According to #TechSci Research report, United States Consumer Electronics and Appliances Market is expected to be valued at USD165 billion in 2026F and grow with a CAGR of 3.70% by 2026.
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United States Consumer Electronics and Appliances Market - Industry Size, Share, Trends & Forecast 2026 | TechSci Research
1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
UNITED STATES CONSUMER ELECTRONICS AND
APPLIANCES MARKET
FORECAST & OPPORTUNITIES
2016 – 2026
2. 2
Scope of Report
Product of Interest (POI): Consumer Electronics and Appliances
Consumer electronics (CE) are part of our daily lives, and hard to imagine a world without
them. Some of the products included in consumer electronics are computers, laptops,
smartphones, TVs, tablets, gaming consoles, hearables, wearables, digital cameras, and
VR & AR devices.
Market Segmentation
DISTRIBUTOION CHANNEL
• Electronic and Specialty
Retailers
• Hypermarket/ Supermarket
• Online Channels
• Others
• Institutional Stores
• Others
REGION
• South-Region
• West-Region
• Mid-West-Region
• Northeast-Region
TYPE
• Audio Visual Appliances
• Home Appliances
• Kitchen Appliances
• Personal Care Appliances
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
APPLICATION
• Residential
• Commercial
3. 3
Table of Contents
S. No. Contents Page No.
1.
Product Overview (A brief description of the category and product inclusions considered under the
scope of the study to give clear picture to the client about the product of interest.)
2.
Research Methodology (A detailed methodology on how we have derived the market related
information and what are the measures that has been taken to validate the data.)
3. Impact of COVID-19 on United States Consumer Electronics and Appliances Market
4. Executive Summary
5. Voice of Customer
5.1. Factors Influencing Purchase Decisions
5.2. Brand Awareness
5.3. Challenges Faced by Customers
5.4. Preferred Distribution Channel
6. United States Consumer Electronics and Appliances Market Outlook, 2016-2026F
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1.
By Type (Audio Visual Appliances, Home Appliances, Kitchen Appliances, and
Personal Care Appliances)
6.2.2. By Application (Residential, Commercial)
6.2.3.
By Distribution Channel (Electronic and Specialty Retailers, Hypermarket/
Supermarket, Online Channels, Others (Institutional Stores, etc.))
6.2.4. By Region (South, West, North-East, and Mid-West)
6.2.5.
By Top 10 Leading States (California, Texas, Florida, New York, Illinois,
Massachusetts, New Jersey, Ohio, Washington, and Michigan)
6.3. Market Map
4. 4
Table of Contents
S. No. Contents Page No.
7. United States Audio Visual Equipment Market Outlook, 2016-2026F
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Application
7.2.2. By Distribution Channel
8. United States Home Appliances Market Outlook, 2016-2026F
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Application
8.2.2. By Distribution Channel
9. United States Kitchen Appliances Market Outlook, 2016-2026F
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Application
9.2.2. By Distribution Channel
5. 5
Table of Contents
S. No. Contents Page No.
10. United States Personal Care Appliances Market Outlook, 2016-2026F
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Application
10.2.2. By Distribution Channel
11. Market Dynamics (This chapter assesses the major demand drivers and restraints.)
11.1. Drivers
11.2. Challenges
12.
Market Trends & Developments (This section captures recent trends pertaining to manufacturing
or consumption, market movements in terms of points of production and consumption,
advancements and development)
13. Policy & Regulatory Landscape
14. United States Economic Profile
15. Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles (Leading Companies)
15.2.1. Company Details
15.2.2. Products & Services
15.2.3. Financials (As Reported)
6. 6
Table of Contents
S. No. Contents Page No.
15.2.4. Key Market Focus & Geographical Presence
15.2.5. Recent Developments
15.2.6. Key Management Personnel
16. Strategic Recommendations (Based on the findings of the report strategic recommendations on
how to enter and expand market share)
17. About Us & Disclaimer
8. 8
Research Methodology
Identifying Key Opinion
Leaders
Questionnaire Design
In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the United States
consumer electronics and
appliances market, overall
market size and segmental
market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the United States consumer
electronics and appliances
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
Recent Developments
Market Changing
Aspects/Dynamics
Government Policies
Conclusion
Market Participants
Key Strengths
LinkedIn
TechSci Internal
Database
Factiva
Hoovers
Paid Sources
Company Websites
Company Annual
Reports
White Paper Study
Financial Reports
Investor
Presentations
Regulatory Body
Associations, etc.
