Uptu Watch Feb10

Unabated
UPites
Celebrating the spirit of Uttar Pradesh
Celebrating the decadal anniversary of UPTU
UNABATED UPTU campaign ...
Starting: May 8th, 2010

K. P. Singh R. K. Pachauri Amitabh Bachchan
Born August 15, 1931, Bulandshahar Born August 20, 1940, Nainital Born: October 11, 1942, Allahabad
Chairman, DLF Chairman of the Intergovernmental Film Actor, Producer, Singer,
Panel on Climate Change (IPCC) Television Presenter
Nobel Peace Prize 2007

Vinod Gupta Renu Khator If you know about some
Born: 4 July 1946, Saharanpur Born: 19 June 1955, Farrukhabad UPTUian who has done big and
Chairman InfoUSA President of the University of Houston, deserves the wider acclamation,
Founder Vinod Gupta School of Texas, USA send in his/her details to
Management IIT Kharagpur unabated@uptuwatch.com

Can UPTUians continue this
glorious tradition?
In the Look Out for UNABATED UPTUians !!!
If you know about some UPTUian who has done big and deserves the wider acclamation, send in his/her details to:
unabated@uptuwatch.com

BOARD OF PATRONS
Prof. Kripa Shanker, Vice-Chancellor UPTU
Prof. Prem Vrat, Former Vice-Chancellor UPTU
Michel Danino, Convener, IFIH, Coimbatore
Renu Malhotra, Seed the World Inc, USA
Vineet Narain, Senior Journalist, New Delhi
Prof. Veena Bansal, IIT Kanpur
Prof. V Desai, IIT Kharagpur
Prof. Makrand Paranjape, JNU
Madhav Sharan Agarwala, Sr. Advocate
Pawan Gupta, SIDH, Mussorrie
Prof. Arunabha Mitra, IIT Kharagpur

BOARD OF ADVISORS
Cmd. Veerendra K Jaitly, President AstroWix, Noida Dear friends,
Som Gupta, Regional Manager, Network 18, New Delhi
P. K. Goyal, Sr. Manager, HPCL, New Delhi It gives us immense pleasure to present the inaugural issue of UPTU WATCH in your hands. This
Kishore Agrawal, Braj Chikitsa Sansthan, Mathura
P. B. Gupta, BPN Enterprises, New Delhi monthly publication intends to be the voice of the 5 lakh plus UPTU fraternity which is growing
Vipin Jain, Standing Counsel, Govt. of India, Bareilly
phenomenally. The idea is to create a pre-eminent Social Networking Platform using multiple
Abhishek Tripathi, LLB (NLSUI Bangalore)
Prof. Charul Bhatnagar, Mathura media channels dedicated to UPTUians.
Anant Mohan Sharma, Mathura
Ranjan Singh, FMSME, New Delhi However, it bleeds to witness the current negative positioning of UP in general and UPTU in
Prodyut Bora, PGP (IIM Ahmedabad)
Brij Khandelwal, Journalist (IANS), Agra particular. The derogatory comments like “UPTU to be a Technical University Full of Flaws” and
TEAM UPTU WATCH “engineering education in Uttar Pradesh nothing less than a gamble” made by a Mumbai based
Editor & Managing Director
Raghav Mittal, B.Tech + M.Tech (IIT Kharagpur)
Publication is just an instance of this. In the current era of aberration every institution – be it
Associate Editor & Director Finance
politics, be it bureaucracy, be it media or be it judiciary - is fraught with challenges and
Gaurav Mittal, B.Tech (IIT Roorkee)
Publisher & Director Marketing shortcomings but they just cannot be ridiculed and reprimanded the way it has been done in
Anuj Goyal, MBA (Amity University)
Director Operations case of UP and its only technical university UPTU.
Sachin Jain, B.Tech (UPTU), M.Tech (IIT Roorkee)
Director Creative Visualization The simple reason which comes to my mind is the lack of a strong positive brand of Uttar
Shruti Goyal, PG Visual Communication Design (MIT, Pune)
Director Technology Pradesh. The state is predominantly known for its myriad mix of innumerable complexities and
Ishvinder Singh, B.Tech (UPTU)
Corporate Relationship Development contradictions, its potential and promise have got lost somewhere. The all round contribution
Shivam Singh, B.Tech (UPTU), MBA (ICFAI Bangalore)
Creative Visualization which this fabled land made to the Indian Nation seem to have been forgotten. UPites are
Deep Yellow, Ghaziabad
Dazzle Art, Mathura / The Pretentious, Agra
considered and treated as if they are second grade citizens of this country. This is somewhat
Production & Circulation
Sandeep Sharma, Anand Khandelwal, Saket Soni,
grossly insulting for a state which has produced not only 8 Prime Ministers but a galaxy of
Gaurav Srivastava, Sachin Jaiswal, Hari Mohan Agarwal,
Alok Chauhan, Vivek Bharagava, Ravi Shanker Garg
luminaries in all walks of life. There is a great need of quashing the negative stereotypes against
the India Heartland.
EDITORIAL BOARD
M. Pramod Kumar B.Tech (IIT Madras) A great responsibility and eventually a great opportunity lies in front of the UPTUians to come
Assistant Professor, Amrita University, Coimbatore
Srijan Bhatnagar, B.Tech (IIT Kharagpur) out and become the brand ambassador of Uttar Pradesh through their exemplary
Sr. Associate, Cognizant, USA
Ashutosh Gupta, MSc (IIT Kharagpur) performance and accomplishments on the techno-managerial landscape of the country.
PhD University of Maryland, College Park, USA
Hitashi Lomash, PhD (IIT Roorkee) If 1.25 lakh IITians could do it for India, can't the UPTUians who grow by the same number
Assistant Professor, Thapar University, Patiala
Nikhil Pant, B.E (MNIT Allahabad), annually do it for UP?
Member Secretary, REACHA, Ghaziabad
Amarendra Trivedi, B.Tech (UPTU) UPTU WATCH is a humble effort conceived & promoted by a group of IITians to accentuate and
Anant Asthana LLB (AMU)
Law Officer, HRLN, New Delhi catalyze the process of self-exploration and self-assertion amidst the UPTUians. They can be
Meera Mittal (NIFT Delhi)
Fashion Designer & Consultant, Mumbai
the best and the most effective Brand Ambassadors of UP all over the world.
Anshul Gupta PGP (IIM Bangalore), B.Tech (IIT Kharagpur)
Consultant, Wipro Consulting Services, Gurgaon “The future belongs to those who believe in the beauty of their dreams” goes the well known
Anshul Agrawal, M.Sc Bio Technology, Gujrat University
saying. Let's all dream big about our own selves, about our local environs – villages, towns and
Anirban Ganguly, PhD (Jadavpur University)
Priyanka Telang, B.Tech (UPTU) cities, about our own state, about our nation and about the entire world and let's evoke a firm
Vipul Agrawal, B.Tech (UPTU), MBA (XIMB, ESC France)
Amit Gupta, B.Tech (IIT Roorkee) belief and confidence in our capabilities and competencies.
Sudhanshu Jain, B.Tech (IIT Roorkee)

Printed & Published by Anuj Goyal on behalf of
Extra Edge Info Media Pvt. Ltd
inarIhao naaSnauto maht (The un-aspiring doesn't accomplish anything great) says the
Published from 551 Kanungo Apartments, 71 IP Extension, Patparganj,
New Delhi – 110092
Mahabharata. Let us raise our aspirations, confidence, energy and enthusiasm to make
Printed at Nitin Printers, 219 Patparganj Industrial Area, New Delhi
Editor: Raghav Mittal ourselves great.
Editorial Office: A3/05 (Tower-7), Silver City, Greater Noida
For editorial queries: editor@uptuwatch.com
Design, Development & Circulation Office:
UPTU WATCH would be with you in this giant leap as a friend, philosopher and guide.
Extra Edge Info Media Pvt. Ltd.
JSSATE-STEP, C-20/1, Sector-62, Noida, Uttar Pradesh Looking forward for a vibrant interaction in times to come and inviting you to the year long
Tel: 0120-2401516, 9540847051, 9540847061 , 9540847071
For advertisement & other queries write to info@uptuwatch.com “Unabated UPTUians” campaign
Distribution Offices:
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405, Sincerely
Visit us at:
www.uptuwatch.com Raghav Mittal

Cover Story

Can UPTUians become
the Brand Ambassador of
Uttar Pradesh
the way IITians have for India !

