This assignment is part of an internal evaluation for the paper Marketing Research. For the purpose of this assignment, I have studied the Xerox Corporation’s Logo, followed by a primary research and secondary content collection and the results are presented in this document.
Xerox Corporation was founded in 1906 as The Haloid Company and introduced the first plain paper photocopier, the Xerox 914, in 1959. The company grew substantially throughout the 1960s and invented the laser printer in 1969. In the 1970s, Xerox PARC developed many modern computing technologies such as the mouse and GUI. Today, Xerox manufactures and sells a wide variety of office equipment including printers, photocopiers, and multifunction devices. It maintains a joint venture with Fuji Photo Film called Fuji Xerox in Asia-Pacific markets.
Xerox was founded in 1906 in Rochester, New York and is now headquartered in Norwalk, Connecticut. It invented the first plain paper office copier and was dominant in the document technology industry for decades but failed to adapt to digitalization. Under new CEO Ursula Burns, Xerox is focused on innovation and a portfolio of document and workflow software and services.
Fuji Xerox began as a 50/50 joint venture between Fuji Photo Film and Rank Xerox in 1962. Over time, Fuji Xerox strengthened its technical capabilities through R&D and product development, becoming an important manufacturing and sales partner for Xerox in Asia. By the 1990s, Fuji Xerox supplied most of Xerox's low and mid-volume copiers globally and the companies established strategic partnerships to collaborate on new products and markets in response to competition from Canon.
Xerox was initially a monopoly in photocopiers but lost market share after Canon entered. Canon targeted the low-end market and produced lower-cost, higher-quality photocopiers. As Canon grew, it took market share from Xerox and substitution effect reduced demand for Xerox photocopiers. Xerox then implemented quality control, cost reductions, and benchmarking to regain competitiveness against Canon and other entrants. Both companies now neck and neck in the photocopier market.
The document discusses the marketing environment forces that affected Xerox Corporation and led to its business decline in the early 2000s. It analyzes Xerox's microenvironment including competitors, customers, and internal challenges. It also examines the macro environment trends in technology, demographics, and culture that drove demand for more sophisticated document solutions. To respond, Xerox rebranded itself as a technology and services company and updated its logo to build confidence and appeal to customers' changing needs.
Xerox Corporation was once dominant in the photocopier market but lost significant market share as the industry shifted to digital technologies. To adapt, Xerox repositioned itself as a document management company rather than just a copier provider, offering software, consulting services, and outsourcing in addition to printers and copiers. Xerox also transformed its branding and signed major contracts worth over $100 million to provide printing and copying services. These strategic changes helped Xerox adapt to the changing market environment and competitive pressures from IT companies that were increasingly involved in document solutions.
Xerox was founded in 1906 and introduced the first plain paper office copier in the 1960s. It dominated the copier market for decades but lost market share as competitors like HP and Canon entered and customers transitioned to digital. Xerox failed to keep up with digital trends in the early 2000s, causing its stock price to plummet. It has since transformed its brand logo and image to focus on digital services and solutions. Currently, Xerox manufactures printers, multifunction devices, and workflow software, and aims to strengthen its position through opportunities in services, acquisitions, and environmental products.
This IT quiz prelims document contains 40 multiple choice questions related to technology companies, products, and terms. It is timed for 40 minutes and does not have negative marking. The questions cover topics like companies (Vodafone, X Box, Microsoft, Deloitte), products (NetWeaver, SIM card, bar code), terms (googol, freelancer, super computing), and people (Larry Ellison, Vinod Gupta, Bill Gates).
Xerox Corporation was founded in 1906 as The Haloid Company and introduced the first plain paper photocopier, the Xerox 914, in 1959. The company grew substantially throughout the 1960s and invented the laser printer in 1969. In the 1970s, Xerox PARC developed many modern computing technologies such as the mouse and GUI. Today, Xerox manufactures and sells a wide variety of office equipment including printers, photocopiers, and multifunction devices. It maintains a joint venture with Fuji Photo Film called Fuji Xerox in Asia-Pacific markets.
Xerox was founded in 1906 in Rochester, New York and is now headquartered in Norwalk, Connecticut. It invented the first plain paper office copier and was dominant in the document technology industry for decades but failed to adapt to digitalization. Under new CEO Ursula Burns, Xerox is focused on innovation and a portfolio of document and workflow software and services.
Fuji Xerox began as a 50/50 joint venture between Fuji Photo Film and Rank Xerox in 1962. Over time, Fuji Xerox strengthened its technical capabilities through R&D and product development, becoming an important manufacturing and sales partner for Xerox in Asia. By the 1990s, Fuji Xerox supplied most of Xerox's low and mid-volume copiers globally and the companies established strategic partnerships to collaborate on new products and markets in response to competition from Canon.
Xerox was initially a monopoly in photocopiers but lost market share after Canon entered. Canon targeted the low-end market and produced lower-cost, higher-quality photocopiers. As Canon grew, it took market share from Xerox and substitution effect reduced demand for Xerox photocopiers. Xerox then implemented quality control, cost reductions, and benchmarking to regain competitiveness against Canon and other entrants. Both companies now neck and neck in the photocopier market.
The document discusses the marketing environment forces that affected Xerox Corporation and led to its business decline in the early 2000s. It analyzes Xerox's microenvironment including competitors, customers, and internal challenges. It also examines the macro environment trends in technology, demographics, and culture that drove demand for more sophisticated document solutions. To respond, Xerox rebranded itself as a technology and services company and updated its logo to build confidence and appeal to customers' changing needs.
Xerox Corporation was once dominant in the photocopier market but lost significant market share as the industry shifted to digital technologies. To adapt, Xerox repositioned itself as a document management company rather than just a copier provider, offering software, consulting services, and outsourcing in addition to printers and copiers. Xerox also transformed its branding and signed major contracts worth over $100 million to provide printing and copying services. These strategic changes helped Xerox adapt to the changing market environment and competitive pressures from IT companies that were increasingly involved in document solutions.
Xerox was founded in 1906 and introduced the first plain paper office copier in the 1960s. It dominated the copier market for decades but lost market share as competitors like HP and Canon entered and customers transitioned to digital. Xerox failed to keep up with digital trends in the early 2000s, causing its stock price to plummet. It has since transformed its brand logo and image to focus on digital services and solutions. Currently, Xerox manufactures printers, multifunction devices, and workflow software, and aims to strengthen its position through opportunities in services, acquisitions, and environmental products.
This IT quiz prelims document contains 40 multiple choice questions related to technology companies, products, and terms. It is timed for 40 minutes and does not have negative marking. The questions cover topics like companies (Vodafone, X Box, Microsoft, Deloitte), products (NetWeaver, SIM card, bar code), terms (googol, freelancer, super computing), and people (Larry Ellison, Vinod Gupta, Bill Gates).
