The document discusses proposals to revitalize Escolta Street in Manila by increasing visitor attractions, activities, and improving facilities and services. It analyzes the current visitors to Escolta and proposes targeting new groups like students, families and commuters. Suggested attractions include concerts, theme restaurants, and historical reenactments. Improving pedestrian access, lighting, signage and WiFi are among the facility upgrades recommended to enhance visitor experience and promote cleanliness, safety and accessibility. The overall goal is to market Escolta's history and make it a popular leisure and cultural destination.

1. Escolta, Mid 1950’s
Reviving Escolta

2. LYRIC, Mid 1920’s
Crystal Arcade, 1930’s

3. Overview
1. Visitors
2. Attractions and Activities
3. Facilities and Services

4. Visitors

5. Who are the visitors of
Escolta today?
A description of the people located in
the street

6. Knowing the Visitors of Escolta
1st method: survey design by HCS
● conducted May 6
● 15 questions
● a sample size of 30
● 23 males and 7 females

7. Survey Results:Question

8. Survey Results:Question

9. Knowing the visitors of Escolta
2nd method: online articles/ blogs
• “Hip crowd,” artists
• Historians
• Architecture students
• Tourists (EscolTARA
tours)

10. What’s stopping visitors from
coming?
1) Visitors only come when there are
events (tours, Saturday future market).
2) Lack of information so there is very little
appreciation for the area
3) Security issue

11. The Proposed Visitors
For Escolta

12. The Proposed Visitors For
Escolta
● Who are the people we want to visit
Escolta?
● Why would they visit the street?
● How would we make them visit the area?

14. WHO: Employed in the area

15. WHO: Employed in the area
WHY TARGET: Manpower
to enable businesses. Also,
they have purchasing power
and are potential patrons of
businesses in Escolta

16. WHO: Employed in the area
WHY TARGET: Manpower
to enable businesses. Also,
they have purchasing power
and are potential patrons of
businesses in Escolta
HOW: Provide with potential
sources of employment

17. WHO: Don’t regularly visit area,
adventure-seekers,
thirsty for new knowledge,
interested in history and culture

18. WHO: Don’t regularly visit area,
adventure-seekers,
thirsty for new knowledge,
interested in history and culture
WHY TARGET: Purchasing power,
can become promoters via
stories/photos they will share with
friends

19. WHO: Don’t regularly visit area,
adventure-seekers,
thirsty for new knowledge,
interested in history and culture
WHY TARGET: Purchasing power,
can become promoters via
stories/photos they will share with
friends
HOW: Inform (ex. Escolta 101 brochure),
Marketing on social network sites, Escolta
merchandise, strengthen Escolta brand to
make it the new hip place-to-be

20. WHO: High school, University

21. WHO: High school, University
WHY TARGET: Proximity (near
University-belt!); eager to explore
new places; quick to promote to
friends

22. WHO: High school, University
WHY TARGET: Proximity (near
University-belt!); eager to explore
new places; quick to promote to
friends
HOW: Include Escolta in
History/Social Studies lessons and
include in fieldtrips; market as
“Cubao X” or “Maginhawa” of the
U-belt area; events (learning+fun),

23. WHO:
Families
around the area during
weekends who want to
bond with each other
(ex. after mass at Santa
Cruz Church on
Sunday)

24. WHO:
Families
around the area during
weekends who want to
bond with each other
(ex. after mass at Santa
Cruz Church on
Sunday)
WHY TARGET:
Proximity to church, can afford to
spend for leisure

25. WHO:
Families
around the area during
weekends who want to
bond with each other
(ex. after mass at Santa
Cruz Church on
Sunday)
WHY TARGET:
Proximity to church, can afford to
spend for leisure
HOW:
Family friendly restaurants,
shops, weekend bazaars;
Maintain cleanliness,
increase their sense of
security

26. WHO: Commuters via train, ferry

27. WHO: Commuters via train, ferry
WHY TARGET: convenience of
travel, proximity to route

28. WHO: Commuters via train, ferry
WHY TARGET: convenience of
travel, proximity to route
HOW: Advertisements about
Escolta in the ferry, train station

29. Attractions
and Activities

30. Pasig River
Ferry
Calesa EscolTara &
SelfiEscolta

31. Sta. Cruz
Church
Restaurants

32. First United Building Regina Building Capitol
OLD BUILDINGS

33. Calvo El Hogar Juan Luna
OLD BUILDINGS

34. The Proposed
Attractions and
Activities For Escolta

35. Tourist Carts
These are 12-sitter open
carts that will go around
the area, passing by each
establishment and
attraction.

36. Dancing Fountain in Plaza
Lacson

37. Guards in costumes

38. Gallery and “Markers” for
Heritage buildings

39. Theme restaurants, tea shops,
bistros and cafés

40. Concerts/Weekend concerts

41. Christmas Lights Display

42. Working Tranvía
The Tranvia is an electronic
trolley that will go around
The area giving the visitors
a unique experience of
Escolta

44. Re-enact Old Escolta
Since Escolta was named as such
because of the frequency with
which government escorts pass
through the area, a good way to
attract tourists would be to have
local actors or the guard
themselves re-enact the scenes of
Escolta in its prime.

45. Night markets/ Banchetto

46. Thrift shops and Souvenir
stores

47. Thrift shops and Souvenir
stores

48. Artist Hubs

49. Hotels

50. Malls

51. Facilities and
Services

52. 1. Convenience and accessibility
2. Comfort and safety
3. Visual interest
4. Cleanliness and sanitation
5. Access to information
6. Connections and communication
What do tourists need?

