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Facuetti Elisa
Grieco Simona
Licandro Claudia
Lombardo Alberto
Palaco Ramos Pamela
Palumbo Carla
Polato Maddalena
Rota Elisabetta
Progetto UniCredit Champions Unite
Obiettivo: awareness, leads aumentare il traffico sul sito Unicredit,
incrementare i guadagni Unicredit
Digital and social channels: Facebook, Microsito, figurine Panini
Asset activation: Ambassador, confetti, final activities
Target group: uomini e donne dai 20 ai 45 anni
Timing: dal 22 aprile al 22 maggio
Step 1
Collezione e scambio delle figurine Panini
I primi 3 clienti UniCredit che completeranno una delle 4 rose delle semifinaliste
vinceranno l'ingresso alla finale, albergo e viaggio, ALL INCLUSIVE!!
L'Ambassador verrà impiegato in spot commerciali al fine di sponsorizzare tale attivitá.
Operazione bancaria
Figurina per la collezione
Step 2
Contest: “Campione per un giorno”
I dipendenti di ogni azienda partner potranno
caricare nella nuova fanpage ufficiale una foto che
esprima lo spirito della Uefa Champions League.
Ciascuna azienda selezionerà, sulla base dei Like, 11
foto che andranno a concorrere con quelle degli altri
partner.
 Le due squadre aziendali vincenti, ossia quelle le cui
11 foto hanno totalizzato il maggior numero di Like,
voleranno a Berlino per il match finale, mentre le altre
riceveranno un premio di consolazione (es. pallone
firmato dall‘Ambassador).
Champions
Unite
I finalisti si sfideranno nel final
match, e i campioni verranno
premiati dall‘Ambassador con il
quale svolgeranno attivitá in loco
(tiri rigore, punizione, visita allo
stadio..) e faranno il city tour
assieme.
Step 3
Micro-eventi/Flashmob
 Principali piazze italiane allestite da campi da calcio
 Palloni all'elio giganti con l’hashtag dell’evento e il logo Unicredit riempiti con
coriandoli. Per aumentare l'engagement e la partecipazione tali palloni
verranno scoppiati durante l'evento
 Utilizzo di bumper ball per far giocare le persone al fine di creare dei momenti
ricreativi.

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UniCredit Uefa - final campaign

  • 1. Facuetti Elisa Grieco Simona Licandro Claudia Lombardo Alberto Palaco Ramos Pamela Palumbo Carla Polato Maddalena Rota Elisabetta
  • 2. Progetto UniCredit Champions Unite Obiettivo: awareness, leads aumentare il traffico sul sito Unicredit, incrementare i guadagni Unicredit Digital and social channels: Facebook, Microsito, figurine Panini Asset activation: Ambassador, confetti, final activities Target group: uomini e donne dai 20 ai 45 anni Timing: dal 22 aprile al 22 maggio
  • 3. Step 1 Collezione e scambio delle figurine Panini I primi 3 clienti UniCredit che completeranno una delle 4 rose delle semifinaliste vinceranno l'ingresso alla finale, albergo e viaggio, ALL INCLUSIVE!! L'Ambassador verrà impiegato in spot commerciali al fine di sponsorizzare tale attivitá. Operazione bancaria Figurina per la collezione
  • 4. Step 2 Contest: “Campione per un giorno” I dipendenti di ogni azienda partner potranno caricare nella nuova fanpage ufficiale una foto che esprima lo spirito della Uefa Champions League. Ciascuna azienda selezionerà, sulla base dei Like, 11 foto che andranno a concorrere con quelle degli altri partner.  Le due squadre aziendali vincenti, ossia quelle le cui 11 foto hanno totalizzato il maggior numero di Like, voleranno a Berlino per il match finale, mentre le altre riceveranno un premio di consolazione (es. pallone firmato dall‘Ambassador). Champions Unite I finalisti si sfideranno nel final match, e i campioni verranno premiati dall‘Ambassador con il quale svolgeranno attivitá in loco (tiri rigore, punizione, visita allo stadio..) e faranno il city tour assieme.
  • 5. Step 3 Micro-eventi/Flashmob  Principali piazze italiane allestite da campi da calcio  Palloni all'elio giganti con l’hashtag dell’evento e il logo Unicredit riempiti con coriandoli. Per aumentare l'engagement e la partecipazione tali palloni verranno scoppiati durante l'evento  Utilizzo di bumper ball per far giocare le persone al fine di creare dei momenti ricreativi.