- In 1997, two months after returning to Apple, Jobs held an internal meeting where he discussed a new branding strategy. He said marketing should be about values, not speeds/feeds or comparing to Windows, and that people with passion can change the world.
- The result was the "Think Different" advertising campaign.
- Elon Musk's goals include reducing global warming through sustainable energy and reducing risk of human extinction by making life multi-planetary.
The document discusses the success of Microsoft and its founder Bill Gates. It describes how Microsoft became the dominant software company by developing the Windows operating system and Microsoft Office suite of applications. It outlines Microsoft's competition with other companies like Apple, IBM, Oracle, Google and Linux, and how Microsoft often gained popularity by bundling its software products together or including them free of charge with other Microsoft products. The document attributes Microsoft's success largely to Bill Gates' business strategies and ability to leverage the company's popular software to dominate multiple markets.
The document provides an overview of Apple Inc., including its structure, ownership, organization, competitors, customers, recent changes under Tim Cook, and controversies. It notes that Apple is a publicly traded company led by CEO Tim Cook and designs consumer electronics like the iPhone and iPad. It is vertically integrated and discusses its diverse competitors across personal computing, media, and networking.
Microsoft is a large software company that develops operating systems, productivity software, servers, and various online services. Their main products include Windows, Office, Xbox, Skype and Bing. They face competition from companies producing alternative operating systems, productivity suites, mobile platforms and internet services. To strengthen their position, Microsoft needs to focus on innovation in mobile devices, tablets, security and new markets, potentially through divesting their Windows business unit to reduce antitrust issues. They also need to ensure their platforms are competitive in the growing mobile and tablet sectors.
The document is a project report on Microsoft written by Dhruv Modi. It provides an overview of Microsoft's history, products, services, competitors, strengths, weaknesses and recommendations. Microsoft was founded in 1975 and has become a giant in the technology industry. The report analyzes Microsoft's business structure, revenue sources, research and development spending, acquisitions and investments. It also discusses Microsoft's opportunities in mobile and tablets, need to improve security and drive innovation. Recommendations include splitting Windows and applications, competing better in mobile and tablets, and focusing on security and innovation.
Apple is an American technology company that designs and sells consumer electronics like the Macintosh computers, iPod music players, iPhone smartphones, and iPad tablets. It is organized with 10 senior vice presidents who oversee different divisions like operations, engineering, and retail. While its competitors include Microsoft and Dell, Apple aims to appeal to customers across different age groups with higher incomes by continuously innovating its product lineup, though some criticize its products as too expensive and working conditions.
Microsoft corporation by Pankaj kumar MIC copyPankaj Keshari
This document provides an overview of Microsoft Corporation including:
- It was founded in 1975 by Bill Gates and Paul Allen and developed the dominant operating systems MS-DOS and Windows.
- It has a history of major product launches including the first MS Office suite in 1989, Windows 3.0 in 1990, Windows XP in 2001, and Windows 8 in 2012.
- Microsoft has over 99,000 employees worldwide with major offices in the US and India, and operates in over 100 countries.
Nudging the Workplace Toward Health, Happiness and High Performance - Page 34GomindSHIFT
Orgatec 2018 is underway in Cologne, Germany. The biannual trade show focuses on design and ideas for the office furniture industry. Attendees note that Orgatec has been rejuvenated and is now more about discussing important concepts like ergonomics, open space design, and industry trends, rather than just showcasing new products. Designers emphasize that the products are less important than the ideas and design concepts behind them. Controversial concepts like the idea that traditional desks and chairs are dead are also part of the discussions at Orgatec this year.
Innovation and Competitive Advantage Grading GuideMGT411 Ve.docxjaggernaoma
Innovation and Competitive Advantage Grading Guide
MGT/411 Version 2
2
Individual Assignment: Innovation and Competitive Advantage: Changing EnvironmentsPurpose of Assignment
The individual assignment due in Week 2 provides students with an opportunity to analyze factors involved in the development of innovative strategies through an exploration of an innovation planning processes. This assignment also provides students with an opportunity to analyze how innovation impacts traditional strategic management approaches through am assessment of strategies used to build an innovative and entrepreneurial organization. Resources Required
Managing Innovation and Entrepreneurship, Ch. 4, p. 69
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student selects an appropriate organization other than those listed (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage.
The student discusses and analyzes how the selected organization is meeting the concepts of Competitive Advantages (six processes to maintain innovation) discussed in Hisrich and Kearney (2014), page 69.
The student describes the organizational leadership philosophy on innovation.
The student includes activities the organization is actively engaged in to sustain competitive advantage within its industry.
The student includes R&D initiatives the organization is involved in for long-term competitive advantage.
The paper 750 to 1,050 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
CHAPTER4
Building an Innovative and Entrepreneurial Organization
What impact does the changing environment have on innovation and entrepreneurship within an organization? What is the role of strategic management in the development of an innovative and entrepreneurial organization? What is the link between innovation and entrepreneurship with strategy, and how can this be developed? What internal organizational characteristics make some organizations more innovative and entrepreneurial than others?
Scenario: Xerox
Founded in 1903, the M.H. Kuhn Company became the Haloid Company in 1906 in Rochester, New York, with the focus of manufacturing and selling photographic paper. Chester Carlson (American inventor, physicist, and patent attorney) was the man whose discovery of xerog.
Xerox was founded in 1906 in Rochester, New York and invented the first plain paper office copier nearly 50 years ago. It dominated the document technology industry for decades but failed to adapt to the digital transition in the late 1990s and early 2000s, losing billions in market value. Under new leadership, Xerox repositioned itself with a focus on innovative document management software and services, research into customer needs, and a global brand through partnerships.
The document discusses Auto-Drive Company, which is developing an autonomous driving technology to be installed in cars. Big City Trust Company is considering whether to finance and invest in Auto-Drive's latest product. It compares Auto-Drive to the past successes of Xerox Corporation and Polaroid Corporation to determine if Auto-Drive can penetrate the market and generate substantial revenue. The document discusses Auto-Drive's technology, the 1960s market environment that supported technological advancements, and the potential resources and shareholders involved in the investment.
Xerox Corporation engaged in accounting fraud from 1997 to 2001 by improperly classifying $6 billion in revenue to artificially inflate earnings. This was done through two main methods - storing revenue off-balance sheet and accelerating revenue from short-term rentals by treating them as long-term leases. This allowed Xerox to meet earnings targets and enabled top executives to profit from inflated stock prices. The fraud went undetected by auditor KPMG. The SEC investigation found that Xerox top management compensation was tied to meeting earnings targets, providing motivation for the fraud.
