Rond de feestdagen versturen we enorm veel pakketjes. Pakketjes waarvan de verpakking in de koude wintermaanden voor daklozen meer waarde heeft dan de inhoud. Dit door mij bedachte campagneconcept gebruikt de unboxing-trend (uitpak-party) als vehikel om deze daklozen te kunnen helpen.

1. UNBOXING THE HOMELESS
Amazon - holidays 2015

2. Online shopping explodes during the holidays.
With that the amount of packages sent.
Packages where it’s all about the content.

3. PROBLEM
But not for the homeless.
For them the package is worth more than it's content.
The cardboard is most of the times the only thing that gives
them shelter and keeps them warm

4. UNBOXING THE HOMELESS
This time the wrapping is truly worth more than the gift

5. UNBOXING THE HOMELESS
IDEA
OnAmazon you can order your product with a special box.Abox
that costs a bit extra but that will be donated to the Salvation
army. So when the bought product get’s unboxed, a homeless is
unboxed as well.
The best package deal during the holidays.
Buy one. Unbox two.

6. UNBOXING THE HOMELESS
UNBOXING ISAT
THE HEART OF THE CONCEPT

7. UNBOXING TREND
Video’s with people opening products racked up
more than one billion views in 2014
It would take over seven years to watch all the video’s
of 2014 with ‘unboxing’in the title

8. UNBOXING THE HOMELESS
UNBOXING INFLUENTIALS
We use unboxing influentials (vloggers) on Youtube.
They unbox, but they focus on the box instead of the product.
In this way they use the special box to promote the campaign and url.

9. UNBOXING THE HOMELESS
UNBOXING TARGETING
We use Youtube advertising targeted on wanted products like
gadgets and toys during the holidays.

10. UNBOXING THE HOMELESS
SHARE UNBOXING
The box itself has an unique number that represents one of the
total amount of homeless you unboxed. With the hashtag
#unboxingthehomeless we ask people to share their own
unboxing video

11. unboxingthehomeless.com
Amazon webshop campaign page
Unboxing
vlogger
video's
Pre-rolls
Keywords
Youtube Unbox
Amazon
package
Create and share
own unboxing video
Youtube & socials
Recap: unboxing the homeless
Donate money