SlideShare a Scribd company logo
Inclusive personas with no extra work Judith Garman,  Senior User Research Consultant 15 th  September 2011
Being Inclusive ,[object Object],[object Object],[object Object],[object Object],Page
Creating personas ,[object Object],[object Object],[object Object],[object Object],[object Object],Page
Selecting respondents: 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
Selecting respondents: 2 ,[object Object],[object Object],[object Object],[object Object],Page
Recruitment tips ,[object Object],[object Object],[object Object],Page
Persuading your stake holders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
Persona interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
Screening information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page
Why be inclusive? ,[object Object],Page
Any Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Page

More Related Content

Viewers also liked

Learning with stop-action-claymation
Learning with stop-action-claymationLearning with stop-action-claymation
Learning with stop-action-claymation
DPS EdTech
 
Looping 4 24 08
Looping 4 24 08Looping 4 24 08
Looping 4 24 08
Suzanne Morris
 
Creative Financing For Buyers & Sellers
Creative Financing For Buyers & SellersCreative Financing For Buyers & Sellers
Creative Financing For Buyers & Sellers
Suzanne Morris
 
Technology Use Vs.Tech Integration
Technology Use Vs.Tech IntegrationTechnology Use Vs.Tech Integration
Technology Use Vs.Tech Integrationamkanter05
 
Real Estate Syndications
Real Estate SyndicationsReal Estate Syndications
Real Estate Syndications
Suzanne Morris
 
Syndications And Private Placements
Syndications And Private PlacementsSyndications And Private Placements
Syndications And Private Placements
Suzanne Morris
 

Viewers also liked (13)

Learning with stop-action-claymation
Learning with stop-action-claymationLearning with stop-action-claymation
Learning with stop-action-claymation
 
Ad
AdAd
Ad
 
Ad
AdAd
Ad
 
Ad.Ppt
Ad.PptAd.Ppt
Ad.Ppt
 
Ad.ppt
Ad.pptAd.ppt
Ad.ppt
 
Looping 4 24 08
Looping 4 24 08Looping 4 24 08
Looping 4 24 08
 
Creative Financing For Buyers & Sellers
Creative Financing For Buyers & SellersCreative Financing For Buyers & Sellers
Creative Financing For Buyers & Sellers
 
Technology Use Vs.Tech Integration
Technology Use Vs.Tech IntegrationTechnology Use Vs.Tech Integration
Technology Use Vs.Tech Integration
 
Engagement
EngagementEngagement
Engagement
 
Vila Borghese
Vila BorgheseVila Borghese
Vila Borghese
 
Quiz 4 Ppt
Quiz 4 PptQuiz 4 Ppt
Quiz 4 Ppt
 
Real Estate Syndications
Real Estate SyndicationsReal Estate Syndications
Real Estate Syndications
 
Syndications And Private Placements
Syndications And Private PlacementsSyndications And Private Placements
Syndications And Private Placements
 

Similar to Upa personas 2011

Critical Approaches 1
Critical Approaches 1Critical Approaches 1
Critical Approaches 1
BHuyton10
 
Critical approaches
Critical approachesCritical approaches
Critical approaches
BHuyton10
 
User Testing
User TestingUser Testing
FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011
Julie Marie Norvaisas
 
Agsmbpt david pickstone - walk before you run
Agsmbpt   david pickstone - walk before you runAgsmbpt   david pickstone - walk before you run
Agsmbpt david pickstone - walk before you rundavidpickstoneRR
 
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
University of Michigan Taubman Health Sciences Library
 
Third brain overview 12 10 slideshare
Third brain overview 12 10 slideshareThird brain overview 12 10 slideshare
Third brain overview 12 10 slideshare
Janna Kimel
 
Critical approaches.pptx
Critical approaches.pptxCritical approaches.pptx
Critical approaches.pptx
BHuyton10
 
