CHITKARA BUSINESS SCHOOL10IMC ASSIGNMENTSUBMITTED TO: DR. SHARMASUBMITTED BY –GROUP WE<br />http://www.aetna.com/<br />Fea...
Good quality theme – catches the attention of readers.
Pictures are nicely placed.
Area of Improvement
Login/Register – tab is at the bottom of the page.
It should be at the top of the page. </li></ul>Visual and verbal Content <br /><ul><li>Home page is very informative no ne...
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Imc assignment group-we

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Imc assignment group-we

  1. 1. CHITKARA BUSINESS SCHOOL10IMC ASSIGNMENTSUBMITTED TO: DR. SHARMASUBMITTED BY –GROUP WE<br />http://www.aetna.com/<br />Features<br /><ul><li>Usage of fear appeal.
  2. 2. Good quality theme – catches the attention of readers.
  3. 3. Pictures are nicely placed.
  4. 4. Area of Improvement
  5. 5. Login/Register – tab is at the bottom of the page.
  6. 6. It should be at the top of the page. </li></ul>Visual and verbal Content <br /><ul><li>Home page is very informative no need to go inside index tabs to take an overview of the company and its products.
  7. 7. In career column you will find one tab of ‘learning interview tips’ which has amazed me.
  8. 8. If you click on about us tab, mission of the company with stock information appears on the page.
  9. 9. Proper balance between visual and verbal elements – delivering a right message.</li></ul>www.jcpenny.com<br />Features-<br />1) Modern and Trendy website<br />2) Pictures are intelligently used for product presentation<br /> <br />Areas of Improvement-<br />1) Half of the web page is lying vacant- it should be used by enlarging pictures.<br />2) More information about the product should be given<br />3) Customer should be able to bargain on price<br /> <br />Visual and Verbal content-<br />1) There is a video advertisement about the website which eye catching<br />2) Products are grouped wisely under different columns<br />3) Every customer can have his/her own account and can track the orders previously placed<br />4) There is also a column of offers and gifts<br /> <br /> http://www.trashy.com<br /><ul><li>Sex appeal is used.
  10. 10. the site is very attractive and eye catchy
  11. 11. beautiful model presenting the costume in trendy way
  12. 12. one place for all female necessary item like cloths, shoe, bags
  13. 13. All the information necessary for customer is available
  14. 14. Male model can be used for more giving more attractive appeal to site
  15. 15. Visual appeal can be improved by twitter and face book addition
  16. 16. More bright color should be used as background to make website more appealing
  17. 17. right side of front  page is blank which provide scope for visual aid which will make site more attractive
  18. 18. Easy navigation supported with adequate balance among visual and verbal element</li></ul>www.servicemetrics.com<br /><ul><li>Formal appeal
  19. 19. very short in length
  20. 20. entire webpage can be used to make more attractive-lots of vacant space is unutilized
  21. 21. with every click on website graphic changes
  22. 22. video can be used to make more attractive
  23. 23. face book and twitter can be used added to enhance the website
  24. 24. only middle space of site is used ,left and right portion is blank which give scope for further improvement</li></ul>www.bijan.com<br /><ul><li>Posh ,Musical appeal
  25. 25. Attractive, crisp ,easy to navigate
  26. 26. High quality appeal and unique page turning style on with every click is eye catchy
  27. 27. Since, bijan is a designer for men ,we can also use female model in it to make it more attractive, mixture of sex appeal can be used.
  28. 28. Visual content is brilliant and images in small rectangular grid are beautifully placed.
  29. 29. Text supporting visual content is also a delight and succors the visuals.
  30. 30. Website is supported in two languages.
  31. 31. To improve its appeal links of videos, face book , twitter page can also be added.
  32. 32. A lighter version of website can be made to run on slower internet connections.</li></ul>www.guess.com<br /><ul><li>Stunning, trendy and flashy website.
  33. 33. Sex appeal.
  34. 34. black background mesmerizes you for a moment.
  35. 35. Sometimes it becomes difficult to scroll the website as it there are too many frames and content moves from right to left.
  36. 36. Website can be simplified for easier viewing
  37. 37. There should be option to mute the background music
  38. 38. There is adequate balance of visual and verbal element and beautiful transitions are added.
  39. 39. website is also linked to YouTube, facebook and twitter account of guess .
  40. 40. A lighter version of website can be made to run on slower internet connections.</li></ul>http://www.skechers.com<br />As Sketchers is company that deals in shoes, apparels. The site has many links to make it user friendly. It caters to the needs of men, women, boys, girls and fitness freaks. Website is also supported in many languages. The positive aspect is that the site has been simplified for easy viewing as you just need to click on the links.<br />The visual appeal of the website does not match if you compare it with the sites of adidas, Nike, Reebok, puma. The welcome page does not have any video to make it interesting. The background of the site is blue which appears to be average. The background can be black or white to make it more attractive. Despite of that the website is crisp and easy to navigate. Apart from that the site also provides additional information. Skechers also have a link of their site on facebook. You can also order the products online.<br />The visual and verbal content is balanced. A lighter version can be made to run on the slower internet connections<br />

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