SlideShare a Scribd company logo
Like cinemas that have 75% empty seats,
festivals have underperforming events.
Film distributors spend $20bn annually on
costly and inefficient marketing.
Festival consumers don’t always know what’s on -
challenge is to reach your target market.
usheru Traction to Date
since beta launch in April 2015
CINEMAS
CINEMAS LIVE ON
USHERU IN LONDON
MEDIA
PRODUCT
**FESTIVALS**
FESTIVALS
We generate user preference data to enable data-driven
decisions and personalised targeting for festivals...
Reducing
Marketing Costs
Increasing
Occupancy Rate
Simplifying
Booking Process
Our users
Film enthusiasts, cultural lifestyle, tech savvy.
Full listings in
one place
Easy 3 click
purchase
Dedicated
festival page
Dedicated festivals section
TICKETING
Consumer app &
festival interface
MANAGEMENT
Full scheduling needs
MARKETING
Market tickets to
local film lovers
How it works
AUDIENCE
DEVELOPMENT
Alert consumers
at last minute
Why will consumers care?
Shortcut to
Decision
Dynamic
Pricing
Exclusive Content
and First Access
Q&A with director
JOHN BOORMAN
3 DAYS LEFT
- BOOST THIS EVENT?
Simple festival interface to manage offers
UNDERPERFORMING EVENT
- INCENTIVISE PURCHASE?
EVENT BOOKING UP
- PUT ON EXTRA SCREENING?
In Depth Reporting & Analysis
Next steps…
Contact us
Ollie Fegan
087 6620121
ollie@usheru.com
Kieran Fitzgerald
087 926345
kieran@usheru.com

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usheru for film festivals

  • 1.
  • 2. Like cinemas that have 75% empty seats, festivals have underperforming events. Film distributors spend $20bn annually on costly and inefficient marketing. Festival consumers don’t always know what’s on - challenge is to reach your target market.
  • 3. usheru Traction to Date since beta launch in April 2015 CINEMAS CINEMAS LIVE ON USHERU IN LONDON MEDIA PRODUCT **FESTIVALS** FESTIVALS
  • 4. We generate user preference data to enable data-driven decisions and personalised targeting for festivals... Reducing Marketing Costs Increasing Occupancy Rate Simplifying Booking Process
  • 5. Our users Film enthusiasts, cultural lifestyle, tech savvy.
  • 6. Full listings in one place Easy 3 click purchase Dedicated festival page Dedicated festivals section
  • 7. TICKETING Consumer app & festival interface MANAGEMENT Full scheduling needs MARKETING Market tickets to local film lovers How it works AUDIENCE DEVELOPMENT Alert consumers at last minute
  • 8. Why will consumers care? Shortcut to Decision Dynamic Pricing Exclusive Content and First Access Q&A with director JOHN BOORMAN
  • 9. 3 DAYS LEFT - BOOST THIS EVENT? Simple festival interface to manage offers UNDERPERFORMING EVENT - INCENTIVISE PURCHASE? EVENT BOOKING UP - PUT ON EXTRA SCREENING?
  • 10. In Depth Reporting & Analysis
  • 11. Next steps… Contact us Ollie Fegan 087 6620121 ollie@usheru.com Kieran Fitzgerald 087 926345 kieran@usheru.com