The document discusses different types of client briefs: - Contractual briefs establish the duties and expectations between a company and employee, including payment terms. - Negotiated briefs are used when two parties have differing ideas and must compromise. - Formal briefs contain specific details about targets but no unnecessary information. - Informal briefs are more relaxed conversations between a client and employer to track progress. - Commission briefs pay clients for their ideas rather than work. Competition and tender briefs involve clients submitting proposals for review. Cooperative briefs outline collaboration roles and payments between businesses.

1. Unit 4, 5 and 63 – Assignment 1 Task 2
Client briefs are an important part of business as it is the connection between two people
working together, usually client briefs is what someone writes out when they are hiring a
client to do some work for them, it basically explains what the client is expected of and
exactly what they are needed for. It is the very first stage of business between two people
working together to make sure that both people know what they’re doing, especially the
client. There are various different types of briefs depending on what the colleague wants to
say to their client.
Contractual:
A contract brief is between the client and employees. The contractual brief is a link between
the company and an employee that explains the duties required and how the company's
carry out their working methods, it also explains what the employee will receive (payment).
One thing a contractual brief must include is information about the liability insurance for the
employee. Basically it is a legal contract between companies and its client which describes
what the employee is needed for, what is expected of them and other areas such as prices
and payment terms.
Negotiated:
When two companies work together on a product or a company and an employee, various
ideas get thrown about which one person in the contract may not agree with, therefore a
compromise is needed. A negotiated brief is when two parties have different ideas from each
side, but they both have to come to a decision by compromising and making sure that both
sides of the parties are happy with the decision that has been made. A negotiated brief can
also refer to extending budgets or changes to conditions and fees.
Formal:
A formal brief is a formal written document containing very specific details about the targets
that need to be achieved by the clients or other party. As it is formal it has to fairly strict with
the other party and get straight to the point with the message, they won’t contain any
unnecessary information which isn’t relevant to the purpose of the brief. A formal brief is
usually aimed at a group of people or another company rather than individual clients; also it
isn’t always a legal document, sometimes it could just be classed as instructions.
Informal:
An informal brief in basic is the opposite of a formal brief, it is a more relaxed way of
conversing instructions and sharing information between the client and the
employer/business. An informal brief doesn’t always have to be a written document; it can be
expressed as a simple conversation between the client and the employer. These are done
quite often just to keep track of progress and to ensure that everything is on the right line.
Commission:
A commission is the fee given by an agent for services provided on behalf of a customer. For
example, an investor will pay a commission to a broker in order to buy or sell shares of
stock. Commission can also be a fixed amount or a percentage of the value of a transaction.
A commission brief is mainly for the purpose of companies paying the client for their ideas
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2. instead of the client carrying out work based on the company’s ideas. Below is an example
of a commission brief.
In this section the
information is broken
down into a table to get
across the key
information to the
employee. Regarding the
The purpose is a fairly project name, deadline
important piece of and the fees.
information as the
employee/client needs to
know what the project is
actually for; therefore it is
probably a good thing
that it’s at the top.
This is the main section
of the brief where they
basically explain the
project into more detail.
This is the actual brief.
In this section they break
down the information into
bullet points to highlight
the main areas the
project will cover.
In this section the
application details are
explained and what the
client needs to send in, in
order to apply for the
commission.
Contact details are also
presented so that they
know who to send it to
and where.
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3. Tender:
A Tender brief is where the contractors provide an estimated cost and a description of how
the product may be produced for the client or other party to review. The company will give
various clients the brief and request for the client to raise their own ideas which will decide if
they win the contract to work the project for them or not which will put them in the
competition with other clients and suppliers.
Cooperative:
Cooperative means a jointly owned enterprise engaging in the production or distribution of
goods or the supplying of services operated by its members for their mutual benefit. A
cooperative brief would be a document made up to outline the collaboration of two
businesses or colleagues. It will basically outline what each other is needed for and the roles
they will carry out in business, two businesses or colleagues working together means more
ideas being thrown about from different perspectives which has a successful impact on the
business strategies. A cooperative brief could also contain information regarding the
payment to each other, which obviously depends on what roles they are carrying out and
how much money they have invested in the idea.
Competition:
Competition is the rivalry in which every seller tries to get what other sellers are seeking at
the same time which would be sales, profit and market share. They do this by offering the
best combination of prices, quality and service to the customers. Competition plays an
important role in balancing demand and supply of products and customers. Below is an
example of a competition brief.
In the first bit the
The prize section is company explains to
always a good thing the reader on what
to explain to the they do and who they
audience as going are which is always
into a competition you an ideal way to start
would want to know off a brief.
what the prize
actually is.
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4. In this section it
explains what the
read has to do; they
have set it out in In this section they
bullet points so it is a basically give a
lot clearer to the breakdown of what is
reader. expected of the team
members and what
they need to do.
In this section it
breaks down the task
that the reader will be
doing and what is
expected from their
project.
This whole page is basically
just giving the reader
instructions on how they
should carry out their work
and how to submit it. They
also explain how their
music will be judged which
is an essential part of
information as the teams
need to know what they’re
being judged on in order to
gain a good insight into
what is expected.
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5. Kyle Mckendrick
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