The document provides information about three major brands - IBM, HP, and AT&T. It discusses the history and evolution of IBM's logo over time, designed by Paul Rand in 1972. It also discusses key facts about IBM, such as its founding in 1911 and products. For HP, it outlines the company's mission to invent technologies that improve lives, and history of being founded in 1939 by Hewlett and Packard. It also discusses HP's expansion through acquisitions. For AT&T, it notes it was a monopoly in telecommunications for decades before antitrust laws broke it up in 1984.
Culture, Leadership And Staffing At XeroxCarmen Martin
Ursula Burns had a difficult transition as the only female student in her engineering program at Brooklyn Polytechnic, but she was a quick study and found success after switching her major. She credits Brooklyn Poly with preparing her for continued education at Columbia University and her career at Xerox. Burns' experience highlights the transformative power of education in allowing her to rise from poverty and provide opportunities for her children that she did not have.
Challenger Space Shuttle Disaster AnalysisFor this assignment, .docxTatianaMajor22
Challenger Space Shuttle Disaster Analysis
For this assignment, you will apply the concepts of the four-frame approach to management decisions and write a report.
Background Overview:
In many professions, leaders have to confront very complex challenges and the results can fall well below everyone’s expectations. The disasters with the Challenger and the Columbia Space Shuttles portray situations where bad decision making led to disasters that changed the history of space exploration. In your professional life, you may be subjected to many complex problems. A critical assessment of the four frames can make the difference between success and failure.
To prepare for this assignment, read the following article (and any other ones related to these accidents) in order to construct the “big picture” that will allow you to conduct your analysis:
· Garrett, T. M. (Dec 2004). Whither Challenger, wither Columbia: Management decision making and the knowledge analytic. American Review of Public Administration, 34(4), 389–402.
https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu
/docview/203259276?accountid=34899
Directions:
1. Identify the frame(s) used by the leaders in the Challenger and Columbia situations (i.e., Structure, HR, Political, and Symbolic).
2. Review the choice of frames made by the management in those situations. Explain if the situation with the space shuttles occurred due to management choosing the wrong frame, an incorrect application of a given frame, or for other reasons.
3. If you were the person in charge of the Challenger and Columbia, recommend what other frame(s) you would have considered in the decision-making process. For your recommendations, take into account the constraints faced at the time of the events. Justify your answer using the characteristics of each frame from your readings.
4. Based on your recommendation made in the previous question, explain how you would address the Challenger and Columbia situations using a different frame or a combination of them.
Write a 2–3-page report in Word format. Utilize at least two scholarly sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
Table
of contents
Executive summary
Introduction
Vision and Mission Statement for Xerox Company
Xerox overall strategy
Key problems faced by Xerox
Strategic alternatives for Xerox
Processes to address tasks of strategic management
Roles played by management to direct the process
The role of the Board of Directors in running the company
Corporate governance issues for Xerox
Company analysis
SWOT analysis
Financial Strategy and Analysis
Summary
Recommendation for future action
Conclusion
References
A Helping Hand
Executive summary
The purpose of this research project is to inform the reader.
Linguistic challenges associated with monitoring social mediaDave Linabury
This document discusses the linguistic challenges of accurately monitoring social media conversations. Some key challenges include regional variations in slang terms and nicknames, intentional misspellings, uses of "1337speak" and "LOLCATS" speak that tools can't parse, and generational differences in emoticons. It provides examples of each challenge and recommends addressing these issues by researching additional relevant keywords from sources like the Urban Dictionary, Google Insights, influencer blogs/tweets, and gender analysis tools to gain a more complete understanding of consumer conversations.
Read and reflect on the case study involving the CEO of Xerox on pag.pdffazalenterprises
Read and reflect on the case study involving the CEO of Xerox on page 145 of your textbook. In
a two-to-three page paper, describe the principles of the bureaucratic structure. Explain why
flattening hierarchies and empowering teams is a strategy. Analyze what divisional structures are
presented (product, geographic, and market). Conclude with your thoughts on how
organizational design models and structures impact organizational development.
CASE FOR ANALYSIS Ursula Burns Succeeds Anne Mulcahy as CEO of Xerox
In the early 2000s Xerox, the well-known copier company, was near bankruptcy because
aggressive Japanese competitors were selling low-priced digital copiers that made Xerox’s
pioneering light-lens copying process obsolete. The result was plummeting sales as U.S.
customers bought Japanese copiers and Xerox was losing billions of dollars. Xerox searched for
a new CEO who had the management skills to revitalize the company’s product line and the
person chosen to lead the company’s transformation was Anne Mulcahy, a 26-year Xerox
veteran. Mulcahy had begun her career as a Xerox copier salesperson, transferred into human
resource management, and then used her considerable leadership and communication skills to
work her way up the company’s hierarchy to become its president.
As the new CEO, the biggest organizational challenge Mulcahy faced was to find ways to reduce
Xerox’s high operating costs but, at the same time, find ways to develop innovative new lines of
copiers. Specifically, she had to decide how to invest the company’s research dollars to develop
desperately needed new kinds of digital copiers that would attract customers back to the
company and generate new revenues and profits. Simultaneously achieving both these objectives
is one of the biggest challenges a manager can face, and how well she performed these tasks
would determine Xerox’s fate—indeed its very survival.4
To find a solution to this problem, Mulcahy, known as an unassuming person who as CEO
prefers to stay in the background, focused her efforts on involving and listening to Xerox’s
managers, employees, and customers describe its problems. Mulcahy began a series of “town
hall” meetings with Xerox employees, asked them for all kinds of creative input and their best
efforts, but told them that tough times were ahead and that layoffs would be necessary. At the
same time she emphasized that only their motivation to work hard and find ways to reduce costs
and develop new products could save the company. To discover how the company should best
invest its R&D budget, Mulcahy made reaching out to customers her other main priority. She
insisted that managers and engineers at all levels should visit, meet, and talk to customers to
uncover what they most wanted from new digital copiers—and from Xerox. During one of her
initiatives, called “Focus 500,” which required Xerox’s top 200 managers to visit its top 500
customers, Mulcahy came to increasingly appreciate the skills of Ursu.
Tony Spaeth analyzes notable corporate identity programs from 2000. He summarizes programs from BP Amoco, ExxonMobil, Pharmacia, Worldcom, Sensient Technologies (formerly Universal Foods), Ingersoll-Rand, and Syngenta. The identity programs reflected mergers, spin-offs, rebrandings and repositionings. Spaeth evaluates the strategic and creative aspects of the identity work, and what they reveal about corporate leadership.
Masters of design logos & identity- a collection of the most inspiring l...kofij1
Gottschalk + Ash is a design firm led by Fritz Gottschalk that has created timeless logos and identities for over 40 years. They begin each project with in-depth brand research, including understanding target audiences' emotions and perceptions. Gottschalk believes emotional connection is key to a logo's success. Their process also includes developing proprietary names that resonate globally and structuring brands for longevity. Their commitment to simplicity and craft ensures logos like their design for Ciba, with its perfect circle motif and harmonious lettering, remain memorable and withstand usage over time.
