The document discusses the development of ideas for a marketing campaign for a horror film trailer. The author has researched horror magazines, posters, and trailers, and based on their resources and interest in horror, has decided to create a horror genre trailer. They recognize they must consider the rating of the trailer, where posters will be shown and if the trailer can be screened on networks. Anticipated challenges include availability of locations, equipment, and actors/actresses, which the author plans to address through efficient scheduling.

1. Textual Research
Reflection

2. How are your ideas beginning to
develop ?
My ideas have began to develop, in many
different aspects of creating a successful
marketing campaign.
I have done extensive research into horror
magazines, poster and trailers.

3. After looking at multiple trailers of different
genres, I decided it would be more appropriate
to do the horror genre. Based on my resources
and access to locations. I also believe that
creating costumes and makeup for a horror
trailer would be more interesting due to my
particular interest in this genre.

4. What Must You Consider ?
I must consider a variety of
aspects such as what possible
rating to give my trailer. I must
also consider where my marketing
campaign would take place, such
as where would my posters be
shown. Weather or not my trailer
could be screened on any network
and if so which would be best
suited to my potential target
audience.

5. What do you anticipate to be
challenging?
During the production of my marketing
campaign I believe that I may encounter some
challenges such as, available locations and
equipment. The availability of actors/actresses
may also arise some difficulties. In order to
tackle these problems I will create a schedule,
in order to manage my time as efficiently as
possible.