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User Conference Overview
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Agenda and outline for our user conference series in 2010.
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User Conference Overview
1.
EZLinks Strategic User
Conference Moon Valley Country Club, Phoenix, AZ Wednesday, October 13th2010
2.
3.
Total Revenue per
course is down 1% YTD 2010
4.
Average facility has
a 7,000 golfer database (up 3%)
5.
Average number of
transactions per customer is down 3%
6.
Retention rate of
only 33% (low)
7.
Spending by retained,
core customer is down 22%
8.
What are you
seeing, experiencing?*Statistics and data provided by Pellucid Corp
9.
Arizona Overview EZLinks
Facility Statistics – Oct 1 2009 to Oct 1 2010
10.
EZLinks – Top
5 Keys to Success Own Your Golfer Find New Golfers Learn more about your existing golfers Incent your golfers to play more Capture 100% of your existing demand
11.
12.
Online Tee Times
13.
14.
Reward your most
loyal customers
15.
Get your largest
segment to play 1 more round
16.
Communication: Maintain constant
contact with existing golfers incenting them and their guests to play more often.
17.
18.
Surveys
19.
Loyalty/Rewards reporting
20.
POS , tee
sheet and database reporting
21.
What they bought?
22.
23.
Search Engine Optimization
& Marketing
24.
Social Media
25.
26.
Drive customers through
your brand
27.
Lowest guaranteed rate
at your web site
28.
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