The document discusses the logos and histories of several brands, including Limca, Acer, Apple, Maaza, MTV, Puma, and Google. For Limca, the logo is used to identify the brand and convey its intended image. The Acer logo has undergone changes over 35 years, adopting smoother edges in 2004 and using green to symbolize growth. The iconic Apple logo was made more prominent under Jobs. The MTV logo was designed in a tiny studio by three designers and features an "M" shape. Puma's 62-year old logo still projects an aggressive image. Google's logo is based on the Catull typeface but is modified for holidays.
Photizo Sr. Consultants all submitted their thoughts on the leading trends and happenings in 2010. Well over 10 were submitted, but after some consolidation, these were our top 10.
Xerox has transformed from a vertically integrated manufacturer focused on photocopiers to a horizontally integrated supplier of business automation services. It sees design and user experience as important competitive differentiators. Xerox invests in design and has transformed its design processes to allow designers to provide input earlier in product development and ensure design intent is maintained through production. The company evaluates designs using user observation and aims to design products that will maintain quality after five years of use.
- In 1997, two months after returning to Apple, Jobs held an internal meeting where he discussed a new branding strategy. He said marketing should be about values, not speeds/feeds or comparing to Windows, and that people with passion can change the world.
- The result was the "Think Different" advertising campaign.
- Elon Musk's goals include reducing global warming through sustainable energy and reducing risk of human extinction by making life multi-planetary.
The document discusses the success of Microsoft and its founder Bill Gates. It describes how Microsoft became the dominant software company by developing the Windows operating system and Microsoft Office suite of applications. It outlines Microsoft's competition with other companies like Apple, IBM, Oracle, Google and Linux, and how Microsoft often gained popularity by bundling its software products together or including them free of charge with other Microsoft products. The document attributes Microsoft's success largely to Bill Gates' business strategies and ability to leverage the company's popular software to dominate multiple markets.
The document provides an overview of Apple Inc., including its structure, ownership, organization, competitors, customers, recent changes under Tim Cook, and controversies. It notes that Apple is a publicly traded company led by CEO Tim Cook and designs consumer electronics like the iPhone and iPad. It is vertically integrated and discusses its diverse competitors across personal computing, media, and networking.
Microsoft is a large software company that develops operating systems, productivity software, servers, and various online services. Their main products include Windows, Office, Xbox, Skype and Bing. They face competition from companies producing alternative operating systems, productivity suites, mobile platforms and internet services. To strengthen their position, Microsoft needs to focus on innovation in mobile devices, tablets, security and new markets, potentially through divesting their Windows business unit to reduce antitrust issues. They also need to ensure their platforms are competitive in the growing mobile and tablet sectors.
The document is a project report on Microsoft written by Dhruv Modi. It provides an overview of Microsoft's history, products, services, competitors, strengths, weaknesses and recommendations. Microsoft was founded in 1975 and has become a giant in the technology industry. The report analyzes Microsoft's business structure, revenue sources, research and development spending, acquisitions and investments. It also discusses Microsoft's opportunities in mobile and tablets, need to improve security and drive innovation. Recommendations include splitting Windows and applications, competing better in mobile and tablets, and focusing on security and innovation.
Apple is an American technology company that designs and sells consumer electronics like the Macintosh computers, iPod music players, iPhone smartphones, and iPad tablets. It is organized with 10 senior vice presidents who oversee different divisions like operations, engineering, and retail. While its competitors include Microsoft and Dell, Apple aims to appeal to customers across different age groups with higher incomes by continuously innovating its product lineup, though some criticize its products as too expensive and working conditions.
Microsoft corporation by Pankaj kumar MIC copyPankaj Keshari
This document provides an overview of Microsoft Corporation including:
- It was founded in 1975 by Bill Gates and Paul Allen and developed the dominant operating systems MS-DOS and Windows.
- It has a history of major product launches including the first MS Office suite in 1989, Windows 3.0 in 1990, Windows XP in 2001, and Windows 8 in 2012.
- Microsoft has over 99,000 employees worldwide with major offices in the US and India, and operates in over 100 countries.
Nudging the Workplace Toward Health, Happiness and High Performance - Page 34GomindSHIFT
Orgatec 2018 is underway in Cologne, Germany. The biannual trade show focuses on design and ideas for the office furniture industry. Attendees note that Orgatec has been rejuvenated and is now more about discussing important concepts like ergonomics, open space design, and industry trends, rather than just showcasing new products. Designers emphasize that the products are less important than the ideas and design concepts behind them. Controversial concepts like the idea that traditional desks and chairs are dead are also part of the discussions at Orgatec this year.
Innovation and Competitive Advantage Grading GuideMGT411 Ve.docxjaggernaoma
Innovation and Competitive Advantage Grading Guide
MGT/411 Version 2
2
Individual Assignment: Innovation and Competitive Advantage: Changing EnvironmentsPurpose of Assignment
The individual assignment due in Week 2 provides students with an opportunity to analyze factors involved in the development of innovative strategies through an exploration of an innovation planning processes. This assignment also provides students with an opportunity to analyze how innovation impacts traditional strategic management approaches through am assessment of strategies used to build an innovative and entrepreneurial organization. Resources Required
Managing Innovation and Entrepreneurship, Ch. 4, p. 69
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student selects an appropriate organization other than those listed (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage.
The student discusses and analyzes how the selected organization is meeting the concepts of Competitive Advantages (six processes to maintain innovation) discussed in Hisrich and Kearney (2014), page 69.
The student describes the organizational leadership philosophy on innovation.
The student includes activities the organization is actively engaged in to sustain competitive advantage within its industry.
The student includes R&D initiatives the organization is involved in for long-term competitive advantage.
The paper 750 to 1,050 words in length.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
CHAPTER4
Building an Innovative and Entrepreneurial Organization
What impact does the changing environment have on innovation and entrepreneurship within an organization? What is the role of strategic management in the development of an innovative and entrepreneurial organization? What is the link between innovation and entrepreneurship with strategy, and how can this be developed? What internal organizational characteristics make some organizations more innovative and entrepreneurial than others?
Scenario: Xerox
Founded in 1903, the M.H. Kuhn Company became the Haloid Company in 1906 in Rochester, New York, with the focus of manufacturing and selling photographic paper. Chester Carlson (American inventor, physicist, and patent attorney) was the man whose discovery of xerog.
