This document outlines the requirements for a mini project that continues a brand audit initiated in a previous unit. It specifies the sections to be completed, including brand elements and communications, and emphasizes adherence to APA formatting with a minimum length of two pages. The use of the course textbook and an additional credible reference is mandatory, with proper citation required for all sources.

1. Unit V Mini Project
To apply the concepts learned in this course, you will continue
the brand audit started in Unit IV. In this unit, you will
complete and submit the following sections:
1. Brand Elements
·
Product
·
Pricing
·
Distribution
2. Communications
·
Advertising
·
Ambassadors
·
Sports and Culture

2. ·
Philanthropy
Your APA-formatted response should be a minimum of two
doubled spaced pages (not including the title and reference
pages). You are required to use your course textbook and one
additional credible reference. All sources used must be
referenced; paraphrased and quoted material must have
accompanying citations. Please use heading and subheadings as
indicated above for this assignment.
Course Textbook
Keller, K.L. (2014). Strategic brand management: Building,
measuring, and managing brand equity, (4
th
ed.). Upper Saddle River, NJ: Prentice Hall.