More Related Content
Viewers also liked
Viewers also liked (13)
Recently uploaded
Recently uploaded (20)
User Experience Design at Chick-fil-A
- 1. CFA UXD
- 2. CFA UXD #UXDxCFA@JohnWeatherford User Experience Design at Chick-fil-A John Weatherford New Media Institute Grady College of Journalism and Mass Communication University of Georgia
- 8. CFA UXD #UXDxCFA@JohnWeatherford NMI SLAM Saturday, May 7 mynmi.net/slamrsvp
- 9. CFA UXD #UXDxCFA@JohnWeatherford Partner with us Hire our students
- 12. CFA UXD #UXDxCFA@JohnWeatherford Attractive interior design Clean Smells nice Order taken at table Placemats on high chairs Check-in during meal Offer to take a tray
- 13. CFA UXD #UXDxCFA@JohnWeatherford More than a meal, it’s an experience.
- 15. CFA UXD #UXDxCFA@JohnWeatherford It’s the experience that matters. Great experiences are designed.
- 18. CFA UXD #UXDxCFA@JohnWeatherford Interior Design Automotive Design Urban Design Image sources: https://www.flickr.com/photos/netphotography/2694445766/, https://www.flickr.com/photos/27620885@N02/4476897436/, and https://www.flickr.com/photos/44580780@N05/5047123504/
- 19. CFA UXD #UXDxCFA@JohnWeatherford Even more than its food, Chick-fil-A’s customer experience is its great strength. Customer Experience Design
- 24. CFA UXD #UXDxCFA@JohnWeatherford Mobile is becoming inextricably integrated into every facet of life.
- 25. CFA UXD #UXDxCFA@JohnWeatherford Interior Design Automotive Design Urban Design Image sources: http://intl.target.com/p/nest-learning-thermostat-3rd-generation/-/A-49163945, https://www.teslamotors.com/blog/summon- your-tesla-your-phone, and http://www.govtech.com/fs/California-Cities-Turn-to-Internet-of-Things-to-Solve-Parking-Traffic-Problems.html
- 26. CFA UXD #UXDxCFA@JohnWeatherford It’s not interior design + mobile automotive design + mobile urban design + mobile
- 27. CFA UXD #UXDxCFA@JohnWeatherford It’s just interior design automotive design urban design
- 29. CFA UXD #UXDxCFA@JohnWeatherford It’s just a single, integrated restaurant experience
- 30. CFA UXD #UXDxCFA@JohnWeatherford At Chick-fil-A, it’s everyone’s job to care about creating a great customer experience.
- 31. CFA UXD #UXDxCFA@JohnWeatherford At Chick-fil-A, it’s everyone’s job to care about creating a great customer experience. It must become everyone’s job to care about creating a great mobile customer experience.
- 33. CFA UXD #UXDxCFA@JohnWeatherford Mobile Customer Experience = User Experience Design
- 34. CFA UXD #UXDxCFA@JohnWeatherford People who use digital products = Users User Experience Design
- 35. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Principles and Practices
- 37. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Learn to look Principles and Practices
- 38. CFA UXD #UXDxCFA@JohnWeatherford Source: http://littlebigdetails.com/post/115120135930/yahoo-weather-screen-corners-frost-over-when Little Big Details Yahoo Weather Screen corners frost over when the current temperature is very cold
- 39. CFA UXD #UXDxCFA@JohnWeatherford Little Big Details Chick-fil-A Launch screen changes based on time of day
- 40. CFA UXD #UXDxCFA@JohnWeatherford Little Big Details Chick-fil-A (And is closed on Sunday, of course)
- 41. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Learn to look No annoyance is too small Principles and Practices
- 43. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Learn to look No annoyance is too small Aim for surprise and delight Principles and Practices
- 45. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Learn to look Aim for surprise and delight No annoyance is too small Imagine the person behind the screen Principles and Practices
- 47. CFA UXD #UXDxCFA@JohnWeatherford Good design is often invisible Learn to look Aim for surprise and delight No annoyance is too small Imagine the person behind the screen Make sharing feedback simple, fast, fun, and valued Principles and Practices
- 58. CFA UXD #UXDxCFA@JohnWeatherford Chick-fil-A is already an industry-leading design company.
- 60. CFA UXD #UXDxCFA@JohnWeatherford Chick-fil-A must extend its design expertise into mobile / digital. Chick-fil-A is already an industry-leading design company.
- 61. CFA UXD #UXDxCFA@JohnWeatherford Everyone at Chick-fil-A must embrace the importance of UXD. Chick-fil-A must extend its design expertise into mobile / digital. Chick-fil-A is already an industry-leading design company.
- 62. CFA UXD #UXDxCFA@JohnWeatherford User Experience Design at Chick-fil-A John Weatherford New Media Institute Grady College of Journalism and Mass Communication University of Georgia