Xerox was founded in 1906 in Rochester, New York and invented the first plain paper office copier nearly 50 years ago. It dominated the document technology industry for decades but failed to adapt to the digital transition in the late 1990s and early 2000s, losing billions in market value. Under new leadership, Xerox repositioned itself with a focus on innovative document management software and services, research into customer needs, and a global brand through partnerships.
The document discusses Auto-Drive Company, which is developing an autonomous driving technology to be installed in cars. Big City Trust Company is considering whether to finance and invest in Auto-Drive's latest product. It compares Auto-Drive to the past successes of Xerox Corporation and Polaroid Corporation to determine if Auto-Drive can penetrate the market and generate substantial revenue. The document discusses Auto-Drive's technology, the 1960s market environment that supported technological advancements, and the potential resources and shareholders involved in the investment.
Xerox Corporation engaged in accounting fraud from 1997 to 2001 by improperly classifying $6 billion in revenue to artificially inflate earnings. This was done through two main methods - storing revenue off-balance sheet and accelerating revenue from short-term rentals by treating them as long-term leases. This allowed Xerox to meet earnings targets and enabled top executives to profit from inflated stock prices. The fraud went undetected by auditor KPMG. The SEC investigation found that Xerox top management compensation was tied to meeting earnings targets, providing motivation for the fraud.
The document provides information about three major brands - IBM, HP, and AT&T. It discusses the history and evolution of IBM's logo over time, designed by Paul Rand in 1972. It also discusses key facts about IBM, such as its founding in 1911 and products. For HP, it outlines the company's mission to invent technologies that improve lives, and history of being founded in 1939 by Hewlett and Packard. It also discusses HP's expansion through acquisitions. For AT&T, it notes it was a monopoly in telecommunications for decades before antitrust laws broke it up in 1984.
Culture, Leadership And Staffing At XeroxCarmen Martin
Ursula Burns had a difficult transition as the only female student in her engineering program at Brooklyn Polytechnic, but she was a quick study and found success after switching her major. She credits Brooklyn Poly with preparing her for continued education at Columbia University and her career at Xerox. Burns' experience highlights the transformative power of education in allowing her to rise from poverty and provide opportunities for her children that she did not have.
Challenger Space Shuttle Disaster AnalysisFor this assignment, .docxTatianaMajor22
Challenger Space Shuttle Disaster Analysis
For this assignment, you will apply the concepts of the four-frame approach to management decisions and write a report.
Background Overview:
In many professions, leaders have to confront very complex challenges and the results can fall well below everyone’s expectations. The disasters with the Challenger and the Columbia Space Shuttles portray situations where bad decision making led to disasters that changed the history of space exploration. In your professional life, you may be subjected to many complex problems. A critical assessment of the four frames can make the difference between success and failure.
To prepare for this assignment, read the following article (and any other ones related to these accidents) in order to construct the “big picture” that will allow you to conduct your analysis:
· Garrett, T. M. (Dec 2004). Whither Challenger, wither Columbia: Management decision making and the knowledge analytic. American Review of Public Administration, 34(4), 389–402.
https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu
/docview/203259276?accountid=34899
Directions:
1. Identify the frame(s) used by the leaders in the Challenger and Columbia situations (i.e., Structure, HR, Political, and Symbolic).
2. Review the choice of frames made by the management in those situations. Explain if the situation with the space shuttles occurred due to management choosing the wrong frame, an incorrect application of a given frame, or for other reasons.
3. If you were the person in charge of the Challenger and Columbia, recommend what other frame(s) you would have considered in the decision-making process. For your recommendations, take into account the constraints faced at the time of the events. Justify your answer using the characteristics of each frame from your readings.
4. Based on your recommendation made in the previous question, explain how you would address the Challenger and Columbia situations using a different frame or a combination of them.
Write a 2–3-page report in Word format. Utilize at least two scholarly sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
Table
of contents
Executive summary
Introduction
Vision and Mission Statement for Xerox Company
Xerox overall strategy
Key problems faced by Xerox
Strategic alternatives for Xerox
Processes to address tasks of strategic management
Roles played by management to direct the process
The role of the Board of Directors in running the company
Corporate governance issues for Xerox
Company analysis
SWOT analysis
Financial Strategy and Analysis
Summary
Recommendation for future action
Conclusion
References
A Helping Hand
Executive summary
The purpose of this research project is to inform the reader.
Linguistic challenges associated with monitoring social mediaDave Linabury
This document discusses the linguistic challenges of accurately monitoring social media conversations. Some key challenges include regional variations in slang terms and nicknames, intentional misspellings, uses of "1337speak" and "LOLCATS" speak that tools can't parse, and generational differences in emoticons. It provides examples of each challenge and recommends addressing these issues by researching additional relevant keywords from sources like the Urban Dictionary, Google Insights, influencer blogs/tweets, and gender analysis tools to gain a more complete understanding of consumer conversations.
Read and reflect on the case study involving the CEO of Xerox on pag.pdffazalenterprises
Read and reflect on the case study involving the CEO of Xerox on page 145 of your textbook. In
a two-to-three page paper, describe the principles of the bureaucratic structure. Explain why
flattening hierarchies and empowering teams is a strategy. Analyze what divisional structures are
presented (product, geographic, and market). Conclude with your thoughts on how
organizational design models and structures impact organizational development.
CASE FOR ANALYSIS Ursula Burns Succeeds Anne Mulcahy as CEO of Xerox
In the early 2000s Xerox, the well-known copier company, was near bankruptcy because
aggressive Japanese competitors were selling low-priced digital copiers that made Xerox’s
pioneering light-lens copying process obsolete. The result was plummeting sales as U.S.
customers bought Japanese copiers and Xerox was losing billions of dollars. Xerox searched for
a new CEO who had the management skills to revitalize the company’s product line and the
person chosen to lead the company’s transformation was Anne Mulcahy, a 26-year Xerox
veteran. Mulcahy had begun her career as a Xerox copier salesperson, transferred into human
resource management, and then used her considerable leadership and communication skills to
work her way up the company’s hierarchy to become its president.
As the new CEO, the biggest organizational challenge Mulcahy faced was to find ways to reduce
Xerox’s high operating costs but, at the same time, find ways to develop innovative new lines of
copiers. Specifically, she had to decide how to invest the company’s research dollars to develop
desperately needed new kinds of digital copiers that would attract customers back to the
company and generate new revenues and profits. Simultaneously achieving both these objectives
is one of the biggest challenges a manager can face, and how well she performed these tasks
would determine Xerox’s fate—indeed its very survival.4
To find a solution to this problem, Mulcahy, known as an unassuming person who as CEO
prefers to stay in the background, focused her efforts on involving and listening to Xerox’s
managers, employees, and customers describe its problems. Mulcahy began a series of “town
hall” meetings with Xerox employees, asked them for all kinds of creative input and their best
efforts, but told them that tough times were ahead and that layoffs would be necessary. At the
same time she emphasized that only their motivation to work hard and find ways to reduce costs
and develop new products could save the company. To discover how the company should best
invest its R&D budget, Mulcahy made reaching out to customers her other main priority. She
insisted that managers and engineers at all levels should visit, meet, and talk to customers to
uncover what they most wanted from new digital copiers—and from Xerox. During one of her
initiatives, called “Focus 500,” which required Xerox’s top 200 managers to visit its top 500
customers, Mulcahy came to increasingly appreciate the skills of Ursu.
