue …but never at the expense of long-term results …and never at the expense of your core business NO means… MAYBE… or YES * Haden, Jeff (02-09-2011). "7 Things Howard Stern Can Teach You About Business" BNET www. o2maxfitness.com karen@o2maxfitness.com
72. Questions Karen Jashinsky Founder / CEO O2 MAX Click ‘Primp for Prom ‘ to view the video www. o2maxfitness.com karen@o2maxfitness.com
Editor's Notes
Practice what you preach - lead by example - my passion - my mission is to empower youth to live healthier lives while connecting with them and making a lasting difference
Strted my career in fitness as a trainer – most of my clients were parents who had kids…strted learning about pe being cut, getting qs like-what diet should I do? Atheletes that were injured and didn’t know how to stay active, kids that wanted to go to the gym but didn’t know what to do. At the same time I new that the internet had to play a big part….over the years I have learned how to market and create programs specific to diff demos and age groups as well as how to more effectively work e\\w the industry at large – and it isnt a one size fits all model
We target kids of diff ages based on what is going on in their lives. We create partnerships with clubs, the community, and brands. then we use social media to implement and deliver the programs, marketing and user experience
These kids all have the same thing in common - they all want to be fit - it means different things to all of them..They all want to fit in. they faster, stronger, fit in their dress, get the boy to ask them out - at the end of the day-they want the same thing we do - to look good.Maybe they tried weight loss programs, exergaming, tween programs at clubs, etc.It is not about the 1 hour workout any more- it is about connecting with them all the time and understanding what is important in their lives
Technology – Cell phones, texts, facebook/myspaceStress – overscheduled, collegeRole Models – both parents working, the trainer, trainer on the internetLindsey LohanAnorexic modelPre developed girl with an awkward boyIphone with facebookTo summarize – one of the things we tell our prom clients – it’s a lifestyle for long term results – so 15 years later you can still fit in your prom dress. A little anecdote – one of our prom ambassadors shared with us who her role model is….SATs – scantron sheetSilhoutte with a question mark
My goal today is to get you excited about the youth market. There is a way to make money and make a difeerence.
To be able to connect with the psyche you have to Understand where people are in their lives. SHARE MY BIKE ACCIDENTDifferent needs and priorities at different stages in our lives. Babys/younger kids - just make them move right?Girls as young as 10 are complaining about their thighs and stomach being too flabby….And then you’ve got teens - they want to look at hot at prom, they want the boys to like them. And the boys-they want the girls to like them too College kids - time management, late night eatingWorking professional - new schedule, dating, Married w kids…..looking for childcare options….Need to understand where the person is in life and how to connect with them…Teens – not being addressed,client kids as examples…and then my bike accident –where it all clicked for me when I had nothing but time to thnk-I remembered how I got so into fitness and how it helped me cope thru the stressful time of SATS and college apps. Andf then I took this w me to college. - I didn’t gain the f15.Husband gains weight when moms do. As a trainer with clients that were profesdionals and parents w kids……was obvious there were holes in wht was available
after wwII people are found unfit to be drafted – test for endurance, strength and flexbiility were created.1980s group exercise came to be…..As an industry - we havent gotten very far…..Fjirst Ray Krock mcdonalds franchise 19551956 – LaLanne opened one of the nation’s first gyms in oakland, CA which became protype of dozens of gyms using his name1982 – group exSports Illustrated, 1960 pres kennedy ‘The soft American’ - ‘We are under exercised as a nation. We look instead of play, we ride instead of walk’Sport illustrated bikini models 1960s1956 - President's Council on Youth Fitness founded & Presidential Physical Fitness Award1972 – The Presidential Sports Award Program was created1983 – May is the "National Physical Fitness and Sports Month”1996 - Surgeon General's Report on Physical Activity and Health was released2000 – Obesity epidemic2010 – President Barack Obama renamed the agency the President's Council on Fitness, Sports, and Nutrition, with a new emphasis on nutrition as an element of fitness1980s - Step Aerobics, home video, group exercise impacted fitness clubs as we know them today Catered to adults, drop off with fitness programs and standards in schoolsWHEN DID PE LOSE FUNDING
So much emphasis on obesity… but what about the kids that arent obese but still need help?
But what about the non athletes? The kids that don’t want to play sports, are bad at sports or don’t do well in competitive groups? Or the kids that don’t have time to paly sports and need help fitting it in?Non Athlete 65%, Athlete 45%Options – if cant or don’t want to play sports. Prepuscent and teens not a lot of options at the gym.Kids as young as 5 are being put into team sports-what is happening is that they maybe cant keep up with their peers, they lack core and upper body strength, balance, coordination..they are getting picked on by their peers.If there are options, how do we get them excited?The fitness industry is starting to integrate different types of programs for kids.In school, if they don’t play sports, there are not a lot of alternatives.Afterschool alternatives – this is where the fitness industry comes in.Excited once they had a bad experience to what they consider exercise? Kids had balls thrown at face, or are uncordinated, or can’t make the basketball shotIdenitfy the kids early? its not going to be the PE teacher, the parents may not be able to recongize what is happening. If they do, they may not know where to turn.How can we as a fitness industry get involved?
Identyf – speak to incoming class of freshmen in high school girls, fill out fitrness questionnaire – what celeb body do they admire workout for 5 year olds, use balls and balanceto idenitfy the kids who lack core strenght Clubs can implement workouts similar to this to give feedback to the parents with this information Family work out days at the facillity to engage with their kid but also see where other children’s fitness levels are How to talk to themEmpower Confidence that they can achieve goals. Modify the exercise if the child is having diffiuclty Kids without cell phones – give information to parent, parent must be invovled especially if you cannot keep connected with the child after they leave the facility.
Lifestyle Family Fitness offers program for teens allowing them to use clubs free during the summer breakExpanded from ~2000 teens in 2004 to more than 11,000 last yearExample of specific program - swim program for children of all agesLifestyle Family FitnessClub One
Ex of how to bring all these pple together into 1 workout - family events, holidays, get kids excited but don’t make it just about the event,…..
Primp for Prom: This is just one example of how we are blending media with fitness – right now its prom. this is our first promo piece for prom, to serve as educational, but fun and cuteADD ViDEOJack LaLanne understood the power of the media. If it weren't for TV, we never would have heard of Jack. Jack used access to the media to earn trust and to teach. And most of what Jack had to offer he offered for free. He understood the value of attention.
1 – market not being served -youth-but they are not all the same as ive learned2-trainers/marketers - -being able to connect w your client base. Need to be able to identify w this age group. Need to speak the same language. Need to be role models/mentors - that’s what kids want. 3-don’t g discoi\\uraged-pple would say teens are underserved but too difficult to figreu out4-started as private training – now sell primp for prom, college, tour de fitness, repeated events, 1 off events and daily lifestyle programs5-companies trying to sell me stuff to sell products to them – I don’t want to become affilaited w afad or soemthign that is controversial to make sure we can get recs and referrals6prom as an example – girls want a short term solution – its finding a balance of being cool but providing a reputable solution that is more about a lifestlye7-pple said you cant make money on teens/kids – I was determined to figure out how. There was a need-and a will-as I dug deeper and learned from health club owners they wanted to target the youth market4-
Karen updated logos, karen contacy infoFitness clubs, studios and personal trainers can participate.