The general perception rules supreme that as a 'Republic', it would be the sixth The Rashtriya Lok Dal MP
despite a rich history and its glorious role in largest nation in the world. Yet, given its Jayant Chaudhary who
India's independent struggle, Uttar Pradesh, history and size, Uttar Pradesh cannot be made his political debut
finds itself in a mess today. As far as indices separated from India and the futures of from Mathura seems to
of human development - literacy, per capita the two are bound together.’ have his political
income, infant mortality, female education - ambitions limited to the creation of a Harit
are concerned the state stands almost at the Pradesh in the western part of UP. He would
bottom vis-a-vis other states in India. It have to go beyond the political implications
woefully lacks basic infrastructure and is of crafting out such a territory and would
shorn of industrial dynamism. have to delve deeper into the grass root
realities and issues of his political turf. He
Rabble rousers like Raj Thackeray of the can at least leverage upon the strength of
Maharashtra Nav Nirman Sena easily carry the bulk of techno-managerial institutions
out his tirades against the UPites of higher learning falling within his
considering them to be a gullible majority. constituency of political influence.
Innovative programmes linking the techno-
Writers like Rashmi Bansal mock at the managerial education to that of the
state of techno-managerial education of developmental process can naturally be
Uttar Pradesh by rendering the UPTU as a expected from this London School of
Technical University full of flaws and the Economics graduate.
engineering education in UP as nothing less
than a gamble. The vitriolic BJP MP from Pilibhit Varun
Remarks like these can be attributed to the Gandhi transgresses the confines of
fact that Uttar Pradesh has failed to develop regional issues altogether and graduates
an identity and a positive self image of its directly on the national turf. On his recent
own. Its public life has been marked by a lack American tour he preached the audience on
of cohesiveness. The state's successive The Vision of the need of Skill based education and
vociferously brought out the stark
political leadership has failed to develop a
regional agenda. The state's political life
lacks a common focus and is deeply
Young Politicos comparison between the statistics of skilled
Indian workforce with that of Korea and
Japan. However, he completely forgot the
fragmented along affiliations of class, caste,
religion, faction and region. Its Politicos like Rahul Gandhi have their own fact that his very constituency doesn’t have
visions and dreams to restore the glory of a single techno-managerial institution
representative and civic institutions are in
the state. His public recognition that Uttar which could impart skills at least to the
disarray.
P ra d e s h h a s b e e n t h e c ra d l e o f citizens of his area.
Nevertheless scholars like Gyanesh development and all good things that have His sweet affable personality blurred by
Kudaisya still express their hope for Uttar happened to the country including the vitriolic political misdeme-anors can charm
Pradesh. They are categorical that 'With a independence struggle gives a sigh of relief his voters if he at least works for the
population of 166 million, if Uttar Pradesh that the state’s identity is at least being establishment of skill development
were to secede from India and declare itself acknowledged in the political arena. institutions in his constituency.

UPTU Watch | February 2010 4

Cover Story

“Akhilesh would have to sincerely work hard
Uttar Pradesh on the perception of his party mis-directing
the youth for political reasons. The ideals he
has always propounds would need a sincere approach
been India's heartland. for practice.” adds Amarendra.

The country's most The current Chief Minister of the state
Ms. Mayawati created history by getting
populous state and one a clear majority in the Uttar Pradesh
that has produced assembly.

most of its prime Her social engineering bore fruit and she
could give a stable government to the state
ministers. Its history ending the decade long confusion. “Her
has been glorious The young scion of another major political
political criticism of developing
party of the state Samajwadi Party magnanimous memorials can be discounted
by all counts and its Akhilesh Yadav takes pride in getting him considering the fact that these structures
present has been all the referred to as a son of the soil. He preaches a have at least improved upon the landscape
lofty 14 point agenda to the educated youth of State’s Capital significantly,” says Sunil
more dismal and of the state as he acknowledges the fact that
Singh an ex-student leader of Lucknow
youth represents the idealistic part of a
noticeable. The visions nation and it is their innate idealism that University.
would lead them to feel they are members
about its future are of one great fraternity. Representing the “Haven’t these memorials given the State
Capital a fresh identity the way Akshardham
myriad and complex. Kannauj constituency which was once the
center of power and prestige, Akhilesh is Temple gave it to the National Capital? Good
seen to be pitted against Rahul in battle for efforts need to be appreciated despite their
Uttar Pradesh.
Jawaharlal Nehru political colors” asserts Sunil.
“His party which vogues by socialistic ideals,
Lal Bahadur Shastri has the maximum number of corporate big- “The memorials are eventually dedicated to
Indira Gandhi wigs and cine-stars with unimaginable those who have had dedicated their lives for
wealth, something which stands in stark the emancipation of the most downtrodden
Rajiv Gandhi contrast to socialist ideas. The party had
segment of Indian society. These
Choudhary Charan Singh tried to create a brand UP using its high
profile Bollywood connections, but the same monuments are after all not furthering the
Vishwanath Pratap Singh backfired for various reasons”, comments name of a particular political dynasty”
Chandra Shekhar Amarendra, an alumnus of IET Lucknow and commented Yugantar Shukla, a student of
an IAS aspirant. CMS Lucknow.
Atal Behari Vajpayee

Cover Story

A brand is a name or trademark connected
with a product or producer. Brands have ng Branding
become increasingly important goi Ef
components of culture and the economy, On fo
r
e
now being described as "cultural
ts
h

“Uttar Pradesh :2020,
"T

accessories and personal Disha va Dasha” The current Uttar Pradesh government too has taken
philosophies”. A strong and a clear The recently convened symposium by cognizance of the need and importance of a positive
brand increases consumer confidence and Dainik Hindustan is a welcome move. It brand of Uttar Pradesh. The very day politicos and
enhance the desirability of the offered converged a galaxy of people ranging intellectuals were deliberating over the future vision
products and services. from the political turf to the creative & of Uttar Pradesh at Lucknow, a team of about 15
A strong positive UP brand would give the intellectual ones. The opinions expressed senior state officials led by Cabinet Secretary
necessary confidence, courage and self- were diverse and wide, but at least re- Shashank Shekhar Singh were wooing the corporate
respect to every UPite to make it big on the instilled a fresh hope that the intellectual worlds in Mumbai. The conclave titled ‘Invest UP’
national as well as international forefronts. and emotional under- current to re- was intended to showcase the ‘Brand UP’ before
A typical UPite refrains from identifying with invigorate UP is still present. There galaxy of industry captains and top investors.
his UP roots. He would rather dodge his is still hope.
identity to be accepted in the coterie of the
suave, sophisticated and shrewd. The terms
Jamshedji Tata come up and take on
“UPwallah” or “Bhaiya” are largely
used with contempt and satire. the mission of empowering the industrial
The members of the media to critically
The way a nation's identity is important to review and objectively analyze & report the development of Uttar Pradesh?
keep up the confidence and morale of its actions and results. The various civil society
citizens dealing on international platforms, institutions and organizations to contribute Can an eminent Intellectual and Academic
a region's positive self-image is imperative ideas & suggestions and to implement
for its citizenry on the national canvas. smaller limited facets in their very own like Gyanesh Kudaisya take up the
Building a pan-Indian UP brand can be a domains and jurisdictions. cause of Uttar Pradesh and keep on
solution to the multifarious woes of Uttar The business world to come over cynicism advocating its identity on the national
Pradesh. A regional identity based on a and contribute through their excellence in
profound understanding of its innate forefront?
production and services. Last but not the
potential backed by performance would least the academia by training and shaping
probably be the only solution to enable The success of a wide based participatory
world class excellent intellect. Almost
Uttar Pradesh to lead from the front. everyone and anyone would have a say and Branding Uttar Pradesh campaign
contribution in this brand building exercise.
An all-encompassing something in tune with the “Incredible

