This document discusses various eCommunication tools that can help with research, building community, and self-promotion. It lists tools like blogs, Slideshare, Scribd, UBC cIRcle, ResearchGate, and Academia.edu that can aid in distributing research, connecting with others, and raising one's professional profile. The document encourages the use of these online tools as more information and data is available than ever before.
Forever Autumn Community of Practice - Promoting Healthy Ageinganne spencer
Presentation given to DCU School of Nursing and Human Sciences Teaching & Learning Spring School Jan 2017. Daragh Rodger and Anne Spencer present the work undertaken with the Community of Practice in relation to Falls and Falls Management
The Force Awakens - Technology as a Force for Change or a Pathway to the Dark...anne spencer
Presentation at the School of Nursing and Human Sciences in DCU - Teaching and Learning Spring School 2017. Pamela Hussey presents the Dark Side of Technology and Anne Spencer presents the Journey to the Light!
Forever Autumn Community of Practice - Promoting Healthy Ageinganne spencer
Presentation given to DCU School of Nursing and Human Sciences Teaching & Learning Spring School Jan 2017. Daragh Rodger and Anne Spencer present the work undertaken with the Community of Practice in relation to Falls and Falls Management
The Force Awakens - Technology as a Force for Change or a Pathway to the Dark...anne spencer
Presentation at the School of Nursing and Human Sciences in DCU - Teaching and Learning Spring School 2017. Pamela Hussey presents the Dark Side of Technology and Anne Spencer presents the Journey to the Light!
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Forever Autumn - Building a Community of Practice (A Falls Reduction Initiative)anne spencer
First meeting of members of the Forever Autumn Community of Practice based in Ireland. This COP will focus on falls reduction strategies across differing care settings including residential care, acute care, community care. Visit the web site www.foreverautumn.co
Kudos 4am Altmetrics Conference Presentation - David SommerKudos
These are my slides from the 4:am Altmetrics conference on using Altmetrics as Opportunity Indicators and how they can be used to guide researchers to take the most effective actions with there limited time.
Show me the Data! Seminar on Innovative Approaches to Turn Statistics into K...2Paths
At the 2009 Seminar on Innovative Approaches to Turn Statistics into Knowledge (http://www.oecd.org/progress/ict/statknowledge), jointly organized by the OECD, US Census Bureau and World Bank, we proposed and demo'd a proof of concept on data sharing between international organizations. We demonstrated how open source tools could sit on top of existing infrastructure and reused visualization tools to show how data could be pulled and combined from the various organizations on the fly.
An overview of the NHSScotland LINKS project - LTCAS Annual Conference 22-03-...Peter Ashe
NHSScotland and the SGHD have been running a pilot project on the practice of signposting (also know as 'social prescribing') patients to social care service providers. This presentation by Nigel Pacitti provides a brief overview
Social Cybersecurity, at Google Security Summit March 2015Jason Hong
This is my 3 minute pitch at the Google Security Summit, making a case for what I think academia and Google should be doing more of. The basic premise is, rather than creating new security mechanisms, let's look more at getting people to adopt best practices and features we've already created.
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Forever Autumn - Building a Community of Practice (A Falls Reduction Initiative)anne spencer
First meeting of members of the Forever Autumn Community of Practice based in Ireland. This COP will focus on falls reduction strategies across differing care settings including residential care, acute care, community care. Visit the web site www.foreverautumn.co
Kudos 4am Altmetrics Conference Presentation - David SommerKudos
These are my slides from the 4:am Altmetrics conference on using Altmetrics as Opportunity Indicators and how they can be used to guide researchers to take the most effective actions with there limited time.
Show me the Data! Seminar on Innovative Approaches to Turn Statistics into K...2Paths
At the 2009 Seminar on Innovative Approaches to Turn Statistics into Knowledge (http://www.oecd.org/progress/ict/statknowledge), jointly organized by the OECD, US Census Bureau and World Bank, we proposed and demo'd a proof of concept on data sharing between international organizations. We demonstrated how open source tools could sit on top of existing infrastructure and reused visualization tools to show how data could be pulled and combined from the various organizations on the fly.
