This document provides guidelines from UNICEF on when to promote and restrict the use of its photographs. It outlines that UNICEF should promote the use of its images to advocacy partners to raise awareness of issues facing children, as the visuals provide powerful evidence. However, all external use of images must respect child rights and be evaluated on a case-by-case basis. UNICEF will restrict the use of its images if the context could violate child rights, contradict UNICEF policies, or unduly risk further unauthorized use. Commercial use is also prohibited without a model release. Non-UNICEF entities are not allowed to store UNICEF images in their databases.