With broadband subscriptions standing at 20.9M or 80% penetration the market is mature and with nowhere else to go has begun to evolve around new and converged services.

3. •
•
Other
O2 10%
3% BT
Orange
30%
Tiscali 9%
9% Other
Pipex 16% Sky
2% 18%
AOL BT
12% 23%
TalkTalk
1% NTL
TalkTalk
18%
Telewest 19% Virgin Media
10% 20%

4. •
•
150,000
50,000
-50,000
150,000
50,000
-50,000

5. •
•
•

6. •
•
•
•
•
•
•
•
•

7. •
•
•

8. •
•

9. •
–
–
–
–
–
–
–
•
•
•
•

10. •
•
•
•
•
•

11. • £50
£0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
Double-play
-£50
Revenue
-£100
• -£150
£100
•
£50 Double-play
Revenue
£0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
-£50 Triple-play
Superfast
-£100 Revenue
-£150

13. •

14. •
•
•
•
•
•

15. •
•
•
•
•
•
•

17. •
18,000,000
16,000,000
14,000,000
12,000,000
ADSL2+
10,000,000 VDSL2
DOCSIS 3
8,000,000
GPON
6,000,000
LTE
4,000,000
2,000,000
0
2011 2012 2013 2014 2015 2016 2017 2018

18. •
Source: Cirricom/Operators

20. £960,000.00, 1% £750,000.00, 1%
£600,000.00, 0%
£1,470,000.00, 1%
£480,000.00, 0%
£2,250,000.00, 2%
£2,520,000.00, 2%
£115,000.00, 0%
£2,400,000.00, 2%
£5,915,250.00, 4%
£36,000,000.00, 25%
£7,505,000.00, 5%
£12,800,000.00, 9%
£15,200,000.00, 11% £19,120,000.00, 13%
£18,000,000.00, 13%
£16,905,000.00, 12%
Source: Cirricom/Operators

21. Source: Cirricom/Operators