I'm a Public Health Technology Researcher - Sheana Bull
I'm a Public Health Technology Researcher - Sheana BullI'm a Public Health Technology Researcher - Sheana Bull
I'm a Public Health Technology Researcher - Sheana Bull
YTH
 
Tenovus presentation
Tenovus presentationTenovus presentation
Tenovus presentation
Sara Robinson
 
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
Plain Talk 2015
 
Global Accessibility Awareness Day
Global Accessibility Awareness DayGlobal Accessibility Awareness Day
Global Accessibility Awareness Day
Claudio Luis Vera, MBA, CPWA
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
Derek Rice
 
A Social Media Primer
A Social Media PrimerA Social Media Primer
A Social Media Primer
Amanda Blum
 
User-Research-Handbook-Public_Zone
User-Research-Handbook-Public_ZoneUser-Research-Handbook-Public_Zone
User-Research-Handbook-Public_ZoneJulie Dodd
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
Run2LIVE, Inc.
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social media
Mark Walker
 
Power_of_Diversity_2010NTC_Tramut
Power_of_Diversity_2010NTC_TramutPower_of_Diversity_2010NTC_Tramut
Power_of_Diversity_2010NTC_Tramut
PLUK
 
Personal branding for career advancement.
Personal branding for career advancement.Personal branding for career advancement.
Personal branding for career advancement.
Robin Low
 

Similar to Upa personas 2011 (20)

Critical Approaches 1
Critical Approaches 1Critical Approaches 1
Critical Approaches 1
 
Critical approaches
Critical approachesCritical approaches
Critical approaches
 
User Testing
User TestingUser Testing
User Testing
 
FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011
 
Agsmbpt david pickstone - walk before you run
Agsmbpt   david pickstone - walk before you runAgsmbpt   david pickstone - walk before you run
Agsmbpt david pickstone - walk before you run
 
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
Let's Face It Comes to Michigan: Lessons Learned about Web Sites for Persons ...
 
Third brain overview 12 10 slideshare
Third brain overview 12 10 slideshareThird brain overview 12 10 slideshare
Third brain overview 12 10 slideshare
 
Critical approaches.pptx
Critical approaches.pptxCritical approaches.pptx
Critical approaches.pptx
 
I'm a Public Health Technology Researcher - Sheana Bull
I'm a Public Health Technology Researcher - Sheana BullI'm a Public Health Technology Researcher - Sheana Bull
I'm a Public Health Technology Researcher - Sheana Bull
 
Tenovus presentation
Tenovus presentationTenovus presentation
Tenovus presentation
 
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
Sandy Williams Hilfiker - Involving People with Limited Literacy Skills in Co...
 
Global Accessibility Awareness Day
Global Accessibility Awareness DayGlobal Accessibility Awareness Day
Global Accessibility Awareness Day
 
Who to reach, what to say and how to say it
Who to reach, what to say and how to say itWho to reach, what to say and how to say it
Who to reach, what to say and how to say it
 
A Social Media Primer
A Social Media PrimerA Social Media Primer
A Social Media Primer
 
User-Research-Handbook-Public_Zone
User-Research-Handbook-Public_ZoneUser-Research-Handbook-Public_Zone
User-Research-Handbook-Public_Zone
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social media
 
Power_of_Diversity_2010NTC_Tramut
Power_of_Diversity_2010NTC_TramutPower_of_Diversity_2010NTC_Tramut
Power_of_Diversity_2010NTC_Tramut
 
Personal branding for career advancement.
Personal branding for career advancement.Personal branding for career advancement.
Personal branding for career advancement.
 
Il stats workshop
Il stats workshopIl stats workshop
Il stats workshop
 

Recently uploaded

RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
KAMESHS29
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Neo4j
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
Alex Pruden
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Zilliz
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 

Recently uploaded (20)

RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
 
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofszkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 

Upa personas 2011

  • 1. Inclusive personas with no extra work Judith Garman, Senior User Research Consultant 15 th September 2011
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.