An overview of the NHSScotland LINKS project - LTCAS Annual Conference 22-03-...Peter Ashe
NHSScotland and the SGHD have been running a pilot project on the practice of signposting (also know as 'social prescribing') patients to social care service providers. This presentation by Nigel Pacitti provides a brief overview
Social Cybersecurity, at Google Security Summit March 2015Jason Hong
This is my 3 minute pitch at the Google Security Summit, making a case for what I think academia and Google should be doing more of. The basic premise is, rather than creating new security mechanisms, let's look more at getting people to adopt best practices and features we've already created.
Engaging with Patients Online: The do’s and don’t’s, and what’s to gainKatja Reuter, PhD
These slides were presented at the the Annual Meeting of the American College of Rheumatology (ACR) and Association of Rheumatology Health Professionals (ARHP) on Nov 15, 2016 in Washington DC. The presentation highlights ways in which physician-scientists may reach and engage patients online for different purposes such as health promotion, study recruitment, attracting patients, and reputation building. The presentation also touches upon tracking online activities for performance reviews and responding to negative reviews.
Healthy City works with community-based organizations to apply Community Based Participatory Action Research (CBPAR) in their mapping and community-engagement work. CBPAR starts with issues and strategies to produce analysis, uses mapping technology as one tool for community engagement and focuses on communities within a geographic location, such as a neighborhood. Using CPBAR in mapping facilitates engagement, education, strategizing, and dialogue among community members--including youth--and decision-makers.
Including young people in map making allows them to contribute their unique knowledge and lived experiences as community residents. Youth can provide invaluable insight and can act as change agents advocating on behalf of their communities. Whether you are a Youth Organizer, Community Liaison or Direct Service Provider, there are a number of ways you can incorporate and share youth data and stories using a variety of free resources and tools available on HealthyCity.org to build community power.
In this webinar you will learn how to:
1) Research and map youth population data to enhance program focus and planning on healthycity.org
2) Upload your own data onto a map
3) Use Wikimaps to better plan, collaborate and share youth outreach strategies and stories
Clinician Peer Support Network: Social networking onlineColleen Young
Workshop for members of Canada Health Infoway's Clinician Peer Support Network who are exploring the use of social media to mentor and learn with clinical peers to accelerate the adoption of electronic health records across Canada.
Welcome to the Digital Revolution. Where Are Your Libraries?Julie Judkins
American Library Association Annual Conference, Anaheim, CA 2012
As practitioners involved with digital projects, we feel a discussion on the use and value of digital libraries is valuable for librarians across many disciplines. Our discussion on digital libraries will offer colleagues the valuable opportunity to discuss how to start a digital library project, issues they have encountered, and the opportunity to seek the advice of their peers. We hope our discussion on the future of digital libraries is inspiring and helpful to institutions just starting to investigate digital libraries, as well as those already embarked on projects of their own. We welcome all interested librarians to bring their questions about digital library projects to this facilitated discussion.
Speakers:
- Julie Judkins, Digital Librarian, Center for the History of Medicine, University of Michigan Medical School
- Krystal Thomas, Digital Library Coordinator and Archivist, Theodore Roosevelt Center, Dickinson State University
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
"Effective Use of Social Media for Knowledge Mobilization". Presented by Shawna Reibling, Mobilizing.Research@gmail.com at Knowledge Mobilization Institute Summer School 2015 https://agfoodrurallink.wordpress.com/knowledge-mobilization-summer-institute/
This presentation is part of the Digital Scholar Training Series at USC and CHLA.
Learn more about the initiative: http://sc-ctsi.org/digital-scholar/
News story: http://sc-ctsi.org/index.php/news/new-digital-scholar-training-initiative-helps-researchers-better-utilize-we#.VDhIWWK9mKU
New Roles, Same Skills: Exploring Paths to Health Sciences Research Careers A...Daniel Hooker
A poster exploring career paths to health services research positions for health librarians, using the Chaos Theory of Careers. Presented to the Canadian Health Libraries Association (CHLA) 2011 Conference in Calgary, Alberta, on May 28, 2011.