branding exercise Can a politician from UP do what a Lee
India” campaign would certainly depend
on the answers to the aforementioned
In order to build a strong Brand UP, a Kuan Yew did for Singapore?
coherent, consistent and all pervasive questions.
Can some official from the Government of
branding exercise would be warranted for.
Such a gigantic effort would require the Uttar Pradesh do what an Amitabh UPTU WATCH has taken up its call and
positive participation of one and all. Kant did for India? has decided to roll out an
The politicians and their parties by retorting Unabated UPTU campaign
Can a Big-B be able to transcend political
to competition in excellence and a
confines and stand for the state of Uttar starting May 08, 2010 which also
watchdog of the actions and policies of
ruling party. The ruling government and its Pradesh and its 166 million population? happens to be the 10th anniversary of
various institutions to faithfully carry out t h e U tt a r P ra d e s h Te c h n i c a l
the campaign as per its political mandate. Can a missionary Industrialist like University.


Cover Story

7.6% in foreign exchange earnings over 2000.
Hotels in India had gone down to 25-30%
occupancy, international tour operators had
removed India from their sales brochures and
inbound Indian tour operators had, on account of
lack of business, switched to outbound operations.
The common refrain was that there was no
consumer demand in the key source markets of
India.

The Remarkable
Recovery
In just 5 years Indian Tourism made a remarkable
comeback. From the difficult days of 2002, to the
International Tourismus Bourse (ITB) Berlin in
March 2007, the world's largest travel and tourism “Launched in 2002 when travel to
“How do you bring a show where India participated as a partner cou-
magnificently diverse ntry, the transformation has been nothing less than India was down in the dumps - in
country - with 28 that of a miracle. The campaign used the the wake of the destruction of the
entire city as a canvas, decorating it with World Trade Center, the war on
states, 7 union large billboards, vibrant graphic art and 3D
territories, 18 official Afghanistan and the attack on
installations, with even taxis and buses
languages and 1.12 being covered with advertisements. Indian Parliament - the 'Incredible
billion people Signaling a new level of sophistication in India's India' campaign triggered a take-
branding strategy, the ITB campaign overwhelmed
- under 1 brand?" the international media and trade. The Indian
off of Indian tourism.”
Pavilion did unprecedented business and the - Amitabh Kant
Indian hotels were virtually sold out. In October

The Magic Factor
THE What had changed so radically between
2002 and 2007? The lack of consumer
demand in 2002 had revealed that Indian
tourism lacked a meaningful identity in the
global market place, which meant that there
EXPERIENCE was an imperative need to position and
brand India as an attractive destination. A
strong and clear image could increase
consumer confidence and enhance the
2007, Indian tourism, in partnership with the desirability of its tourist products.
In a recently released book “Branding India, Confederation of Indian Industry
An Incredible Story” authored by the ( C I I ) , o r g a n i ze d I n c r e d i b l e
India@60 in New York. The event
celebrity IAS officer Amitabh Kant the need,
coincided with the United Nations
relevance and impact of such a branding General Assembly meeting and
exercise are vividly described. Being the Brand India was unleashed in New
Joint Secretary in the Ministry of Tourism, York with all its 'incredible' colors,
Government of India, he single handedly while the world sat up to welcome
catapulted the entire positioning of India. India in what was a dazzling display
of its culture, tourism wealth and
He rejuvenated the Indian Identity intellectual power. As Fortune
globally through the famous magazine put it, “the bullishness of
Incredible India campaign which was India's business Brahmans was in
display in New York city… It
initiated amidst a severe crisis of presented the picture of a
global and national terrorism. confident nation ready to engage
with the world.'

The Dismal State
As a consequence of several disastrous
events, one after the other the attack on the
World Trade Center in New York, the war in
Afghanistan, the attack on Parliament
House in Delhi, the troop mobilization at the
Indian border and travel advisories leading
to withdrawal of schedules by airlines from
India, the year 2002 had seen a decline of
6% in tourist arrivals and 3% in foreign
exchange earnings in US$ terms as
compared to 2001, which itself had
witnessed a fall of 4.2 % in arrivals and


Cover Story

The

The brand UP can be created by a similar set
of silent but very powerful segment of
UPites. The budding techno-managers
of UPTU
getting nurtured in over 600 colleges spread
over 50 districts of the state have the
potential to create a sustainable brand of
UPTU needs a
UP. Majority of these colleges are affiliated
to the Uttar Pradesh Technical University
‘brand’ course,
which administers techno-managerial says new V-C
education to around 5 lakh students at any
given point of time. on 1st office
The incumbent Vice-Chancellor of the
University has already called upon that the
day
university would identify one course,
improve it and make it the ‘brand’ course of College
UPTU.
Management
More than creating a ‘brand’ course of
UPTU, Prof. Shanker would like to create the “The quality of students we get
Brand UPTU the way Amitabh Kant went from UP Technical University
ahead in creating the Brand India from a (UPTU) is very poor. Almost 85
tourism perspective. per cent of our students come
through the university. Earlier,
The Uttar Pradesh Technical University has
the qualifying percentage was
been there for almost a decade by now. The 40 per cent, which has now
techno-managers graduated from this been reduced to 25 per cent.
university have acquired respectable Students who have failed in
positions all over. The need is to simply build Prof. Kripa Shanker (Vice-Chancellor UPTU) core subjects such as Maths
on their accomplishments and create an all and Physics get passed. It is very
round environment of excellence whereby difficult to train such students. Besides,
the entire University reverberates with The Blue - Print there is a severe crunch of quality faculty in
innovation. the state. The government should take
A brand building exercise of such a immediate steps for the university-level
A magnanimous infrastructure for techno- education.”
managerial education has come up in the mammoth scale would require much more
state with a majestic private investment. than administrative injunctions on the part The college management has the most vital
The lucrative commercial side of techno- of UPTU officials. A pro-active involvement role to play in the entire exercise of brand
managerial education has already reaped of all the stakeholders would be warranted building through the improvement of
considerable dividends to the investors. The educational standards. They have to take
for striking out this multi-level branding
need and emphasis should now be to upon themselves the task of creating an
exercise. enabling environment for educational
augment the quality of techno-managerial
education by enriching the intellectual excellence as this alone would ensure future
capital and empowering the multi-faceted profitability in times to come. A stage has
interface with industry, government,
UPTU Administration already been reached when a large number
of seats in engineering and management
developmental agencies, other premiere
The UPTU administration is already trying have remained vacant. The colleges have
educational institutions, polytechnics etc.
hard to impress upon the need for quality the economics and they have the requisite
This emphasis on enhancing the quality autonomy and free will to accentuate all
improvement through a number of
of techno-managerial education in the this. The crores of rupees they spend every
interventions like accreditations and year to woo the students to their respective
state should become integrated to the
innovations like the Excellence Award colleges can be strategically invested to
larger vision of creating a strong UP created a unified UPTU brand which would
Model which makes a paradigm shift from
brand. The prevalent practice on the part of attract students not only from the Indian
inspection-driven, compliance-centric
premiere performing institutions to opt out heartland but from other parts as well.
of the UPTU fraternity and establish their approach to that of excellence driven and
independent identity is partly due to the holistic one with empowered and role
rusted UP brand. Nevertheless, a collective
Why pass the buck entirely on
model faculty who will look at education as a
brand building exercise if accentuated can process of nation building rather than just
the University and the
reap more dividends than individualized
making profits. Government?
efforts.


