U-Power Group is an Italian company established in 2006 that is a European leader in premium safety footwear and workwear. It has 4,400 employees, produces 4.5 million pairs of footwear per year sold to over 7,500 customers, and had revenues of 173 million euros in 2020. The company focuses on innovation through research and design to improve worker protection and comfort. It controls the full value chain from research and production to distribution through strategically located logistics hubs. U-Power has a large network of small and medium retailers and distributors across Western Europe that it supports through marketing campaigns and digital engagement.

1. D E C E M B E R 2 0 2 1
S T R AT E G Y
T E C H N O L O G Y
E X P E R I E N C E C O M M U N I C AT I O N

2. U-POWER GROUP HISTORY
U-POWER
2
Almar Group is founded
by Mr. Uzzeni’s father in
Soriso, North-West of
Italy
Mr. Uzzeni, after completing its CEO
term, leaves JAL, founds
U-Invest, featuring his new brand
U-Power, acting in the safety shoes
business
New evolution phase
for Almar commences
with the registration of
Aimont
U-Power introduces
the revolutionary line
Red Lion
U-Power acquires
selected assets from JAL
Group, including the
brands Jallatte, and
Aimont, as JAL
encountered financial
difficulties
Almar is acquired by CVC
Capital and merged with
European competitors Jallatte
to create JAL Group (“JAL”)
Mr.Uzzeni is nominated CEO
for a five years period
Diletta Leotta becomes the
ambassador of the Company
in a successful marketing
campaign
1970s
1970s
1988
2000
1988
2000
2000
2000 2006
2006 2014
2014 2021
2021
2020
2020
2019
2019
2017
2017
The company
increases its distinctive
position in the
European markets
1950
1950
The new
U-Power Group
Spa is born
U-Power establishes
itself as the leading
European safety
footwear brand

3. WHERE
WE
ARE Currently hiring
local sales
force in benelux
dipendenti
ITALY
HQ & Logistic platform
1 Commercial office
1 Logistic Manager
4 Area Managers
31 Agents
FRANCE
Production
2 Commercial offices
2 Area Managers
34 Agents
SPAIN
1 Commercial office
1 Area Manager
22 Agents
GERMANY
1 Commercial office
1 Area Manager
7 Agents
UK
Logistic platform
1 Commercial office
1 Logistic Manager
1 Area manager
3 Agents
U-POWER
3
Production

4. TOP
MANAGEMENT
EXPERIENCE
–
TECHNOLOGY
–
STRATEGY
-
COMMUNICATION
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• Item Detail 02
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• Item Detail 05
• Item Detail 06
FRANCO UZZENI
President & CEO
FRANCO GANDINI
CFO
MICHELA UZZENI
CMO & Head of
Workwear
U-POWER
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VALUES AND
PURPOSES
U-Power Group is a company that is
always evolving, a company focused
on reinvention and continuous
development, whilst always remaining
true to itself
We like to think that every day
can be the beginning of something
wonderful. A new challenge,
a new opportunity, a situation that
tests us and enables us to show all
our worth.
General Manager
GIOVANNI FALCO

5. TRACK RECORD KEY FIGURES
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
12%
2014-20 REVENUES
CAGR
25%
EBITDA MARGIN 2020
43 M€
2020 EBITDA
U-POWER GROUP REVENUES
(M€)
15 YEAR STORY LEVERAGING 50 YEARS OF SECTOR
EXPERIENCE
90M€
173M€
+
5

6. 03
02
01
04
RESPONSIBLE
ACTIONS,
INVESTING IN A
SUSTAINABLE
FUTURE
OUR PEOPLE
Foster a safe, diverse and inclusive workplace that
encourages innovation and personal / professional
growth
OUR COMMUNITIES
Engage with our surrounding communities to enhance and
improve lives around the world
OUR ENVIRONMENT
Conduct our business in an environmentally sustainable
manner and ensure protection of our resources
OUR INTEGRITY
Play fair and conduct our business ethically to assure our
core value of integrity
DEDICATED TO CREATING A SUSTAINABLE BUSINESS FOR OUR STAKEHOLDERS
U-POWER
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7. U-Power Group is an Italian company, established in
Paruzzaro (Novara) in 2006, European leader in the
production of premium safety footwear with about
4,400 employees, about 4.5 million pairs of footwear per
year sold to over 7,500 customers and a 2020 turnover
of 173 M€ and an Ebitda of 43 M€. In recent years, the
Group has also entered the workwear sector which now
accounts for around 10% of the turnover
EUROPEAN LEADERSHIP
FOOTWEAR
&
WORKWEAR
LEADER
OVER
40
YEARS
OF
EXPERIENCE
U-Power Group was born with the aim of constituting
the most authentic and safe point of reference for
improving the life quality of people who work, offering
them a capital of know-how and expertise that is
absolutely unique in the Personal Protection Equipment
area
MISSION
In the vision of the Group, every single shoe and every
item of clothing is designed to become a guarantee of
comfort, technology, functionality and expression of the
best made in Italy design. A comfortable, aesthetic and
performing shoe
VISION
7