Patient Voices Network Forum: Consumer Health 2.0 HandoutDaniel Hooker
"Consumer Health 2.0: Using social media to find and share health information." A handout of supplemental information and activities to support the presentation given to the Patient Voices Network Forum, "Voices in Action" on April 16, 2011.
Patient Voices Network Forum: Consumer Health 2.0 SlideshowDaniel Hooker
"Consumer Health 2.0: Using social media to find and share health information." A presentation given to the Patient Voices Network Forum, "Voices in Action" on April 16, 2011.
Too many issues to count: Signifying friendship on FacebookDaniel Hooker
A presentation on my final paper for LIBR 559B: New Media for Children and Young Adults. The paper is a semiotic analysis of a popular Facebook meme and concerns the establishment of theoretical principles of human communication to online social networking behaviour.
Class discussion section (led by @danhooker and @shannonozirny) for LIBR 559B: New Media for Children and Young Adults, at the School for Library, Archival and Information Studies at UBC.
Pictures taken hastily and at will from Google. If they're yours (and you're mad), let me know and I'll take them down.
Social media adoption, policy and development: exploring the way forward for ...Daniel Hooker
"Exploring the way forward for academic libraries."
My recent foray into the world of academic libraries, social media and a world of scholarly literature, completed as a semester-long project at the School of Library, Archival and Information Studies at the University of British Columbia. In this paper, I outline activities undertaken during my project with Dean Giustini, a SLAIS adjunct faculty and a reference librarian at the UBC Biomedical Branch Library. The purpose of this investigation into social media was to examine the role of institutional strategies, policies and guidelines that support and lead its use in academic libraries.
Collaborating Across Borders II: CIHC LibraryDaniel Hooker
The CIHC Library is an innovative new resource devoted to sharing resources produced by and for the interprofessional health community. These are the slides we presented to the Collaborating Across Borders Conference in Halifax, Nova Scotia in May 2009. For more information, please visit http://www.cihc.ca/library/ or email us at library@cihc.ca
Canadian Interprofessional Health Collaborative LibraryDaniel Hooker
The CIHC Library is an innovative new resource devoted to sharing resources produced by and for the interprofessional health community. These are the slides we presented to the CHLA/ABSC 2009 Conference in Winnipeg, MB on June 1. For more information, please visit http://www.cihc.ca/library/ or email us at library@cihc.ca
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
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New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Hi there-- as she mentioned my name is Daniel Hooker, and those letters after my name MLIS are for Master in Library and Information Studies, I ’ m a librarian by training. So I got my start working for the UBC librarian over in the Diamond Centre, Dean Giustini, and became familiar with health research and literature there. I also developed a keen interest in social media because it had started to make an impact in my field, and I wanted to see just how profound of an effect it was having on other fields as well.
So I ’ m going to lay out for you a bit about today ’ s roadmap.
The first thing I want to do is investigate a little bit about what it ’ s like to work and do research today. I want to give you some of my ideas on what I see going on in social media, and how that is impacting everyone, whether you are participating on social media or not. I will try and demonstrate how important social media is becoming -- and give some context on why you should care.
The second thing we need to go over are the tools that are going to help you on your journey as a health scientist and researcher today. More and more tools online, more and more ways to interact with others, to think about research production and dissemination, and more things to keep track of. Here ’ s where we ’ ll discuss some of the innovations going on in research practice right now.
Finally I want to take our investigation and our tools, and I want to show you what we ’ re making. Really what we ’ re doing when we participate in social media is we ’ re creating our digital identities, some people say we ’ re leaving digital footprints. We can see that research in health and medicine is changing as a result of online communications technologies. We don ’ t yet know exactly how much of an impact these things are going to have on things like academic publishing, data storage, result dissemination, knowledge translation, evidence-based medicine. What we do know is that more and more parts of our personal and professional lives are being taken online, whether we like it or not. Luckily the people in this room are curious by nature. We work in research and science, we do studies, we do experiments. So my charge to you today will be to start thinking about social media and about creating your digital identity and the importance of that to your future. I argue that by purposefully experimenting in making your professional digital identity, you are helping pioneer what it means to be a health scientist and researcher in the age of social media.