Tony Spaeth analyzes notable corporate identity programs from 2000. He summarizes programs from BP Amoco, ExxonMobil, Pharmacia, Worldcom, Sensient Technologies (formerly Universal Foods), Ingersoll-Rand, and Syngenta. The identity programs reflected mergers, spin-offs, rebrandings and repositionings. Spaeth evaluates the strategic and creative aspects of the identity work, and what they reveal about corporate leadership.
Masters of design logos & identity- a collection of the most inspiring l...kofij1
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The document discusses the logos and histories of several brands, including Limca, Acer, Apple, Maaza, MTV, Puma, and Google. For Limca, the logo is used to identify the brand and convey its intended image. The Acer logo has undergone changes over 35 years, adopting smoother edges in 2004 and using green to symbolize growth. The iconic Apple logo was made more prominent under Jobs. The MTV logo was designed in a tiny studio by three designers and features an "M" shape. Puma's 62-year old logo still projects an aggressive image. Google's logo is based on the Catull typeface but is modified for holidays.
Photizo Sr. Consultants all submitted their thoughts on the leading trends and happenings in 2010. Well over 10 were submitted, but after some consolidation, these were our top 10.
Xerox has transformed from a vertically integrated manufacturer focused on photocopiers to a horizontally integrated supplier of business automation services. It sees design and user experience as important competitive differentiators. Xerox invests in design and has transformed its design processes to allow designers to provide input earlier in product development and ensure design intent is maintained through production. The company evaluates designs using user observation and aims to design products that will maintain quality after five years of use.
This document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
- AstraZeneca, formed from the merger of Astra and Zeneca, taking the initials "AZ" to represent their duality.
- BD (Becton Dickinson), which adopted the initials and a new symbol/logo to strengthen its corporate brand across diverse medical units.
- Silicon Graphics' (SGI) transition to an initials-only logo, which failed to fully distance it from its original name.
- Hewlett-Packard's spin-off Agilent Technologies and its "agile" name
The document summarizes Tony Spaeth's annual report on noteworthy identity programs from 1999. It discusses several corporate rebranding efforts, including:
1) The merger of Astra and Zeneca to form AstraZeneca, with their "AZ" logo suggesting a biochemical model.
2) Becton Dickinson's rebranding effort to unite their diverse medical units under a stronger corporate brand, adopting the initials "BD" as their new logo.
3) Several companies that spun off divisions, including Agilent Technologies from Hewlett-Packard and ON Semiconductor from Motorola.
4) Hyperion Solutions' adoption of a unique multicolored circle-H logo
Richard Harrison has extensive experience providing copywriting, editing, and communications services for construction, engineering, and technology companies to help position their brands, launch new products, and engage customers. He has worked on projects for Anderson Construction, The Chartered Institute of Building, The MEL Group, Vestas, Pioneer DJ, Dell, Sony, and The Economist, among other clients. Richard receives positive feedback from clients who appreciate his creative solutions, subject matter expertise, and ability to understand their brands and communicate effectively to target audiences.
The document discusses the history and importance of logos. It explains that logos originated from ancient cylinder seals and coins and have evolved over time, spreading through cultural diffusion. Modern logos became widely used during the Industrial Revolution to promote brands. The document also summarizes the logos and origins of several major companies like General Mills, Buick, Xerox, and provides tips for designing an effective logo.
1. Evaluate the case, and respond to each question that follows th.docxSONU61709
1. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
Cisco, beginning on page 57 of the course textbook
Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
PG 57
Cisco Systems is the worldwide leading supplier of networking equipment for the Internet. The company sells hardware (routers and switches), software, and services that make most of the Internet work. Cisco was founded in 1984 by a husband and wife team who worked in the computer operations department at Stanford University. They named the company cisco—with a lowercase c, short for San Francisco, and developed a logo that resembled the Golden Gate Bridge, which they frequently traveled.
Cisco went public in 1990 and the two founders left the company shortly thereafter, due to conflicting interests with the new president and CEO. Over the next decade, the company grew exponentially, led by new-product launches such as patented routers, switches, platforms, and modems—which significantly contributed to the backbone of the Internet. Cisco opened its first international offices in London and France in 1991 and has opened a number of new international offices since then. During the 1990s, Cisco acquired and successfully integrated 49 companies into its core business. As a result, the company’s market capitalization grew faster than for any company in history—from $1 billion to $300 billion between 1991 and 1999. In March 2000, Cisco became the most valuable company in the world, with market capitalization peaking at $582 billion or $82 per share.
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Surviving the Internet bust, the company reorganized in 2001 into 11 new technology groups and a marketing organization, which planned to communicate the company’s product line and competitive advantages better than it had in the past. In 2003, Cisco introduced a new marketing message, “This Is the Power of the Network. Now.” The international campaign targeted corporate executives and highlighted Cisco’s critical role in a complicated, techn ...
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
1. Understanding Brand Logos:
Xerox Corporation
Submitted to Professor Chittaranjan Bhattacharjee
This assignment is part of an internal evaluation for the paper Marketing Research. For the
purpose of this assignment, I have studied the Xerox Corporation’s Logo, followed by a primary
research and secondary content collection and the results are presented in this document.
Submitted by Anjan Sen| JBIMS| MMM | 121 | 2nd Year | IV Semester | 28th January 2014 |
2. No Topic Page Number
1 About Xerox Corporation 3
2 How was the data collected? 3
3 Evolution of the Xerox Logo 5
4 A trivia 10
5 User Feedback 11
6 Results of the Primary Research 13
7 Conclusion and References 16
3. ABOUT XEROX CORPORATION:
For a layman, any machine that provides that offers ‘photo-copying’ facility is Xerox. To the
extent, that ‘Xerox’ like Google was used as a verb, and not a Noun or an adjective. Xerox
however, is the name of an American multinational corporation that is in the business of
document management. Its history dates back to 1906, when it was founded as ‘The Haloid
Photographic Company’ in Rochester. Since then, it has pioneered many innovations in the
area of document management. It is headquartered in Norwalk, Connecticut, though its largest
population of employees is based around Rochester, New York, the area in which the company
was founded.
