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UK leisure consumer – Q3 2017
As household income shrinks, UK consumers are adjusting their leisure spending, becoming more cautious. While overall spending has decreased in areas like eating out and culture, attendance at live sports events remains strong, with consumers expecting to increase spending on this activity in the next quarter. Younger consumers are prioritizing holidays more than other age groups, despite the general trend of reduced leisure spending.
UK leisure consumer – Q3 2017
- 1. Betting and gaming The gym Short break holidays -1 Coffee shops -2 -8 Eating out Passionfor leisure UK Leisure Consumer – Q3 2017 As household income continues to be squeezed, consumers are having to adjust and make choices as to how they want to spend their money. As a result, consumers appear to be increasingly cautious of their leisure spend. Fancy a cuppa? Consumers have tightened their spending this quarter compared to the last. However, more consumers have reported increasing spend on taking trips to the coffee shop, having a bite to eat and watching live sport events, compared to last quarter where consumers focused on holidays and keeping fit. A piece of the action Attending live sport events is the only category not to see a year-on-year decline in spend. In contrast, consumers are spending significantly less year-on-year on eating out, culture and entertainment, and in-home leisure. Leisure consumers reported spending more on... Consumers reported spending less year-on-year... ChangeinquarterChangeinyearChangeinyearChangeinyear Leisure consumers reported spending less on... Coffee shops +3 Q3 2017 +2 +1 The gym -2 Short break holidays In-home leisure In-home leisure Cheering the team on It’s forecasted that spend on long break holidays, going to the gym and betting and gaming will remain flat. The only category where consumers intend to increase spending in Q4 is live sport events, compared to the same period last year. Consumers expect to spend less in the majority of categories Apart from... Something to celebrate? © 2017 Deloitte LLP. All rights reserved. Numerical values represent percentage points which reflect changes in responses from one quarter to the next. -2-1 Short break holidays -3 Culture and entertainment -2 Culture and entertainment -6 -6 Eating out +3 Attending live sports events Betting and gaming Attending live sports events Coffee shops -3 -2 The gym -2 Betting and gaming -1 Pubs and bars -4 Eating out -4 Culture and entertainment -5 Other leisure activities -3 Long break holidays With festive activities round the corner, will eating and drinking out get a boost? Will consumers still feel the pinch in the New Year? Will consumers spend more on local entertainment if holiday spending is reduced? No change No change In-home leisure Consumers expect to spend less on... No change Autumn getaways for 18-34s 18-34 year-olds are the only age range expecting to increase their spending on holidays compared to last quarter. They also appear to be reprioritising their spending towards big-ticket leisure activities. +1 Attending live sports events No change Apart from... Previous Latest -15% -16% Coffee shops Previous Latest -11% -14% Betting and gaming Previous Latest -11% -13% Other leisure activities Previous Latest -12% -13% In-home leisure Previous Latest -6% -14% Eating out Previous Latest -6% -12% Culture and entertainment Previous Latest -14% -11% Long break holidays Previous Latest -7% -3% Attending live events Previous Latest 0% -0% The gym Previous Latest -11% -8% Short break holidays Previous Latest -5% -9% Pubs and bars