So let ’ s start this discussion by looking a bit at what in the world is happening.
Everyone knows Google, and I ’ m going to talk more about it ’ s specific impact on one another shortly, but for now suffice it to say that it ’ s huge, and it ’ s getting huger everyday. This search for medicine gives us 193 million results. [CORRECTION: now when I do this, I get 849 million results!] So let ’ s try something more specific. Maybe a medical jargon term.
Hypertension. Oh, 14 million. OK. Well... maybe lots of people have high blood pressure. That ’ s fair. Let ’ s try something even more bizarre. Let ’ s try Knowledge Translation.
Knowledge Translation. Only brings us down to 9.4 million results. So you start to see my point: even on topics of relatively little importance to the world at large, there is infinitely more information than we could ever even dream of knowing what to do with. But this is Google, this is everything, right? The whole web. If you searched the literature it would be easier. But would it?
Even research studies are being published at a ridiculous rate. 11 systematic reviews a day. I thought these were supposed to help us filter literature?
The upshot is that what we ’ re dealing with today is an explosion of information. An explosion of data on the web that we have to figure out how to manage.
So not only do we have this incredible amount of information just leaking out everywhere, but there ’ s all these people, too. It ’ s getting crowded. Facebook has over 750 million users there now?
That ’ s not all. They apparently gained 350 million of them in just a year and a half.
Not only that, but those people are active, and they have opinions. What started at Amazon with books, moved to Yelp, for restaurants, now there ’ s something in the States called Angie ’ s List that has businesses. The product review site has expanded into every category imaginable: doctors. lawyers. teachers. services.
Not only that, but those people are active, and they have opinions. What started at Amazon with books, moved to Yelp, for restaurants, now there ’ s something in the States called Angie ’ s List that has businesses. The product review site has expanded into every category imaginable: doctors. lawyers. teachers. services.
Not only that, but those people are active, and they have opinions. What started at Amazon with books, moved to Yelp, for restaurants, now there ’ s something in the States called Angie ’ s List that has businesses. The product review site has expanded into every category imaginable: doctors. lawyers. teachers. services.
Even doctors.
Some people turn straight to each other for health advice and tracking their conditions -- peer-to-peer healthcare -- Get your health in order. And they ’ re running trials on this stuff and getting real patient-reported data about rare conditions because there ’ s a hub here for people to come and share their experiences.
So all these people are out there now, including all of us in this room. We go online, we chat online, we shop online, we email, we Skype. None of that is in question. But what we are slower to realize and accept is that these things are just as transformative for how we work and do research, too. And how we interact with our colleagues. How we stay in touch with old colleagues from projects. How we collaborate across continents with researchers in other universities. How we find new people to work with. Who here Googles people? I had an experience recently when I told someone that I had just met through work, I was going to help her with some social media stuff, after we had met a couple times, I said to her, “ yeah, I Googled you. ” And I realized at that moment, when I saw just the briefest flash of horror -- no, no it wasn ’ t horror, but it was tinged a bit with surprise, there was an acknowledgement that this act felt very personal -- I realized how little we talk about that part of what we do. Don ’ t you Google people? I know you do, I can see it in your eyes. We all do, and honestly there ’ s nothing to be ashamed of. This is simply how we figure out who people are these days. When you hear of a new colleague, when you ’ re on an interview panel, when you ’ re set to come see someone present, we go to Google first. But the thing is, we don ’ t talk about it, we just do it. It feels funny to say, or to hear someone say, I Googled You. Like it ’ s something we do or should do in private. Who here Googles themselves? I do. Think about how often you Google other people. Now consider that other people Google you, too. Aren ’ t you curious what they ’ ll find?
