2. A new study in the United States has revealed that men
tend to eat `significantly' less when food is lit with a blue-coloured
light, whereas women are not affected by the
blue light. Researchers at the University of Arkansas
said that the reason for the change in behaviour
appeared to be that the food looks less delicious with a
blue light shining on it - what they called the “hedonic
impression of the food's appearance,“ an international
newspaper reported. Since naturally blue-coloured food
items are rare, humans may have a doubt as to whether
or not they are safe to eat, researchers further explained.
3. Researchers hypothesised that the difference in
reaction between men and women to the light
was because women have a better sense of
smell, meaning men are “more dependent on
visual cues“ when deciding whether to eat
something or not. The scientists noted that it did
not, however, affect the “willingness to eat“ by
men or its perceived flavour. The results could
have implications for combating obesity
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