An interesting anecdote, which circulates around Xerox Corporation, is how it lost its way into
the personal computing world. Legend has it that the Researchers at its Palo Alto Facility had
invented several important elements of personal computing. The then Board of Directors,
couldn’t fathom how it was relevant to their business and ordered it to be shared with Apple
engineers. The rest as they say- is history. The features were taken over by Apple Corporation
and subsequently Microsoft Corporation, who till date duopilize the personal computing
industry.
HOW WAS THE DATA COLLECTED?
The data was collected through three sources:
Xerox Corporation’s Community Manager: I communicated with the Xerox
Corporation’s Community manager on digital platform, James Mignano, who provided
relevant documents and link which has been used and mentioned in the references
section at the end of the assignment.
Internet: Xerox Corporation being in the Fortune 500 companies in the US and also
pioneer in the area of document technology a lot of relevant content was available on
the internet. Press Releases, Critical Review, Comparison document etc., contributed to
the making of this assignment.
Online Survey: An Online survey was conducted on January 28, 2014, asking elementary
questions to establish the awareness of the Xerox Brand and the Xerox Corporation’s
logo. 114 respondents participated in the survey. The reports of the survey are
mentioned in the document to demonstrate how the brand is perceived by the users.
The questions asked were:
Age Group
4. Have you heard about Xerox Corporation
How often do you use the 'Xerography' in your daily life?
Do you know what the Xerox Logo looks like?
What are the colors used in the Xerox Corporation's logo?
In the logo, how is the name Xerox Corporation written?
Do you know the significance of the colors used in the logo?
The data collected was not subjected to any statistical variances analysis but represented only
pictorially to give a broad idea of how the brand is perceived by the respondents. Most of the
respondents were from India, 1 from Nepal and 1 from Westland USA, 1 from San Jose, USA.
Within India, the concentration was more in Mumbai as the survey questionnaire was spread
within in the network first and gradually on social media.
5. EVOLUTION OF THE XEROX LOGO
To quote Ursula Burns, “Our customers, our employees and our shareholders connect the most
with what the brand stands for -- quality, innovation, customer-focus and a values-rich
culture. Today, we’re strengthening all our attributes and giving our brand a contemporary
look that is more relevant for business today – a bit less formal, a lot more lively with links to
our heritage and a nod to the future.”
(Ms. Burns is currently the Chief Executive at Xerox Corporation. The above quote is from a Press
Release, in 2008, when she was occupying the chair of the President)
An organization’s logo has to be contemporary, talk to its customers, stakeholders, base d on its
values and mission. It is undoubtedly the most prized asset for an organization as millions are
spend on collateral marketing to get visibility for the brand logo.
In the same vein, the Xerox Corporation’s Logo has evolved over the last 109 years, with the
last change coming into effect in 2008. The image below gives an ostrich view of how their
logos have evolved over the last century. Each of the logos will be dealt with separately in
detail in the following pages.
6. The table below has brief details (whatever could be sourced from the internet and after
writing to Xerox Corporation’s Community Manager on Social Media, both duly cited at the end
of the report)
No Year Logo Description
1 1906
As mentioned earlier in the ‘About Xerox
Corporation’ section; the organization was
founded as ‘The Haloid Photographic
Company’, which originally manufactured
photographic paper and equipment in 1906 in
Rochester. The brand logo thus had “Haloid”
distinctively mentioned in its imagery, also the
area of operation- Rochester, New York. The
adjacent image shows how it appeared on
brand collaterals from 1906 to 1938 before it
went under the knife for its first change in 32
years.
2 1938
In 1938, the first change happened to the
logo, Haloid became more prominent. It had
rounded edges this time around. Rochester
still kept being a part of the logo. They added
‘Photographic Products’ to the logo on the
rounded edges.
3 1948
Joseph C. Wilson took charge of the company
from his father in 1946. With an idea to
differentiate its new system, Haloid coined the
term Xerography, which was derived from two
Greek roots meaning "dry writing". The logo
had “XEROX”- wordmark written for the first
time. It also had “Trademark of the Haloid
Company”. The location and products offering
went missing in this change.
7. 4 1949
In 1949, ‘Rochester’, ‘Haloid’ and ‘Products
were Xerography was all introduced in the
logo. The red “X” was used for the first time as
well. The 2008 logo though in smaller case,
and rounded still has the red element and
looks much elegant.
5 1958
“Haloid” came back prominently on the logo.
And the uppercase “X” in the background and
to make its way out. Products for photography
continued as the earlier version.
6 1961
A paradigm shift was delivered in 1961 was
Lippincott. This was also the first design after
the company decided to drop “Haloid”
permanently from its design. The word
corporation was also used for the first time.
And of course, not to forget the change in the
color. From black, white and others to a
vibrant blue.
7 1968
Seven years later, in 1968, Chermayeff &
Geismar updated the wordmark. Corporation
got dropped and the edges lost the extra
stretching for the alphabet “X” both at the
start and the end of the wordmark.
8 1994
In 1994, Landon introduced the digitized X and
for the second time, red was used in the logo.
“The Document Company” appeared, taking
completely over the wordmark — and
employees started answering the phone as
“The Document Company, Xerox”. A conscious
effort to be seen as a document corporation?
Maybe.
9 2002
In 2002, the wordmark became the more
prominent visual. “R”, registered was used
too. The font type similar to the one in 1968,
8. except the blue color, nothing changed.
10 2004
Later, in 2004, “The Document Company”
disappeared and it continued till 2008, when
the most paradigm change of all time till date
happened.
11 2008
Designed by Interbrand. Details mentioned
below. (As it is too long to be written in the
table format)
{2008- Present}
The change designed by Interbrand in 2008, was meant to make Xerox “a more approachable
brand without compromising its reputation for engineering.” Xerox’s press release, on January
7, 2008, describes it as the “most sweeping transformation of its corporate identity” in the
history of the organization.
Features:
Font Type: FS Albert font
Case: Lower Case
Color: Vivid red Pantone 1797 (Chief color, there are many platelets used though)
Design Company: Interbrand
Design: A red sphere that is trying to convey a sense of the globe. The intersecting
graphic ribbons encircling the sphere signify the worldwide connections between
Xerox’s customers, employees, and other stakeholders.
Significance of the design: “A sphere-shaped symbol sketched with lines that link to
form an illustrative “X,” representing Xerox’s connections to its customers, partners,
industry and innovation.” The sphere is designed to be more effectively and innovatively
used in animation while using on multi-media platforms.
9. Other Key Highlights:
An internal document circulated between Interbrand (which did the brand
reengineering) and Xerox Corporation calls the new graphic font this way: “I am FS
Albert. I am a modern and approachable font. My rounded corners make me more
human and less technical.”