Cover Story

Faculty Students
Faculty is the most important stakeholder in the You need not be a rocket scientist to find the loop-holes in
entire process of imparting education. The UPTU UPTU. All you need to be is an outsider, the course, the syllabi,
regulators and the College Management are just the exams all structured to feed a mediocre mind now don't
the enablers for the entire process of teaching. blame me if I face difficulties in coping this so-called “mediocre
syllabi”
Critical Observations like these cannot be done away with.
They need their due redressal at appropriate platforms.
However, it’s often quoted that IITs are IITs not just
because of IITs alone. IITs are IITs because of IITians.
The same applies to the UPTUians as well. It’s after all the
UPTUians who would retain this affiliation all through their
careers. A positive favorable UPTU brand would supplant their
chances everywhere. The students would therefore have to
develop a positive mind-set towards their respective colleges
and the concerned faculty members. It would be all the more
striking for them that in the year 1996 there were a mere 12
engineering colleges in the entire state, the figure which has
now risen to more than 250. Engineering education has in a
way got accessible to one and all.
They say that it’s all in the mind. As soon as a positive
Shishir Mittal constructive mind-set is dawned upon the students would be
B.Tech, IIT Bombay Founder, Insight - IITJEE Kota. able to make the best use of the avenues available to them. The
“Why is it that the parents always want poem authored by one extremely talented UPTUian Ms.
their children to become a doctor, an Priyanka Telang exhibits similar sentiments.
engineer or a high-profile officer. They
never expect; in fact, they never even
dream of their son or daughter
becoming a teacher!”
Good education is Impossible without
good Teachers and Teachers can’t
become better until or unless they start
valuing Teaching.

The challenge of poor faculty quality can be
addressed by the faculty members
themselves. With the attractive pay scales Priyanka Telang
and service conditions, teaching should no B.Tech, Hindustan College of Science and Technology,
longer remain a profession out of Mathura.

compulsion but rather that of choice.
tUfana sao nahIM Gabarato hOM saaqaI kI nahIM hmaoM AiBalaaYaa
Teaching, although not regarded socially as a high mauiSkla maoM inaKr jaato hOM naa rKto duinayaa sao AaSaa
profile job today in India, is not just one of the core hma tao vaao Aa^MQaI hOM jaao jaba calato hOM maMijala ko ilae
but probably the core activity which decides the pva-t sao gait pato hOM tao saae hI saaqa inaBaato hOM
fate of an individual, a society and a nation. In order
to ensure growth and development of human ilaK doM Kud iksmat kI roKa naa jalato hOM AMgaaraoM sao
mind, body and society; in order to ensure the kla ka saUrja iksanao doKa naa $kto hOM dIvaaraoM sao
development of a healthy, powerful and a hma eosao AaitSa hOM jaao jaba Aa jaae^M ApnaI pr tao
strong nation and in order to shape good, AMQaoraoM sao raoSanaI pato hOM gaid-Sa maoM jaIt ko Aato hOM
competent, satisfied and evolution-
oriented individuals, good education
is a prerequisite.

to

"Now is the time for all of us to take our share of responsibility to restore and Regain the
lost glory of Uttar Pradesh”

UNABATED UPTUians...

News

The VOICE of UPTU Fraternity News
fresh and true! w w w. u p t u w a t c h . c o m Free Copy with UPTU WATCH

I was given the responsibility of system design
and system integration by integrating the
team members. Also, I was responsible for
aerodynamic and structural design of the
project. The other five of my team took up the
design of propulsion, control, guidance,
avionics and instrumentation of the aircraft.

My design teacher Prof. Srinivasan, the then
Director of MIT, was our guide. He reviewed
the project and declared my work to be
gloomy and disappointing. He didn't lend
an ear to my difficulties in bringing
together data base from multiple
designers. I asked for a month's time to
complete the task, since I had to get the
inputs from five of my colleagues without
which I cannot complete the system design.
Prof. Srinivasan told me "Look, young man,
Excerpts from his speech on the 7th Convocation of UPTU delivered on 22nd December, 2009 today is Friday afternoon. I give you three
“Technology is the foundation for the sustained days time. If by Monday morning I don't get
the configuration design, your scholarship
development of the nation”. will be stopped." I had a jolt in my life, as
Te c h n o l o g y i s t h e n o n l i n e a r t o o l f o r accelerated economic growth scholarship was my lifeline, without which I
A.P.J. Abdul Kalam cannot continue with my studies. There was
no other way out but to finish the task. My
“What I will be remembered for?” Research Teaching Research team felt the need for working together
Dear youth, as you come out of the University Good teaching emanates from Research. The round the clock. We didn't sleep that night,
with basic knowledge in whatever field you teachers' love for research and their working on the drawing board skipping our
experience in research are vital for the dinner. On Saturday, I took just an hour's
have taken, be it Engineering, Technology, break. On Sunday morning, I was near
growth of the institution. Any University is
Architecture, Town Planning, Pharmacy, judged by the level and extent of the research completion, when I felt someone's presence
Management or whatever be your stage of work it accomplishes. This sets in a in my laboratory. It was Prof. Srinivasan
your education – graduate, post-graduate or regenerative cycle of excellence. Experience studying my progress. After looking at my
doctoral – let me assure you the country has of research leads to quality teaching and work, he patted and hugged me
plenty of opportunities. quality teaching imparted to the young in affectionately. He had words of appreciation:
turn enriches the research. "I knew I was putting you under stress
and asking you to meet a difficult
Providing Urban Amenities in Rural Technology is the non-linear tool deadline. You have done great job in
Areas available to humanity, which can affect system design”.
The first is transforming India into a fundamental changes in the ground
economically developed and societally rules of economic competitiveness. Through this review mechanism Prof
inclusive nation. For that every one of you will Science is linked to technology through Srinivasan, really injected the necessity of
applications. Technology is linked to understanding the value of time by each
get involve 7000 PURA (Providing Urban team member and brought out engineering
economy and environment through
Amenities in Rural Areas) connecting 600,000 manufacture of knowledge products. education has to lead system design,
village where 700 million people live. Economy and environment are linked to system integration and system
technology, which promotes prosperity to management.
Energy Independence the society. We have to use innovation to
Another opportunity is that of climate change generate high value added products for I realized that if something is at stake,
becoming a global player. The foundation of the human minds get ignited and the
and global warming, due to excessive usage working capacity gets enhanced
academic research is creativity.
of fossil fuels, which is a challenge in front of manifold.
our global society. We have to work for
Engineering education has to lead
energy independence and every one of you The message is that young in the
system design, system integration and
should look at, how you can evolve such a organization, whatever is their specialization,
system management be trained in system design, system
mission using green sources like solar power, While I was studying aeronautical integration and system management which
wind power, hydro power and bio fuel. Such a engineering in MIT, Chennai, (1954-57) will prepare them for competitiveness
mission should also take into consideration during the third year of my course, I was wherever they take-up work in developing
the environmental sustainability of our assigned a project to design a low-level attack new products, innovation and undertaking
nation and the world. aircraft together with six other colleagues. higher organizational responsibilities.


