Unit 1 advertising
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This document discusses the economic, social, ethical, and regulatory aspects of advertising. It addresses the economic impact of advertising on GDP, product value, prices, competition and consumer demand. It also examines ethical issues in advertising around advocacy, accuracy and targeting. Common criticisms include deception, subliminal messages, artificial demand creation and use of appeals. Government regulations aim to protect privacy, restrict advertising to children and control tobacco, alcohol and drug ads. Major regulating agencies are the Federal Trade Commission which oversees deceptive and unfair ads, and the Food and Drug Administration which regulates health product claims.
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MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Unit 1 advertising
- 2. ECONOMIC IMPACT OF ADVERTISING GDP VALUE OF THE PRODUCT PRICE OF THE PRODUCT COMPETITION CONSUMER DEMAND(PRIMARY AND SELECTIVE) CONSUMER CHOICE(ABUNDANCE PRINICIPLE) BUSINESS CYCLE
- 3. ETHICAL ISSUES OF ADVERTISING ADVOCACY ACCURACY ACQUISITIVENESS DETERMINEWHAT IS ETHICAL WHO SHOULD AND SHOULD NOT BE TARGET MARKET WHAT SHOULD OR NOT BE ADVERTISED
- 4. COMMON CRITICISM OF ADVERTISING DECEPTION IN ADVERTISING SUBLIMINAL ADVERTISING IMPACT ON VALUE SYSTEMS(ARTIFICIAL DEMAND,USE OF APPEALS) ADVERTISING CONTROVERSIAL PRODUCTS(TOBACCO,ALCOHOL,PRESC RIPTION DRUGS
- 5. PROLIFERATION OF ADVERTISING USE OF STEREOTYPES IN ADVERTISING(WOMEN,RACIAL ,ETHNIC,SENIOR CITIZENS) OFFENSIVENESS IN ADVERTISING
- 6. SOCIAL BENEFITS OF ADVERTISING CREATES EMPLOYMENT ACCEPTANCE OF NEW PRODUCTS AND TECHNOLOGY PROVIDES CHOICES KEEP PRICES DOWN CREATE HEALTHY COMPETITION SUPPORTS COST OF MEDIA
- 7. GOVERNMENT REGULATIONS OF ADVERTISEMENT FREEDOM OF COMMERCIAL SPEECH PRIVAY RIGHTS-ONLINE ADVERTISING ADVERTISING TO CHILDREN(CHILDREN ADVERTISING REVIEW UNIT) TOBACCO ADVERTISING CHECK ADLAW.COM TO REVIEW SOME OF PENDING CASES ON ADVERTISING
- 8. MAJOR REGULATING AGENCIES FEDERAL TRADE COMMISSION – DECEPTIVE ADVERTISING – ENVIRONMENTAL CLAIM – UNFAIR ADVERTISING – COMPARATIVE ADVERTISING – ENDORSMENTS AND SUBSTANTIATION
- 9. OTHER REGULATORY AGENCIES FEDERAL COMMUNICATION COMMISSION FOOD AND DRUG ADMINISTRATION PATENT AND TRADEMARK OFFICE STATE GOVERNMENT OFFICES BETTER BUSINESS BUREAU
- 10. NATIONAL ADVERTISING REVIEW COUNCIL REGULATION BY MEDIA AD AGENCIES CONSUMER ADVOCATES