UPE is an online marketplace that books accommodation in rural communities to offer travelers authentic experiences. The CEO recognizes that rural communities struggle to generate income from tourism as most travelers seek generic hotel options. UPE addresses this by certifying communities based on cleanliness, security, food safety standards and training local leaders to create networks of activities. This allows travelers to experience rural life while generating income for communities.

1. UP
E
Online market place to
book accommodation with
By Omar Castillo (CEO)

2. The
problem
“Rural
communities
have
Is dificult to find alternatives to generic hotels
difficulties to
People seek for new ways to travel
create
Not a tourist, but a traveler
income”
Everyone in the market offers the same things

3. The
oportunnity
“Alternative
travelers
want
authentic
activities”

4. The
solution

5. The
solution
Para ver esta película, debe
disponer de QuickTime™ y de
un descompresor .

6. How we do
this
Certifiying
communities:
ertifiying communities:
Cleanliness
Security
Quality
Food safety
Trainning rural leaders &Creating
networks

7. upe´s business
model
Personal
Experiences
20 %
Travelers
Family margin
80 %
upe
+ transportation
+insurance
+additional activities

8. The
Market
+31 %
+31%
Ecological
Adventure
Scientific
Volunteering
Rural

9. MVP:
Prototype
Providencia rainforest
Venado Island

10. Current
status
Scale
Beta & grow
strategy
Stage 4:
Stage 3:
Stage 2: MVP
Stage 1: Concept
validation

11. Current
status
Stage 1: Concept
Stage 2: MVP
validation
Beta & grow
Stage 3: Beta& strategy
grow strategy
Scale
Stage 4: scale

12. allys

13. UPE
Video
Para ver esta película, debe
disponer de QuickTime™ y de
un descompresor .

15. www.upeplaces.c
Omar Castillo Vives
Ceo UPEplace