Planner as per academic session 2010 For - I, III, V, VII & IX Semester For - II, IV, VI, VIII & X Semester
JANUARY FEBRUARY MARCH APRIL MAY JUNE
1 NEW YEAR'S DAY
2 End Semester practical examination ends
3
4
5
6
7 MOHARRUM MAHAVIR JAYANTI
8
9 SANT RAVIDAS JAYANTI BUDHHA PURNIMA
Last days for examination form late fee Last date for submitting Session marks
10 Semester Practical Examination Begins submission @ Rs. 1000 per student GOOD FRIDAY to University
11 EASTER SATURDAY
12 HOLI
13 EASTER MONDAY
14 MAKAR SANKRANTI
15
16 Semester Practical Examination Ends CHELLUM
17 Winter Vacation Starts
Summer Training Begins
18
19 End Semester theory examination
20
21
22
23 Last days for examination form and
24 semester fee submission
25 Winter Vacation Ends
26 REPUBLIC DAY
27 CHETICHAND
28 End Semester practical examination begins
29
30
31 BASANT PANCHAMI

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Employment Watch

What’s in
GATE 2010 ?
By Aditya Reddy, PGDM, IIM Kolkata
Director, Gateforum

Salient Facts about Gate 2010
Organizing institute: IIT Guwahati Date of Exam: 14th February, 2010
Date of Results: 15th March, 2010

Graduate Aptitude Test in Engineering G AT E 2 0 0 9 C u t o f f s
(GATE), administered by the IITs and IISc, is
the qualifying test for admission to ME, No. of Cut Off Qualification In
M.Tech and MS courses in India. There are 21
different papers (one for each stream) in Stream Students
Appeared
General Category
Percentile AIR Marks (out of 100)
GATE including engineering streams such as
ECE, CSE, EE and pure sciences such as
Mathematics, Physics and Chemistry. For Computer Science 42,383 86.88 5491 25
each of the streams, the syllabus is different
and therefore the question paper is different Electronic and 42,943 85.55 6112 26.67
as well. The syllabus for engineering streams Communication
includes four years of engineering syllabus
and general aptitude. Electrical 21,056 94.39 1173 25

Aptitude Questions in GATE 2010 Mechanical 22,965 85.68 3291 26
GATE is an objective type test with multiple
choice questions with total time duration of 3 Instrumental 5,557 98.93 59 25
hours. There are 65 questions for a total of
100 marks. There is a 33 % negative marking Civil 8,534 85.75 1233 29
for every wrong answer. The question wise As can be seen from the above table, the percentile cutoff for qualifying GATE 2009 was a
distribution is as follows minimum of 85 for the six papers mentioned. The minimum marks required for qualification
Q. 1 to Q. 25 : One mark Technical Questions was 25 out of 100. In GATE 2010, it is expected that the minimum marks for qualification will
Q. 26 to Q. 55 : Two mark Technical Questions be closer to 30 and the percentile cutoff will be almost 90 for most of the streams.
Q. 56 to Q. 60 : One mark Aptitude Questions
Q. 61 to Q. 65 : Two mark Aptitude Questions
GATE 2010 is ONLINE a scarcity of software and other jobs for fresh
For the first time two papers - Textile engineering graduates. This is leading to more
The aptitude part of the syllabus in GATE has
Engineering & Fibre Science and Mining students applying for M.Tech and GATE.
been added from GATE 2010. Till last year, the
Engineering will have a computer based It is all the more attractive due to the Rs. 8000
syllabus of GATE contained only technical
online test. These tests will be conducted at per month stipend for all GATE qualified
aspects but from this year numerical and
the IIT and IISc campuses one week before students during the masters program. Second,
verbal aptitude questions have been added.
the date of other papers i.e. on 7th February, the validity of GATE score has been increased to
In GATE 2010, there will be 10 aptitude
2010. This is the first time that any paper of two years, which means pre-final year students
questions carrying 15 marks out of total 100
GATE is being conducted as computer based can also take up the exam.
marks. The verbal aptitude part includes
questions on English grammar, sentence test and given the fact the CAT is also going to
be conducted as a computer based test this Third, lot of new engineering colleges have
completion, verbal analogies, word groups,
year, it could be that IITs are experimenting been set up in the last few years which means
instructions, critical reasoning and verbal
with the online test format. Based on the the number of engineering graduates passing
deduction. The numerical aptitude part
success of this idea, they could make all out every year is always increasing.
includes questions on numerical
computation, numerical estimation, streams computer based test next year.
Out of the 21 papers in GATE, the remaining Due to these factors, the number of applicants
numerical reasoning and data interpretation.
19 will be conducted in the paper based for GATE is likely to increase to 3 Lakhs in GATE
It will be very important to prepare and do
format. 2010. In GATE 2009, there were 2 lakh
well in these aptitude questions because
candidates. This means there will be increased
they can make a difference in qualifying
GATE or not. Over 3 lakh candidates likely to competition especially in the streams of
Computer Science and Electronics and
appear GATE 2010
Communication.
GATE 2010 Scores to be valid for 2 First, due to the economic slowdown there is
years
Apart from adding aptitude questions in the
IISc IITs NITs University
syllabus, GATE 2010 has some other
Colleges
important changes.

The GATE 2010 score will be valid for two
years while the GATE 2009 score was valid AIR Upto AIR 200 Upto AIR 500 Upto AIR 1500 Upto AIR 3000

only for one year. Due to the increase in For admission to any M.Tech, M.E. or M.S. program in India, the candidate needs to qualify in
validity to two years, third year engineering
GATE first. The cutoff for admission to IITs and IISc Bangalore is in the range of 98 percentile.
students can also take GATE and use the score
obtained for applying for masters programs The exact cut off will depend on many factors such as the stream & specialization, the course
after one year. (M.Tech / M.E. / M.S.), the institute and the admission procedure.


Employment Watch

News from

Employers lift
India Inc. HP, Cisco, Sapient, IBM, Convergys BPO and
Symphony Services plan to hire in a big way.
because of their experience,” said Abdul
Hameed SA, administrator at HKBK. RV
At BMS College of Engineering, Bangalore College of Engineering director for
freeze, start hiring 100 of the 800-900 students, who will pass placement NS Narahari says that they have
Jobs are slowly returning. Employers have out in January 2010, have already got placed sent invitations to 100 companies. Firms like
started coming out of their bunkers after a and they have been offered salaries ranging HP and Informatica have already visited the
long hibernation and lifting the freeze on between Rs 3 lakh and Rs 4.5 lakh per campus, while Wipro and Infosys have
hiring. A recovery was visible in July and it annum. “I am confident that even in difficult promised to visit in January 2010. According
became more pronounced during August- situation, there will be over 50% to R Nalini, principal at AVC College of
September. Ashok Reddy, MD of staffing placement,” BMS placement officer HS Engineering, TCS, Infosys and Wipro have
firm Team Lease, says the rise in the stock informed them that they will visit their
market, the improvement in FII and FDI campus in January 2010 to recruit freshers
flows and the improvement in the monsoon from their batch of 500 students and it
situation have positively impacted expects more than 50% placement. RVS
sentiments in industry. Many employers Engineering College, which saw less
are now back in touch with their third hiring in 2009, expects better
party headhunters. placements this time. “ The
situation was so bad that even
There is also a slight BPOs had stopped visiting the
improvement in the campus,” an official
recruitment ad space. s a i d . H o w e v e r,
The active job students are aware of
position numbers the weak dollar and
in Team Lease the impact of the
t o o a r e credit crisis, and
indicative: the are ready to
firm used to get placed
handle as with salaries
m a ny a s r a n g i n g
10,000 active between Rs
jobs a month 1.8 lakh and Rs
b e fo r e t h e 5 lakh.
market crash
last year. By “IT firms are
June this year, it hiring in large
had dropped to numbers, but you
800 non-active may not get the desired
positions. But now position or salary,” said a
again it is up at 3,500 active techie, who was waiting in a
positions. Zubin Shroff, MD of long queue for a job interview on
Talent Management Group, says that a Diwali day. GC Jayaprakash,
comparison of hiring figures for June and principal consultant at Stanton Chase
August done by his company on behalf of International, said firms have started
others shows a 200% increase. Tier I tech expanding their operations in India over the
firms TCS, Infosys and Wipro, who had past two quarters and there is a surge in
frozen hiring, have started hiring in small outsourcing contracts. “These companies
numbers. Hiring is also picking up among do not want to lose out any more business
IBM, HP, Accenture and at Yahoo, Google, due to the non-availability of human
Microsoft and Amazon. Hiring for the resources,” he said. To make students
domestic market seems to be bouncing back industry-ready and save time on training,
faster than in other categories. BPOs are yet firms are collaborating with colleges and
to get back to the hiring mode. universities, to teach technical skills.“Some
engineering colleges are even offering to
send their students to onsite locations of
various firms,” said Mr Jayaprakash.
IT Biggies to hire Jagadeesh said. He said NetApp, HP, Aricent,
Goldman Sachs, Infosys, Wipro, MindTree,
HP Khincha, vice-chancellor of VTU, said:
“To increase employability of the students,
from mid-tier college and public sector units like HAL and BEML
are expected to hire from the college.
we are making efforts to bring the industry
and academia together.” Engineering
too HKBK College of Engineering, Bangalore graduates who were unable to find jobs
expects companies, such as Infosys and have started to opt for higher education and
Te chnology companies, which are
Wipro, and a host of smaller companies to core subjects such as mechanical, electronic
recovering from the downturn hangover,
hire from its batch of 380 students. “IT and civil engineering.
are now knocking at the doors of not just
premier engineering colleges but mid-tier companies now prefer to recruit final year
ones as well. Officials from several colleges students. However, there are many
say that firms such as TCS, Wipro, Infosys, engineering students sitting on the bench
and companies prefer to place them first,