So I Google myself. Because I for one, am curious about what other people find. And the beauty of this is, all those things you see up there, are things that I control. Google profile, personal website, my office, a wiki that I ’ m a part of, Twitter, LinkedIn. All the top results on my name are me. And I know that I am in a minority here, that this is an exception, and people have more common names, and there is still a desire to keep things private -- and part of what we need to shift about accepting our digital identities is that they aren ’ t private [PAUSE] but that ’ s OK. Just because there is public information about you on the internet telling people about yourself doesn ’ t mean you can ’ t still have a private life if you want one. But we also need to start getting comfortable with the idea that this is our first impression. It ’ s not the face to face meeting anymore. And that goes for researchers, lab rats, public speakers and CEOs. Luckily everyone in this room is comfortable, or at least familiar with, uncertainty. We ’ re in research, into experimentation, in to science in general. And that means we can lead our colleagues in health care more generally in modern ways of interaction, of professional identity by taking a chance on social media and starting to figure out how to use them to our advantage, so that when opportunity goes out Googling, you know what it ’ s going to find.
So here we are at the tools.
There are three types of tools I want to go through today, that I ’ ve sorted into three sort of categories that I think will be relevant to you, and they break down like this. Tools to help your research: this is the biggest category and it ’ s one that has a lot of the bigger picture stuff in it. Blogging, publishing, peer review, open access. There are a a lot of ideas there that I want to just throw out there, and let you chew on until we get to have time for questions afterward. Tools to help build community: so building off of the changing nature of the research process, I think we can start to agree that effective research today is getting much more collaborative than it may have been in the past. And there is more and more opportunity to build partnerships and collaborations over massive distances with some of the tools. I ’ m only going to mention a few things here, but I ’ ve got a lot stored up in my head, so if I don ’ t go over enough here, ask me afterward. Finally, tools to help market yourself. I know this is a career day, and that sometimes researchers and post-docs tend not to place much, if any, personal emphasis on “ marketing ” themselves, so maybe that ’ s a poor term. But I chose it on purpose because remember those 750 million people on Facebook? Well, lots of them need jobs, too, and with fairly minimal effort these days you can do some things to really help you stand out from the crowd, even if it ’ s a small crowd who only cares
Start a blog. Easy for me to say, right? Well no one said it wouldn ’ t take time and effort to blog. But there is simply no better way to share what you are thinking and doing in your work than blogging. Especially in science and health when the information coming from the mainstream media is often focused on hype and not on nuance, and when journal articles are flawed or mis-represent the literature on which they draw, blogging has become one of the quintessential checks on editorial power for our age. Rosie Redfield, a microbiologist here, put UBC on the map when she took NASA and the journal Science to task for publishing a methodologically questionable study about lifeforms that allegedly use Arsenic as the basis for life, and there are countless other examples where bloggers are transforming the publishing landscape, as well as the health and medical research discourse. One of the things that is so important for this process of blogging and conducting research is the opportunity for reflection. When we get neck-deep in our data, it gets so hard to see what we ’ re actually accomplishing, or what conclusions we can actually draw, until we take a break and think things over. And it helps to talk it over with colleagues. And it helps to retrace our steps. By writing down what we ’ re doing . Blogging doesn ’ t have to be profound, but it can be a notebook. A place to record our thoughts, share them, maybe receive feedback, and develop ideas that subsequently become publishable.
So the other tool that I want to mention here that is particularly relevant for reserachers is Mendeley. Mendeley is a really wonderful tool that is designed to do several things. First and foremost it is a reference manager. So for those of you who have used RefWorks in the past, or EndNote maybe, this is sort of like that -- except way better. The interface is designed to look like iTunes, you can edit your citations on the fly and group them into folders easily and intitively. You can import citations from the web using a simple one-button bookmark, or you can add them manually with a PubMed ID or DOI number. Pretty slick. Inside Mendeley, you can view and annotate PDFs, so you attach them to the citations in the program, and you can open them up inside the program too, no Adobe Reader required. The other thing that makes Mendeley worth talking about in a talk like this one is that they are not stopping with just trying to help you keep track of your citations and annotate your work. What they really want is to build a massive, freely available database of citations and of the researchers who write and collect them, so that you can all find each other and each other ’ s work.
