SMK: Donat Mg goes global, Batagelj (Valicon) in Jelača (AG)valicon
Donat Mg goes global by expanding into new markets and target audiences. The strategic wormhole approach was used to rapidly transform Donat Mg into an innovative brand focused on pregnant women. Within 6 months, social media was used to build a community of over a quarter million pregnant women in pilot countries, driving substantial sales growth. This proved the new strategic direction and target audience, paving the way for Donat Mg's continued international expansion and double digit annual growth.
SMK: Donat Mg goes global, Batagelj (Valicon) in Jelača (AG)valicon
Donat Mg goes global by expanding into new markets and target audiences. The strategic wormhole approach was used to rapidly transform Donat Mg into an innovative brand focused on pregnant women. Within 6 months, social media was used to build a community of over a quarter million pregnant women in pilot countries, driving substantial sales growth. This proved the new strategic direction and target audience, paving the way for Donat Mg's continued international expansion and double digit annual growth.