Employment Watch

Assessment of Competence-Technology
(NAC-Tech) - The Road to Employability
Assessing present skills and enhancing ‘employability for engineering students’

NAC-Tech has been conceived as an the country, run to calibrate the test so that
industry standard assessment and it could be benchmarked against national
certification program to ensure the and international expectations and
transformation of a "trainable" workforce requirements. Features of the diagnostic tests
into an "employable" workforce, hence Ÿ
Diagnostic test will be distinct from Final
creating a robust and continuous pipeline NAC-Tech - Benefits: Certification in terms of sections.
of talent for the IT/Engineering Industry. Benefits for Students Ÿ interested in taking Diagnostic
Students
A common, transparent process across
Ÿ Test will be issued user id & password.
It is targeted at final year and pre-final year companies in the IT/Engineering Sector. Ÿ
Diagnostic Test will not be a proctored test.
students, who will be seeking employment Ÿ to identify their strengths and areas
Ability
opportunities in the IT sector. Diagnostic test will be conducted Online.
Ÿ
of improvement and self-assess training
Diagnostic test will consist of only PART A.
Ÿ
needs.
The intent behind assessing these students Programming Fundamentals in PART A will
is to identify the level of talent which is For Colleges not be administered to the interested
available across India, especially in Tier II This assessment will help enable the engineering students of 1st year
and Tier III cities and provide feedback to colleges to generate a quantifiable picture Students will get a feedback report after
Ÿ
them on areas they need to work on to of the knowledge and skill level of its
improve their employability. taking the test, which will be available for
students. Based on this feedback, it can
approach various IT companies and print on website
About NAC – Tech companies in other verticals aggressively for
The Indian IT industry is growing at a placement opportunities. Stage 2-Training
t re m e n d o u s p a c e . I n d i a ' s b i g ge st
Institutions/Organizations will administer
competitive advantage is the educated Companies endorsing Nac -
English-speaking talent pool, and hence it is internally their Employment Enhancement
Tech
also imperative that we have sustainable Program/Finishing School.
workforce development initiatives in place
for the longer term. The industry, under the Stage 3-Final Certification Test
aegis of NASSCOM, is looking at ways and
Candidates will be given user id & password
means to ensure that the future of this
industry is even brighter. Proactive for registration and print out of hall ticket
workforce development is becoming a through NASSCOM website.
major requirement for the Indian Upon registration candidates will be issued
Engineering sector, specifically the IT. NAC-Tech id, which will have to be used to
NASSCOM is following a multi-pronged
take the test.
a p p ro a c h to fa c i l i tate m a n p o we r
development for the short and long term. It The Final Test will be taken by candidates in
is aiming to build a base of IT manpower by batches on dates that will be pre-scheduled
targeting various apex bodies and campuses by NASSCOM.
across the country, which will be certified, in Mode of administration will be either online
tune with the needs of the industry and or offline, depending on the infrastructure
geared up for the future requirements of the
of the college.
sector.
Final Score card will be issued to the
In this initiative, NASSCOM is looking at and many more. students, which can be downloaded from
creating an Assessment and Certification NASSCOM website.
program which becomes an industry
standard and ensures the transformation of NAC-Tech - Program Flow
a "trainable" workforce into an "employable Stage 1-Diagnostic Test Stage 4-Facilitate Placement
workforce. This program will be offered to Test takers will attempt diagnostic tests NASSCOM, via its member companies, will
all students who aspire to get into before a final test is administered. This has help facilitate the placement scenario.
Technology / Engineering industry. to be done 6 months before the Final
certification test. The test will comprise
A part of its focus on evolving such a questions from PART A only.
Stage 5-Analysis Report
certification program is to provide a credible A Training Input report will be generated NASSCOM, on request, will provide an
assessment solution which is integrated into after the end of the diagnostic test. This analysis report (region wise and nation
the existing engineering program report can be used as feedback by the test wide) on the cost basis to the concerned
framework. NASSCOM also wants to taker to improve upon gap areas. stakeholder.
conduct a "pilot run" administered across


Tech. Watch

In recent future, trained nanotechnology personnel will be
in high demand for industrial research, professional
teaching and scientific work. M.Tech degree holder in
Nanotechnology can get an offer in Government sector also
with high starting salary. There are immense opportunities
for students to take-up higher studies in the field of
Nanotechnology and Nanoscience both in India and
overseas. Thus elementary and later in-depth exposure to
Nanotechnology is utmost necessary for undergraduate and
post-graduate students. India is all set to become a super-
power with the advent of Nanotechnology R&D missions the
Indian Government is planning and executing.

Future Lies Here
In his convocation address to the UPTU
students, former president Dr. A P J Abdul
Kalam made a significant reference ot the
convergence of Technologies