53. Convenience and Accessibility

54. Vehicular Traffic
W H A T W H Y H O W
Close off the
main street of
Escolta during
the weekends
Tourists won’t be
attracted to a
traffic-heavy area
Health and safety
concerns
More space for
events along the
street
Traffic rerouting

55. Proposed vehicular traffic rerouting on weekends

56. Parking

57. Parking
W H A T W H Y H O W
Remove the one-side
parking along the
Escolta main road
Traffic reduction
Possible sidewalk
extension
Strict implementation
Only allow loading
and unloading in front
of buildings
Create designated
parking facilities
Address parking
issues
Street parking
reduction
Coordinate with the
private owners of the
empty lots: they can
develop the parking
facility and charge
accordingly for usage

58. Possible parking areas

59. Sidewalks

60. Sidewalks
W H A T W H Y H O W
Sidewalk extension
Tourist attraction
through improved
pedestrian
convenience and
accessibility
Removing the one-
side street parking
increases the road
area allotted for
vehicular traffic,
therefore allowing for
sidewalk extension
Ramp installations for
every block
B.P. 344
(Accessibility Law)
Local government
initiative

61. Pedestrian Lanes
W H A T W H Y H O W
Assign
appropriate
pedestrian lanes
Road order
Tourist attraction
through improved
pedestrian
convenience and
safety
Allow at least two
pedestrian lanes
for each block
Align pedestrian
lanes in between
proposed
benches
and sidewalk
planters

62. Comfort and Safety

63. Security Posts
W H A T W H Y H O W
Installation of two
guard posts on each
edge of Escolta, with
security guards that
conduct regular rounds
around
the area
Providing decent
facilities for security
guards increases
productivity and
willingness to properly
execute their duties
Visible security facilities
instill a feeling of safety
and assurance for
tourists
Regular rounds for
proper implementation
of anti-vagrancy
Local government
initiative

64. Examples of lightweight security booths/posts

65. Street Lights
W H A T W H Y H O W
Uniform street
light provisions,
with proper
maintenance and
appropriate
spacing
For evening
security and
aesthetics – to
make the street
safe to be in even
at night.
Local government
initiative
Street lights could
also have some
kind of old
fashioned theme
to further
emphasize the
historical Escolta

66. Examples of vintage street light designs

67. Benches

68. Benches
W H A T W H Y H O W
Installation of
anti-vagrant
benches
Increase user
comfort
Attract urban
sketchers
Discourage
vagrancy
Position them in
between
proposed
sidewalk planters

69. Examples of anti-vagrant bench designs

70. Visual Interest

71. Landscape

72. Landscape
W H A T W H Y H O W
Installation of planters
along the (extended)
sidewalk
Increase environmental
aesthetics
Encourage people to
use the pedestrian
lanes by serving as
subtle barriers between
the sidewalk and the
main road
1.0m wide planters are
enough, leaving enough
space for pedestrian
traffic along the
sidewalks
The street could also be
converted to a bike-
friendly street (by traffic
regulations or by
marking off a lane). This
could become another
reason to visit the area
and could promote
health and
environment-friendly

73. Example of sidewalk planters

74. Electrical Wiring

75. Electrical Wiring
W H A T W H Y H O W
Implementation of
hidden electrical
wiring
Increase
environmental
aesthetics
Reduce safety
hazards during
typhoons and
earthquakes
Local government
initiative

76. Cleanliness and Sanitation

77. Waste Receptacle
W H A T W H Y H O W
Provision of waste
receptacles
Cleanliness and
sanitation
Add at least two or
three waste
receptacles
for each block (must
be properly spaced
and evenly
distributed). These
should not be
imetal/easy to steal
by scavengers.
Waste receptacles
should be
emphasized near
Estero de la Reina

78. Smoking Areas
W H A T W H Y H O W
Implementation of
the
main road of
Escolta as
a non-smoking
area
Encourage more
people to walk
along the sidewalks
Health concerns
Strict
implementation by
the guards on
rounds
Only side streets
can be used a
smoking areas (to
take into
consideration the
smoking
population)

79. Information Access

80. Street Signs

81. Street Signs
W H A T W H Y H O W
Renewal and/or
repainting of
street signs
Direction and
information
assistance
Local government
initiative
Street signs could
also have some
kind of old
fashioned theme
to further
emphasize the
historical Escolta

82. Examples of vintage street signs

83. Historical Markers

84. Historical Markers
W H A T W H Y H O W
Installation of
historical markers
outside building
walls and the
entrance to
Escolta.
Information
assistance: to
emphasize the
historical
significance of
the area and of
each building
Coordinate with
the private
building owners

85. Map and Brochure Stands
W H A T W H Y H O W
Provision of
stands with maps
and brochures of
Escolta (how to
get there, where
to eat, what to
see, etc.)
Direction and
information
assistance
Designate stands
in the LRT station
and the Pasig
River ferry
terminal

86. Example of a brochure stand

87. Connections and Communication

88. Wi-Fi Access

89. Wi-Fi Access
W H A T W H Y H O W
Provision of wi-fi
access along
Escolta
Increase user
experience and
attraction
Private
sponsorship (may
acts as company
advertising)

90. Conclusion
> Market Escolta to as many people as possible—
students, families, foreigners, PWDs, the elderly,
etc.
> Utilize the past to fuel the present (and future):
more restaurants, more shops, more
opportunities for artists
> Make Escolta a ‘hang-out’ place—clean, safe, and
attractive
> Ensure that the locals benefit from the revival by
trying to be inclusive (employing vagrants as
street sweepers, for example); make sure that
local and national governments work together

91. Sources:
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7iP9OhXaOhxDVvQ7
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