Using Social Media for Greater Ministry Impact

Editor's Notes

1. Anybody have any ideas who this handsome fellow is?
2. If chose 1 = Internet over TV Arbitron Infinite Dial 2010 study - highly recommend that study if haven’t already seen it
3. Study 600 Web Congregational Surveys (plus several churches w/ 100’s of congregants) 651 Online Community Surveys 65 church website analytics in 2009 & 2010
4. Respondents who have attended less than 1 year and said the church website was how they first learned about the church.
5. Respondents that said the church website was somewhat to very important in my decision to attend the church.
6. Church members that had been at the church for less than 1 year = the church website was somewhat to very important in facilitating participation in the church community.
7. the church website was somewhat to very important for their ongoing discipleship and spiritual growth 62% less than a year
8. Existential ? Of the Internet Age: If no one visits your website does it even exist?
9. Mobile use in the 4Q 2010 compared to 2009. Must ask the question of “how does our church go mobile?"
10. Constant connection: 2010 study by Oxygen Media & Lightspeed Research of 1,605 young adults 1/3 of women 18-34 check Facebook when they 1 st wake up , before they go the bathroom. 21% check it in the middle of the night . 39% of them declare they are addicted to Facebook We think we can multi-task but research shows we are less effective in all things.
11. Are own research showed the same trends Use of social media by churches 18 to 27 the highest
12. Are own research showed the same trends Social networks enable me to love and serve people I otherwise would not be in contact with 18 to 27 the highest
13. Are own research showed the same trends Social Networks can make a church or ministry more effective 18 to 27 the highest
14. Are own research showed the same trends Online communities are not “real” communities 18 to 27 the lowest; affirming other stats in the negative
15. Last slide Participating in social networks is good only if it leads to real interactions 50/50 split – Divided!
16. Led us to this study Conducted beginning in April 2011 Respondents from all over the country, various denominations and ministry affiliations Wanted to find out not just what people in ministry thought about social media, but what was actually working!
17. Here are the main networks we included in the survey
18. Do you use these various platforms? Three highest being FB, Video Sites, Twitter
19. Do you use these various platforms? Three lowest being private community, photo sharing site, geolocation apps
20. My goal is to make this a broad look at various social networks but we need to understand the vast popularity and user base of Facebook. It has tremendous mindshare and large user base (nearly 700 million)
21. We measured effectiveness using three main areas: Awareness Connectedness/Developing Community Continuing Engangement
22. How do you create awareness for your church/ministry using social media?
23. (e.g. text, photos, video/audio posts)
24. Multimedia = YouTube second largest search engine; What platforms are most effective for creating awareness? Video sharing only platform answered in the affirmative Curated Content = Presenting the best information for your people Extraneous = no relevance to your work or field Narratives = Point out Relevant Info = People don’t want an INFO DUMP!
25. Can anyone relate to this?
26. 1 - Iowa Lotto Slogan: You can’t win if you don’t play. Same goes for social media 2 - Sound familiar? 3 - Want to look at socially integrated website
27. No Integration: As simple as it sounds. No social integration (Twitter, Facebook, RSS, Blog, etc.) anywhere on the site. Social Linking:Links away from your website to external social networks (i.e. your Twitter profile). Social Aggregation: Some social content provided on the website itself; ability to login to the site with an existing social profile. Social Publishing: Publish content from the website to user's social networks (i.e. "liking" a news story or blog post). Social Context: Website displays user's social network on the site itself (i.e. you can see who in your friends network "liked" the same news story you did). Seamless Integration: Main web presence exists solely on social network channel (i.e. VitaminWater). Seamless Integration: Main web presence exists solely on social network channel (i.e. VitaminWater).
28. Facilitating community across social networks
29. Buddy Media Group found that using this words in your organizational social media strategy increased engagement
30. Top three motivations for using social networks in private study: Staying in touch with people Communicating with others Sharing life experiences What are people looking for online? Simply put - COMMUNITY
31. Churches we surveyed, majority had less than 500 fans on their fan page
32. Sermon series, events, potential ministry opportunities, etc.
33. What types of content are organizations posting onto Facebook?
34. What types of content are organizations posting onto Facebook?
35. All three have the focus on the community itself, not the organization(!!!)
36. How do you create organizational engagement for your church/ministry using social media?
37. Top challenges
38. Top challenges
39. Top challenges
40. Is it any wonder that we get responses like this? There’s a sense that we know how to get on the highway, but we don’t know what to do when we get there. Dog finally catching the car it was chasing and asking ... now what?
41. By majority
42. By majority Tragic, because studies have shown that online donations are 140% higher than offline donations.
43. By majority Tragic, because studies have shown that online donations are 140% higher than offline donations.
44. Lack of resources = +1 nearly every category will receive an increase in resources Misunderstanding = +1 SM Not a “quick fix” No organizational big idea = +1 Most respondents said their biggest challenge was developing an organizational strategy
45. REPLACE company with “church” or “ministry” and the end results will be identical.