Through the course of your research, you create citations for papers that are then added to the Mendeley Database. The convenience of this tool is that it allows you to conduct research right inside the system itself, through the Mendeley database. And it will display the relevant information here, and it will go out and grab freely available PDFs of papers from places like PubMed Central. Or, if there are pre-prints available in another database somewhere, often someone will have put that here as well, so you don ’ t have to go hunting. The more of these records are created, the less and less you have to go elsewhere to get your work done. And by going out and doing rigorous research in PubMed and Ovid and EBSCO and places like that, you can put those citations into this database and now you ’ re contributing to something larger than yourself. Can you imagine what it would be like to try and do research if we weren ’ t at UBC? Some of you probably can -- maybe there are people here who don ’ t have that luxury. For you folks, this is going to start looking even more appealing.
So aside from the citation-based piece, it works a little like Facebook. You list your interests, you can join groups and make contacts. But the glue that holds it all together is that your CV is built into it through your citations. And It tracks your data, and your readership if that ’ s what you ’ re into. And this is a public profile remember. So when you ’ re adding to it -- you ’ re adding to that digital footprint, you ’ re crafting your digital identity. You ’ re stepping down on this piece of the Web and saying these are my research interests, and this is what I ’ ve published, and these are the contacts that I have in my field. How better to communicate in an innovative way, that you are a leader in your field?
One of the tools that is right now probably the most prominent when we talk about social media is Twitter. Twitter has been around for several years now, and I think somewhat unfairly still has an impression associated with it that it is banal, it is But one of the things that I tell people immediately when we start talking about Twitter is that you choose what you see on Twitter. So it ’ s no one ’ s fault but your own if you are following a bunch of people who all they ever talk about is how much they hate their job or whatever it is. What this means in practice is that you have to be somewhat judicious, you have to actually spend time listening to what people are sharing and talking about, and then choose wisely. There will always be an element of casualness about Twitter -- it ’ s not called social media for no reason, it is social -- but neither is it irrelevant for us.
This is some research from some information scientists at UNC and they were looking at how scholars, faculty members, academic staff are using Twitter. And one of the most interesting things to me here is that these data represent the blending of the personal and professional spheres on Twitter. 30% of faculty tweets are “ scholarly ” -- so 1 in 3 or 4 is work related. And this is part of the process -- accepting how we blend our personas of personal and professional in social media spaces.
One of the best and most innovative things about Twitter is that it has really evolved from a system that was designed as a status tool -- “ this is how I am ” “ this is where I am ” -- but the users took it places that were originally unexpected and now seem quite natural. Links are obviously the biggest piece of currency that people share, they send out their blog posts, they share other blog posts, they link to TED talks and other interesting finds on the web, news, whatever, you name it and it is being shared on Twitter right now. [Explain researchblogging here] Beyond just sending out links, one of the first common scholarly practice that started on Twitter was the sharing of thoughts and ideas from conference sessions over Twitter. This is immensely helpful for people who are not able to go to the conference or the event but want to “ hear what is going on ” . These conference-related tweets are kept together by means of something called a #hashtag
A hashtag is simply a word or phrase pre-pended by the pound sign, and these things can be searched, such that all the tweets tagged as a particular event like this one can be found together. So this started with events were people were using them to talk about what they we ’ re seeing and hearing. But then hashtags became a little broader:
After people realized the utility of keeping things together by tagging, hashtags moved beyond events and into basic keywords. The hashtag might be a concept, #research. It might be a condition, #hiv. It might be a buzzword, #mHealth. And after people started using these things for a while, it became clear that they could do more than just spit out links. They could talk to each other -- they could share knowledge by talking to one another. So communities of practice begin to form, as sort of a natural progression of this system.