Secondary
Research
Primary Research
9. 9
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of United States consumer electronics and appliances
various segments of this market, while considering the major influencing factors such as increasing demand electronics appliances. The
enable our clients to take better decisions while planning their strategy to achieve sustainability in United States consumer electronics and
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as consumer electronics and appliances
User, industry experts, and other industry participants.
• The team interviewed more than 40 – 50 consumer electronics and appliances companies, suppliers, 180 – 200 end user, 15 – 20
the United States consumer electronics and appliances market to obtain the overall market size from 2016 to 2020, which was validated
deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020.
10. 10
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by application, by distribution channel, by top 10 leading and by region. Removing
the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by type, by application, by distribution channel, by top 10 leading and by region were calculated based on the responses received through primary surveys with
industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of consumer electronics and appliances market. The
final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast United States consumer electronics and appliances
market, TechSci Research used various forecast techniques such as:
Moving Average
Time Series Analysis
Regression Analysis
Econometric and Judgmental Analysis
11. 11
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during
short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market
including market share data.
Partial List of Companies Interviewed Key Secondary Sources
Apple Inc.
LG Electronics USA, Inc.
Samsung Electronics America, Inc.
Whirlpool Corporation
Sony Group Corporation
XIAOMI CORPORATION
Panasonic Corporation
AB Electrolux
Hitachi, Ltd.
ATL International LLC (Koninklijke Philips N.V.)
World Bank
TechSci Research Proprietary Database & Knowledge Repository
Company Annual Reports
Industry Magazines
Industry Reports
Statista
News Dailies
Credible Paid Databases
12. 12
Industry Brief
Continuous innovation to the technology and rising per capita spending upon these products is growing the demand for consumer electronics and appliances in the United States.
According to TechSci Research report, “United States Consumer Electronics and Appliances Market By Type (Audio Visual Equipment, Home Appliances, Kitchen Appliances, Personal Care Appliances), By
Application (Residential and Commercial), By Distribution Channel (Electronic and Specialty Retailers, Hypermarket/ Supermarket, Online Channels, and Others (Institutional Stores, etc.)), By Region, By Top 10
Leading States, Competition, Forecast & Opportunities, 2026F”, the United States consumer electronics and appliances market is forecast to grow at a CAGR of 3.70% to reach approximately USD165 billion by
2026F. Consumer electronics refers to a diverse range of electronic gadgets that perform one or more functions in the home or for a specific person. Originally, the phrase referred to electrical gadgets that were
placed or utilized solely within a home or residence. Consumer electronics include mobile and computing gadgets, such as a cell phone or a tablet PC, that can easily be transported outside the home. The United
States consumer electronics and appliances market growth is attributed to the following driving forces such as the evolution of the smart lifestyle from home interior to smart home appliances results in faster adoption
of these modern appliances. Furthermore, the increasing population, rising disposable income, and changing lifestyle of the younger generation are some of the influencing factors driving the demand for consumer
electronics and appliances in the United States. In addition, with the changing consumer's preferences towards customized home appliances with appealing designs, a variety of colors and textures, and advanced
features like smart technology-driven consumer appliances and touch solutions, further resulting in rising demand for the smart consumer electronics and appliances market during the forecast period. Moreover,
manufacturers in the consumer electronics industry are primarily focusing on product developments to achieve a competitive advantage, which is paving the way for significant market growth. For instance, Apple
launched its new range of iPhones under the product name of iPhone 13 and iPhone 13 mini, with innovative features like a sleek and durable design, an advanced new dual-camera system that supports photos and
videos even in dim lighting. Also, Canon has announced in the early 2021 that it would be releasing the XF505 video camera by the end of the year which features such as 15x integrated zoom lens, one-inch picture
sensors, and smart battery system BP-A batteries. The coronavirus pandemic has influenced the efficient functioning of many sectors in various parts of the world including the United States. This is owing to lower
sales because of the lockdown, as well as a halt in logistics and electronic manufacturing. Furthermore, the factors like lower income caused the downfall in the demands of luxurious consumer electronics and
appliances such as smartwatches, advanced remote-controlled appliances, hair straighteners, and other few appliances. The United States consumer electronics and appliances market is segmented based on
product, application, structure, distribution channel, region, top 10 leading states, and company. In terms of product, the United States consumer electronics and appliances market can be segregated into audio visual
equipment, home appliances, kitchen appliances, personal care appliances.
