The US organic food market has shown strong double-digit growth in recent decades and was estimated to reach over $35 billion in 2013, accounting for 4% of total US food sales. Organic food purchases now account for about 43% of total at-home US food sales. Certified organic farmland has also expanded but not as fast as organic food sales. Two major US retailers recently announced initiatives to expand their organic product offerings, which could further boost demand. The western US, particularly cities like San Francisco, Portland, and Seattle, have the highest rates of organic consumers.

1. US ORGANIC MARKET - BASIC ANALYSIS
US RETAIL MARKET
Growth rate is 4.2% in 2013 Growth expected 2014 is 4.4%
Us retail market size is Us retail expecting size is 4.73
4.53 trillion Us dollar in 2013 trillion us dollar in 2014
US RETAIL FORCAST US RETAIL FORCAST BY CHANNEL
Non ecommerce market size is 84% Expecting size in 2014 Growth - 3.7%
of total market - 4,269.5 billion in 2013, is 4,428.2 billion. in 2014
Us ecommerce marker size is 16% Market size in 2013 Expecting 2014
of the market is 263.3 billion. is 304.1 billion.
Total retail sales are leading economic growth, increasing 4.2% in 2013, according to our
forecast, which projects total retail sales to accelerate further in 2014, increasing 4.4% to
reach $4.732 trillion. Ecommerce still represents a small portion of overall retail sales—a
mere 5.8% last year. However, ecommerce will continue to increase in the double digits
year over year to bring its share of overall retail to almost 9% by the end of our forecast
period.

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US ORGANIC FOOD MARKET SECTOR WISE BREAK UP
Entire organic category sales in the
United States totaled to about 35.1
billion U.S. dollars in 2013
Growth rate – 10%/ year and 4%
of us food market.
Organic supplements
captured a sales share
of 23 percent in 2013.
U.S. organic foods sales are
forecast to amount to 42 billion
U.S. dollars in 2014.
Organic food and beverage sales
made up 67 percent of all organic
sales in the United States in 2014
and are predicted to account for
68 % by 2018.
Organic sector 2011 2014 Growth Degrowth
Fruit and vegetables 42.2% 43.3% 1.1%
dairy 15.7% 14.6% 1.1%
Beverages 11.4% 11 % .4%
Packed / prepared food 10.8% 10.6% .2%
Breads/grains 9.6% 9.1% .5%
Snack food 4.5% 5% .5%
Meat, poultry and fish 2.8% 3.3% .5%
Condiments 3% 3.2% .2%

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Us organics consumers tend to be in high-income category.
Nationally, organics consumers spend an average of $127 on their weekly household grocery bill.
Us Organics consumers tend to be young and have families - they are 19 percent more likely than
the national average to be ages 18-34 and 13 percent more likely to have two or more children at
home.
Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles, and
therefore it makes sense that these are the top markets for organics users. National average of
consumers spend is $115/ week.
ON AVERAGE CONSUMPTION FOR US
PERSON / DAY
On average, Americans consumed 1.03 cups of
fruits and 1.58 cups of vegetables per day
RECOMMNENDED CONSUMPTION
FOR US PERSON / DAY
1.80 cups of fruits and
2.60 cups of vegetables.
US WEST COAST IS A STRONGHOLD FOR ORGANIC CONSUMERS,
POPULATION OF PACIFIC COAST – 47.8 MILLION.

4. US ORGANIC MARKET REGIONAL BREAK UP
Organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4
conventional grocery stores. Organic food is sold to consumers through three main venues in the
United States — conventional grocery stores, natural food stores, and direct-to-consumer markets.
US ORGANIC MARKET TERRITORIAL BREAK UP
5% market from Midwest region.
56% market is 13% market is from
truly from western Northeast census
census region. region.
26 % market is from Southern census region
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SSAANN DDIIEEGGOO 2244%%

5. US TOP LOCAL MARKET FOR ORGANIC CONSUMERS BREAK UP
MARKET MANAGEMENT PROGRAM WILL CONTINUE
DMA(R) %
Portland - OR 27
San Francisco/Oakland/San Jose - CA 35
Seattle/Tacoma - WA 32
Washington - D.C, Denver - CO 26
San Diego - CA 24
Austin - TX 23
Sacramento/Stockton/Modesto - CA 22
Boston – MA, Phoenix – AZ, Atlanta – GA, Los Angeles – CA,
Albuquerque/Santa Fe – NM, Colorado Springs/Pueblo – CO,
Spokane – WA,
21
New York- NY, Salt Lake City – UT, Tucson – AZ
Greenville/Spartanburg/Asheville/Anderson – SC, 20
Albany/Schenectady/Troy – NY, Miami/Ft. Lauderdale - FL 19
Dallas/Fort Worth – TX, Minneapolis/St. Paul - MN 18
Hartford/New Haven – CT, Detroit – MI, Milwaukee - WI
Las Vegas - NV, Philadelphia - PA
17
Chicago – IL, Providence/New Bedford –RI, Bakersfield - CA
Honolulu – HI, Raleigh/Durham - NC
16
Tampa/St. Petersburg – FL, El Paso – TX, Houston – TX,
Orlando/Daytona Beach/Melbourne – FL, Baltimore–MD, Charlotte -NC
West Palm Beach/Fort Pierce – FL, Columbus – OH,
Fresno/Visalia – CA, Harrisburg/Lancaster/Lebanon/York - PA
15
Greensboro/High Point/Winston - Salem - NC, Jacksonville – FL,
Indianapolis – IN, Chattanooga – TN, Cincinnati – OH,
Oklahoma City – OK, Cleveland/Akron – OH, Norfolk/Portsmouth/Newport
News, VA, Rochester, NY
13
Dayton – OH, Mobile/Pensacola – FL, San Antonio – TX,
Wichita/Hutchinson – KS, Syracuse – NY, Wilkes-Barre/Scranton -PA
12
Kansas City – MO, Lexington – KY, Knoxville – TN, Nashville – TN,
Buffalo – NY, Richmond/Petersburg- VA,
11
Flint/Saginaw/Bay City – MI, St. Louis – MO, Louisville – KY,
Tulsa – OK, Pittsburgh – PA, Fort Myers/Naples – FL, Toledo - OH,
Memphis – TN, Roanoke/Lynchburg – VA, Green Bay/Appleton – WI,
Little Rock/Pine Bluff – AK,
10
Charleston/Huntington - WV 9
Grand Rapids/Kalamazoo/Battle Creek – MI, Birmingham – AL,
Des Moines/Ames - IA
8

6. ANNUAL SALES PLAN -NATIONAL
TERRITORY WISE SALES PLANS – CENSUS REGION
TERRITORY WISE SALES PLAN – STATE LEVEL
TERRITORY SALES PLAN – DISTRICTS WISE
TERRITORY SALES PLAN – CITIES WISE
SALES PLAN – RETAILERS WISE
SALES MONITORING FOCUS
DAILY WEEKLY MONTHLY QUARTERLY HALF YEARLY ANNUALLY
…PEOPLE SHARE WHAT THEY LIKE…. PEOPLE DO WHAT THEY LIKE….