Using social media to communicate research: Experiences of the International Livestock Research Institute

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Presented by Tezira Lore at the International Agri-Biotechnology and Biosafety Conference (ABBC 2015) held at Safari Park Hotel, Nairobi, Kenya on 13-14 April 2015.

Using social media to communicate research:
Experiences of the International Livestock Research Institute
Tezira Lore
Communications Specialist
Agri-biotechnology and Biosafety Communications Conference (ABBC 2015)
Nairobi, Kenya
13-14 April 2015

“ILRI is creating and integrating knowledge to enable
diverse partners to find innovative solutions to make
livestock a sustainable pathway out of poverty”
ILRI’s value proposition

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-ilri-report-reviews-the-use-of-a-rift-valley-fever-
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toxin-infecting-the-food-chain

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The document summarizes research by the International Livestock Research Institute (ILRI) on food safety in informal markets in developing countries. Some key findings include: - Informal markets are highly preferred sources of meat, milk and eggs for poor consumers due to lower prices, freshness, and credit options. - Most consumers in informal markets are concerned about food safety, and willingness to pay studies show they would pay a premium for safer products. - While hazards are common in informal markets, the actual risks to human health are not always high and depend on factors like traditional preparation methods. - Perceptions of risk do not always match the evidence - food in formal markets is often perceived as safer but may not

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Using social media to communicate research: Experiences of the International Livestock Research Institute

1. Using social media to communicate research: Experiences of the International Livestock Research Institute Tezira Lore Communications Specialist Agri-biotechnology and Biosafety Communications Conference (ABBC 2015) Nairobi, Kenya 13-14 April 2015

2. “ILRI is creating and integrating knowledge to enable diverse partners to find innovative solutions to make livestock a sustainable pathway out of poverty” ILRI’s value proposition

3. Licence to publish… licence to share Creative commons licence “Some rights reserved”

4. http://cgspace.cgiar.org

5. ILRI’s institutional repository

6. Wordpress blog for project news http://aghealth.wordpress.com/news

8. • Write blog post to publicize new report • Ensure title is ‘tweetable’ (this one: 85 characters with spaces) • Add categories and tags • Embed photo from Flickr • Include ‘download’ link to the item in the repository • Include an excerpt https://aghealth.wordpress.com/2015/03/26/new -ilri-report-reviews-the-use-of-a-rift-valley-fever- decision-support-tool-in-kenya

9. Use Delicious to aggregate, RSS to republish… Facebook Twitter

10. Posters and presentations on Slideshare Embed presentation in a blog post http://www.slideshare.net/ILRI/healthy-people-animals-and-ecosystems

11.

12. Photos on Flickr

13. Videos on YouTube

14. http://www.ifpri.org/sites/default/files/ publications/focus20.pdf

15.

16. http://www.slideshare.net/ILRI/aflatoxin-a-fungal- toxin-infecting-the-food-chain

17.

18. Some lessons on best practice • Publish content under creative commons licensing • Capture once, re-use often • Tagging: the secret behind re-use across systems • Develop usage guidelines to help ensure consistency • Package messages to suit usage across different media • Monitor feedback, respond, engage… social media

19. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org Unless indicated otherwise, all photos by ILRI http://www.flickr.com/photos/ilri

Using social media to communicate research: Experiences of the International Livestock Research Institute

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