So now we ’ re moving from conferences, to concepts, to communities. People who tend to use certain hashtags regularly began realizing they had interests in common. And that these commonalities could be used to their advantage. They could work together. This particular hashtag looks like garbage but it actually stands for something fairly straightforward:
Health Care and Social Media
In Canada
And the reason this got started was that there was a group of people that had started out in the States who were sharing best practices and knowledge about research on using social media for health. They decided they would hold a weekly chat, where they set a time, and everyone would come and talk about a pre-determined topic. How do you find the time to use social media? What have you read recently? What are the best YouTube videos for patients, that sort of thing. When they reached a critical mass, countries, including Canada began to have their own chats to discuss regional issues. Meaningful Use, for example, was not something of immediate relevance for Canadian or European participants in the original community. What was really transformative about this community though was that one night last fall, one of the regular leaders of this group organized a pan-Canadian meeting of the #hcsmca groups. So at or around 7pm local time, people in Halifax, Montreal, Toronto, Ottawa, Edmonton, Kelowna, Vancouver, Victoria -- all met with the people in their area. And I imagine this feeling of galvanizing the community through a face to face meeting must be a little like what it ’ s like to have a great experience in online dating. You chat with someone, realize you have some things in common, get to know them -- and when you meet, you have an instant connection and it deepens your bond. So to bring it back to real life -- this #hcsmca community was relevant for me. And you may find that it is relevant to you, if your research interests lie in this area. But even if they don ’ t, there are people out there who have interests like yours, and are waiting to have that “ connected ” moment with you.
Linked In is probably one of the most notable social media that is specifically targeted towards making an online resume. I ’ m not sure if this has appeal for many of you in the room, but again, I ’ m presenting you with options of how to grow that footprint, to make your fabulous work shine as much as possible. There ’ s a good academic presence on LinkedIn, and you may be surprised at the connections you can make if you spend a little bit of time there. And again, what ’ s important here is that you are collecting these pieces of your digital identity that we are going to sew together into a nice little package, and on the next slide I ’ m going to show you a couple sites that will do that for you.
One of the last tools I ’ ll show you here is something called Flavors. What Flavors does is it takes all these pieces of your identity that I ’ ve gone through with you today and it puts them all together in one spot -- a personal homepage. Only you don ’ t have to install anything, there ’ s no coding, no HTML, no nothing. You feed it the links for your blog, you input your CV information, you can have other links, other profiles Twitter LinkedIN etc. and it makes it all into a really nice looking package for you. The look and feel of it is completely customizable, so you can have a huge image background as is shown here and a lot of people tend to do, but you can style it anyway that you want. And it ’ s free. which is is pretty incredible.
This is another example of a really simple site built with Flavors, that is showing what looks to me like a search for the authors name on PubMed. So you can have it display anything coming in through an RSS feed, which PubMed can make for you using any search criteria, so you can pull that right into your site here, alongside any other information that you want to include.
So that ’ s pretty much it for the tools. What have we accomplished? Essentially, what I ’ ve wanted to do here is give you a taste of some of the information that you need to get started thinking about how the social web is impacting your work, whether you know it or not. And I also wanted to show you just a taste of the tools that you can use to take your research online, and start the experimentation process around what to share, who to share it with, and whether or not you get anything from it. I remember like it was yesterday starting a blog and knowing that no one was reading it. I just knew it. But I wrote a post here and there -- and this really wasn ’ t that long ago -- and one day someone in the library field who was a big blogger shared something I wrote. It got viewed like a couple hundred times that day which was huge for me! The post I had written was about what we called library school -- so my grad program -- and how I felt we should be learning more about social tools like the ones I ’ ve talked to you about today. And when I struck that nerve without knowing it, the result was that I was able to see the power of tapping into that network of people that are out there just looking for good information about their field. And traditionally those messages come from big names, those people writing the books and those lead authors. Those people still carry authority, I know that, but the beauty of social media and everyone sharing all the great work that we ’ re involved with, well, big ideas can come from anyone, even someone who isn ’ t even thinking about spreading their message outside their own program.