The information technology and communication
technology have already converged leading to
Information and Communication Technology
Nanotechnology and Nanoscience is the future and kind of opportunities it possesses will (ICT). Information Technology combined with
revolutionize the way industry will work from 5-10 years from now. Nanotechnology is an bio-technology has led to bio-informatics.
enabling technology. It turns some long held principles of physics upside-down . We can’t
apply the established rules of science to atoms and sub-atomic particles. They don't Now, Nano-technology is knocking at our doors. It
behave the same way. When we go to nano-sized dimensions matter acts differently. So, is the field of the future that will replace
they really need a special treatment. microelectronics and many fields with
tremendous application potential in the areas of
Nanotechnology is no-more a scientific fiction. Customer can witness more than medicine, electronics and material science. When
thousand products related to Nanotechnology and Nanoscience in market. There is Nano technology and ICT meet,
exponential growth in number of consumer goods and high-end equipments integrated silicon electronics,
influenced by Nanotechnology which are coming to market. Understanding of photonics are born and it
nanoparticles and their self-assembly and chemical properties has enabled can be said that material
the recipe for novel material such as carbon nanotubes, nanocomposite conver-gence will
structures, nanoparticles etc. In their ongoing quest to improve existing happen. With
products by creating smaller components and better performance m a t e r i a l
materials, all at a lower cost, the number of companies that will convergence and
manufacture “nanoproducts” (by this definition) will grow very fast biotechnology
and soon make up the majority of all companies across many linked, a new
industries. science called
Intelligent Bio-
Nanotechnology is not simply dedicated to one sole discipline. science will be
Scientists from all disciplines (Biology, Chemistry, Physics, born which would
Engineering, Medical and computation) need to have exposure to lead to a disease
Nanoscience development to keep up with the development in their free, happy and
own fields. Nanotechnology is converging technology, where all domains more intelligent
of science are interlinked. Take an example of Dr. Venkatraman human habitat with
Ramakrishnan, who got 2009 Nobel Prize in Chemistry. Dr. Venki (as he is longevity and high human
known more commonly) got Nobel price in chemistry for his work which is mostly capabilities. Convergence of
biology ("for studies of the structure and function of the ribosome"). He employed bio-nano-info technologies can lead
techniques which require immense knowledge of smart algorithms and computing to the development of nano robots that may
............(computer science background) and of course Nanotechnology. results revolution in healthcare system. Nano
robots when they are injected into a patient, my
expert friends say, it will diagnose and deliver the
...Requirement & Opportunity treatment exclusively in the affected area and
then the nano-robot gets digested as it is a DNA
Master level program provides a strong based product.
foundation in the emerging areas of nano-
engineering in preparation for the workforce or
Convergence of ICT, aerospace and Nano
for further graduate study and research. Four
technologies will emerge and revolutionize the
key areas of research strengths have been
aerospace industry and electronics leading to
identified: nanomaterials, nano-electronics
nano computing systems. This technological
design and fabrication, nano-instruments and
convergence will enable building of cost
devices, and nano-biosystems. For
effective, low weight, high payload and highly
Undergraduate level (B.Tech or B.Sc.),
reliable aerospace systems, which can be used for
Nanotechnology can be introduced in prefinal
Dr. Anish Priyadarshi inter-planetary transportation.
and final year. It will be helpful for students who
B.Tech, IIT Kanpur; PhD NTU Singapore
Co-Founder Carlsys Technologies, Singapore are interested in doing further study or research
www.nanotechtraining.com work to take project in nanotechnology area.


Project Watch

Importance of
B.Tech
for Placements Commander Veerendra K Jaitly is one of the very few IITians who chose to join
The world has become a global village. The barriers the Indian Navy. He had an illustrious career of over 22 years in the Indian
Navy when he sought premature retirement as a Commander. He proved his Veerendra K Jaitly
of boundaries have been practically bulldozed for
leadership as the Founder Dean of Jaypee University of Information
the transfer of information from any part of the
Technology, Distt Solan and put it on a strong footing. He worked as a Defense Consultant of
world to any other part. Distances have also
Cisco Systems, the President of STG International Ltd and is a mentor, advisor and director of
become irrelevant and the trade barriers are also www.papam.in, a start up. Presently, he is the President of AstroWix, a pioneer in the field of Project
being reduced or removed completely. Management training and consultancy. He has created a network of Project
Globalization of trade and economy are taking Management professionals through a monthly PM Insight lecture
deep roots in most developing countries also. series. He is also the Chief Editor of “PM Xpressions” a monthly
There is a requirement of quality human
resources, which can respond to the emerging
on Project Management. He
entrepreneurs at a session Industrial had been a mentor for
organized by TiE and
global environment. The knowledge workforce in
particular has a vital role to play in the emergence
PanIIT. He has been
creation of PanIIT India as
charge instrumental in the
its Founder Board
of the global digital economy. Member.
There is a growing demand of BPOs (Business
Process Outsourcing), KPOs (Knowledge Process
Outsourcing) and ESOs (Engineering Services
Outsourcing). Demand in the manufacturing and A ny g o o d a c a d e m i c
infrastructure sectors has also increased. IITs in council of an institution
can ensure following six pre-final year. The
India may be getting the cream as input and students can start
producing equally good engineers and
technologists but as per a NASCOMM study, 75%
academic essential inputs:
Excellent Faculty, Motivated Engineering working on the industrial
projects while still in
Students, Good Academic and
of the engineers coming from other colleges are
not employable. The demand for world-class
Physical Infrastructure, Modern Colleges
a n d U p - To - D ate C u r r i c u l a ,
college and may use the 6
month's industrial attachment
quality professionals far exceeds the supply. The Interactive Teaching /Learning period to further give final shape to
temporary lull in the recruitment market is not Processes and Purposeful and Supportive their project. These projects should be
likely to continue for a long time. Indian Economy Environment. The one thing that the institute can't relevant to the industry and based on the
is likely to bounce back to plus 9% growth of GDP do is the exposure of industrial live projects to its practical problems the unit is having or to
within next 2 years, There will be a growing need of students. Institute also can't give the shop floor improve upon the existing pro-
technical manpower that will not only get experience to its students despite having the best cesses/methodology.
absorbed by the domestic market but will also be laboratories. The best of the faculty members in
colleges normally lack the industrial experience. Colleges can follow the concept of two guides
welcomed globally.
for every project: One from the college and
These inadequacies in the the other from the industry. Weekly/monthly
academic system result progress meetings between the two guides
into the gap that exists and the team of students should be carried out.
between what the These could be through audio/video
industry expects from the conferences which is very common these days
young professionals and in the industry. Minutes of these meetings
what the colleges should be recorded and progress should be
produce. The only monitored as we do in the industry.
way this gap can be Colleges must encourage their students

Options For a Student to Develop their Project
reduced is by
h av i n g a ideal to use Project Management tools to
Plan, Execute and Monitor their
meaningful,
long term passout projects.
partnership
between the
for the All this will create a paradigm shift
in which projects are handled at the
industry and
the academic
industry college level and the industry level.
A seriousness about the quality of
institutions. the projects is a must to ensure that
This will create an all the stakeholders namely the
institutionalized students, college and the industry gain. Only
mechanism for then the so called gap between the requirements
continuously reviewing of the industry and the output from the colleges
and upgrading curricula can be reduced. Industry will not have to wait for
also to remain abreast a minimum of six months for these fresh
with new knowledge; graduates to become productive. They shall
NITEE technology and skills that become employable from the Day One, the day
are required by the they join industry.
industry and this will
enable institutions to stay The way ahead is that engineering colleges and
globally competitive. the industry should join hands. Organizations like
CII, FICCI, ASSOCHAM and State level industrial
The Final Year B.Tech bodies can play a great role in this direction.
project should entirely be
Engineering colleges should create a close liaison
a responsibility of the
industry and it should be with their alumni and seek their help for these
directly related to a live industrial projects. Senior alumni can play the
actual industrial scenario. role of industry mentors for the students who are
The guide for the project still in college and take the responsibility of
could be the prospective guiding them for their projects. So a multi-
immediate boss of the pronged approach will have to be taken to ensure
student. The industry that majority of the B.Tech projects do achieve
should tentatively select what they are supposed to accomplish. A system
the B.Tech students for like this will produce graduates who are confident
employment during the when they leave the portals of their
last two months of the college/university and enter the harsh and
unforgiving industrial environment.


