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I Sync, Therefore I Am - Consumers as Content in the Digital Age
This document discusses how consumers are now content in the digital age as their personal data is tracked and shared. It notes that the quantified self movement means "I sync therefore I am" and explores how personal data tracking can change the world. The document promotes the H(app)athon project and outlines how collaborative content and broadcasting personal data can create partnerships and revenue opportunities rather than just prospects. It asks what the true measures are of one's wallet and life in this new digital context.
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I Sync, Therefore I Am - Consumers as Content in the Digital Age
- 1. I Sync, ThereforeI am Consumers as Content in the Digital Age John C. Havens @johnchavens Founder, The H(app)athon Project @happathon / #happathon
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- 3. Why Your PersonalData Matters and How Tracking it Can Change the World www.johnchavens.com @johnchavens
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- 6. I sync thereforeI am.
- 7. H(app)thon at SocialMedia Week
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- 11. “…shows drivers, ona map, where they have not driven safely and gives them tips as to how they can improve their driving.”
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- 19. $1.1B in Revenue(2013) Source: New York Times
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- 26. What is theMeasure of My Wallet?
- 27. What is theMeasure of My Life? H(app)thon at Social Media Week
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Editor's Notes
- #3 The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce. In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before. Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character. In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
- #7 The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce. In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before. Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character. In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
- #12 The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce. In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before. Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character. In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
- #13 User Based Insurance
- #14 Loser Based Insurance
- #15 Loser Based Insurance
- #19 Personal Data Revolution will be VISIBLE.OuternetAdsSegue to – the data revolution is not mainly about privacy. SWITCH
- #30 Mention the connection to happiness – how brands can collaborate directly with consumers and increase their path to purpose versus path to purchase, etc.