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ENTRANCE: Point of transit
Duration of content: 5 to 10 seconds
HALLS, ESCALATOR: Point of transit
Duration of content: 5 to 10 seconds
TRAINS: Point of wait
30, 60 and 120 seconds
PLATFORM: Point of wait
10 to 30 seconds
TICKET: Point of wait
10 to 30 seconds
ENTRANCE: Point of transit
Duration of content: 5 to 10 seconds
HALLS, ESCALATOR: Point of transit
Duration of content: 5 to 10 seconds
TRAINS: Point of wait
30, 60 and 120 seconds
PLATFORM: Point of wait
10 to 30 seconds
TICKET: Point of wait
10 to 30 seconds
ENTRANCE
Tipo: Point of transit11
The user path
ENTRANCE: Point of transit
Duration of content:
5 to 10 seconds
ENTRANCE: Point of transit
Duration of content: 5 to 10 seconds
HALLS, ESCALATOR: Point of transit
Duration of content: 5 to 10 seconds
TRAINS: Point of wait
30, 60 and 120 seconds
PLATFORM: Point of wait
10 to 30 seconds
TICKET: Point of wait
10 to 30 seconds
12
TICKET: Point of wait
10 to 30 seconds
ENTRANCE: Point of transit
Duration of content: 5 to 10 seconds
HALLS, ESCALATOR: Point of transit
Duration of content: 5 to 10 seconds
TRAINS: Point of wait
30, 60 and 120 seconds
PLATFORM: Point of wait
10 to 30 seconds
TICKET: Point of wait
10 to 30 seconds
ESCADAS E CORREDORES
Tipo: ponto de passagem
13
HALL AND ESCALATOR:
Point of transit
Duration of content:
5 to 10 seconds
LOCAL - O CAMINHO DO USUÁRIO
PLATAFORMA
Tipo: ponto de espera
14
LOCAL - O CAMINHO DO USUÁRIO
LOCAL - O CAMINHO DO USUÁRIO
TREM
Tipo: ponto de espera
15
LOCAL - O CAMINHO DO USUÁRIO

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User Path

  • 1. ENTRANCE: Point of transit Duration of content: 5 to 10 seconds HALLS, ESCALATOR: Point of transit Duration of content: 5 to 10 seconds TRAINS: Point of wait 30, 60 and 120 seconds PLATFORM: Point of wait 10 to 30 seconds TICKET: Point of wait 10 to 30 seconds
  • 2. ENTRANCE: Point of transit Duration of content: 5 to 10 seconds HALLS, ESCALATOR: Point of transit Duration of content: 5 to 10 seconds TRAINS: Point of wait 30, 60 and 120 seconds PLATFORM: Point of wait 10 to 30 seconds TICKET: Point of wait 10 to 30 seconds
  • 3. ENTRANCE Tipo: Point of transit11 The user path ENTRANCE: Point of transit Duration of content: 5 to 10 seconds
  • 4. ENTRANCE: Point of transit Duration of content: 5 to 10 seconds HALLS, ESCALATOR: Point of transit Duration of content: 5 to 10 seconds TRAINS: Point of wait 30, 60 and 120 seconds PLATFORM: Point of wait 10 to 30 seconds TICKET: Point of wait 10 to 30 seconds
  • 5. 12 TICKET: Point of wait 10 to 30 seconds
  • 6. ENTRANCE: Point of transit Duration of content: 5 to 10 seconds HALLS, ESCALATOR: Point of transit Duration of content: 5 to 10 seconds TRAINS: Point of wait 30, 60 and 120 seconds PLATFORM: Point of wait 10 to 30 seconds TICKET: Point of wait 10 to 30 seconds
  • 7. ESCADAS E CORREDORES Tipo: ponto de passagem 13 HALL AND ESCALATOR: Point of transit Duration of content: 5 to 10 seconds
  • 8. LOCAL - O CAMINHO DO USUÁRIO
  • 9. PLATAFORMA Tipo: ponto de espera 14 LOCAL - O CAMINHO DO USUÁRIO
  • 10. LOCAL - O CAMINHO DO USUÁRIO
  • 11. TREM Tipo: ponto de espera 15 LOCAL - O CAMINHO DO USUÁRIO

Editor's Notes

  1. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  2. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  3. [NOTAS PARA APRESENTADOR] Ao chegar na estação, ainda na entrada, usuário é impactado pela primeiras telas. Esse ponto Os usuários nos pontos de passagem (entrada, corredores, escadas) estão preocupados com o seu deslocamento. Assim, para chamar atenção para as telas desses espaços contamos com os grandes formatos, mas também com conteúdos essenciais e que estão relacionados ao trajeto do usuário (clima, hora, trânsito). Bibliografias especializadas definem que os tempos desses conteúdos devem variar entre 5 e 10 segundos
  4. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  5. [NOTAS PARA APRESENTADOR] Nas bilheterias, os monitores sobre as janelas de atendimento têm visibilidade para os usuários que aguardam na fila.  Essas telas ajudam a diminuir a percepção de tempo de espera do usuário.
  6. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  7. Nas bilheterias os monitores sobre as janelas de atendimento têm visibilidade para os usuários que aguardam na fila.  Estas telas ajudam a diminuir a percepção de tempo de espera do usuário.
  8. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  9. As plataformas possuem um tempo de permanência de 1,5 a 3 minutos, em média. Porém esse período pode aumentar em horários críticos. Para garantir uma experiência harmônica e que atenda esses dois momentos, o loop será de 10 minutos com conteúdos diferentes durante todo o tempo de permanência do usuário em frente as telas.
  10. [NOTAS PARA APRESENTADOR] Levando em consideração esse três fatores (PERFIL X HORÁRIO X LOCAL) montamos um conceito que acompanha o usuário
  11. Os monitores já instalados nos trens complementam o conceito de Estação Digital, acompanhando o usuário até sua próxima estação.  Nos carros, onde o tempo de espera é maior, o usuário deseja mais que informação: ele quer entretenimento que ajude a passar o tempo