Maryanne Stump, Interbrand’s senior director of brand strategy was quoted saying,
“The sphere symbol will be especially used on the Internet and will spin in other
animated applications.” (How the users have reacted to this, can be read in the User
Feedback to the Logo)
What Interbrand has to say about Xerox’s new logo
“Signaling a clear change and evoking a dramatic shift in the world’s perception of this iconic
brand, the visual and verbal identity system for Xerox has undergone a massive redesign. The
“connectors” are super-graphics that appear as reoccurring design elements.”
10. TRIVIA:
Xerox has been trying to stop people from calling photocopying "Xeroxing" for years. "Use
Xerox only as an adjective to identify our products and services," said a 2010 print ad, "not a
verb, 'to Xerox,' or a noun, 'Xeroxes.' Something to keep in mind that will help us keep it
together." Here’s a screengrab of it.
Print Ad, 2010, with the new brand logo.
11. FEEDBACK ON THE NEW XEROX LOGO:
I screened several blogs and portals to identify what people have to say about the new logo
that Xerox introduced in 2008. After scanning over 250+ responses, here are some responses
which not only gives the brand managers at Xerox, but for that matter, any company, an insight
that should be considered while planning brand changes. The below table has excerpts of
positive and negative reviews on the latest change to the Xerox logo from the blog Brand New.
No Feedback Written By Positive Feedback
1 Jon
“I really liked the old logo. Maybe it could have used and
update, but they definitely went in the wrong direction. I think
the worst change is the switch to lower case. The old logo is so
clean, and to me just says "This is serious. Let's get down to
business." Unless they're planning on focusing on the
consumer market in the future, the new one is too friendly and
too generic. They needed a little more IBM, and a little less
Kodak. On second thought, without the marble it ain’t that
bad.”
2 Christian Palino
“Their use of "super-graphics" was clear – mine was just a play
on words :-) I like their use of the flag element!”
No Feedback Written By Negative Feedback
1 JonSel
“Wow...I can't for the life of me figure out why they need a
symbol. I agree that they need to do some major education
concerning their market position, but what does this symbol
add? The new wordmark is nice and contemporary. That whole
criss-crossing patterning would serve much better as part of a
visual language, anchored by the wordmark.”
2 Julio
“My gut reaction was, simply: this gives branding a bad name,
and drags us all down with it. Given Xerox's high profile, I
almost fear that people out there will see this and assume this
is what I do for a living when I say I'm a graphic designer that
focuses on identity. At least with the recent rebranding of UPS
and AT&T (as much as I disliked them), you could find a thread
12. of logic in their execution: the new marks resembled the old.
Sure, the new ones were strange, bubbly badges carrying the
unfortunate debris of trendy, marketing-savvy, web 2.0 design
aesthetics, but at least some remnants of the previous brand
remained. But this? Where does this marble come from? This is
what 5,000 interviews and 24 months of work gets you? A
completely new, unnecessary, poorly-crafted element that
builds on none of the existing strengths of the brand for the
sake of asserting itself into the world? Welcome to the time of
full embrace of senseless, three dimensional corporate
branding, indeed.”
3 Willis
“The new logo looks like a bocce ball the factory messed up.
It's not helped by the fact that, should that object exist in
actual three dimensions, the "super-connector" criss-cross
lines would be completely lopsided and awkward-looking.
Is there a two-color version?
The old pixel-X was fantastic - easy to recognize, conveyed
rather complex meaning, and easy to represent.”
13. RESULTS OF THE PRIMARY RESEARCH:
As mentioned earlier, a survey was conducted on 28th
January 2014, and the link to this survey
was distributed on online platforms like Facebook, Twitter and Whatsapp. 114 respondents
took the survey, the results of which are presented below.
Age Group of the Respondents:
Have you heard about Xerox Corporation?
Out of the 114 respondents, 8% (9) said, they haven’t heard about Xerox Corporation and a
staggering 92% (105) said they have heard about the company Xerox Corporation.
Less than 20
years
Between 20- 30
years
Between 30- 40
years
Between 40-50
years
Above 50 years
Respondents 0 82 30 2 0
0
20
40
60
80
100
Respondents
Age Group of the respondents
Yes
92%
No
8%
Have you heard about Xerox Corporation?
14. Do you know what the Xerox looks like?
What are the colors used in the Xerox Corporation's logo?
Only 58, out of 114 respondents (51%) guess the chief colors correctly.
Yes, 73, 64%
No, 41, 36%
Do you know what the Xerox looks like?
Red Red and White Black and White Red and Black Blue
Responses 12 58 32 7 5
0
20
40
60
80
Respondents
What are the colors used in the Xerox
Corporation's logo?
15. In the logo, how is the name Xerox Corporation written?
Some comments received to the question: Do you know the significance of the colors use in
the logo:
1. No....now that this is asked, I am going to check it out :).
2. It must have been to replicate the paper i.e. Black and white
3. Red implies strength; don’t really know if there is another angle to it.
4. The color red means vibrant energy but in this case it means connecting people
innovation and being tech savvy
5. Nope, don't remember the logo, but i can recognize it
6. The X on the sphere signifies the connection between Xerox and its end-users.
7. I know what the red and white means
8. Just guessing, since the logo has red as their core color may be they want to portray
themselves as vibrant, pioneers and leaders in the segment
9. Reflect transformation of company from photography to hi-tech IT
10. Earlier the company's logo used to be black and white which is now red and white. Don't
know of reason. Maybe it's just eye-catching -- the red colour. That's a presumption
Lowercase (xerox) Uppercase (XEROX) Sentence case (Xerox)
Responses 42 39 33
42 39 33
0
10
20
30
40
50
Respondents
In the logo, how is the name Xerox Corporation
written?
16. CONCLUSION AND REFERENCES
Despite an honest attempt by Xerox to be looked as an energetic and more-customer focussed
company, the feedback received on multiple blogs do suggest that the change has not gone down
well for everyone. However, in business, you cannot make everyone happy! But a lesson for the
brand managers, at both Xerox and Interbrand, 5000 may also not be a very good sample!
REFERENCES
1. http://www.office.xerox.com/latest/XOGFL-18U.PDF
2. http://www.xerox.com/downloads/usa/en/n/nr_Xerox_Logo_History_2008Jan7.pdf
3. http://logoblink.com/new-xerox-logo-theory/
4. http://logos.wikia.com/wiki/Xerox
5. http://www.businessweek.com/stories/2008-01-07/xerox-gets-a-brand-makeoverbusinessweek-
business-news-stock-market-and-financial-advice
6. http://www.underconsideration.com/brandnew/archives/xerox_the_very_very_very_shiny.php
7. http://www.adrants.com/2008/01/xerox-unveils-beach-ball-as-new-logo.php
8. http://en.wikipedia.org/wiki?curid=347756
9. http://en.wikipedia.org/wiki?curid=14296469
10. http://www.knlxeroxassociation.com/