8. R&D
PRODUCTION
DISTRIBUTION
PROCESS
► The R&D activities are carried out in –house at the Group's headquarters located in Paruzzaro (NO) and in the Trani
laboratory
► The continuous investments by the company in Research and Development and by the adoption of technological
innovations that over the years have led to the creation of over 500 prototypes of footwear per year and the production of
about 1,000 models, 20% of which is renewed every year
► With the exception of technical workwear, totally outsourced and produced in Asia as well
as basic low-margin protective footwear, equal to 7% of the total, all production is carried
out in the Group’s factories located in France and Tunisia
► The Group's customers are mainly represented by small and medium-sized retailers
such as hardware stores and shopkeepers of work items through which the products
reach the end user (artisans, small entrepreneurs, workers of medium-large and large
companies), mainly in the European market
CONTROL OF THE
ENTIRE VALUE CHAIN
BRAND
AWARNESS
► The Group's growth path is also supported by a particularly effective and
innovative communication campaign for the sector, as evidenced by TV
commercials characterized by a sparkling and ironic style
► The goal is to reach a profiled target, increasing brand awareness and
helping our resellers in sell out operations
U-POWER
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9. U-POWER
CHANGING THE
PARADIGM:
REVOLUTIONARY
ROLE OF
DESIGN/FASHION
FEATURES
INTO PPE
DESIGN AS A KEY COMPETITIVE DIFFERENTIATOR
R&D
U-POWER
9

10. ► U-Power has patented the concept of
inserting in a safety shoe, a resilient insert
compared to the other materials of the sole,
to guarantee the end user a return of energy
at every step
► This resilient insert must be visible and
touchable, and its resilience capacity must
be compliant to DIN 53512
► The sole springs back into its original
shape immediately after impact: thanks to
this high rebound effect resulting from the
resilience of the material, wearers use up
less energy than they did before. The
material used in the midsole, makes the
shoe comfortable to wear, while delivering a
lightweight, high strength alternative
ENERGIZING WORK
FOOTWEAR WITH A
VISIBLE AND
TOUCHABLE
RESILIENT INSERT
R&D
U-POWER
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ENERGIZING WORK FOOTWEAR WITH A VISIBLE AND
TOUCHABLE RESILIENT INSERT

11. ► 2 logistics hub (1 in Italy and 1 in UK)
► Acquired in 2018, this cutting-edge logistics platform is considered strategic
for the development of the U-Power group
OUTBOUND
► Constant replenishment:
► Daily basis for the main Italian hub
► 10 days base for the new UK hub
► Fully enabled platform:
► Orders are shipped within 24 hours of receipt
► Deliveries to business customers are made by the best international couriers, such as DHL
and Bartolini, to ensure the best execution of orders and receipt within the first 48 hours.
► The integrated management system allows efficient and flexible distribution with 98% of
orders ready to be shipped on time
► Integrated and centralized warehouse system:
► In this way, the U-Power Group limits the inventory risk for its customers and manages to
fulfill a wide range of order sizes, including very small ones (such as a single pair of
shoes).
► Ability to handle peak workloads with a flexible logistics workforce
INBOUND
► Centralized system of raw material supplies:
Electronic platform for optimizing transport from suppliers to production sites: European suppliers,
South America (leather), Far East
LOGISTIC PLATFORM
Source: Management information.
1. It refers to the logistic volume processed as of December 31, 2020.
97%1
3%1
ITALY
◼ For Continental Europe
UK
◼ For UK only
98%
ORDERS PROCESSED
IN TIME TO BE
DELIVERED
MEDIA
1.500 ORDINI
GIORNALIERI CON
30.000 PAIA USCITE
DISTRIBUTION
PROCESS
U-POWER
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12. U-POWER DISTRIBUTION MODEL
ITALIA
+
RESTO DEL
EUROPA
► Small/medium retailers represent the core of U-Power capillary
distribution system with high penetration in relevant local
markets
► Creation of peer-to-peer awareness, with retailers becoming
the best brand ambassadors for the firm
► Affiliated retailers with strong relationship with U-Power brand
can become Red Lion point
FRANCIA
► Distribution network primarily driven by heritage
characteristics inherited from Jallatte and Aimont brands
► Distributors represented the core business client group for
legacy Jallatte and Aimont brands in Francophone markets
► Higher client concentration is outweighed by creation of deep
and long-standing relationships with key players across
sectors
2020 Clients (%)
DISTRIBUTION
PROCESS
► U-Power operates through a network of sales/agents, who keep the
relationship with business clients :
► Small/medium retailers
► Distributors
> 7,500
2020 # Clients
U-POWER
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CAPILLARY PRESENCE IN WESTERN EUROPE DISTRIBUTION STRATEGY DIFFERENTIATED BY BRAND
10%
62%
5%
20%
2%

13. TV COMMERCIALS AND DIGITAL MARKETING
SPONTANEOUS END-CUSTOMERS
ENDORSEMENT FURTHER
ELEVATE BRAND APPEAL
ONLINE DIRECT ENGAGEMENT1
>20K
FOLLOWERS
>24K
FOLLOWERS
>2K
FOLLOWERS
>1K
POST
>22K
LIKE
>1K
SUBSCRIBERS
1. From April 2021.
BRAND
AWARNESS
U-POWER
13
2021 TV COMMERCIALS WITH DILETTA LEOTTA
ACTIVE SPECIALISTS’
INVOLVEMENT BOOSTS
U-POWER AWARENESS
AMONG CORPORATE
DECISION-MAKERS

14. TV CAMPAIGN
VISIT OUR DEDICATED
CHANNEL
SPOT TV
U-Power Man
https://www.youtube.com/channel
/UCKUJPDgGK-YF7m_zvMewgKA
U-POWER
14
BRAND
AWARNESS

15. WEB & SOCIAL
https://www.youtube.com/channel/UCKUJPDgGK-YF7m_zvMewgKA
https://www.facebook.com/UPowerStyle
https://www.instagram.com/u.power_official/
https://www.u-power.it/
CONTACTS
U-Power Group SpA
Via Borgomanero, 50
28040 Paruzzaro (NO) ITALY
Tel. +39 0322 539401
info@u-power.it
https://twitter.com/upowerstyle?lang=it
U-POWER
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16. THANK
YOU