![LeashMe- Business Model Customer Segments ,[object Object]](https://image.slidesharecdn.com/updatesblock2finalpost-110926014546-phpapp02/85/updates-block-2finalpost-1-320.jpg)
Recommended
More Related Content
Viewers also liked
Viewers also liked (13)
Similar to Updates block 2_final_post
Similar to Updates block 2_final_post (20)
Recently uploaded
Recently uploaded (20)
Updates block 2_final_post
- 3. Product dev (HW, SW)
- 5. Sales/Mktg (Brand, Prod. awareness)
- 6. Support SW capabilities for deivce and tags
- 7. Convenience/Usability (Easy to use, never forget)
- 8. Cost reduction (Replacement cost, Time saving, Avoid cost by not losing items)
- 9. Time Saving (Quickly find misplaced items)
- 10. Self service (Packaged sales)
- 11. Personal assistance/automated services (if adopting a subscription model)
- 12. Mass Market smart phone owners (e.g., Keys, Wallets, Passports)
- 13. People who lose stuff or are concerned about losing stuff and would like to prevent that
- 14. People who misplace stuff and need help to find it
- 16. R&D Resources (Design, Dev, IP)
- 17. Support
- 18. Direct (Web Sales, DTV)
- 22. COGS (Economies of scale)
- 23. Customer Support
- 24. Asset sale (Device, app)
- 25. Subscription service ($X/month for basic service; pay $Y/month to add more devices)Cost Structure Revenue Stream
- 26. What we thought
- 27. What we have done Interviewed 40 people in person to understand If they have a problem and exactly what problem How important is the problem for them If they tried to solve the problem If they would be interested in/buy our solution Got feedback from and challenged by our mentors Cindy and Eric
- 28. What we found People who lose stuff People who misplace stuff People who say “I don’t but my wife/husband/gf/bf/friend/relative does” People who would buy (lump sum or subscription) 35% 83% 100% 88%
- 29. What we found Pets and kids: it’s a different problem; different customer segment (very different range!) Oren was right! Opportunity in life-saving situations Everyday segment; avid user segment; irreplaceable segment Our mentors were right! Misplacing ≠ losing Nobody would say “I need something to avoid leaving my kids in the car!” A third entity might have the problem
- 30. Next steps Get more feedback 20 more in-person interviews 10 Individuals 10 Corporations Survey Use case definition Wireframe (also used for the survey/interviews) Talk to technology advisors about use cases Create prototype development plan and start development