Out of these, audio visual equipment such as television, laptop, smartphones, speakers, smartwatch, earphones/headphones, and a few other similar products have registered the largest market share of around 68%
in 2020 due to its diverse product portfolio and pocket-friendly range, with multi-functional features such as digital connectivity, voice-assistance, sound, camera, and other novel features being added by the market's
leading companies such as Apple Inc., Samsung Electronics America, Inc., and others. The United States consumer electronics and appliances market is further divided into two applications segments as residential
and commercial. Among them, the residential segment dominates the consumer electronic market, due to a large number of households and an increasing female working population.
In terms of distribution channels, the United States consumer electronics and appliances market is divided into electronic and specialty retailers, hypermarket/ supermarket, online channels, and others (institutional
stores, etc.). Among them, the most preferred source of purchasing consumer electronics and appliances is electronic and specialty retailers with a market share of approximately 36%, whereas online channels are
becoming a more popular source of distribution channel with rising discounts and quick servicing facilities within the consumer electronics and appliances.
In terms of regional analysis, the United States is segmented into four regions namely, the South Region, the West Region, the Mid-West region, and the Northeast region. Among all the regions, the South region is
dominating the market due to its large population base and presence of states like New York, California which has the highest Gross Domestic Product (GDP) in comparison with other regions and high per capita
income. The South region has a market share of around 37% in 2020 whereas the West region is expected to be the fastest-growing due to rising disposable income.
The electronics market in the United States is enormous. In the United States, there are some of the oldest and most prestigious electronic companies. Several electronic companies have sprung up as a result of the
expansion in consumer electronics. Some of the major companies are Apple Inc., LG Electronics USA, Inc., Samsung Electronics America, Inc., Whirlpool Corporation, Sony Group Corporation, XIAOMI
CORPORATION, Panasonic Corporation, AB Electrolux, Hitachi, Ltd., ATL International LLC (Koninklijke Philips N.V.).
“In the United States, price, performance, capacity, convenience, and appearance are the major qualities of consumer electronics and appliances, and these features have a crucial impact on the image of the
company. Furthermore, to obtain a competitive advantage, manufacturers in this field are continuously focusing on innovating their product offerings, changing marketing strategies, involved in strategic alliances,
mergers & acquisitions, to capture a large consumer base.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
13. 13
Sample Data - Snapshot
United States Consumer Electronics and Appliances Market Size, By Value (USD Million), 2016–2026F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2016 2020 2021E 2026F
CAGR By Value
XX%
CAGR By Value
YY%
United States Consumer Electronics and Appliances Market Share, By Type, By Value, 2016 & 2026F
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2016
2017
2018
2019
2020
2021E
2022F
2023F
2024F
2025F
2026F
Audio Visual Appliances Home Appliances Kitchen Appliances Personal Care Appliances
United States Audio Visual Equipment Market Share, By Distribution Channel, By Value, 2016 & 2026F
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2016
2017
2018
2019
2020
2021E
2022F
2023F
2024F
2025F
2026F
Electronic and Specialty Retailers Hypermarket/ Supermarket
Online Channels Others
14. 14
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Report Name: UNITED STATES CONSUMER ELECTRONICS AND APPLIANCES MARKET
FORECAST & OPPORTUNITIES
2016 – 2026
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15. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality
analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it
considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible
for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this
document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior
approval of TechSci Research.
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