Trend Watch

Soc al Media
The future of Techno-managerial Education
IT Administrators all across the UPTU colleges component of academic expenditure, Engineer from a premiere institution, the
are facing the grave problem of students' bandwidth being a direct hit as a onetime diversity and rate of growth baffles me. It can
overload on social networking websites annual payment has to be given to the ISP. therefore be well appreciated that the
choking down their precious bandwidth. members of the management who belong to
College administration takes the modern This unequivocal response of a senior generation would have a tough time
hobbies of orkutting and tweeting to be a students regarding the social media internalizing the power and potential of
waste of time, energy and resources. They try technologies leaves only one solution social media.
to redress the challenge by blocking these in front of the College Management, T h e f u t u r e o f e d u c a t i o n ,
sites on college network. The students are “TO GET ENGAGED”. This engagement marketing and all walks of human
even better. They find out their own ways by should however be broad based towards
using proxy re-directors. This tug of war does finding out ways and means to promote the life is being on the verge of a
no good to any camp. The authorities have
immense power and they retort to coercive
responsible use of social media and massive restructuring
minimizing its innocent abuse.
measures like blocking. The students in their d ete r m i n e d s o l e l y by t h e
adolescence turn into rebels and they take Internet has revolutionized the human
communities like never before and has given phenomenal growth of Social
pride and pain in finding out way and means
to flout the bans and blocks. Their creative the power to grow individual networks faster Media powered by Internet
resistance leads to frictions and tears the than even the nuclear fission reaction.
fabric of trust and mutual self-respect, much Mind Boggling Growth of Internet There is only one choice
needed within a learning academic
From the Dot Com Era to the Era of web-
environment.
The Blame Game
based Email Systems to E-Groups to Instant
Messaging to Social Networking
Either get
Technologies, the growth of the Web has
The administration harps about the uncanny
in-disciplined attitude of students, their poor been mind-boggling. Involved or be
quality of school education and manners. The I have seen and witnessed this stupendous
st u d ent s o n t h eir s id e b la m e t h e
management for rationing each and every
growth closely since 1999, the year I entered
into IIT. Even being a Computer Science
Left Behind

Christopher D. Sessums, an assistant professor in the College of Education at the University of Florida in a recent Twitter
quiz posed the following question to his students :

In what ways are we at a tipping point
with social media?
Some of the sample answers from the students Ÿ are at a point where students are becoming
“We
were: more and more technologically savvy yet
Ÿ much of our daily life is consumed by the
“Too teachers are choosing not to incorporate it”
internet (i.e. facebook, twitter...)” “Students are starting to have the upper hand
Ÿ
Ÿhas consumed the lives of many kids so it
“It when it comes to new technologies. Teachers
seems that it should in some way we should must adapt to this new realization.”
incorporate it in the classroom” “Social media is considered the center of
Ÿ
Ÿ teachers are becoming less knowledgeable
“The primarily everything...google, twitter,
than the students with technology” facebook, and more”
Ÿ “Social media has taken over the world...either “Graduates are expected to take part in the
Ÿ
you get involved or be left behind!” global economy so schools need to take
advantage of all possible technologies.”
Ÿ “Much of our lives are spent on the wire and most
new information comes to us through the Ÿ are at a tipping point because social media
“We
computer instead of through the TV or has the potential to dramatically alter the way
newspaper” we learn”

“cause to tilt”, a point of transformation

students
Admin.

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Status Updates News & Views on Social Media in Education

Teaching the
Facebook
Dr. Elaine Young.
Associate Professor of
Generation
Marketing at Champlain
College

Our goal as college professors is to open students' minds to new experiences so they can grow
intellectually while they mature through the traditional four-year process. But we are also
For Full Story Visit: challenged to give students the immediate skills they will need once they graduate so that they
http://www.businessweek.com/ can begin their professional careers and move away from the fry-o-later to the cubicle and
bschools/content/nov2009/ beyond.
bs2009115_016982.htm
A Lot to Know
Today, marketing students also need to know basic HTML, design software such as the Adobe
Suite, how to run a Google adwords campaign, how to optimize a Web site for search engines,
how to analyze Web analytics data, develop a keyword strategy, and manage e-mail marketing
campaigns. A basic knowledge of how social media including sites such as Facebook, LinkedIn,
Tumblr, and Twitter can be used to leverage a marketing message isn't optional—it's a
requirement.
A Leg Up for Students
Why is all this important? Because the businesses that don't know how to respond to
and use social media are filling knowledge gaps in staff by hiring students with
these skills fresh from college. In the lean organizations of 2009, students will not simply
learn on the job; they will be asked to implement these tools strategically because no one else
knows how.
If we can bring social media into existing curricula, our students will learn not only how but why
they should be used within an overall communication strategy. Our mission hasn't changed, but
we must bring these tools into the classroom and show our students how they are used in
Australia's Griffith University
business today and will be used tomorrow.
makes Twitter education part of
Professors need to lead students by example by knowing the mechanics of social media and
the mandatory course load for
showing our students how to use them strategically for the good of their employers.
journalism students.
The University officials cited
increasing demand from
Remember the Shashi Tharoor's Tweet on CATTLE CLASS Travel!
employers for new hires well-
versed in social media, and
Twitter's importance in global
events like the Iran elections
earlier this year.
According to a senior lecturer at
the University, “Some students'
tweets are not as in depth as you
might like. Too many tweets are
mere pointless babble”.
The solution?
Make Twitter writing practice a Twitter for
compulsory part of the course
curriculum for would-be Journalism
journalists.


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C mmunicate
in the Internet Era

EMAIL COMMUNICATION SYSTEMS ON INSTITUTIONAL DOMAIN NAME
Ishvinder Singh B.Tech, BSA College of Engineering & Technology, Mathura
ishvinder@bsacet.org

Recently, we sent e-mails to all the colleges <college-acronym>@<service-provider> the receipt of your mails.
associated with the UPTU seeking their The third most important aspect is the
Different colleges use different mail service
expression of interest to participate in the absence of college's identity on internet
providers and they have distinctly different
upcoming Unabated UPTU campaign which (its domain name) in its email ids. Now
internal communication protocols. For an
would run through the calendar year 2010 when services like Microsoft Live@Edu and
outsider, it always remains a concern
commemorating the decadal anniversary Google Apps are available for free for
whether his communication has reached to
of UPTU. Compiling the email ids of these educational institutions, the colleges
the intended person or not. A very few
colleges was a tough task. Ideally, the UPTU should take advantage of empowering
colleges have the protocol to acknowledge
website would have their external as well as
carried the list of all email internal email
ids in a .CSV format and communication systems.
would have made it Comparison between The colleges can easily
available for easier inter- Microsoft Live@Edu and Google Apps configure their email ids
college communication on their domain names in
Nevertheless, to our t h e f o r m a t
utter astonishment, half Microsoft Google
Service Live@Edu Apps <name/designation>@<
of the mails bounced college domain name>.
back. Mail inbox
space 10 GB 7 GB BSA College of
A bounced email is Engineering &
however a bounced Online Storage
Technology, Mathura has
Space 25 GB NA
opportunity. It also (per user account to upload)
championed the use of
showcases the lack of these services and has
seriousness and sincerity Calendar Outlook Live Google Calendar
provided life-long email
on the part of college ids on its domain name to
management to interact Alert Notification all its stakeholders –
Yes NA
with the external world. via mobile messaging
management, faculty,
E-Mailers are being Desktop Sharing students and alumni. For
Yes NA
frequently used all across with multiple people example I have been
the corporate world to allotted the mail id:
save time and cost of Ishvinder@bsacet.org. A
communication. It also full-fledged Information
brings in a lot of efficiency and ease. HR If the colleges adopt to such services, (which are being M a n a g e m e n t G ro u p
provided for free as well), the entire spectrum of (IMG) has been created to
Managers look for email lists to which they communications would get empowered phenomenally
can shoot their requirements and post their and would be the first founding step towards bringing in oversee the management
recruitment schedules. excellence in the entire UPTU framework and adding to and implementation of this
the identity of each individual college. r o b u s t e m a i l
The other annoying facet is the lack of communication system.
digital identity in email communications.
Almost all mail ids have the structure :


Uptu Watch Feb10

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